It's been 3 years and I still don't think I've ever seen such divine creative direction

Best commercial I've seen in recent times. So aesthetically pleasing.. Love Dakota and her voice in the end. Can't wait to get my Gucci Bloom.

perfume ads are usually ridiculous but this one really made me want it

Idk why but the way they were in the pond with the rain and all of the flowers, along with the music, makes me really calm and I just love it. But in another way it makes me sad and all because when would i honestly ever get to experience that peacefulness with my friends?

This ad is too magical the part in the pond

"Gucci Bloom! The New Fragrance For Her!" - Dakota Johnson's sweet voice OMG!!!!!

I don't get why but this make me sad. I feel like I couldnt live this kind of experience, see this kind of paysages, touch this kind of water...

I felt like this is from another planet. 😍

I want to be there.

I've never seen a commercial that had a scene that was absolutely BEAUTIFUL!! So beautiful it made me cry!! It just makes you think of HEAVEN!! So calm and peaceful!! No worries!! I truly love it !! ❤❤

Music is perfect

" I'd rather wear flower in my hair, than diamonds around my neck " ✨

The short version is so good, the only perfume commercial I like

For some reason this video captivates everything that I understand, it gives me a sense of nostalgia that I don't understand, by taking me back to a much easier time...

The shot at 0:47 is so beautiful.

I love this commercial so much. It’s so soft, pretty, and pleasing. I can’t stop watching it.

Can I live in this aesthetic for the rest of my life

PORTISHEAD 💕❤️️

For some reason this makes me want to cry yet feeling fulfilled from the inside. Strange feeling, love the ad and perfume ❤️

I bought this today... The magick started when my eyes locked on the bottle. My tunnel vision set in, so I quickened my pace towards it. Lifted the cap and held to my nose, instantly I was transported somewhere far from the mundane world where I stood and found myself in a place where the world felt pure and completely feminine. I had fell in love. As I walked away from this liquid of divine feminine heaven, knowing my bank balance has never taken a hit this hard on a fragrance....It was like I felt a magnetic pull, so with no hesitation I turned around and proudly stated to the gentleman worker that I would take this bottle of perfume. Today I felt empowered...because of an experience...I had.. with...perfume. Now watching this? Im in awe. Such stunning imagery, the perfume scent matches this ad. Award winning all around. I feel it's fair to state, I love experience...I choose it over being a consumer of things, because for me, most thing's arent necessary to have. But today, I can tell you I bought perfume today based solely on a wonderful individual experience. Odd how such insignificant random moments in a person's day can just move unexpectedly into something magical. You may say I'm a dreamer...but I'm not the only one 💖

Moving and powerful. The guitar strings lull you into a trance of delight and regeneration. One of the best fragrance commercials going, and it never gets old. Brilliant. Oh the life of little rich girls.

As soon as I heard the song on my TV I just stopped everything and screamed, "PORTISHEAD!" So happy to hear them on a commercial (FINALLY), especially in this day and age! The video is beautiful, btw

I don’t know why this whole aesthetic makes me feel so nostalgic, maybe a past life lol

I saw a much shorter version of this and spotted Dakota Johnson in the water and had to see the full

Aestheticly pleasing

Every time I see a Gucci ad campaign, it takes me to a different place. #loveit

This reminds me of some of my best summers with family. Spending the whole day in the warm buzzing garden. Eating and drinking what we want when we want. Playing with the dogs and children, smelling the garden flowers, falling asleep on a blanket in the sun. Loosing all consept of time and space. ☀️💚🌿

We all need Gucci this is God's art

I have never been so affected by a advertisement before. I love the water...and flowers...and tea...so beautiful. I love swimming with my clothes on (and off...LOL)...this visualization makes me feel so peaceful. You make me want to buy the perfume! Advertising success!!!

The best ad i've ever seen...amazing . Cant stop watching it.

Probably the cleverest artistic advert of recent years. You can see from the comments it created a strong emotional response from ppl and about how it made them feel. But as someone not often moved by an advert I literally could feel the sun, I could feel the warmth, I could smell the flowers and an unknown fragrance in the air, I fell into this advert... And I don't know of any other advert I've ever fallen into lol The director should feel immense pride in this as I don't think you can hit the brief any better than they have created in this tiny piece and I can give it no higher praise than by saying it felt like a perfume in video form! How weird is that?!

I hope to be reincarnated into the life of this commercial on perpetual repeat

Oh! I love this song! "The Rip" by Portishead, it's perfect. 💕🌹🌾🌼

This reminds me/feels like of that Sophia Coppola movie Marie Antoinette

The aesthetic in this made me get it.

Portishead!

It triggers a timeless hidden melancholic part in the brain. Beautiful

This film brings to me the happiness acquired this year. 2017 will remain in my memory for a long time😌

The scent smells like a botanical garden. I just love it.

Why so many dislikes? This is so artistic! Very eccentric. It’s intriguing. I love this commercial, and I don’t even care for Gucci like that...

El mejor anuncio que jamás haya visto, es tan mágico. Solo de ver el anuncio siento que huele a otro planeta fkekdk. Ya quiero tener el perfume

Whoever is responsible for this add hats off to you you changed my view on aesthetics and the bond to nature

This commercial makes me feel so free, so peaceful, content with life and nature, with myself...ahhhhh....FREEDOM. One of my favorite commercials ever!

The use of Portishead makes me like this commercial lol😊

never gonna forget this commercial, it lives in the back of my mind

Beautiful heavenly ambience - a masterpiece

Best video, no se que tiene pero lo repito una y otra vez con ganas de estar ahi en ese lago

Love the commercial, the music, Dakota, & this perfume. Just got this perfume & I'm in love!

portishead--the rip---so haunting---beautiful---

Y'all did a good job describing the perfume through visuals every time I spray this perfume this is how I feel

Wonderful...Everything, the music & the colors & the simple beauty of the models. Best

Just super chilled and not rushed best parfum ad ever?

Glen Luchford + Alessandro Michele + Dakota J. = perfection

I see Dakota and I'm already in love. I'm that easy !

The sunlight the rain, that smile or peacefulness. I really want to experience that once

That water is so peaceful and you would smell perfect when getting out. Smell like flowers. This is so lovely.

i love this commercial, i love this parfum, i love every single thing about this. 💕 it reminds me of my lovely roadhouse garden. 💕💕

Dakota is so beautiful

Everytime this comes on in the ad break, no matter what I'm doing I stop, listen and watch! Mesmerising song/theme tune, great Ad!

I want to live in this enchanted world. Stunning and magical 💐

This relaxes me

This was so aesthetic especially the end. This made me want to get it.

i’m back watching it again. best perfume ad ever.

This is the most beautiful commercial ever.

I just remember this ad a few minutes ago. When I first saw it, it like gave me a super weird off-putting feeling. Not only was it melancholic, but i felt like I had seen the ad or setting before. Maybe in a dream or past life, just weird deja vu. Made me feel like nothing was real and that there was a glitch in the matrix or something. Odd.

Omg I can feel the vibe so aesthetically

高校生だった時、雑誌の付録でbloomのテスターがついてて 香りはもちろんボトルのビジュアルも大好きですぐに検索してこの映像にたどり着いたんだけど 今でもたまに見に来るくらい映像として、本当に大好き…香りを思い出して 深呼吸してしまう

One of the best fragrance commercials. You can almost smell the perfume.

most of the time they fail to make an exact presentation & intro for the perfume, but this one they have nail it!

I don't know why It reminds me of "the virgin suicides".

GUCCI's visuals are forever and always captured visuals of our dreams

Best ad everrrrr! So calming and everything

Desde la primera vez qué vi el comercial, me dieron ganas de estar ahi, rodeada de flores.. hermoso comercial y veré como es el perfume. ☺️😍

i recently got the perfume and it seems like heaven

When I saw this commercial on TV it was so different than all the trash. So beautiful!

Most aesthetically pleasing thing I’ve ever seen

Beautiful , like a work of art

Un trabajo bien hecho, felicidades!

don't know why but this is my fav ad now.... and that song "the rip" was just perfect for it

Probably my favorite commercial of all time ❣️

I keep coming back to this it’s so beautiful and makes me wanna be free.

l love the flowers song that beautiful

Portishead is perfection!

Mi anuncio favorito, música espectacular!!!!!!

C'est sublime 💘 Et la musique est TELLEMENT BELLE ...

I would buy this just because Petra Collins is in the ad. And also because this is so reminiscent of Heavenly Creatures that it makes my heart sing!

nostalgia, I remember seeing this commercial on TV

This add is the only ad I’ve ever enjoyed so much I searched for it again

This means something, Green: nature, growth and harmony; but also wealth and stability. Pink: femininity, playfulness and romance, and it also has baptism what are yall saying here? can i see alot of green and pink and water.

Esa voz tan lindaaaaaaaaa

idk how but this video smells really good

The most beautiful commercial ever ♥️

Este anuncio es mágico hace unos días desgana amargada salió este anuncio y sentí paz en mi corazón como si me liberaba del extres y me lleva a un reino

Prettiest perfume commercial I've ever seen to be honest, excited to try this fragrance out

Oh gosh this is my absolute favorite commercial now. I love it. I love the perfume as well.

Love this song so much

desde que la sacaron siempre la tuve,ya voy por mi tercer bote ♥️

Me facina ,gucci todo de ello,me encanta

Dreamy and beautiful!

Perfect music choice!