How 17 y/o Girl made Frooti 4000 CR Brand?

How 17 y/o Girl made Frooti 4000 CR Brand? | Frooti Case Study

Рет қаралды 248,036

Ай бұрын

Frooti is a product of Parle Agro and Frooti alone doing 4000 CR revenue each year and 8000 CR whole Parle Agro combined. Frooti mango juice was launched in 1984 in green tetra packs targeting children and gradually reached 300 crores of revenue in 2002-3.
Nadia Chauhan a daughter of Prakash Chauhan joined Parle Agro as a Chief Marketing Officer at the age of 17 and started modifying products and positioning. First, she changed the color of the tetra pack from green to yellow as yellow color defines mango. Second, she made Frooti in different price packet starting from 2.5 Rs to 20 Rs. Also, she changed Frooti's positioning from children drink everyone and made Frooti a family drink. Nadia started other products in the Parle Agro product portfolio like Appyfizz, Beiley water, and Smooth - details mentioned in the video.
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Пікірлер: 195

@Phjghh Ай бұрын

They should relaunch the old green square pack that we used to see in 90s just for nostalgia. I used to like it so much. Now I don't enjoy frooti as a grown up man. Still i would be happy to see the old packet. Reynolds pens are still the same design as in 90s!

@BlingBytes 23 күн бұрын

esa hai apke 90s wale nostalgia ko grow krvane se unhe kya fyada..Unko apna business grow krwana hai.. apka 90's wala nostalgia nahi..

@Its.dreamy.soul1 12 күн бұрын

@@BlingBytes Nostalgia can be a huge win for business. People crave the feelings they had in the past, and bringing back old designs can spark that emotional connection, making them more likely to buy.

@FootballDocumentariesHub 3 күн бұрын

Brother Thank You For The Information Soon You are Going To Blow Up on KZfaq And I Am Impressed By Your Personality ❤

@tanmandhanse 3 күн бұрын

Thank you so much, please be connected 🤝

@bhumipatel3332 Ай бұрын

You have a lot of knowledge. Thank you for giving us this information....😃 Keep it up 💪

@sumitbhandari5988 Ай бұрын

Never say i know everything... Because knowledge is endless..

@tanmandhanse Ай бұрын

Yes, 👍

@priyamgandhi5200 Ай бұрын

What a video man I am new to your channel and I am just amazed with your logical case study😮

@tanmandhanse Ай бұрын

Thanks buddy, please be connected 🤝

@manalitekwani9010 20 күн бұрын

Abi to frooti bahot Kum bik Raha hoga..logo me kafi awareness aa gayi hai.. biscuits b nahi khate log

@Arun914 16 күн бұрын

Nha vro. Mera ek chota sa dukan hai mere dukan me sabse jyada bikne wale biscuit ki list Parle g 1st no. Aur 2nd no. Pe Patanjali. Same with frooti reason ye hai ki iske 5 wale 10 wale products jo inke bottle wale product ke comparison me jyada bikte hai aur saste aur affordable hote. Inka Target sirf middle class family aur specially Billow Poverty line wale log hai jo roj kamate aur roj khate hai. Ha ek aur point ki iski availability jo desh ke har kone me distribute hote hai jo baki sari companiyan nahi kar pati. India ki jyada tar janta gaon me basti hai mai bhi rural area se hu🫡

@Crypto_bala Ай бұрын

Puri video dekhne ke baad pta chala ki bhai ke sirf 2k subscribers h

@tanmandhanse Ай бұрын

Share it with your friends, and please be connected 🤝

@aditiagarwal3264 18 күн бұрын

Very informative! Keep up the good job :)

@ArpithaTrailGlow 16 күн бұрын

Liked the content very much ! Inspiring and helpful 😊

@ShivanshRajput-xe7yu Ай бұрын

Bro u are doing great

@muskanbarsaiyan7116 22 күн бұрын

What an insightful video✨️

@horizonledger 26 күн бұрын

Good going. Keep grinding!

@Gairik_Roy 14 сағат бұрын

Bachpan Mee 3 rs wala frooti hum bhi piye hai♥️♥️♥️

@omjigupta5353 22 күн бұрын

Great Video ❤, impressive, thanks for this video

@user-sd5zj4zw9k Күн бұрын

I loved the way you explain your video and other things I like that you always told about the fun fact of that video❤❤

@tanmandhanse Күн бұрын

Thank you so much

@ankit3j Ай бұрын

Good research but slightly incorrect. Thums Up, Gold Spot, Limca were not introduced by Parle Agro. They were owned by Parle Exports.

@tanmandhanse Ай бұрын

Noted.

@digitalfeelings4029 Ай бұрын

Too smooth editing 😮

@Anmolofficial19 17 күн бұрын

Your videos are so professional ❤

@kirtantimaniya5052 Ай бұрын

Keep it up 🔥

@digitalsantoshrao3828 27 күн бұрын

I heard the same story from 3-4 different people, the way you conveyed the content is excellent. I felt like subscribing your channel and watch all the content . Few idiots don't know how to describe something. Well am a marketer and here to learn different things . Am impressed with the way you deliver Hats off to you man!

@tanmandhanse 26 күн бұрын

Thank you so much, please be connected 🤝

@deepshikha_garg 13 күн бұрын

amazing content. Videos like this taught us so much in a very less amount of time.. Hats off to your research and then sharing the info in such a engaging manner..

@tanmandhanse 13 күн бұрын

Thank you. Please be connected 🤝

@codejourney8712 Ай бұрын

Excellent❤

@mukulagarwal9673 Ай бұрын

Bhai your time has come, you will explode now 🔥🔥........ Great content

@tanmandhanse Ай бұрын

Thank you so much, please be connected 🤝

@itsmeadii259 27 күн бұрын

🎉🎉🎉

@dageshwarvishwakarma6575 Ай бұрын

Your case study and story telling is exxellent but your video editing and visual presentation is main factor for this too good video.

@tanmandhanse Ай бұрын

Thank you so much. Will definitely try to improve visuals. Please be connected.

@knowyouth Ай бұрын

Well done 👍👍 good content and good tell stoory

@tanmandhanse Ай бұрын

Thank you so much, please keep connected.

@PAPA-qe8ld 18 күн бұрын

Good job 👏🏻👍🏻❤

@Craftypiya Ай бұрын

Your all contents are vey knowledgeable 😊

@tanmandhanse Ай бұрын

Thank you so much.

@goverdhanelectricals Ай бұрын

You've done an excellent job on the case study of Frootie. Your thorough analysis, attention to detail, and insightful observations clearly demonstrate a deep understanding of the brand and its market dynamics. Your work is both comprehensive and engaging, providing valuable insights that reflect a strong grasp of the subject matter. Well done!

@tanmandhanse Ай бұрын

Thanks for your kind words. Please be connected 🤝

@VaibhavShewale 18 күн бұрын

Hippo chips were so amazing and awesome, i used to eat it daily!

@ashishreddy2528 29 күн бұрын

Excellent ❤

@Harshpatel-kd8dp 14 күн бұрын

Bhai you are underrated❤❤❤

@shaikikbhalBasha Ай бұрын

thanks

@teresaskitchen2020 17 күн бұрын

All your hard work will bear fruit. It's just a matter of time, this channel will grow like crazy.

@tanmandhanse 17 күн бұрын

Aapke muh me ghee shakkr bhai 🍰

@m_ahmad 27 күн бұрын

Keep it up bro...... You're doing great

@tanmandhanse 27 күн бұрын

Thank you brother, please be connected 🤝

@rndomshorts9491 13 күн бұрын

Cafe Cuba was really good! Meine ek baar hi piya but jo coffee ka ideal taste hota hai waisa hi tha, yes thoda strong tha. They should re-launch hippo and cafe cuba

@Ritesh-un4zm Ай бұрын

Thanks

@VishnuVijai_ 19 күн бұрын

Very good presentation. Keep doing this and you are going to be big. 😊

@tanmandhanse 19 күн бұрын

Thank you so much

@sahanashashidhar.ca.aspirant 24 күн бұрын

pls do coca cola case study , i started loving your channel

@Yash_-_ Ай бұрын

Buhot he acha video hai brother. I think aap gujarat se ho bcs me bhi gujrat se hu or baat krne k style se pehchan gya😅

@tanmandhanse Ай бұрын

Yes 🤝

@kritikshah 21 күн бұрын

Cafe Cuba was my favorite drink. I was surprised that it didn't work.

@Shreejita_Radhe 18 күн бұрын

Very well explained and executed 👏🏻

@tanmandhanse 18 күн бұрын

Thank you! 🙂

@user-qz9lf4fn2b 4 күн бұрын

This was so informative!!

@tanmandhanse 3 күн бұрын

Thank you, please be connected 🤝

@kishanpatelofficial Ай бұрын

👍👍👍👍👍GOOD CASE STUDY

@zsmotivationshorts Ай бұрын

Bhai aap Content Ideas kaha se late ho aur research kaise karte ho pls batao Bhaiya Waise video bohot badhiya hai Bhai ❤❤

@tanmandhanse Ай бұрын

Research - news articles, blogs, interviews and material published by the brand itself. Content ideas - look for things around us, in the market and get ideas for products and brands

@Subratadutta780 22 күн бұрын

This channel needs to get one lakh subscribers as soon as possible 👍

@tanmandhanse 22 күн бұрын

Thanks, please be connected 🤝

@himanshumehta6263 22 күн бұрын

To the point discussed & good voice 👌

@tanmandhanse 22 күн бұрын

Thanks brother. Please be connected 🤝

@True_Knowledge_Hub 23 күн бұрын

That "tan-man-dhan" is👌👌

@dosedone1208 23 күн бұрын

Aj frooti nhi piyunga kabhi bhi pov. Realised After 20 - 25 years 5:15 😢😮

@editoronbreak Ай бұрын

Doing good buddy. All the very best.❤❤

@tanmandhanse Ай бұрын

Thank you, please be connected.

@PuneetBhardwajofficial07 Ай бұрын

@@tanmandhanse Bilkul

@_nikkuu 3 күн бұрын

Wooohoo that's great ❤

@tanmandhanse 3 күн бұрын

Thank you, please be connected 🤝

@rubeenaartista1371 Ай бұрын

Nice

@NaveenChaudhary07 Ай бұрын

bro change your channel name it helps in growth

@codejourney8712 Ай бұрын

Achha to hai name, kyu change karna hai? Koi reason??

@mahendrapatil3279 10 сағат бұрын

Nadia is great

@Amarisa24 5 күн бұрын

This was my favourite drink but I won't ever drink again. Two days back,I was having this but while drinking something got stuck in my throat also caused little cut inside my neck.. I was so panicked also drops of blood coming through my mouth every minute I breathe. It was still stuck wasn't coming out for several hours after huge attempts of drinking water and moist food everything became normal. Thanks to God I'm fine now.

@StrokeTrader Ай бұрын

Good

@rishitagupta6754 13 күн бұрын

Nice information.👍🙏

@tanmandhanse 13 күн бұрын

Thank you

@Allinone-wk5vd 16 күн бұрын

Maja aagaya dek k ❤ Funfacts mast lage mujhe ...

@tanmandhanse 15 күн бұрын

Thank you, please be connected 🤝

@Manoj02ghosh 13 күн бұрын

Fruit ₹5 ka tetra pack mai aya karta tha yr Those golden days

@EnglishShikhe0KS200 17 күн бұрын

Right 👍👍

@bindhu152 21 күн бұрын

last 10sec ka music 🔥

@user-xb1dg9zl2f 15 күн бұрын

Bhai itne acha videos banate hai ,lekin sirf 5k subscribers 😯,arey bhai tum tho 1 million subscribers deserve karte ho .

@tanmandhanse 15 күн бұрын

Thank you

@syedamirmohammed3372 28 күн бұрын

Hippos chips mera favorite tha... 😢

@Chitransh_off 7 күн бұрын

Aryppa movie Animation💀❤ Story 💀

@bollywoodsong3519 8 күн бұрын

Ek din aap bhut aage jawogw❤

@tanmandhanse 7 күн бұрын

Thank you. Please be connected 🤝

@yashlad4438 23 күн бұрын

I used to like HIPPO

@SeekhoAurBadho Ай бұрын

Too much fun facts, rest everything is great

@malinasworld 18 күн бұрын

I think they discontinued the banana and rum flavour in the Smoodh line. Between that and Cafe Cuba I’m sad that such inventive products flopped in the Indian market 💔

@tanmandhanse 18 күн бұрын

Please be connected 🤝

@malinasworld 18 күн бұрын

@@tanmandhanse Currently on my third video of yours! You’re good at telling stories and facts in an engaging way. Hope you keep growing!

@MrZigma008 12 күн бұрын

That tarun gets respect from lord puneet superstar😂😂

@stalsthetic9500 18 күн бұрын

Hi Brother, you're doing very well. Just one error I would like to mention. Kaccha Mango bites is not a chocolate, the correct terminology is "candy" Chocolate comes from the fruits of Cacao tree thus it is a flavouring substance- dairymilk, kitkat, etc can be called chocolate products. Candy is a sweet or sour confectionery

@tanmandhanse 18 күн бұрын

Noted brother, please be connected 🤝

@oo_kishor 22 күн бұрын

It's not she it's all about the sales executive and the distributor

@Timecapsule911 3 күн бұрын

everyone is magnatemedia now

@ChintanCG 17 күн бұрын

Real test is now to maintain sales given awareness #LabelPadhegaIndia

@entHERpreneur 24 күн бұрын

Ur content isi good but background music is too high it’s distracting

@tanmandhanse 24 күн бұрын

Noted.

@MubeenAnsari-qq5es 22 күн бұрын

Cafe Cuba dubra le kr aaio market mei strong h is liye

@salimjaved1890 22 күн бұрын

Ek Jumpin bolke brand tha. Uska achcha flavor milta tha. Usko relaunch hona chahiye

@nikhilbhardwaj4514 24 күн бұрын

Amazing knowledge and video format

@ComunistaIndio 22 күн бұрын

He's lying

@anushdsouza9632 18 күн бұрын

I remember cafe Cuba I remember it. Advertising with some coffee nation in the add. I really liked the packaging when I was kid but too strong. It was just way a head of it time so it didn't work.

@malinasworld 18 күн бұрын

I loved Cafe Cuba! I’m surprised no other bran tried to fill in the gap left behind in carbonated coffee.

@tanmandhanse 18 күн бұрын

Ohh, but I didn't get chance to taste it 😕. Please be connected 🤝

@manishchambriya1991 Ай бұрын

business and brands case study video

@tanmandhanse Ай бұрын

Noted

@akirhamza 27 күн бұрын

The company dominates sparkling fruit juice category that is estimated to be under Rs 700 crore...

@ankitapaul772 3 күн бұрын

mai bhi khaati thi hippo chips

@shankarrocxz6251 2 күн бұрын

Frooti me ab wo baat nahi rahi.. aap sirf Tetra pack me dikhe us Aam ke photo ko dekh kar pite hai. But reallity me waisa na taste h aur na hi wo real hain. Mango ka artificial flavors milaya jata hain. Jo ki unhealthy hai. Agar aapko mango juice peene ka man kare to ghar me aam laye aur uska juice piye ghar ka bana kafi bura nhi ho sakta.

@kirangharat8794 23 күн бұрын

Aafter green frooti pack they launched Appy in white and red tetra pac ,Appy

@aparajitapradhan24 9 күн бұрын

India ki population is d reason 😅

@MrGrounYt 21 күн бұрын

Upka sound high kero upka voice sahi hojaya ga

@rajatkumarpadhi7670 8 күн бұрын

👌🏻

@temperingtales Ай бұрын

Nice informative video however in am 1981 born & have been having appy from 1984/85 hence it's not a newly launched drink

@tanmandhanse Ай бұрын

Appy classic was launched in 1986 and Appy fizz was launched in 2005 also in white color, and after 2011 it started in black tetra pack.

@Music-tb3qc 9 күн бұрын

Hippo chips😢😢😢😢😢😢I miss you

@user-yl9me4rg2g 3 күн бұрын

Need clear voice...try not to use background music

@tanmandhanse 3 күн бұрын

Noted.

@Ad.Bibekofficial Ай бұрын

❤❤❤

@purnimapaul9784 11 күн бұрын

Mango juice Nehi , sugar syrup 😂

@MohanKumar-lo3mm 20 күн бұрын

17 year koi kaam karne ki age hai kya Graduation kon karega 😅

@MrINFORMERU 24 күн бұрын

Sir aapke ke itne kam followers Hain I can't believe it

@tanmandhanse 24 күн бұрын

Please be connected 🤝

@Stiff-lw2nv 17 күн бұрын

❤

@travelandexplore01 20 күн бұрын

👏

@tusharj9667 8 күн бұрын

Fun Fact 2003 Mai Freeze logo ke ghar aane lage ... 90s Mai log matke Mai rakhte the Feko lekin aaram se

@tanmandhanse 8 күн бұрын

90s me refrigerator dukan me hota tha. Gharo me nhi.

@tusharj9667 8 күн бұрын

@@tanmandhanse Fun Fact You are Right 👍 It's your channel Your Video Congratulations You Won

@Pranjeet4466 20 күн бұрын

Rs 2 wala foorti😅

@Juujs55 22 күн бұрын

Thanks for 200k subscribe 🎉

@richman7945 Ай бұрын

😲

@Vivek_Singh0098 Күн бұрын

BHAI INFORMATION KAHA SE LATE HO😊

@RziN078 Ай бұрын

Here before 100k subs

@tanmandhanse Ай бұрын

Please be connected 🤝