Meet The Godfather of YouTube Strategy (Paddy Galloway Interview)

Рет қаралды 190,172

Күн бұрын

Paddy Galloway is the most sought-after KZfaq strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you'll learn:
• What makes a great video idea
• How to develop great titles and thumbnails
• Why it’s better to take a few BIG swings rather than a lot of small swings
• And why YOU should be spending more time in pre-production
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TIMESTAMPS
00:00 - The Godfather of KZfaq Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
08:17 - Our Lovely Sponsor :)
09:44 - Importance of Packaging
11:44 - KZfaq Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings
***
CONNECT WITH PADDY
🌐 Website: www.paddygalloway.com/
🐦 Twitter: / paddyg96
📸 Instagram: / paddygalloway
📹 KZfaq: / @paddygalloway8780
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.

Пікірлер: 253

@CreatorScienceYT 11 ай бұрын

If you enjoy this video, help spread the word! Give it a thumbs up or share it with a friend.

@ai.ai.captain 11 ай бұрын

Shared 🔥

@fredoverflow 11 ай бұрын

I did spread the word and found out it consists of four distinct letters: W, O, R and D

@FansReelsOfficialChannel 11 ай бұрын

😊😊😊

@canaldoctorneo 7 ай бұрын

I like your content, but I couldn't read the list "Today you will learn" (I paused the video to write this), the color leaking, the contrast with grading blue, it's 1AM and I can't read it. I hope this comment helps anyway, getting back to the video.

@AR-pb2zh 6 ай бұрын

Just found you! Great channel!

@VDArtworks 11 ай бұрын

For baby KZfaqrs, the worst nightmare is waking up to "NO" change in subscribers and views. It's painful when your efforts go unnoticed. But remember, faith in yourself and your work leads to the right path. Success will come.

@CreatorScienceYT 11 ай бұрын

one day at a time

@Mr.samneo 5 ай бұрын

Hey man you drawings are actually amazing. I suggest 1. talking over the Timelapse , 2.or maybe even putting a viral clip at the bottom and your drawing at the top. 3. Or maybe show and explain different parts of your drawing process Or maybe even search Timelapse drawings shorts, and check out what’s currently going viral. Your drawings are literally so perfect, I think if you change the format of your videos. You will grab attention and people will appreciate your amazing work and skills!!!

@VDArtworks 5 ай бұрын

@@Mr.samneo Thank you so much for taking out the time to write such a thoughtful comment. I appreciate your suggestions, they are indeed quite useful.

@someone7773 4 ай бұрын

I’m gonna be real with you. What you give is what you get. Not how hard you work. Put your audience first. Are you making videos for you or for your audience? The trademark would be finding a way to do both. Advice I can give is right now your art is cool but the music in most of them are hard to sit through. Also the thumbnails could be better.

@shivpawar135 3 ай бұрын

If u have no view count in weeks change the niche, or upload same vidoe with different approach, Do hardwork it will happen one day.

@Thesuperdadchannel 5 ай бұрын

Man I wish to find a small group of people that want to be in a group together and help each other. I focus on positive commentary. I know a lot of analytics. Been studying KZfaq for 2 years non stop. The only thing stopping me as crazy as this sounds is fear. Fear that my channel will succeed, but I just didn’t use the right niche. I know sounds crazy but this is where having a group of likeminded content creators can create strategies, talk, and help each other.

@mossgatherer1797 10 ай бұрын

It's refreshing that he actually acknowledged that not everyone wants a bro screaming at them. I've not seen any other of the top youtube gurus acknowledge that. Very thoughtful guy with a huge wealth of information. Thanks for your channel, Jay! It's great.

@StephenCourson 11 ай бұрын

Dude is the behind the scenes legend of KZfaq

@CreatorScienceYT 11 ай бұрын

Yessir!

@castandspear 10 ай бұрын

Paddy is the man! The way he broke down his system is eye-opening for me. My pre-production has been non-existent. Time to flip my process on it's head and do it the right way. Thanks for a great interview!

@TheGermanBeatboxer 9 ай бұрын

We definitely need another video featuring Paddy Galloway. Ideally, it should include various questions on different topics.

@lesvair 11 ай бұрын

Great questions and way to let Paddy get his full thoughts out. Really well done here.

@deluxivehomes8719 10 ай бұрын

Bro thank you so much for interviewing him just subscribed there is so much gold in this video. Appreciate it.

@RoryBland 11 ай бұрын

These interviews are getting so good I feel like we should be paying you to watch them 😂 another certified Jay Clouse banger!

@CreatorScienceYT 11 ай бұрын

This is one of my favorites so far. Maybe THE favorite. Glad you enjoyed it too!

@CrackaLackTV 11 ай бұрын

I agree

@CHEFPKR 11 ай бұрын

As someone who was in Paddy's cohort, he is a legend.

@CreatorScienceYT 11 ай бұрын

Agreed!

@tacsmith 5 ай бұрын

What cohort was that? (What school/course)

@colossaltennis 11 ай бұрын

Really enjoyed this interview! Paddy knows his stuff and I've learned a lot from him in a short time already. Great job Jay!

@RobLandes 11 ай бұрын

Awesome interview Jay, Paddy is a wealth of information!

@CreatorScienceYT 11 ай бұрын

Glad you enjoyed it!

@IAmPeterCook 11 ай бұрын

Great conversation, Jay and Paddy! Loved Paddy's thumbnail comments on action (entertainment channels) vs curiosity loops (talking head channels) angles. As an a content creator in the latter category, I can see the appeal of entertainment channels' thumbnails but struggle if and how to replicate it. Also appreciate Paddy's comments on growing more while publishing less by being more tactful, with Noah Kagan's channel example. Food for thought!

@ellieinspace 10 ай бұрын

very nice of paddy to give you his time- and thank you for creating such a great video.

@JapanJacques 11 ай бұрын

Heard a lot of interviews with Paddy so far and this is one of the most insightful! Well done with the questions!

@CreatorScienceYT 11 ай бұрын

That means a lot!

@fredoverflow 11 ай бұрын

Just finished watching, great interview! Thank you in particular for never interrupting the guest. (It's so infuriating when hosts do that...) Definitely gonna peruse your back catalogue!

@CreatorScienceYT 11 ай бұрын

Glad you enjoyed it!

@hayley_rose 3 ай бұрын

out of all the paddy interviews out there, i benefitted from this the most.

@jcbs 9 ай бұрын

dude! Thanks for setting up this interview!

@lolamoro 9 ай бұрын

Jay you are such a good interviewer!! Loving your channel 💕

@MrWayneStephen 10 ай бұрын

This is honestly the #1 resource for someone wanting to grow on KZfaq. You literally get the key ideas from the top KZfaq expert for free. I feel like I should have paid £1000 for this video

@markm4642 10 ай бұрын

Loving your interviews. Keep it up

@AngiesTastyFoodies 9 ай бұрын

As a beginner and learner of KZfaq, I really found your videos (interviews) very useful. Thanks for the hard work, and keep going! So, I subscribed to ensure that I don't miss anything. 😅

@brycent 10 ай бұрын

Listened to this entire interview on a plane, incredible insights.

@mreflow 11 ай бұрын

Great interview. I really loved your questions and got a lot out of it!

@millsmcqueen 11 ай бұрын

wild that this is free. thank you, jay and paddy.

@CreatorScienceYT 11 ай бұрын

He brought the heat!

@SonnyLasVegas 10 ай бұрын

This is the first hearing about, Uscreen. Thank you for the info.

@CreatorScienceYT 10 ай бұрын

We love Uscreen!

@itsdavidmora 11 ай бұрын

Neat to hear Paddy's perspective, and the editing really helped the ideas shine, great work! Thank you!

@CreatorScienceYT 11 ай бұрын

Thanks for calling out the editing - we work hard on it!

@itsdavidmora 11 ай бұрын

@@CreatorScienceYT It shows! I love how you tested out his main points into some pithy phrases, then dropped them in over the convo just when we needed. It was like having an excellent note taker on auto-pilot :D

@kevinolding 11 ай бұрын

Really interesting - seems like there's a slight conflict between the things that are useful as beginners vs as intermediate/expert. For a beginner, I think the advice to get going, just get videos out and make something to learn to be able to make decent content and get some feedback is still fairly valid, though I'm sure ideas and thumbnails will still have an implact. But really it's once you're confident that you are able to execute on your ideas and produce what you plan that spending a lot of time on ideas and pre-production become more important - I think many of us get stuck in an in between phase of churning out marginally improved content that gets quite repetitive, which can feel like a grind for the creator and probably also for the audience!

@CreatorScienceYT 11 ай бұрын

Really good analysis here Kevin - I agree with you

@BrentMalice 10 ай бұрын

TRU. people often fail to give good context on why the advice they are giving actually worked for them. Like with thumbnail text, he called it out being good for some and bad for others. took me so long to realize that sometimes you can get good advice at the wrong time

@averagej9668 8 ай бұрын

This video is near the top of my list for how helpful it is. Thank you! Paddy is a legend.

@LouisBurgessComedy 7 ай бұрын

What else is on your list?

@zernoofficial 4 ай бұрын

I spent 2 hours writing notes about this video. There is so much to learn in this talk. I'm going to use what I learned in future videos. Thank you Jay!

@CreatorScienceYT 4 ай бұрын

Glad it was helpful!

@stephen_wise 11 ай бұрын

So much great information in here. Great episode Jay!

@CreatorScienceYT 11 ай бұрын

Thanks Stephen!

@thomasonwheels 7 ай бұрын

I love everything you teach. Thanks Jay.

@1littlecoder 11 ай бұрын

This is a great interview. I learnt a lot. I'm a Programming Educator, always find it hard to take generic KZfaq advice but it's always great to hear from people who work on big bets!

@juliancuttie 10 ай бұрын

As a future KZfaqr who hasn’t even uploaded his first KZfaq hearing him talk is fantastic!

@AnthonyRay 10 ай бұрын

Thank you for the podcast, amazing content

@Gagan12550 8 ай бұрын

Great man this interview give me a whole new perspective of yt thanks

@theinvestingcorner 11 ай бұрын

Awesome Interview, great great questions 💪💪

@CreatorScienceYT 11 ай бұрын

Thanks for watching!

@MangosInTrees 11 ай бұрын

I’ve had the pleasure working with Paddy. He’s the best. A true expert at all things KZfaq

@SandraLaura 10 ай бұрын

Great tips and awesome interview!

@badmintonplays 6 ай бұрын

thanks for this tips and knowledge guys. really appreciate it.

@adventureswithcookieandcowboy 10 ай бұрын

Took lots of note - great info

@PeggyStinson 7 ай бұрын

this was really helpful - thanks for putting it together!

@deluxivehomes8719 10 ай бұрын

You are a really good interviewer bro stay blessed

@CartoonTutorBabi 7 ай бұрын

I learned a lot watching this video! Thanks for the content family

@okaywhat123 11 ай бұрын

Omg i just found your channel (on my home page) so excited to binge watch ur vids 😅✌🏻

@CreatorScienceYT 11 ай бұрын

i hope you enjoy them!

@ankaifc 11 ай бұрын

Great value video 🙌

@heialessiwork1 11 ай бұрын

Great interview, Jay! I get to help youtubers more with this info! Thank you! Though does somebody know when to replace a thumbnail for A/B testing?

@AmmaraZareen 6 ай бұрын

your video set is so clorful and fels so cosy

@MotifMusicStudios 10 ай бұрын

Your videos are FIRE, Jay. Great interviews and inspiration with so much to learn. TY.

@MotifMusicStudios 10 ай бұрын

Wild to hear about those thumbnail variations! Amazing.

@MotifMusicStudios 10 ай бұрын

Love the concept of buckets too and those categories instead of worrying about linear episodes!

@MotifMusicStudios 10 ай бұрын

"Think bigger. Plan Longer." - Jay Clouse [Great takeaway]

@scriiv 11 күн бұрын

Most people start the video creation from an idea, but few take time to develop the idea further to maximize it's potential.

@Hayhoestudios 11 ай бұрын

Great content Jay and Paddy 🤙☘️

@CreatorScienceYT 11 ай бұрын

thank you!

@Hayhoestudios 11 ай бұрын

@@CreatorScienceYT you are welcome, and thank YOU! 🙏

@NBTJacklyn 11 ай бұрын

Stoked this

@artelorde 6 ай бұрын

After watching many videos - this one is just to the point. 👌

@TrinaMerry 11 ай бұрын

Love all this AND am curious how shorts plays into it

@Money.Mindsets 11 ай бұрын

Great interview Jay.

@CreatorScienceYT 11 ай бұрын

Thank you!

@brainharrington 11 ай бұрын

Boom pumped to listen

@CreatorScienceYT 11 ай бұрын

Let me know what you think!

@makzalife 7 ай бұрын

Thanks for sharing your insight!

@KuyaMagik 11 ай бұрын

Its true spend more time on Specific ideas..

@MatthewCicanese 11 ай бұрын

I can’t wait to watch this. Added to watch later.

@CreatorScienceYT 11 ай бұрын

Let me know what you think!

@MatthewCicanese 11 ай бұрын

@@CreatorScienceYT - will do! Sent you a tweet about your thumbnail and subtitles. I’d love to help give you a boost. 🧏❤️

@mars-lean 11 ай бұрын

🎉🎉❤ editing really helped the ideas😊

@madyati 11 ай бұрын

Very helpful, thanks for bringing this

@CreatorScienceYT 11 ай бұрын

Glad it was helpful!

11 ай бұрын

One question I’d like Paddy to answer is how quickly to replace your initial thumbnail with your second sketch because the analytics look suboptimal. Within 1 hour? 2-3? Days?

@AbrahamTario 11 ай бұрын

Paddy the Legend 🔥

@CreatorScienceYT 11 ай бұрын

LEGEND

@RodrigoTasca 9 ай бұрын

Great interview!

@velvetrealitytv 26 күн бұрын

Great person , great ideas

@FreelanceMVP 11 ай бұрын

Great stuff Jay

@CreatorScienceYT 11 ай бұрын

Thanks for watching!

@theoneeyedshaman6884 10 ай бұрын

Great info!

@curtisnicotra 10 ай бұрын

Sick content!!

@consortiumexpert 8 ай бұрын

I had an interesting time watching this video. I have more than 3 pages of note-taking. I appreciate you, man. GOD bless you.

@praktischlecker 12 күн бұрын

Jay I enjoyed your video .. keep it up You know ? a year ago I used to have 30k-250k views per day ... but I was lucky since I was doing trends now I have only 2-4k views per day after a very long time I understood what was missing to this big puzzle called youtube .. my videos had an extremely low AVD (averaged duration time) started since April 1st making 2-3.30 min videos , all these videos have 50-63 % AVD (average duration time, the first 30 sec of these videos all have 63-74% AVD , all these videos have a CTR between 4.8-8 % I have applied many things , like end screens to direct to another specific video , optimizing them , trying to bingwatch my content , AVPV (average view per viewer) so to have longer session time per viewer from April 1st 2024 , I started to publish 1 video in 2 days .... since 2 days ago I started to publish everyday ... I know you may say you don t need but actually I don t have something else to do , so why not not to post a quality video every day. Since I am in coking niche the only thing to do to increase my AVD from 50-65 % per video to go up to 60-70% there are 2 ways : 1 to invest in the short future maybe investing In a new kitchen and more beautiful and the 2nd is not in my hand Mr beast in one video said ,,,, if your views liked a video of yours chances will be much higher that your next CTR to be higher because they will be clicking ... so with other words to wait that youtube snowball to start giving effects my only question is do you think my channel will blow up again ? is just matter of time ? or I am missing any last piece of puzzle?

11 ай бұрын

Great video and visualizations. Thank you

11 ай бұрын

Also, how do you get this crisp audio? What do you add in your editor?

@CreatorScienceYT 11 ай бұрын

thank you!

@sn8602 11 ай бұрын

So right on

@Kiwiwanderlustexplorer 8 ай бұрын

Great interview ever.❤

@BasicBball 11 ай бұрын

This is going to be so helpful for me as I start off! 2 months in!…thank you.

@CreatorScienceYT 11 ай бұрын

Glad it was helpful!

@revanthrs7647 11 ай бұрын

Great insights.....Can you make a podcast on how a new channel could grow

@itskyleadams 11 ай бұрын

Wow, this validated my new direction so much. Great interview!

@CreatorScienceYT 11 ай бұрын

Thanks for watching Kyle!

@CrackaLackTV 11 ай бұрын

🙏 Paddy

@CreatorScienceYT 11 ай бұрын

legend!

@johnleesuccess 4 ай бұрын

thanks for the content

@wittworks 11 ай бұрын

Glad to see this video get more attention ❤

@CreatorScienceYT 11 ай бұрын

Thanks for being an OG viewer!

@jpvlive 11 ай бұрын

great interview!

@CreatorScienceYT 11 ай бұрын

Thanks for watching!

@kickouttv 11 ай бұрын

The real goat of KZfaq. 🐐

@CreatorScienceYT 11 ай бұрын

You know it and I know it.

@sean-ortiz 9 ай бұрын

Hey man really love the channel. Super insightful interviews. As a new youtuber, I come here for some knowledge. Not stupid KZfaq "gurus" all regurgitating the same talking points every week.

@CreatorScienceYT 9 ай бұрын

So glad you enjoy it 🙏

@victoriaveeart 8 ай бұрын

Ideas are truly the most important thing. I wake up day dreaming of my next idea. My thing is just practicing how to package the idea better cause I now don’t believe in dead channels/accounts because I had one on TikTok & KZfaq where I hadn’t post in years and when I do did it was receive pretty well for a beginner😅

@miyaelsewhere 8 ай бұрын

Thanx very good and useful video🔥

@CreatorScienceYT 8 ай бұрын

You’re welcome!

@triplejideas8112 6 ай бұрын

thanks for tips

@BrendaBlanco 11 ай бұрын

Wait a minute, Jay.... where the hell had you been this entire time? Thanks for this brilliant interview.

@CreatorScienceYT 11 ай бұрын

Just popping up to say hello! Lots more where this came from 😬

@BrendaBlanco 11 ай бұрын

@@CreatorScienceYT Wohooo!! 🎉

@UpnDown245 10 ай бұрын

Really enjoy 💥👍

@NeurodivergentTM 2 ай бұрын

Hi Jay. Thanks as always for a good video. Being neurodivergent, the trend with scene shifts every 5-10 seconds, makes me feel overwhelmed and exhausted. Don't get me wrong, the style of MrBeast is very entertaining and retention wise, they score big. My issue with this kind of video making is, that i feel entertained, but not educated. I am left with a feeling like binge watching series without a conclusion, but good for waisting time. I know they can't all be trainers, but i miss purpose sometimes 🙂

@davidlakhter 11 ай бұрын

Great podcast!

@CreatorScienceYT 11 ай бұрын

Glad you enjoyed it!

@DarkBow_ 10 ай бұрын

Yeah, i agree a lot

@WeekmixMedia 10 ай бұрын

Very educative

@Joshetcetera 10 ай бұрын

6:00 I feel like we have Paddy to blame for MrBeast's recent huge shift into tired old "proven" video concepts...😅 for someone who claims to be idea-focused, it's depressing to hear his primary idea-related advice be basically "see what's already been done and copy that." I think there's beauty to be found in refusing to take Paddy's advice, at least on this particular point, even if there's money to be found in following it.

@cassandra_lord 11 ай бұрын

Super interesting chat! Just to give a first-time viewer's perspective though, I found it quite distracting/uncomfortable that Jay was looking straight into the camera the entire time 😅 I'm more used to the side-on view in these kinds of interviews