Haier: From small Chinese Fridge Maker to Global Industry Giant | Inside the Storm

Haier: From small Chinese Fridge Maker to Global Industry Giant | Inside the Storm | FD Finance

Рет қаралды 321,282

Ай бұрын

Rise and Fall of Haier | FD Finance
Watch 'Rise and Fall of Nissan' here: • Nissan: The Near Colla...
Haier CEO Zhang Ruimin and GE Appliances CEO Kevin Nolan tell us how they overcame a clash of cultures to create a successful partnership.
“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson” - Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of Americas most iconic brands, General Electric.
Big businesses rise and fall every day. Inside the Storm is a documentary series that follows the lifecycle of five of the world's biggest brands, revealing intimate details on how these major companies are run and how, in times of crisis, they survived, adapted and merged to survive.
Including interviews with company executives and industry analysts from around the world, Inside The Storm provides the inside story into the high pressure decisions and risks taken in company boardrooms every day.
Grab: how Asia's most valuable tech start-up drove Uber out of town. Apple: the world's most famous company fought back from the brink of collapse, Haier and General Electric: a clash of Chinese and American cultures. Japan Airlines: a nation's airliner resurrected by a Buddhist monk turned CEO. Starbucks: a brew of PR disasters and a weakening brand forced the coffee giant to appreciate local tastes.
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Пікірлер: 248

@ZalshahZalshah Ай бұрын

bought air conditioner,... 1hp, there is Beko price 380 usd, Panasonic 350 usd, Samsung 380 usd etc.... then there is Haier 200 usd with latest tech, more gadgets inside... So bought Haier and definitely not disappointed....

@rongyaowang1075 19 күн бұрын

What is your real purpose? Cunning

@etechjd8260 17 күн бұрын

We are decadent.....wont fight back.....western company could make ultra reliable products and keep a basic industry....we prefer to be dependent on the chinese....slave mentality ...sad

@mahendrabandaranayake2633 16 күн бұрын

1 hp Air conditioner?

@edahmed7 Ай бұрын

Globalization leads to innovation and growth. We shouldn’t forget. Haier shows when USA n China come together unimaginable greatness is possible!

@yellowstoic7678 Ай бұрын

Government always gets in the way

@ytfanlingeric Ай бұрын

@@yellowstoic7678 US government

@mohammedfisal7630 Ай бұрын

لايجتمع الخير و الشر بل يقفان دائما في تضاد مثل السالب والموجب ..... فامريكا تثمل الشر في العالم والصين تمثل الخير في العالم

@marcop.1701 26 күн бұрын

⁠@@ytfanlingericChinese government, I would say. We know well how CCP can take action on private companies and entrepreneurs, ask Jack Ma and Alibaba. It’s a fact.

@marcop.1701 26 күн бұрын

@@mohammedfisal7630China good, US bad? 😂 what a deep and articulated analysis.

@circleofattention6021 Ай бұрын

A positive outlook on China 👏👏👏 It was about time that we recognize the ingenuity and hard-working qualities of the Chinese people.

@shane864 25 күн бұрын

No one is mad at the Chinese people, we are mad at the oligarch class of the US that murdered US manufacturing to exploit the slave labor adjacent conditions in China at the expense of literally everyone and the entire planet for the benefit of like 50 ultra wealthy sociopaths.

@riceball4u172 Ай бұрын

Listening to that chinese boss is eye opening andhow insightful he is!

@BunToomo 27 күн бұрын

Honestly, massive respect to the CEO of Haier. Truly a man that started from the bottom.

@ardelllewis9892 Ай бұрын

Profound I live in the Caribbean and most of this innovation I have never experienced but from a thought perspective am truly shifted in my appetite for excellence

@metaphosV Ай бұрын

Welcome to China. Book your flight ticket today!

@TrangleC 28 күн бұрын

I spent a year in Qingdao, 20 years ago, as a student intern and I was amused to see that Haier also owned a restaurant. It was a Mongolian hot pot restaurant on the top floor of a Japanese Jusco supermarket in the city center.

@keno77 Ай бұрын

Back in 2005 we bought a Higher laptop,it still going strong,a bit slow now but it was very good at the time. We also have a 65" TV that we are very pleased with.

@2melinc Ай бұрын

Extraordinary documentary! Great entrepreneur Zhang Ruimin!

@darshanprakash 21 күн бұрын

definitely the best Chinese company I have read about, although i was drawn to their refrigerator with bottom freezer 12 years ago and have upgraded to again a Haier one. Crazy!

@nsebast Ай бұрын

Chinese products have the highest value ratio (Quality/Price). That's why they are winning all over the world.

@saurabhkr731 27 күн бұрын

Most of the Chinese product will scrap within a year

@aranduser 27 күн бұрын

@@saurabhkr731 Not true. I have a Lenovo from China over 10 years and still working. On the other side, your thoughts have to be scraped within a year or even within a day because your claims don't age well.

@saurabhkr731 27 күн бұрын

@@aranduser I am saying most of the product

@aranduser 27 күн бұрын

@@saurabhkr731 Lol, you are funny. Are you referring to dollar shops where the Western companies buy items for 10 cents and sell them for a dollar? Either you are not being told the true story or you are just denying it.

@nsebast 27 күн бұрын

@@saurabhkr731 Doesnt matter if you are hateful and racist. They just gonna keep on winning.

@user-me2dy6ct4z 28 күн бұрын

Haier learned from the GE, now the products quality is higher than GE, good job 👍.

@BayaniMagtanggol 27 күн бұрын

haha i see what you did there

@alberton.1601 Ай бұрын

I remember when working for Eastman Kodak Mexico, trying to separate different manufacturing "companies" was attempted, which just didn't work, maybe because it was only a "virtual" separation and mostly because we reflected the fact that, as a huge corporation, we've simply never valued the final customer's opinion. Now Kodak is practically history.

@jondurr 24 күн бұрын

And digital cameras had nothing to do with their downfall?

@jenq6751 23 күн бұрын

I bought a Haier freezer 21 years ago with price 100 dollars or so from Walmart, It is still running in the garage 😮

@4izm0v Ай бұрын

Haier makes good quality products

@rongyaowang1075 19 күн бұрын

yes

@yogi9631 Ай бұрын

Chinese are traders. Ruthless business savvy. GE value was in its sales and distribution channels and not the brand or physical products themselves. The value was in its intangible assets!!

@archstanton5973 Ай бұрын

Welch DESTROYED GE and set the blueprint for how american manufacturing corporations would self-destruct by being more wall street than the streets of mid-west manufacturing. Boeing is the present poster child of that.

@BenjyHanz 25 күн бұрын

Most of USA PIB are in its intangible assets

@halimchandra6873 Ай бұрын

Salut haier

@gulam82 Ай бұрын

I thought Haier was German. Well done, I have a washing dryer.. excellent

@polar3553 Ай бұрын

中国出口的产品质量当然好，如果按照中国标准生产的产品无法进入西方国家市场，中国有个流行语叫做出口转内销，中国产品出口到西方国家市场，人们从西方国家再把中国产品买回来使用，中国质量标准差，是中国政府为了快速提升国内税收，古代中国制造业就很强，中国能制造任何产品并且能够保证质量，只是中国政府营造的社会环境差

@hermesliteratus882 Ай бұрын

Actually they are 100% Chinese and the quality of their products is top notch.

@sipingal Ай бұрын

@@polar3553 只是你这种质量差。

@polar3553 Ай бұрын

@@sipingal 看看你在说什么啊？中共思维，把人当物品看

@user-ml5ks8tm9w Ай бұрын

对了，中共党员有接近一亿人，基本每个家庭家族都有一个中共哟，还有是中共把从一个世界最穷的农业国变成世界最强大的工业国还有农业国畜牧业渔业养殖业等等实体经济国哟。

@slamtilt01 7 күн бұрын

Here in New Zealand 🇳🇿 Haier bought Fisher & Paykel a legacy Kiwi brand. They turned it into the premium appliance brand product. While Haier became the medium product brand that the middle classes could buy. Genius marketing.

@paulgilliland2992 28 күн бұрын

I only ever see super cheap more budget type Haier refrigerators at Costco in the USA but in Japan they are in all the big retailers.

@miriguwa1958 26 күн бұрын

The Haier 28 in. 15 cu. ft. Stainless Steel Counter Depth Bottom Freezer Refrigerator (HRB15N3BGS) is $1799.95. Go check the price at your Costco outlet. I hope it's not too "super cheap more budget type" for you.

@brawnbenson552 Ай бұрын

I like the ambition and innovation! I will give them a closer look the next time I’m ready to replace my current 2012 set of appliances. (Frigidaire…. which still work perfectly though)

@Oriental-perspective Ай бұрын

我家冰箱和空调就是海尔的，其实我想买xiaomi的，只不过那时候xiaomi还不生产空调。

@honyeechoong9351 Ай бұрын

Isn't this documentary owned by CNA news? It was aired 5 years ago.

@StrsAmbrg Ай бұрын

The content is, it is. It was on a CNA program, "Inside the Storm." I am not sure whether this channel has relation to CNA or not, but the content is the CNA's. Just search "Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode," it is still there.

@ansa336 Ай бұрын

@@StrsAmbrg What is your point; Is it not still relevant?

@StrsAmbrg Ай бұрын

@@ansa336 suspected that this content is stole someone's content.

@ansa336 Ай бұрын

@@StrsAmbrg Now I get your point. I have seen a few of those lately. If certain words can be censored, why can't those in charge do something about it.

@alberton.1601 Ай бұрын

Is MG's acquisition somehow something similar?

@mctwain5319 Ай бұрын

Fascinating Documentary❤

@kazegarasu4704 Ай бұрын

"Even if one has travelled 90 li of a 100 li distance, it's only half the journey" Runescape players knew this very well ..

@krozareq 27 күн бұрын

GE getting out of that business was a pretty smart move. It was clear that margins on appliances were only going to decline while competition was going to increase from Asia. Jet engines and MRI machines are far better.

@anxel- 29 күн бұрын

Tengo un aire acondicionado portátil y deshumififador de esa marca y la verdad sus calidad y eficiencia es igual al occidental. En todo caso todo depende del bolsillo del cliente porque se puede conseguir un sartén de 3 dólares como de 50 dólares de la misma medida solo cambia su calidad

@WillyJaheruddin Ай бұрын

No electricity, no internet, nothing works. Balancing on the edge.

@fongponto 28 күн бұрын

What are you referring to?

@WillyJaheruddin 28 күн бұрын

@@fongponto You are depending on electricity.

@miriguwa1958 26 күн бұрын

@@WillyJaheruddin Seriously? What should you depend on if not electricity?

@WillyJaheruddin 26 күн бұрын

@@fongponto If there is no electricity you are back in the Middle Ages.

@WillyJaheruddin 26 күн бұрын

@@miriguwa1958 You have to need a Plan B if the electricity is shut down. Look what can happen like Friday 19-7-2024.

@glennw469 29 күн бұрын

Great my first fridge is hailer 35 years ago . Great quality

@Proteus007 21 күн бұрын

A lot of Jack Welch and GE’s aura has now declined upon discovery of the issues within GE Capital and his use of it as a P&L manipulation device which led to not build other sustainable businesses.

@TiborRoussou Ай бұрын

I've been recycling for a long time. For what it's worth, I don't scrap out many GE items.

@remix-yy1hs Ай бұрын

What does it mean?

@TiborRoussou Ай бұрын

@@remix-yy1hs It means GE makes good stuff!

@GTR-88-u8g Ай бұрын

@@TiborRoussou why it went Ranking in Fortune 500 from 5 to 38 ?

@TiborRoussou Ай бұрын

@@GTR-88-u8g I just called it as I see it. Been scrapping things out for well more than a decade, Honestly, don't own a single GE item.

@good-tn9sr 28 күн бұрын

@@GTR-88-u8gbecause of tech companies…

@davidbig6356 27 күн бұрын

In 2022, I replaced my 15-year-old GE range with a new GE range. I was very satisfied with my old GE range, but I noticed my new GE range is not as good as the old one. I think the new one use cheaper materials (plastic buttons, thin metal sheet etc.) in order to cut cost. Maybe I should have just repaired the old one.

@miriguwa1958 26 күн бұрын

Good idea. Maybe it'll last another 15 years if you can find the spare parts.

@justicerules1373 25 күн бұрын

But your old one uses up more electricity so u will end up paying more. U should look for an energy efficient GE. I had a set of GE energy efficient washer and dryer and they work very well. They are the cheapest I could find.

@manuelhidalgo19 26 күн бұрын

Excelente información y sobre todo el director ejecutivo haier, es todo un innovador

@pacenetsatish 27 күн бұрын

Indians love hier brand ...best ❤

@arteivanovzkykamuflado 22 күн бұрын

Acabo de suscribir, me gusta este tipo de videos

@williamsaharuna1893 29 күн бұрын

Beautiful documentary ❤❤❤

@binder946 Күн бұрын

12:10 best fridge award ❤🎉🎉❤🎉❤🎉❤🎉❤🎉

@algaroo7401 27 күн бұрын

Excelente documental

@jpcrazytekkie2631 9 күн бұрын

I have also used the brand.. no issues but figured it was just another Chinese brand looking to dominate the market but at least after watching this video I have more respect for the brand.

@reaganmugisha2848 Ай бұрын

nice documentary

@jilidkuminding7356 3 күн бұрын

Haier : truly inspiring ❤❤❤

@Renatodonadio 18 күн бұрын

Two yeras ago, Haier has also begun the expansion in Europe by buying the Candy Group (pronounced Kandee in the Italian fashion), their main brand Candy made the washing machine break through in Italy after WW2 and owns among the other brands Hoover Europe 😀

@motivatedgeorge Ай бұрын

Please, can translations be done as voiceovers and not text caption? Some of use use KZfaq in background and need comeback here to read captions when a foreign language is spoken

@zakariaismail5912 Ай бұрын

Thanks for speaking my mind 😂

@ytfanlingeric Ай бұрын

Some people might prefer to listen to the voice and tone of the original speaker, as it gives better feel of what is being said. Like some people when watching movies prefer the original soundtrack with subtitles of the translation.

@darkfeeels 24 күн бұрын

One of the best documentaries I have seen on Haier. Your video taught me so much of the company I always bought appliances of. Thank you!

@mdzaid5925 28 күн бұрын

I just bought my first haier product.... an automatic washing machine. This will either make me a loyal customer or a hater.

@godzillamothra5983 23 күн бұрын

GE should learn this, never threaten bosses who worked their ways up from the bottom, they knew what they are doing and they know what it means to fight

@sharpie842 21 күн бұрын

Just replaced my Haier fridge with a Bosch after it started getting error codes. Only had it 10 years.

@ronaldwarren1267 Ай бұрын

They talk about the us dollar as if it's a standard it's NOT it nearly worthless

@good-tn9sr 28 күн бұрын

By what source? USD is what almost all trade is done in. Even the Chinese government uses it for trade and have even bought out and currently own $770 billion worth of US Treasury securities, and that’s just China…

@FlamingBasketballClub Ай бұрын

Do a video on some random/obscure company. 🌝🌚🌝🌚

@hewardthegreat Күн бұрын

Here In Kenya I ask myself of did heir fridge get into this house

@alma09876 Ай бұрын

The Japanese appliances brands had gone.

@leeronald1461 28 күн бұрын

Japanese brands are still good but the price is no good.

@jont2576 26 күн бұрын

rip, japanese brands are almost artisanal in quality and incredible innovation, but most people in the world prefer cheap nowadays.

@edringweeko3419 25 күн бұрын

The price for japan products even failed the European market

@othmanhassanmajid8192 22 күн бұрын

Curtesy of Plaza Acvord😊

@formula1ccr8 29 күн бұрын

Old documentary of over 5 years ago. CNA posted this on KZfaq on their website on Sep 19, 2018. Please post only recent info

@user-gj2fz4nt1n 26 күн бұрын

Zhang Ruimin the 4th owner of Hai'Er❤❤❤

@mflo1970 28 күн бұрын

Tengo ac haier y estoy contento

@naivoj122 Ай бұрын

But western world doesnt like competition isnt it.

@AbdiPianoChannel 29 күн бұрын

Who ever comes up with a washer machine who can dry at the same time would be the best

@johnweerasinghe4139 27 күн бұрын

Lowes has them. They are very heavy.

@jpcrazytekkie2631 9 күн бұрын

Isn't that what a "dry cleaner" is for? 😂

@Kotak8 Ай бұрын

Why focusing on Haier? Most western MSM ignore these two SKorea conglomerates, Samsung and LG. They overwhelmed most Japanese big brands, and they are now the world’s biggest home appliances and TV manufacturers.

@AuralioCabal-nl8gi Ай бұрын

If you look at where many LG and Samsung products are made you will find they are MIC, as in "Made In China"..the Chinese are as innovative as the Korean giants. China is a manufacturing giant like no other, S Korea and Japan industry look like dwarfs compared to China, in most of Asia Chinese appliances now dominate where Sanyo, Hitachi and Panasonjc/ National used to be , same with TVs., all this accomplishments within less than 30 years.

@graceli6886 Ай бұрын

@@AuralioCabal-nl8gibut factories (in China, SK) and manufacturers (LG, Haier) are not comparable. The R&D, production management, sales and promotion etc. are accountable by the companies, and the credit should go to the companies when compared to other companies. Nevertheless, I read from different sources that LG Electronics was no.1 home appliance manufacturer in 2022 with $66bn sales; while Haier was no.1 in 2023 with $35bn sales; Midea made ~$53bn sales in 2023 (though not all from home appliances). Something is off but I don’t have time to dive in.

@Ghosy01 Ай бұрын

They don’t ignore them . Because Samsung and leg are about half of South Korea economy so when talking about “South Korea” you are just talking about these two .

@yogi9631 Ай бұрын

In 5 years those s korea giants will be left behind!! Chinese are business machines in mind!! Plus massive economies of scale

@Cyan_Nightingale Ай бұрын

@@AuralioCabal-nl8giNo longer. Samsung & LG gradually had moved its production facilities out from China.

@dnifty1 4 күн бұрын

Haier did not invent refrigerators, they just happened to buy a company company based in the USA that had a long history of making appliances. That isn't "innovation".

@ChibiKeruchan Ай бұрын

11:30 is one of the most important part. this explains how some product that came from China are so cheap. 😂 it's the same as how Amazon Return boxes works. but instead of return products.. these are 5th or 6th rated products or some of them are prototype/ unfinished product that was thrown away but the junk shop decided to pack it and sell it anyway for cheaper price.

@JoseGonzalez-bv1xw 27 күн бұрын

Vaya escribir tanto para decir tonterias 😂

@katyvaldez8890 Ай бұрын

All I have to say is I h4te GE so much, service is so expensive and quality doesn't match the price.

@SamsonOhsem 24 күн бұрын

Great evolution

@ws-jw1tv 21 күн бұрын

I have Haier air conditioning, it's not bad

@sndebbarma7225 Ай бұрын

Haier fridge good quality I used

@manikandank2538 Ай бұрын

Please add "cc"

@RichardGolD-wz3is Ай бұрын

What the H3ll is that???

@anxel- 29 күн бұрын

You can change language in video

@anxel- 29 күн бұрын

Well for Spanish or English

@stevenlai1199 27 күн бұрын

Jai hind

@lolotvapp Ай бұрын

Nice form india 🇮🇳

@stevenlai1199 27 күн бұрын

Jai hind

@ikajunita.k Ай бұрын

Btw... This video is from CNA 5 Years Ago...

@RichardGolD-wz3is Ай бұрын

Are you sure Ikea? Are you an American?

@ikajunita.k Ай бұрын

@@RichardGolD-wz3is Btw... I'm Indonesia 🇮🇩 I'm used real account & just want make everything clear & honest...

@alma09876 Ай бұрын

GE failed to see the future of digital technolog.

@Bledi838 Ай бұрын

The future it is not digital technology. But digitalization just helps products function better. It is just a 10% marginal improvement.

@kalwongkl 17 күн бұрын

i dont think market for toaster is big CN. Not slice bread eaters

@guangxidavidliu Ай бұрын

10/90 rule. 10% of your employees are doing 90% of the works.

@drttgb4955 Ай бұрын

in 10% of the time allocated.

@rolandc85 23 күн бұрын

Why did you all take the video from CNA and make them yours? No shame?!?!

@hungo7720 28 күн бұрын

China's robust manufacturing industry have triggered the expulsion of major foreign firms as they got outcompeted and outpaced.

@larryace4683 Ай бұрын

Great content. First to comment

@OMARIGNACIOBUSTOS 28 күн бұрын

están en todo, pero nunca eh considerado que hagan buenos productos

@jamesn-guyen8312 28 күн бұрын

You can't tariff, sanction, ban, contain or stop Chinese work ethic.

@PravdaSeed Ай бұрын

MAGNIFICENT MERITOCRACY Of CHINA 💯%. i wish 🧞 i was Chinese 💯%. 💚🐉🇨🇳🐉💚 💜☸️☯️🕉️💜

@AngusBlancojavierbetancour5762 24 күн бұрын

REFRIGERADORES - FRIGORIFICOS son otra cosa

@LeicaM11 25 күн бұрын

So, because of the cooperation with German brand Liebherr, their name „Haier“ is the attempt to transfer this word into Chinese English?! So it is pronounced in the same way as „Herr“ and not similar to „higher“, right? Why do Chinese factories and layouters always use those weird oldfashioned „Serif“ character’s sets (e.g. Sans Serif, Times New Roman etc.)? Is this from the British via Hongkong? Nobody over here did use any of those character sets since 1989. Make the progress using Verdana as everybody today!😂

@TrangleC 28 күн бұрын

Wow. The comments are full of Wu Maos.

@jaimebond Ай бұрын

The new owner of carrier. 😢

@dskgranite2894 26 күн бұрын

VSA VLOGS like ❤

@joaquin8996 23 күн бұрын

GE no pudo comprar Haier porque una empresa extranjera por ley no puede comprar una empresa china, o sea que no es que se negaran!! 🤔

@user-tg6nm2tm1h 13 күн бұрын

There quiet new in Thailand cheap and a good warranty two they guarantee an engineer within 24hrs parts and labour included but that's why Thailand losing their alot of global, companies cause of cheap chinese imports

@Dn30383 14 күн бұрын

Haier Haltys

@pablocabrera9279 24 күн бұрын

En mi experiencia los productos GE han sido malos y caros.

@jaimebond Ай бұрын

Tomas de Alba , un niño mexicano inmigrante fundo la Tomas De Alba Edison General Electric Works Company. *G.Electric "

@who2u333 28 күн бұрын

Jack Welch. How to destroy a company very, very slowly and make 100's of millions for yourself.

@johnweerasinghe4139 27 күн бұрын

And promote Eugenics at the same time....

@migdoniofasabi 19 күн бұрын

"el gobierno le entregó 18 empresas de electrodomésticos para que las dirigiera...." oookkk

@vladimircurkoski1455 25 күн бұрын

Lazy workers destroyed not only companies but countries and they even had a moto " you can't pay me low enough for how much I won't work"

@user-fy5sz8ps2d Ай бұрын

the worker can see how much they can work on the screen and if they worker harder.. more bonus.. that's crazy from the eye of western. 42:40 they invented new product. That's not completely true, they turn the idea from Japanese brand fridge but making it with cheap labour with mass production.

@livetex-flourish Ай бұрын

😂😂😂 that's why china become the world manufacturer with their own idea and technology. You are so funny 😂😂😂

@user-iw5yf2nn9w Ай бұрын

I thought it was a german brand. ☹️

@johnweerasinghe4139 27 күн бұрын

Of course you did 😂😂😂

@othmanhassanmajid8192 22 күн бұрын

@@johnweerasinghe4139some mothers have 'em❤😂

@teremareraki2234 28 күн бұрын

2018 I bought a Haier fridge and it's a disappointment very unreliable keep breaking down so I bought a Samsung and it's still running 2024.dont buy any Chinese Haier fridge very unreliable.

@othmanhassanmajid8192 22 күн бұрын

My friends say this brand is very good😊

@omyhaby1912 Ай бұрын

Last i used something with "Made in America" is 2009 Overrated and over priced

@othmanhassanmajid8192 22 күн бұрын

and over here😂

@OmarEspirituramos Ай бұрын

TENGO UNA GRAN IDEA...OJALA NO ME LO ROBEN... UNA LAVADORA INTELIGENTE QUE ESCANEE TU ROPA Y TE DIGA QUE YA TIENES QUE LAVARLA 😅😅😅. SERIA REVOLUCIONARIO...LA GENTE SOLO LO COMPRARIA POR LA CURIOSIDAD....

@johnweerasinghe4139 27 күн бұрын

Your nose could that cheaper and faster 😂