Sweet Baby Inc.: A company that isn't Sweet but full of Babies.

Saying you can't be racist to a specific race is one of the most racist thing you can say.

It's funny how that Sweet Baby Inc. employees were mad with that Steam curator even though all he did was list a bunch of games with their involvement. And unknowingly made that Steam page more popular than ever and showed their true colors with their awful behavior.

Why is it so freaking shocking these days to get a divisive topic broken down with both sides of the situation and presented to the viewer to make their own decisions? Thank you for doing this. It's a breath of fresh air.

I personally dont care about being labeled as a "horny 14 year old boy" just because I like attractive, or even scantily clad female characters in the games I play. What I DO care about, is the assumption that liking those things is somehow bad, or means that I hate women. There are even women who like playing as or with sexy characters. It has nothing to do with hate, nor does it make anyone a bad person.

The state of gaming Them: "Buy our games!" One Brazilian dude: "No." And now the feds are involved. Makes ya think...

What Sweet Baby Inc did in Suicide Squad is beyond inexcusable and they werent' even subtle about it. The game could've been fun with a few tweaks, make Batman the only hero who isn't possessed by Brainiac, have him eventually develop a way to save the League without killing them, have him die tragically fighting off an Evil Superman and eventually be immortalized both in game and in turn immortalize Kevin Conroy as well. Instead we have Harley Quinn giving a hamfisted speech about how Batman is evil or some shit, despite the fact Harley is a mass murdering psychopath, and have her shoot him in the face and die on a park bench like a complete loser.

Someone from Sweet Baby decided to spit on the grave of famous manga author Akira Toriyama. He claims that Akira created the most racist character in all of manga and anime: Mr. Popo. He was based off of a Hindu god named Mahakala

The evilness., racism, sexism and bigotry of DEI has now infested the gaming industry. Nothing is safe.

The scuttlebutt is "when the nightmares of hell became sound"

Even if the game is good, the sudden intrusion of this bs destroys the immersion. Also, actual gamers want games not animated stories with political messaging.

I would like to point out that the 'Cosby Room' photo was taken before any allegations of Cosby came out and was named such because the carpet matched the sweaters that Cosby always wore in the show. Specifically the shirt in that picture. Not saying anything did or did not happen but it doesn't mean what we now assume it to mean.

This reminds me of what my grandpa said regarding these people: they want all the rights, but none of the responsibilities

31’ 27” “I’m a black non-binary woman…” Sooooooo, non-binary and woman. That’s new.

it's amazing how a small company like that is working with billion dollar gaming companies and has the power to dictate how there games turn out.

With GOW Ragnarok, many theorized that Angraboda was black because one of her parents was from Egypt, tying or hinting to the next game saga Sadly... no

I've wondered in the past if *some* microagressions are actually unresolved trauma or projecting in the offended person's life. Obviously, that's not to detract from the very real hurtful things people do, but at a certain point, reacting negatively to something the other person didn't mean to be negative does become your problem, not theirs.

i don't think you clearly mentioned what they did at the beginning. they tried to get his personal gaming account taken from him. that is not just the loss of money put into the games he purchased but also the progress he has made in the games. If i lost my MMO account not only would i loose money, i would loose a large amount of free gifts i would have to pay money a ton to get back and it would take years to regain the progress i have. They attacked his personal account because they did not like his opinion on the games they were involved in, that is truly malicious behavior. That was way worse then just trying to silence him.

I am surprised by the founder of the CEO and founder said threatened your marketing team if you do not get your way.

There is no talking past each other, "journalists" lie intentionally, we also don't "feel" that gameplay and story are taking a backseat we KNOW because they keep telling us over and over again. You also underestimate the influence SBI &Co have on a game, if you cross reference the names of SBI employees with the credits from games they worked on you quickly realize that they are not just "consultants" their employees also get hired as developers by studios. Take Suicide Squad for example one of SBIs employees is referenced in the games credits as lead scriptwriter but not as an SBI employee but a Rocksteady one. In other words, they get their employees hired as developers then additionally get their company hired to "consult" (no doubt by using the employee on the inside to push that idea) which means they have far greater influence than they pretend. The same is true for an upcoming game called "Unkown 9: Awakening" SBIs co-founder was hired as narrative lead for that game and, to nobodies surprise, they additionally also hired SBI as well to "consult" just like Rocksteady did. See the pattern?

The big problem for me with the Ubisoft accusations is that they hit right at the height of the MeToo movement/hysteria. While I certainly think that sexual harassment is a big deal that should be roundly condemned and investigated, we've seen so many cases of women abusing the "believe all women" mantra and abusing the tendency of an entire half of the political specturm to simply side with anyone who throws those accusations out there, that my _immediate_ and perhaps kneejerk reaction was and still is abject doubt. I mean, it retroactively made me quesiton the Cosby accusations, and if it weren't for the man suggesting that it shouldn't be an issue instead of just saying his accusers were lying, I'd probably still be arguing for a closer look at events. It made me especially staunch about due process. I'm not saying Ubisoft is innocent, especially not with the whole "Cosby Suite" thing, but I've yet to see anyone put anything forward _except_ for accusations. These things should be investigated by a genuinely unbiased, politically-unaffiliated outside group. The problem is that I don't believe anymore that such a thing even exists. Meanwhile, even complete normies are now aware of Sweet Baby, Inc., and when I suggested on Twitter that; while investigating and fighting against the company is a massively important, justified, and righteous effort; getting rid of them won't solve the problem because it's the attitudes in the industry that allow them to exist in the first place (for we wrestle not against flesh and blood...), the few responses I got gave me the impression that people genuinely think simply not buying games made by SBI will solve the problem. Devs in no way needed to listen to SBI, but they did it beacuse they believe in those values. Moreover, anyone with a functional brain should be able to realize that for every SBI that is defeated, four more will take its place. And like you said, the only reason SBI is taking heat at all right now (outside of KZfaqrs like Cyael, who's been on their case for months already) is the Streisand Effect and their own repsonse to the criticisms; I'd wager SBI replacement groups would be way wiser about revealing their existence in the future. There's already a major problem in gaming around the homogenization of gaming archetecture toward monetizable gameplay structures, the nickel-and-diming of players with the microtransactions themselves, the already risk-averse entertainment publishers, an obvious desire at top levels to do whatever keeps the most control in the hands of the executives and out of the players' hands (always online, the slow death of physical media, actual comments from Ubisoft's digital marketing department saying that players should get used to not owning their games, etc.)...gaming probably won't crash, but the industry's future outlook isn't healthy. If the only way gamers can avoid DEI intitives and political propaganda is to just not buy any new games, then this whole SBI kerfuffle could seriously or fatally wound gaming as a whole. And yet, I'm at a loss for other answers. Gamers *have* to find the spot where they'll draw their lines in the sand, or the specific hill on which they're personally willing to die, or these people _will_ prevail even as the entire pitchfork- and torch-weiling gamer base backs publishers into a corner.

The response to the curator page was most telling: SBI reacted very much like Roaches when you shine a light on them: They panicked. Surely you'd expect people engaged in honourable and just work to be proud of it, right? And yet, they reacted with shame and panic when exposed. Hmmm.

"I don't want to work with people who aren't like me" That isn't a micro aggression, that's a massive aggression.

A LOT of channels are making content about this topic. Thank you for giving a pretty balanced perspective and actually showing the source material. And not just 2 sec clips of source material, but WITH context. Some channels show clips that are so short that it FEELS like its taken out of context, whether it is or not. That makes it feel like a strawman argument. By showing MORE of the source material, you make your own arguments against the stupidity stronger. I like some of the other channels out there. But....... much of the time they just sound like incoherent ranting, rather than well-reasoned arguments. And that makes for an easy target for the opposition.

I also want to add about the Zoe Quinn thing. Didn't she encourage the guy who mine crafted himself, to do so? (Which is a crime). Then, it was found out that he didn't do anything to her afterall. And she never got introuble for it, but instead she was defended from people like Anita? Zoe was more than happy to sleep her way to the top. Anita made it what it ended up being.

Gamergate was originally about integrity in gaming journalism because it wasn't about Zoe sleeping with 1 guy. It was 5, and it was all about circling the wagons and journalists attacking the gamers who were calling out the collusion. It was never about sexism until it got co-opted and retargeted by the journos. Edit: on Zoe, it was the fact that she made a really unfun game, but it somehow made the number 1 Steam Award best game blah blah blah, and its because Zoe slept with two of the guys on the panel. It was everywhere that was infected. What should have been something based on gamer feedback was just about who slept their way to the top. Edit 2: if you want to see the scope of the coverup and misdirection, change the language on the ganergate article on wikipedia to Chinese, and then google translate it to english. Youll see just how drastically it's built onto the harrassment campaign narrative.

i mean it was kinda proven later she did sleep her way up, and has a big history of lieing, being a professional victim and even lead her ex bf kill himself.

He is missing some extremely important information like the fact that Aneta Sarkisian lied about what she was going to do, lied about the content of the games that she was supposedly calling out. Lied about what type of gameplay was encountered and encouraged. She also helped a certain person lie about the misconduct of their ex and organized a harassment campaign that resulted in the suicide of the victim. There are other problems like the fact that Aneta Sarkisian never producing the content that she claimed that she would and Zoe Quinn lied about the assault charges and later admitted that. Then you need to consider that Aneta Sarkisian and two other people were involved in false charges that they later admitted were false charges and they only did it because they thought they could get away with it and they were jealous of the person who was getting attention from someone that they fancied. I can easily keep going but these are just part of the issue.

It's weird that they think we know the race/sex of the people making video games.

It is telling when a company fights to keep its product hidden from consumers.

Due credit to AZ (HeelvsBabyface). He was talking about this _months_ ago. It did not start with the Steam list.

"I am a black nonbinary woman." They just grab a few buzzwords even to describe themselves at this point.

THIS!!!! THIS is why I am subscribed to you, Greg! Your takes are thoughtful, witty, informative, and acknowledge the nuances of each topic. I will say this, though, aS A bLaCk WoMaN, you’d be surprised at how many times I’ve had to tell other black people “White people aren’t actually thinking of you, remotely as much as you think they are.” Anyways, great job! DJ Khaled voice “ANOTHER ONE!” (Oh! I will certainly be tuning in to you Foster videos)

I love how most people who demand representation live in rich 1st world cities. Have you seen anyone demand representation for Afghans, Serbs or Ethiopians?

When you mention that Belaire contradicts herself within the same GDC talk, from my experience it's very common. Last year I did a reaction video to a GDC talk, a dev talks about how he doesn't like being asked "where are you from?" because he's being singled out for his appearance. Within the exact same talk, he also mentions he intentionally dresses colorfully so that he stands out among other people, and he also intentionally hires people of different race, ethnicity, and geographical locations because he intentionally wants a diverse team. His two main points of his GDC talk are that you shouldn't acknowledge his differences, but yet celebrate his differences. Also, as a side note, I'm in a few different indie dev discord servers, and I noticed no one is talking about this Sweet Baby situation in any of the servers. I think people are afraid of being shunned by their peers.

33:23 I'm a programmer, so when I saw "Head developer" in this I was surprised. I didn't think someone that acted like her would be the lead programmer on anything. She's not. She was the head narrative writer, and just knows so little about video games that she doesn't know the developers are the programmers.

Mr. Owen, your channel may be one of my favorite on this site. You bring both passion and well thought out takes on the hobbies that I have enjoyed for years, and I greatly appreciate that you spend your free time creating these videos for people like me to enjoy. The best part is that your videos feel different to other "critics" in the space, in the sense that you're not obsessed with literary analysis or have an air of "this is how you should feel about XYZ" Your videos are unique in the sense that you're a regular, blue collar guy like myself, speaking about the hobbies that you enjoy. It's refreshing. Keep up the great work, Mr. Owen!

_I have a team of people that ONLY look just like me...but trust me, I'm pro diversity_ 🙄

Thank you for all this information. I certainly learned more about this issue than I did before, though I had watched other videos about or that touched on it. Having the linear explanation of "it started with" to "here we are now" in some detail helped.

This is by far the best video out on this entire debacle. Thanks for laying it all out so well and taking the time to make this.

I'm copying and pasting my own comment from another video because it fits the discussion being had here: As a child of the 90s, I easily took to heart all the non-racist messaging we had back then. I had no problem making that a central part of my personality, to not judge people based on ethnicity or skin color. I judge people based on their *character*, and these characters HAVE NONE. It's not the representation anyone has a problem with, it's BAD representation. They call us racist for asking them to be less racist via their incredibly poor, high-school level amateur writing.

My favorite game is a bowling app on my smartphone. That said, I like listening to Greg talk.

This is the first video I've watched of you, and I am very impressed and happy with your insight on this drama. I was so freaking tired of seeing videos suggested from the POV of either extremes, and you've given what I consider to be a leveled, reasonable overview of the problem. So thank you so much for that, and please keep up the good work!

This is the best recap of events I have seen! Great job, you can do the work of 10 of these journalists put together

Your list of the Sweet Baby Projects is out of date. They scrubbed the list last week. It's archived somewhere on X. Probably by Grummz.

I want the future to have a company called Grumpy Oldman that will make stories more BASED on games 😂

Great video. I enjoyed the “Dad Mode” segment. I watched a few of your videos regarding The Wheel of Time. After watching this video, I’m looking forward to seeing more of your content.

Amazing video, Greg. As usual. Some friends even asked me about this topic yesterday and now I can just link them this.

The bottom line is that consumers and the market will always decide if you are successful or not. Insult your customers till the cows come home, but we have final say on the matter. Period. The End.

35:55 Big fan of dad mode. Never knew I needed personal conviction and motivation in my media critique videos, but it hits home every time.

Thanks for putting this together. Really appreciate your breakdown and the refresher course

Sir, I would like to thank you for a legitimately well thought out and sincere video that lays out arguments without being overly aggressive or dismissive. It is refreshing to watch someone who can relay a disagreement without resorting to attacks, admonishing, dehumanizing, etc. It seems to feel rarer and rarer to just have a disagreement that doesn't become a screaming match and you have a way of relaying your arguments that appeals to providing an understanding of where you are coming from (and even acknowledging that you understand others' points of view even if you don't agree with that view) and not focusing on simply "winning" the argument or "owning" the other side. I actually tend to not always agree with you, but I legitimately respect you, sir, and will continue to watch (and respectfully disagree with) you in the future.

She's right in the sense that big studios treat their audience like "picky babies", but that doesn't mean the audience actually is or has been turned into that. That's their (and her) fault for thinking of gamers that way, so she should blame them. How would she explain the success of the indie sphere if it's true that gamers just want the same thing all the time?

8:00 You should have noted that the one that wrote the article at Kotaku (Alyssa Mercante) is also the same one that Tweeted the Tweet you had previously mentioned at 7:30... In reality Gamer Gate NEVER ended... We are just now finding out that what was being said in 2014 - Was actually true...

Dude. Absolutely awesome recap. I’m right there in the gamer dad group (exhausted and spending most play sessions at night trying no to fall asleep) that I’ve heard about some of this but never fully understood what gamer gate was. I’m so glad gamers are pushing back

Loved the dad mode (and the Ben Folds insert)!!! Goes perfectly with my new video. LOL. What a fantastic video. I agree 100 percent with every word. I can't imagine how long this took to make. And that's my absolute favorite Katt Williams stand up special. Love that you included that clip.

"...Olivia Munn did not exist to be nice on the eyes for you." Ummm... Actually, that's exactly what she was for. It was explicitly stated in interviews that she was not interested in gaming or tech prior to being cast for the show. Not sure if that's changed, but she was very explicitly cast because she was noce to look at and not because she was the best woman for the job from a "qualifications" point of view.

I award you 200 points for including a Kait Williams stand up clip!

Hey, Greg, hope things are going well Nice job bringing light of Sweet Baby to your channel

I applaud you. This video is really good at summarizing the whole slew of issues, and I appreciate that your outlook is reasonable. Thanks!

Bring back the black t-shirt. Yes. I am a subscriber who opposes all change.

Not just one but Zoe Quin is documented to have “been with” four journalists. All whom conveniently rated her games high. Except play them and they are highly exaggerated. Is the nicest way I can put it.

Finding your channel has been a rabbit hole of watching good content. You're great man, excited for whatever else you decide to cover keep up the excellent work!

I'm halfway through the video and in the part where you're talking about needing to appeal to the audience and learn and grow with them to keep them around. I personally think you've done a great job of keeping things fresh enough to where I always excitedly click the next video, but not doing something crazy out of left field too frequently to where I have a hard time describing your stuff to myself and those around me. Especially in the past 10-ish months, I feel like the content has really stabilized in a healthy way. Even that puns video, which I admittedly found eye roll inducing a number of times, was still fun and engaging to me, and I enjoyed the odd ball video as a break to the more standard videos and essays you've been putting out. I feel like you've got a really healthy balance of experimenting and consistency going right now content wise. The more important thing that I want to mention is that you as a creator feel very unique to me and fill a unique role that is sorely lacking on KZfaq in my opinion. I think it's because your life revolves around your family (and Faith I'm presuming, based off past comments you've made), and not around the topics you cover. You comment on a lot of the same stuff as others, but you don't come off as a vindictive, angry, dispossessed nerd like so many others do. You generally bring a level of maturity and often bring a level hand to the subject matter, even if you're obviously slanted in the video one ay or the other. There's a wholistic feel to most of your content, where I feel like not only am I getting a fun video on a topic, but I'm actually getting valuable advice. When you breakdown a piece of media for being bad or good, I not only feel like I learn why it's bad or good, but I feel like I get information that is useable when it comes to my own creative endeavors. And a lot of the time, I feel like I get actually useable life advice as well, whether it be something on maturity, being a man, or something else that society has degraded and obfuscated from young men. I really enjoy the mix of mature and nerd that you bring to the table, and it's a mix that I think many people enjoy (and need) as well, and one that is sorely lacking online. I think that fact by itself already makes your content really special. This ended up way longer than anticipated. Anyways, I hope you continue doing your thing. You're one of the few creators that I love telling others about because of the wholistic nature of your content.

By leaving out the part where a Sweet Baby Inc employee wanted to cancel a Steam user, game journalists are falsifying the story.

I'm kind of fed up of the "the race swapping of Angrboda isn't a problem in and of itself" argument. Yes it is. Here's the thing, gamers have had enough of the double standards. Assuming the next God Of War saga is going to be set against the Egyptian panthion like has been hinted at. Do you really see them making any of the Egyptian gods white, or east asian? Not a chance. Yet set your game in Medieval Bohemia (Kingdom Come: Deliverance), or a world based on Slavic folklore (the Witcher) and the ghouls all come out to decry the lack of diversity. We have wisened up to what they mean by diversity. It doesnt mean more of X, it just means getting rid of Y.

My Dood. I'm unsure how I came across your content, but this is the first video I watched and hot darn! Amazing long-form content and subject-material. Keep up the AWESOME work!

Just came across your channel. First video yoy had my sub. And this one is amazing. No one has put this whole argument in a better way. I apreciate you. Keep em coming!

Sexism in gaming was not anywhere near that big of a problem. They created & inflated the problem so that they could indefinitely provide the solution. And all they've really done is harm the industry as a whole & hurt actual women gamers/developers.

I appreciate the even hand with which you approached this, but I want to add some context from the trenches. - none of the threats against Quinn, Sarkeesian, or Wu was ever proven real. Anita and Wu were both caught writing their own hate comments to themselves. - gamejournopros was the group that colluded on the "Gamers are Over" article storm - Quinn is a sponsor of Sweet Baby, using the money from her self-deleted ex

Great video on the subject. You really packed it all in there, well done.

Excellent take on everything that happened. You sum things up very well. Also great analogy about Foster care.

Based and unbiased review of the situation. Here, take my engagement for the algorithm

The sooner people internalize the truth about DEI, the sooner we can remove it from public life. First, the "Diversity" in DEI has nothing to do with race, gender, or sexuality. Diversity, in this context means literally "trained in diversity," which is just a fancy way of saying activists. Activists use race as a lever to get more activists installed into positions of authority. Inclusion means to include or accommodate people who have views antithetical to the capitalist west. And thought they've changed the definition lately, the definition of equity is the same as communism. Do with this information what you will.

Your dad mode just confirmed that I’m coping and need to just start writing. Thank you. Hopefully I’ll be back to show some stuff I’m proud of. Your approach and ethic to creation is exactly what’s missing. Good stuff

Have watched your videos and subscribed for a while now and I have to say this rates as one of your best. Great take on the subject

That Pontiac T-Shirt is cool AF.

Sports are less of a "waste of time" than video games because of the physical activity aspect. It's hard to find a dude that plays sports 1-5 hours per day that is extremely out if shape. It's not uncommon with gamers that do the same thing.

The biggest thing that people like Anita Sarkeesian never understand is that the presence of certain tropes isn't an ingrained desire to oppress women but instead is an easy narrative structure, and some video games rely on them. Anita complained in one of her videos about 'save the damsel' games and showed a collection of scenes of someone kidnapping the hero's love interest. What she fails to understand is that the majority of her examples were arcade games, which had to communicate the core of their story in seconds. Even games with more time dedicated to the story such as most Zelda titles use these tropes as narrative shorthand. Representation is meaningless, both in games with a heavy focus on the narrative as well as ones without. People didn't play Mario because they were all short Italians, they played it because Nintendo continues to innovate on a small set of concepts (seriously, if you've never learned how the jump worked in the original NES game you should google it sometime). Look at discussions about everyone's favorite Mass Effect companions and you'll see the humans rank near the bottom every time. We just want to be entertained, preferably without being lectured to.

Thank you for the detailed and eloquent summary of the situation! The 47 min runtime was intimidating, but I'm glad I watched the whole thing - I didn't even know about the whole G4 reboot drama.

Hey Greg! I appreciate your insightful commentary. Keep up the great work!

Stellar video again! keep up the good work and grow your brand. I really like these reasonable videos. liked and subbed.

Bro, your channel is so good. This kind of in depth and balanced analysis is what the industry needs. Now I want to see you do some game reviews.

This was a very fair summary of the situation. Subscribed.

I absolutely loved your summary and analysis of the entire GG debacle. You went straight to the heart of the problem and addressed it. And I felt that you were very fair to both sides.

Absolutely best video on this topic. Very detailed. You show quotes in context to be fair. The coverage is ballanced yet with an opinion while not being opinioated. Well done.

It perplexes me that when people don't like something, they try to burn it down, change what people do like, or attack said people instead of trying to make something new that they like.

back once again its the renegade master knocked it out of the park, greg. keep on keepin on! o7

This channel is being criminally slept on

Well explained and nuanced view on the topic 👍

This is excellent, as usual. Greg's channel needs to be bigger.

This was a great video. Thanks Greg 👍

You explained this all so well I had to subscribe

33:20 It's the wokie *nose-ring* for me. 😂

I took a big old kotaku the other day. Took three flushes to sink it.

Your balance, humor, and clear eyed commentary earned the like and subscribe. You’re a breath of fresh air. Praise the Algorithm for feeding me

New fan of your content and have to say love it so far! Loved seeing you over on Echo's stream as well, you all gelled so well. PS - I think you have the same version of Lord of the Rings as I do? The 1974 Box Set without the box (bought separately)?

You stuck the landing with that Katt Williams clip 😂

OMG, one of my All-Time Favorite 90's movies! "No women, no kids." 😎 And Gary Oldman's "Everyone!" Such an amazing actor. 👑✨️

Sweet Baby Inc Detected is not a "plugin tool", it's a curator group, a native feature of Steam.