He Watched 50 Hours of MrBeast So You Don’t Have To

Рет қаралды 17,096

Күн бұрын

Phill Agnew is the host of The Nudge Podcast.
On his podcast, Phill dives deep into the behavioral science of marketing.
Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.
So in this episode you’ll learn:
•The 3 Psychological Biases MrBeast uses most frequently
•Why they work
•And how you can apply them to your own videos
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TIMESTAMPS
00:00 - The Psychology of MrBeast
00:55 - How MrBeast Gained Early Traction
07:09 - Why Giving Away Money Works
10:23 - Our Lovely Sponsor
11:28 - Using Costly Signaling WITHOUT Being Wealthy
16:50 - Why MrBeast Films the Way He Does
21:01 - Making Content That Stands Out
25:10 - Other Psychological Hacks MrBeast Uses
29:36 - Using Nudges Subconsciously
***
CONNECT WITH PHILL
🌐 Website: www.nudgepodcast.com/
🐦 Twitter: / p_agnew
💼 LinkedIn: / phill-agnew-22213187
📹 KZfaq: / @nudgepodcast
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
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💼 LinkedIn: / jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.

Пікірлер: 94

@tfkdandsvkc 11 ай бұрын

The fact that I clicked this video because of the INPUT BIAS of 'I spent 50 hours '..Shows how it works effectively

@HackTheMinotaur 11 ай бұрын

What’s crazy is that most creators do this sporadically without thinking about it so success often feels random. Going that extra step of quantifying it, giving it a name and citing examples is so much more helpful. Thanks Jay!

@nudgepodcast 11 ай бұрын

Thanks so much for having me on Jay! Epic job on the video editing 🙌

@CreatorScienceYT 11 ай бұрын

Thanks for coming in the show!

@massa_art 11 ай бұрын

- Input Bias: the more effort is put in, the more value is perceived. Showing it better than saying it. - Costly Signalling: The more money spent to communicate the more attention is given. - Contrast Effect: More likely to watch if content breaks expectations. - Spotify "For You" Playlist: Adding novelty to the familiar is what we love, more than all novel -

@cedricyarish7464 Ай бұрын

Thanks for the summary

@Pcoxproductions 11 ай бұрын

5:24 shown effort is valued -> input baias, state your work then show your work.

@GregPreece 10 ай бұрын

This was such a great discussion

@CreatorScienceYT 10 ай бұрын

Glad you enjoyed it, Greg!

@benjaminfairbourne 11 ай бұрын

Its never 1 thing that causes contents extreme success, it is always a combination of attention triggers that lead to success!!!

@CreatorScienceYT 11 ай бұрын

More often than not!

@homemadefamily 11 ай бұрын

@@CreatorScienceYTtotally agree, thanks for this fascinating and helpful knowledge!

@ClaytonsWoodArt 11 ай бұрын

Most excellent content, Jay! Thank you for this.👍

@breathspacewiththomas 11 ай бұрын

I found you when seeking interviews with Justin Welsh. I’ve stayed ever since. Along with your interview about KZfaq titles, this has been my favourite episode so far. Great work. Really useful. Thank you 🙏🏼

@Epistemica 11 ай бұрын

Found him the same way, I enjoy these videos a lot!

@Greinerdavid 11 ай бұрын

You're having great guests on your show! Totally underrated 💯 so much valuable knowledge

@Dancing_Alone_wRentals 10 ай бұрын

tHanks for the video....looking forward to the sounds I'm glad you mentioned the podcast, I didn't know of it. I've shifted from watching KZfaq to listening with headphones where ever possible.

@selective_yt 9 ай бұрын

This is not THE reason he's so successful, but A reason. There are elements of challenge in his stories, novelty, money, social interactions, emotional engagement, and much more. Using costly signaling is just one of the methods to **increase** the appeal, but ultimately it's decided by the topic. But even then the costly signaling is not the best method to increase appeal, there are value signaling ("will make you rich", "will relieve your pain"), fear signaling ("how this guy almost died", "i regret doing this"), personalization/relevance ("tornado in Oklahoma", "tips for moms with jobs"), personification ("how I did something", "my experience with something"), storification ("the one time a teen hacked CIA", "history of the richest family"), exaggeration, novelization, so on and so on. There are basic human needs, say if we take Maslow's pyramid as an example - physiological needs, safety needs, love and belonging, esteem, self-actualization, and these needs drive high interest in the topics, and the lower in the pyramid the wider the audience and more intense the interest for it.

@bigpicturemedicine 11 ай бұрын

10/10 video again Jay. You ask such thoughtful questions. Have subbed to the Nudge Podcast too - Phill is v interesting. I disagree on Mr Beast recording in 1080p because of the contrast effect. I think it's actually an 'anti-signal'. His productions have become so grand, that they're starting to resemble network gameshows more and more. I think the 1080p (and other intentional bits of 'amateur-ishness' are left intentionally to keep the authentic KZfaq feel.

@LilyGazou 11 ай бұрын

Makes sense. I got rid of tv and it’s because of the gaudy stupid content like America’s Funniest Home Videos. And game shows.

@oldunclemick 11 ай бұрын

@@LilyGazou I hated it when AFV just became a shill for Disneyland/World/Cruises.

@FastingDutchman 11 ай бұрын

Absolutely wonderful content! I really enjoy the psychological aspect of video😁. Your explanations and insights are so helpful in enhancing my understanding..I'm genuinely excited to apply theseprinciples to my own content in hopes of reaching and engaging with more viewers. and i am looking forward to more of these video's 🙏

@ED-007 11 ай бұрын

digging the editing!

@richard_parr 10 ай бұрын

Great interview. Really enjoyed how clearly you guys laid out the different strategies Mr Beast uses. Will definitely look to leverage the input bias into my stand up comedy vlog videos. Thanks!

@FinoClips 11 ай бұрын

Such an amazing video! Thank you so much for the content

@Epistemica 11 ай бұрын

I love your videos, well done man. Keep it up! :)

@DarkBow_ 11 ай бұрын

Now, this... this is something i think i never heard in podcasts or things like that, but it confirms my point of showing how i made big projects in videos, so i record almost every big project i am making since 2 years 😅, and it helped me a lot to create videos on tiktok, videos which worked greatly (10,000 to 100,000 views) just on making off content and from an unknow guy from them at the start. Thanks a lot, this is really great advice 😍!

@oldunclemick 11 ай бұрын

That's a great idea. I have been doing lots of testing and research for my videos. I need to reveal that.

@DarkBow_ 11 ай бұрын

@@oldunclemick yeah for example i am creating perfect circles for minecraft and roller coasters without any mod and thanks to ai now 🤣

@GabeAltier 11 ай бұрын

First time seeing a fresh upload of yours, after recently binging your content :) Thanks for the value Jay!

@CreatorScienceYT 11 ай бұрын

Glad i could follow through!

@DarkBow_ 11 ай бұрын

same x)

@lynae777 8 ай бұрын

Great video great questions and valuable answers

@miguelfreitas-yourenergyco6120 11 ай бұрын

I'm a new Fan of your channel. Learning soooo much. Thanks for this ❤

@CreatorScienceYT 11 ай бұрын

So glad you’re enjoying it!

11 ай бұрын

Phenomenal insights - thank you both! Thinking of writing a post on how the same elements could be applied by writers!

@chandankamalsharma 11 ай бұрын

What about this? There was a normal, usual grocery shop that was in my neighbourhood, operating since 5 years. Then one fine day another one opened right next to the older one. However, this newer one was too fancy, new, modern and had everything to make it look expensive. The entire neighbourhood, though was very impressed by the new store, preferred to buy from the older one because they thought the newer one would be expensive even though they both came same stuff. Could it be a reason why Mr. Beast uses the camera and setup which is not expensive otherwise his segment will not feel at home?

@JakeThompson 11 ай бұрын

Interesting information. Thank You.

@NBTJacklyn 11 ай бұрын

This is great I feel like you’re really hitting your stride here

@CreatorScienceYT 11 ай бұрын

Glad you enjoyed it, Jacklyn!

@DarrenAllatt 11 ай бұрын

Since we have stopped the whole intro sequences on youtube videos, It allows us the opportunity to load up on input bias with our credibility for 5 seconds after the hook and before the value, so it creates that bias that you are worth listening to

@Pcoxproductions 11 ай бұрын

12:39 slow mo ad has 11% more retention.

@jeffreywinch3850 11 ай бұрын

These psychological tricks are insanely helpful - thanks for sharing!

@ellieinspace 11 ай бұрын

Keep this education coming!

@CreatorScienceYT 11 ай бұрын

We will!

@atmidgard 9 ай бұрын

i love his voice and his rithm. Great talk, Jay!

@CreatorScienceYT 9 ай бұрын

Thanks for watching!

@nikkolewith2ks 11 ай бұрын

Learned a lot from this video - thanks so much!

@wittworks 11 ай бұрын

Great stuff.

@AbroadInThailand 9 ай бұрын

This interview is gold 🥇👍

@BrianFOConnor 11 ай бұрын

This is awesome Jay! I took notes the whole time

@CreatorScienceYT 11 ай бұрын

Thanks Brian!

@seanjamescameron 11 ай бұрын

12:05 Not in every situation. I spent thousands on improving my ‘set’ and subscribers left in their hundreds because what I created was felt as being unattainable by my audience.

@LilyGazou 11 ай бұрын

Well, now you inspired curiosity to look at your channel. So there’s that.

@LilyGazou 11 ай бұрын

Ok. I now remember visiting your channel before. And it had so much that was for Members Only.

@Dancing_Alone_wRentals 10 ай бұрын

This was great fun, I'm new here 8/23. Listening was a kin to hearing someone speak of research that was done on nutrition. tHanks for the video (One day, researchers will study why my channel is so bad.......How I manage that secret).

@SeanLewisMedia 11 ай бұрын

There are going to be more KZfaq “teachers” than KZfaqrs that create original content if this current trend continues

@LilyGazou 11 ай бұрын

Channels about making channels- getting lots of growth and views. 😂😂👍🏼

@s3thme 11 ай бұрын

Love your sweat shirt!

@Pcoxproductions 11 ай бұрын

17:52 contrast basis -> break convention. The comedians technique where there is a set up and then a joyful rug pull

@Normee 10 ай бұрын

Cutting table in half with plastic knifes ony got 15k views in the first month after he uploaded it, the millions of views it has now are all from new fans going back and watching older videos

@posterboi2093 11 ай бұрын

It's interesting that these are the exact same points that Joseph Todd talked about in his MrBeast documentary. Good conversation though, enjoyed the editing. Makes me watch instead of just passively listen.

@videopipeline6419 8 ай бұрын

@ 3:23 'One of his very first viral videos was him cutting a table with a plastic knife' ...which is strong evidence of the maturity/mentality of his target audience.

@virtualtourmaps 6 ай бұрын

Your channel is way underated.❤

@CreatorScienceYT 6 ай бұрын

I appreciate that!

@MariuszStankiewicz 9 ай бұрын

This channel is goldmine.

@DanielSeriffMusic 10 ай бұрын

Superb!

@Pcoxproductions 11 ай бұрын

13:49 higher visual quality shows the costly signaling bais which makes people value it more

@MillieT-ef7sl 11 ай бұрын

What camera do you use?

@DrRussell 11 ай бұрын

Thank you for reminding me of the importance of cognitive biases!

@CreatorScienceYT 11 ай бұрын

Thanks for watching!

@BehindTheVideos 11 ай бұрын

The guy you interviewed has some great knowledge but does anyone think he sounds like the guy from headspace

@oldunclemick 11 ай бұрын

Great interview - saved me from having to watch MrBeast videos 👍. Now I'm figuring out how I can incorporate some of these points into what are basically tutorials.

@Pcoxproductions 11 ай бұрын

23:38 the balance of fimialer and novel in a mixture is what people want

@Pcoxproductions 11 ай бұрын

27:49 removing parts of the story so that people can fill the gap with thier curiosity

@calculatormaster 10 ай бұрын

Hey man why people aren't subscribing your channel?

@adyanknx 8 ай бұрын

Try changing the title slightly to "He Analyzed 50 Hours of MrBeast Videos So You Don’t Have To"

@adyanknx 8 ай бұрын

or "He Analyzed 50 Hours of MrBeast Videos And This Is What He Learned"

@randywstover 8 ай бұрын

I proposed to my wife as Pizza Hut 😅, we have now been married 19 years ...

@JoeriCreates 11 ай бұрын

I proposed with a free bottle of wine and some kebabs and it worked just fine. It had to do with riots in Bordeaux, fires, helicopters and rooftops. Will tell you the story one day.

@branchyapple 5 ай бұрын

20:06 more like 6% and not 24%?

@familywhispersnancyaya 2 ай бұрын

I have watched this over 10 times ....this hot 🔥 . I am starting a new channel in this account and new mr beast is coming up

@dranipani 5 ай бұрын

I spent 30 minutes thinking before I did this comment. Just checking...

@LilyGazou 11 ай бұрын

I watched one Mr Beast with no interest in ever clicking again. Certainly it works for him and people like to win free stuff just like on tv. And I no longer have a tv😂. I didn’t find anything useful for me but I’m sure others who are here for a business will. The effort? A video of a wild rabbit I snapped in 50 seconds got more views than a ghost story I spent hours on or a fable about foxes made with AI art illustrations that took two days to accomplish. 😂 So I’ll stick with my freelance career with its reliable income.

@videopipeline6419 8 ай бұрын

@1:27 "an absolute giant creator..." ...of totally frivolous videos (e.g.: examples given at @3:26) that appeal to a certain demographic group that thinks running a train into a pit is an "experiment" (actual viewer comments to a recent video) But hey, any ad views are good ad views, right?

@VioletEmerald 4 ай бұрын

I know you interviewed Jenny Hoyos but I'm feeling like this channel is very skewed towards interviewing men. I didn't care but now that i think about it I'd love it if you interviewed a few more women. I feel kinda out of place as a female KZfaqr when all the advice is skewed towards the male creator perspective. There tends to be a slightly different set of priorities and differences emotional weights to aspects of things. Possibly different challenges as well based on slight differences in how genders approach things. It doesn't have to be the focus for these things to still show up on subtle ways if you read between the lines.

@rineditor7077 11 ай бұрын

This is survivorship bias if I've ever seen it...

@danielleceleste4791 11 ай бұрын

5:41 confused as to why the host would be so cynical about the guest’s research rather than simply appreciating it and moving on to point #2? vibe check?

@Dinedone 11 ай бұрын

I have spent over 76 hours in watching his videos and am starting to understand how his growth came about My video will break the internet

@LilyGazou 11 ай бұрын

Omg

@SaniBravo 11 ай бұрын

This was insanely boring man

@Rjbarclay 11 ай бұрын

This channel gives great information on building personal brand, hats off to you and your team 🙏🏾 @jay

@CreatorScienceYT 11 ай бұрын

Thanks for saying so!

@BrentMalice 11 ай бұрын

dude ily. i was literally just thinking about starting doing this and never thought to see if anyone else had done it. i can use the ... Appeal to Time Invested right now.