How A Zimbabwean Woman Became A Millionaire Farming Cattle In Africa

Рет қаралды 532,874

11 ай бұрын

How A Zimbabwean Woman Became A Millionaire Farming Cattle In Africa is another episode of my Made in Africa series where I feature black entrepreneurs all across Africa who have built successful businesses and they tell us how they did it.
Today I’m gonna be sharing with you the story of Dr. Divine Ndhlukula who is a Zimbabwean serial entrepreneur Millionaire who has built a successful Farming and Security Business in Zimbabwe all from nothing. I came across her while on my trip to Zimbabwe and since then I have been wondering when I will have the opportunity to sit down with this great mind. Today I finally got that opportunity and her really inspiring story so definitely watch this to the end.
Learn how to build a Successful KZfaq Channel: tayoainaacademy.selar.co/Tayo...
Follow Me:
Instagram at / tayoainafilms
Facebook at / tayoainafilms
Twitter at / tayoainafilms
Get in touch with me at: business@tayoaina.com
Dr. Divine’s Twitter: / drdndhlukula
Zvikomborero Farms Company Information
Phone No: +263 71 963 8374
Securico - Securico Security Services
Securico: +263 24 2621956
Website: securico.co.zw/
Timestamps
00:40 - Intro
01:40 - Why she started her business
02:26 - Why she has a large land size
02:40 - Types of animals on her farm
03:20 - Why she focused on livestock
05:01 - How easy is it to start a farming business
06:05 - Why she trains young people in farming
07:17 - Is farming lucrative?
09:30 - Her most important attributes
11:05 - How she excels in running two businesses
11:36 - The importance of having business systems
12:38 - Challenges she faced over time
14:08 - How she manages business challenges
15:10 - How she stays fit & healthy
15:50 - How Expensive are Bulls and Cattle
16:28 - If she had a chance to change Africa
16:56 - Her advice to young people
17:20 - Outro

Пікірлер: 799

@SM-mm3kg 11 ай бұрын

“People can stop buying cloths, but people cannot stop buying food”…word.

@karojames8202 11 ай бұрын

As in....Very touching and truthful words

@kojwangdocumentary9976 11 ай бұрын

Always my belief

@lornamusatinyozi7032 11 ай бұрын

Very motivating, greatly inspiring!

@micakingsea9031 11 ай бұрын

Word nggr word (smoke weed)

@trymoretu 10 ай бұрын

Awesome!

@MegaBobokoko 11 ай бұрын

There is no reason to go broke or hungry in Africa when God has given us a fertile land where all crops and fruits are sweet and organic. People need to refocus, keep an open mind, not everyone will get paid employment, the big bucks only comes when you start up our own thing. Knowing everyone must eat food is good enough incentive to farm. Thank you Tayo for this beautiful educative video. So many can see themselves in this woman

@temiladealamudun5063 11 ай бұрын

TRUTH 💯

@oliviauhegbu6720 11 ай бұрын

This woman is so inspiring,she said why die with the knowledge you have when you can teach some other people and leave a legacy behind,that is one of the most inspiring statements I have ever heard wow!may God bless this woman.

@thediamondlifestyle3177 10 ай бұрын

I am just blown away by her perseverance and practicality.

@Oasis_farms 11 ай бұрын

Farming is actually one of the most lucrative business if properly managed

@larsstougaard7097 11 ай бұрын

From what I've read you have to go larger scale to make good money and there are many factors at play that can be difficult to control. Here in Denmark we now have official draught and it hasn't rained for many weeks and forecast say no rain the next months. Then there is the political and financial climate and unstability in a given country. Inflation, energy and animal feed prices. I think a country like South Africa still has long power outages every day that affect all businesses. So can be hard to make good money but I read cassava should make good profit.

@aeiou0123 11 ай бұрын

Yes bcos food is essential

@aeiou0123 11 ай бұрын

@@larsstougaard7097 r u Danish?

@FactsUncompromized 11 ай бұрын

Kenyans know how to do it..Only Hausas so it properly . Some Hausas in jalabias are stocked billion naira livestock

@TayoAinaFilms 11 ай бұрын

For sure!

@kayizziritah3029 11 ай бұрын

There is something about Zimbabwean women. I recall 15years ago when I visited Zambia, Zimbabwe was under sanctions. Zimbabwean women smuggled Zimbabwean wines & spirits across the dangerous boarder highly guarded to prevent movement of goods across the boarders coz Zambia had to obey west sanctions. I hold so much respect for Zimbabwean women they are full of resilient, very hardworking & explore to beat olds.

@Zinhle314 11 ай бұрын

Zimbabwe is still under western countries sanctions as of today! Just Google and see, it’s the resilience of Zimbabwean people. It has been more than 23 years on sanctions and they’re even adding more because of land which was given back to indigenous people!

@tauraimugadza8425 10 ай бұрын

We are strong

@smoothoperator9845 11 ай бұрын

WoW 🤩 This Zimbabwean Business Woman is an inspiration to all African’s. !! Her Passion, her Enthusiasm, her Fiery Drive, her Raw Timeless Energy is Absolutely Phenomenal! She is a Fruitful Tree 🌲 of Blessing’s to Mother Africa 🌍 Thanks so Much.. Tayo for sharing her Story.🎉

@afahaenenuseeserene7414 11 ай бұрын

This Zimbabwen Entrepreneur is an inspiration! The way she speaks, thinks and show deep understanding of her business is quite inspirational ... another masterpiece from Tayo!

@parksviewfarm.8882 11 ай бұрын

East and South Africa are way ahead of west African in terms of farming. We need to sit up.

@victorabiola9170 11 ай бұрын

This woman has no idea how she has shaped our mentality and helped our spirit. God bless her. Thank you too, Tayo.

@onibioh 11 ай бұрын

That’s the power of a woman! We started multi-tasking at the home. Power to the African Woman!

@EstherAivinhenyi 11 ай бұрын

Lesson learnt from Dr.Devine she is a SERIAL Entrepreneur, 63 years young, living a HEALTHY lifestyle, she is fit, 💪 and what she eats and puts in her body are very important!!! Her healthy living has no GMOS, preservatives or chemicals that have DESTROYED the food-chains in the Western world, USA 🇺🇸 is the WORST. AFRICA my beautiful Motherland is indeed truly BLESSED 🌍👊🇿🇼 🇳🇬

@LGoromonzi 11 ай бұрын

As a fellow Zimbabwean, who is a farmer's son, this is most wonderful to see!!!

@tinomutasa5371 10 ай бұрын

Say it again my brother

@LGoromonzi 10 ай бұрын

@@tinomutasa5371 AMEN, BRO!!! 🙌

@LGoromonzi 10 ай бұрын

@@rafaelw8115 it is generational wealth, that is meant to benefit a lot of people. The Bible says, "a wise man leaves an inheritance for his children's children". Every family is given a Joseph or a David to open doors and deliver his/her loved ones from poverty, because not everyone in that family may be able to stand on their own without support. We need more of this in every family. A family can inherit a business or a farm, but cannot inherit a fancy job. I commend the great work she has done to ensure her loved ones will never starve. 👍👍👍

@smoothoperator9845 10 ай бұрын

@@rafaelw8115 Did you listen to her background story? Did you understand her life story? Obviously, there’s a misconception in your thinking! Her wealth is a community wealth in the area of agriculture. Cattle rearing to be more specific. She shares her knowledge by embracing the community, training, and educating the local farmers and youth. Conclusively she’s an inspiration to all Zimbabwean’s and African’s all over the world. So, now set an example to your community by doing something as positive and philanthropic to all humanity. Negativity is not an antidote for Success or generational Wealth!!

@LGoromonzi 10 ай бұрын

@@smoothoperator9845 💯 percent 🔥 👍

@kasikwagoma6740 11 ай бұрын

My mother's country,, I just love them. Apart from loving my own country of Zambia, Zimbabweans are the other people I adore a lot. Very hardworking, very educated. God bless them. Thanx tayo for going to Zimbabwe, I even forwarded your video to my mother who lives in Harare.

@TayoAinaFilms 11 ай бұрын

Thank you so much, appreciate you 🙏🏾

@elizabethnyahuye4217 10 ай бұрын

Weldone muroora

@sipiwemutemwa4733 11 ай бұрын

What an inspirational woman! I hope to be like her one day.

@Bukayosfather 11 ай бұрын

As a Zimbabwean content creator we have alot to learn from this👏🇿🇼

@abdul-razaqq9621 11 ай бұрын

cringe😭

@kashgbp 11 ай бұрын

@@abdul-razaqq9621 You’re just a hater 😂😂

@mosezmunzwe 11 ай бұрын

Learn from this guy contact him and walk around with him .

@michaelmaps2004 11 ай бұрын

Brother Birioti you should interview Mama Zvikomborero next

@Bukayosfather 11 ай бұрын

Michael Maps definitely but to reach her is Hard

@richarde.3378 11 ай бұрын

Educational, she stated " in-between selling, there should be cash flow ", this is what every new farmer should plan and consider.

@drokraebube2983 11 ай бұрын

One thing that makes me love the internet, especially youtube is that you can tell a story and it reaches any corner of the world. And because of that, we have learnt that our continent is full of life and prosperity beyond what some of us had ever imagined. Thank you Tayo for this inspiring story. This is another worth subscription.

@tpasi2020UG 11 ай бұрын

The best episode ever! Zimbabwe is the future of Africa.

@masjm7278 11 ай бұрын

B/S

@naziruibrahim6516 10 ай бұрын

Waaa look,no one knows zimbabwe shut up

@modupemonebi 10 ай бұрын

I currently manage a poultry farm, but I hope that one day we'd expand to livestock farming. This is indeed an inspiration

@bestofthebesttv8411 11 ай бұрын

She is not just break in billionaire, she is also intelligent, smart, knowledgeable about life and should not die now pls! She needs to be taught in African schools! She easily supplied excellent responses to all the questions, that mean she is exceptionally knowledgeable in her businesses. African leaders should engage this woman now with as much youths and sponsorship as they can. She is already living the futuristic prospects of a self sufficient africa. God bless her and the likes in Africa.

@naomikachambwa2353 10 ай бұрын

Good breed of goats

@aSlimtube 11 ай бұрын

“ The graves are the richest places! “ Truer words have never been spoken!!!!

@maxwellbuckley8605 11 ай бұрын

am telling you, i was so shock with that statement

@williamsbobby3921 11 ай бұрын

*Amazing❤️🙌Being able to provide all my needs without the help of the Government is really a dream come through and I’m getting $43,050 returns from my $7k investment, glory to the everlasting God almighty.*

@mialinda8829 11 ай бұрын

HOW?!! I'm totally a newbie to trading and I've blewn up my account several times trying to trade on my own. Please I'd really appreciate if you could show me how to go about it.

@williamsbobby3921 11 ай бұрын

@@mialinda8829After I got up to $300k trading with Mrs Mary margaret Schimweg i bought a new House and I'm now able to send my kids to a better school in the states thanks to her. When someone is straight forward with what he or she is doing people will always speak up for them.

@huyhritter1724 11 ай бұрын

I've accumulated generational wealth in two years trading with Mary Margeret schimweg's services. Her firm and brokerage is the best I have encountered in my life history of investing in stock and crypto market and other digital assets like real estate..

@mialinda8829 11 ай бұрын

@@williamsbobby3921 Oh please, how can someone get to speak with Mary margaret Schimweg!!?

@williamsbobby3921 11 ай бұрын

Write her, she will guide you.

@mticha9566 11 ай бұрын

Very proud of Devine Ndhlukula. Will come and buy goats from you. One proud Zimbabwean. Thanks Tayo for visiting Zimbabwe 🇿🇼

@loretakapita8672 11 ай бұрын

I dont just walk. I do productive walling. 16 000 steps! And her energy is contagious

@mak28busted 11 ай бұрын

I love that she provided old school videos of her security company. We should start documenting our stories from the ground. This is lovely!!!!

@normansindana4366 10 ай бұрын

Transform from 👠 stilleto to gumboots and love what you do. Nearly lost your house but got a turnaround. You didn't have pride of asking for your job back when tough times come. Agility and social butterfly skills and patience have taken you far and you have come a long way

@victoriavicky5728 10 ай бұрын

Zimbabwe’s very own creme dé la creme! Mama Divine is God’s gift to us. We are grateful to God for her legacy.

@rodneynyamutswa5267 11 ай бұрын

Well done Tayo for picking from Zimbabwe's Top Shelf. Exactly what i had expected your first coverage of Zimbabwe to be like. Creme de la creme

@Afrikaislife 11 ай бұрын

She's my hero. If farming wasn't lucrative ask yourselves why Bill Gates now owns nearly sixty percent of American farmland. Be passionate about wanting to be a farmer. You cannot do if from the sidelines. Unfortunately politics attracts the greedy, and those hungry for power. Actually helping the country would make them richer. tGreat interview.

@michaelfarmhand 11 ай бұрын

I love this woman and the way she's passing on her knowledge. I have so much respect for her. May God keep her safe and continue to bless her business.

@TinoSparks 11 ай бұрын

a great piece. Zimbabwe to the world🇿🇼

@tatendachingono1989 10 ай бұрын

What a great interview. As a Zimbabwean I learnt so many things about Dr Ndhlukula I didn’t know. Great job Tayo.

@sherrylawrencelewis2544 11 ай бұрын

This lady needs a KZfaq channel. PLEASE.

@suleimanawojobi6865 11 ай бұрын

its no wonder that she is successful, you can listen to her speak all day and also be willing to do what she says to do.

@stevenmunets 11 ай бұрын

"Social butterfly" if you didn't forward this video to someone, you might be one of the people who want to enrich the grave because this video is packed with informative knowledge!👏🇿🇼

@khay06beatz69 11 ай бұрын

What a strong and intelligent woman ❤️

@lovemusic8470 11 ай бұрын

I'm 🇪🇷 Eritrean and and interested in reading history and politics.the last years I've been reading and watching documentary about what happened in Zimbabwe, leaving in the UK the western midas has been bombarding fake news and attacking Zimbabwe by impose sanctions and restrictions which has tried to kill the economy. I'm glad and grateful for what you've done brothers and sisters keep it up and show the world how powerful you are.

@jjohnson2247 10 ай бұрын

Zanu regime must get out.

@pamelamaidza-ne7wu 10 ай бұрын

The business is inspiring

@albertdanquah8693 10 ай бұрын

Western Media and their governments are bad, all they do is spreading bad News about and trying to collapse our economies that Are doing well. Thanks

@agbelebu 11 ай бұрын

I love this woman already ❤ " I started farming before i started security company " ❤

@crownedking2567 11 ай бұрын

This is a definition of success,this woman is successful.

@Reverendtheresaharding 10 ай бұрын

Wow! This woman is a trooper, what an inspiration to her generation. I pray that we will have thinkers like her across the world.

@akidiado1039 11 ай бұрын

I am more than impressed by this Zimbabwean woman. Madam you are amazing and much appreciated. Please, keep up the good work. The hearts of the people who earn their living from your businesses are with you and God will not let you down. May the Lord continue to bless your efforts in Jesus Christ mighty name Amen.

@PRINCO95. 11 ай бұрын

THE WAY SHE SPEAKS ...SHE LOVES WAT SHE IS DUIN

@Mr_Munene 11 ай бұрын

Love how the new content is educative and life-changing

@user-ud4ld3fv9m 7 ай бұрын

This woman inspired me a lot and I want to travel to Zimbabwe to know her and learn from her. Im from Mozambique

@gregmouning1793 11 ай бұрын

I loved this lady's response for what she would do to change Afica. This is a true heart for Africa. ❤❤❤

@jenniiferpiiter8868 10 ай бұрын

Tayo Aina today is my lucky day! someone left an envelope with money under my bag I had dosed off on a chair in Geneva Switzerland!I have been homeless!I hope I can still use the sewing machine!!! HALLELUYAH PRAISE THE LORD

@Mayakivisuals 11 ай бұрын

This woman is full of enthusiasm and wisdom. Great video Tayo !

@stawablanco5401 11 ай бұрын

Tayo my son, are you in Zimbabwe?. Oh gosh that’s my county man!. And what an inspiring story. Tayo films is bringing it home… Thanks for the inspiration!…..

@lisacooper1201 11 ай бұрын

SHES A TRUE BUSINESS WOMAN, WITH "PASSION" FOR HER BUSINESSES!!!... AWWESOME!!!...PLUS SHES CREATING LOTS OF GOOD PAYING JOBS AND TEACHING HER CRAFTS TO OTHERS!!! UHH-MAZING PROGRESS FOR AFRICA!!!...NOW KEEP IT SPREADING AND GROWING SO THE MEN IN AFRICA CAN BECOME THE BREADWINNERS AS WELL!!!😃👍🔥🙏👑➕📖🔥

@rickdinvestor3972 11 ай бұрын

She's just an angel... The interview was so nice and engaging and I loved it... May her days be long on earth.

@esthervanda7401 11 ай бұрын

This woman is very knowledgeable

@l-eday-love5803 11 ай бұрын

Fantastic!!! She's a trailblazer an inspiration. Once again Africa 🌍 is the next frontier! It's our time & turn to own & tell our own stories!! an inspirational.

@chiedzavgwandanda5746 11 ай бұрын

My role model number one,so excited to see her being covered

@brendenramalepe7092 9 ай бұрын

This is not just a video IT'S A LIFE CHANGING VIDEO.

@edgarkyeyune7729 2 ай бұрын

Beautifully said. ❤️🐿️🍃

@chimedzac 10 ай бұрын

Who else is here, who feels that this is genuine, she is true , not faking at all..#realbusiness ~iaminspired

@Mansahx 10 ай бұрын

She is right. We need to share info…👍🏾

@MsEast8 11 ай бұрын

How have 10,000 people watched the video and ONLY 1000 likes? Dont you people understand how it works. The MORE likes this video gets, means more people will see this video. As it will appear in other folks timelines that haven't found this channel as yet. People please do your part. It costs you absolutely nothing to engage with this video.

@TayoAinaFilms 11 ай бұрын

Thank you 🙏🏾 ❤️❤️❤️

@rungi639 11 ай бұрын

Thank you for educating me😊

@olamidealiyu4504 11 ай бұрын

I really admire what you're doing madam

@lemigod4475 11 ай бұрын

Its great seeing you finally in Zimbabwe my dear brother Tayo.I remember 2 years ago I had asked you to visit Zim,now you made it.Zim has been most avoided nation due to negative press,but other African content creators began to ignore the bad wrap and started to travel to Zim and showed the beauty of the country.People like Tigress,Wode and Steve Ndukwu made successful videos in Zim,yours will be successful too. So welcome to the Crown Jewel of Africa,the great house made of rocks aka Zimbabwe.

@esthervanda7401 11 ай бұрын

Those cattle are massive .. the biggest ever seen

@Bukayosfather 11 ай бұрын

Wow l love my country Zimbabwe 🔥👏🇿🇼🇿🇼

@keepadistance.7044 11 ай бұрын

@@abdul-razaqq9621 🤡🤡🤡🤡

@keepadistance.7044 11 ай бұрын

@@abdul-razaqq9621 suffer with ur drug lord president

@PastorHape 11 ай бұрын

What a necessary video.

@outlyfe7570 11 ай бұрын

Whoever is watching this God bless your hustle.

@laurenemkamanga 11 ай бұрын

She is an amazing human

@oluwajuyinlo_ojesola 10 ай бұрын

I omo'ed throughout watching this!😅 So much power, knowledge, wisdom and insight full in one video. Im in love with this lovely woman already, gosh! Im beyond impressed. Well-done Tayo Aina, thank you for bringing her our way. BTW this woman is a whole power house.

@Stageyuliamultimedia 11 ай бұрын

Farming is LUCRATIVE as long as you know what you are doing...

@thandiwejambawa7827 11 ай бұрын

This woman is a powerhouse

@tmoyo9893 11 ай бұрын

Wow am inspired ..thanks for Sharing ..i would love to meet Dr Ndhlukula one day ❤

@ncubesays 11 ай бұрын

This is so amazing!! No denying that there is a farming nirvana in Zimbabwe. I left my corporate job during the pandemic to start a farming business south of Bulawayo and have been so inspired by just how active young farmers clubs are in knowledge exchange. The market is ridiculously busy that it's hard to keep up.

@drokraebube2983 11 ай бұрын

Please don't give up. Farm that land until it flows with gold.

@douglasgumbi3375 11 ай бұрын

Great to hear that, you are inspiring us ndoda emadodeni,thanks very much

@been2711 11 ай бұрын

Yebo. Qhubeka 🙌🏾

@kennethmfon6828 11 ай бұрын

What a Lady! I love her trans-generational philosophy...pass the knowledge. God bless her even more. Thanks Tayo once again for the superb job, you're practically scaling boundaries.

@paulosdavids7558 10 ай бұрын

She is an institution at the same time she is a lesson to study and learn _ every statement she utters is a Principle.

@SnehDTaylorTv 10 ай бұрын

💯✅✅

@dominicadhakwa8449 11 ай бұрын

Devine, that name epitomizes your purpose. We are blessed to have you.

@davewilla 11 ай бұрын

Very brilliant lady! Well done to her!

@daviddevlogger 11 ай бұрын

To everyone reading this Keep going. No matter how stuck you feel, no matter how bad things are right now, no matter how hopeless & depressed you feel, no matter how many days you have spent wishing things were different. I promise you won't feel this way forever. Keep going..🙏Bless my day with a follow🤲🏼 it mean a lot

@PaulTuia 11 ай бұрын

😮

@kuburatolawolelawal76 11 ай бұрын

Thanks this really means alot

@mwzambwe1867 10 ай бұрын

Her confidence and drive is exceptional!!

@shathanitsomolekae 11 ай бұрын

Wow… this is literally soo inspiring. She’s such a powerhouse. Her passion shines through….

@TayoAinaFilms 11 ай бұрын

Thanks My G! 😁 Appreciate you watching.

@ademibojoshua4312 11 ай бұрын

Thank you for bringing AFRICA and it's PEOPLE to my screen.

@stephenogbuabia8674 11 ай бұрын

This is how to rear livestock in modern times, but in Nigeria, Buhari and his Fulani people with a medieval mindset are marching cows about all over the country, provoking conflicts with other people, killing, maiming and destroying towns and villages, yet they don't produce anything significant

@tatendagkachasu4337 11 ай бұрын

Tayoooo in zim woww my country🔥🔥🔥

@piusdaniel1936 10 ай бұрын

I love this woman's free spirit... obviously a social butterfly

@1murkeybadmayn 10 ай бұрын

She runs a tight ship. I love her openness in her responses. Very happy to pass on knowledge; in her own words "...the graves are the richest places". Top businesswoman. 👌👌

@paulosdavids7558 10 ай бұрын

And I quote: for any organization to grow and be stable it needs to have highly engaged team members, if they are disengaged the system will collapse. #respect

@anthonymangal8610 9 ай бұрын

This lady is great. She is making a strong economic contribution to her homeland. She is unstoppable. May god bless her and her family

@4444_Laramie2Pine 11 ай бұрын

From Chicago have some money coming in and been brainstorming on business in Africa! It’s time we build our continent

@jdenton2245 6 ай бұрын

This woman is a blessing and an inspiration to us all. I thank The Most High for people like her. We love you too Mama!🤗💝

@agnesstokes1078 11 ай бұрын

This is such an interesting article and you get a better idea on what Africa is really about, just like there are bad areas in other countries don't just acknowledge only the bad things. I'm so fascinated with these people and what they're accomplishing and stop listening to other people's narratives ❤❤❤

@sylvatsanga1316 10 ай бұрын

WOW!!! she is a proper tigresssss...I like this mama!...👏👏👏👏👏👏👏👏👏👏👏

@chibuikeeze3921 11 ай бұрын

This video is all the knowledge you need to start any business if you understand it and put to good use!! Thank you @Tayo

@TayoAinaFilms 11 ай бұрын

Glad it was helpful!

@Walk_Africa 11 ай бұрын

Extremely amazing. This woman is one a kind. Having just 10 of them Zimbabwe is back on its feet. Great content brother 👏💯

@k.s.dcarsound1200 11 ай бұрын

Wow am impressed

@mfonobong6484 11 ай бұрын

After your one on one with Davido , this is yet another inspiring story you have shared , well done comrade 👍🏿

@TayoAinaFilms 11 ай бұрын

Glad you enjoyed it

@MrZim263 11 ай бұрын

The editing and concept of interviews🔥🔥🔥🔥🔥🔥 I'm inspired. Thanks Tayo!

@TayoAinaFilms 11 ай бұрын

Thanks for watching Brother!

@Klosejerry 11 ай бұрын

Indeed there is more to farming than cropping. She mentioned giving ears to experts, which is a critical fact while doing anything productive. I love the fact that she does open days to educate others about her success and struggles in the business. Great insight, thanks Tayo

@Dumdum12ish 8 ай бұрын

Thank god the citizens in Zimbabwe said fuck the politicians and asked for the help of the white farmers. Swallow your pride and learn from the experts is always the wisest thing to do