Well, as Ive recently learned, objectively bad coffee is old stuff. So like 90 percent of whats at the store, unless you dig through and find a bag of beans that was processed like a month ago, take it home and grind just enough for the day. See the problem with pre ground store coffees is that all the oils in the coffee have gone rancid on the shelf long before youve bought it. Very very fresh coffee (as rancidity comes in like a week) objectively tastes very smooth and doesnt have that bitter taste and feeling that comes from the rancid oils on your tongue.

@@nomadikmind3979 Everything you said is 100% true. That is why I have to roast my own coffee to make sure that it is fresh. Fortunately it's a hobby that I enjoy and I have been doing it for about 5 years now.

@@nomadikmind3979 This comment is literally better than the whole video. Thanks for an actual explanation

Welcome to Cheddar

First time?

it comes down to sophistication of palate and what you're used to tasting.

@@u235u235u235, in the case of wine tasting, it was proven that the experts were strongly persuaded by a label. Remove the label and the differences diminished.

@@HummingbirdCyborg agree 100% on that. that goes for most things. the source influences your judgment. i'm all over the board on wines. some cheap wines are great and some expensive great. all just depends. cheers.

@@HummingbirdCyborg It was proven? Where is your source?

Specialty coffee is 4 times more complex than wine

It wasn't made in 1999, it was made by people who were in 3rd grade in 1999.

Agreed. Plus so many indy coffee shops hand out coffee every bit as sour as Starbucks and Dunkin Donuts.

Receding because the age of overpriced hipster crap is long gone.

yeah the specialty world is much mor than bad and good and they're basically shaming people which makes the community look bad

There is plenty of good coffee out there. Now I know not to buy it from this pretentious pair.

I’ve drink both levels of coffee. I appreciate a good lavazza or la llave espresso but I also apppreciate folders in a drip coffee maker for breakfast. What I choose for breakfast that I’m literally dipping saltines with butter is ultimately different than what I am going to have after a fancy dinner. I can taste the difference but I also prefer different types of coffee. It would be offputting to get a potent after dinner espresso for breakfast. I just want Folgers in my cup in the AM

You can have a good cheap cup of coffee (at least in Europe) but it's no news that the more expensive a product is, the higher chance that it is a higher quality product. Then again, I agree that the 2 guys in the video are not particulary trustworthy. Just buy at your local small coffee shop and it will be fine! While franchises are more quantity>quality, small shops usually put quality 1st.

No, what they said is the coffee industry for general public is bad, and that’s make most people don’t know any better than that, same thing applies to wines cigarettes, music quality.....

SAM YOU LIED TO ME, THIS CHANNEL IS DUMB

Thats every video on this channel. They talk ALOT but never say anything.

To be honest, they are not a coffee channel, nor did they claim to explain everything, but they certainly at very least get some people to think more about various subjects, which is a huge benefit as of today, not everyone think question things when they should be

Thanks for the info. Saved me from watching the video.

This is almost every video I've seen from them so far. Not sure why they keep showing up in my suggested feed.

im so confused how is it objective lmfao, good coffe by definition is subjective, so how can you OBJECTIVELY decide whether good coffee is good coffee

It sounds like some things can be objectively better, but still not your preferred taste. A good med-rare steak is objectively better than the best cut of well-done, but if I like well-done because of my upbringing then it isn’t objectively better. Beer is definitely the same way. Most Americans drink cheap beer that’s objectively worse. But who cares? They can like what they like because of other factors, and like snobby covfefe lovers, there are always gonna be snobby people telling you what you like isn’t as good as a high priced item. Oh wow I can’t imagine that confounding variables exist in taste and that price follows diminishing returns.

@@tinyteemo It's objectively true that more people express their subjective preference for certain things over others. The preference is subjective but the tendency at least in a certain culture could be objective, even if the tendency is just caused by what people are used to.

That’s like saying, no! A is C and just because A has the properties and namesake of A it is not A!

@@mrs_radrod Neither the steak nor the beer are objectively worse. Because one's own taste is by definition subjective.

Tea is better :)

@Gastón Good coffee doesn't have to be expensive. In Mediterranean Europe, a cup (espresso) costs between 0.50 to 1 Euro, and most brands have impeccable standards they can't undermine just to earn more. The US, as the capitalist epicentre of the world, has a lot of companies that will save whatever they can just to turn higher profits :/

Steven Sanabria i'm glad someone here agrees with me, i personally prefer matcha over coffee

@@randommemesweekly4417 I actually drink the English stuff myself got a taste for it while traveling

@@Albanez39 I am in America and even in my area there are multiple small roasters roasting well sourced coffee doing single origin and blends. At 14-20 dollars per 12oz-16oz bag and an aeropress and cheap grinder I got out of bad coffee and didn't break the bank either. Just gotta do leg work a bit

Daaad!!! *Rolls eyes* 😂

This is so much worse than I imagined. When the so called "experts" were speaking it comes across as satire.

Literally. These experts came off as so pretentious to me, I know it’s their job but just Shutup, it’s f*cking coffee.

Y'all are so ignorant.

@@willgotsch7292 lol you just prove my point man. So what if I'm being "ignorant" for not enjoying my coffee "properly"?

To paraphrase Isaac Asimov, people falsely assume that democracy means that _"my ignorance is just as good as your knowledge."_ It is not.

good coffee tends to have a stronger aroma because it's seldom more than a month off roast. roasters will typically choose a very specific kind of coffee (one variety from one origin) so that they can perfect the roast for that specific kind. cheap coffee is often roasted dark, which tends to mask the individual characteristics of the bean, which contrasts with the lighter roasts common in good coffee. beyond the roast, good coffee is ground fresh, which is to say, no more than 15 minutes before brewing. this helps the beans to stay as fresh as possible. it will be "bloomed" which is when the grounds are soaked in a small amount of hot water, allowing the co2 trapped in the beans to escape. then, it is brewed by hand for the nuance of flavor. see r/coffee for more snobbery.

Well they drew the conclusion for us. All coffee is bad. Some of it is just less bad than the rest and the coffee purists have invented a scoring system so they can rank who is the best grader of the worst tasting drink.

Good coffee is coffee that tastes rich and smooth without *any* added sweetener, milk, etc. (even if you prefer to add those things, make sure the coffee would pass that test). It takes some research, careful sourcing, and practice to achieve that, but it’s well worth the effort. And it can be fun! It’s a combination of science and “art”.

Go for light roasts, regionality is important, single origins are almost always preferable, follow recepies if you do not yet know what you are doing and always freshly roast and stay away from robusta

It's a buzzfeed rebrand, what did you expect?

he isn't wrong

@Zurc McDonalds, Taco Bell and all fastfood chains celebrate your populist instincts.

@@hd-xc2lz my populist instincts don't like McDonald's, Taco Bell or any of the fastfood franchises, so 🤷

Fr. This video just sounds like a bunch of uppity hipsters smelling their own farts cuz they're too good for the rest of us peasants.

@@zack9912000 He is. Absolutely.

Cobalt360Degrees I was wondering why our coffee is bad and I never got an answer then I realized. It’s not bad these pretentious guys are so high on there horse they don’t know shit about what they’re talking about

@@thomasbrady3827 Obviously has to be fresh.

YES, as a Brazilian i feel aroused

Yeah, it didn’t give the perspective of countries that has experience with Coffee for decades, like Colombia and Brazil.

BTW, pro tip. When you want to research something about coffee on the internet, do your search in Spanish and you will see the quality difference!!!!

Then why aren't people allowed to say they like well done steak with steak sauce without being chastised? I would agree with you but the hypocrisy when it comes to steak with all the wannabe steak connoisseurs verse everyone getting offended here about coffee quality is hilarious.

@@integraloutdoors steak with steak sauce is good, as is a nice medium rare steak.

i like 7-eleven coffee. sue me.

Loving a Big Mac doesn't make it the best burger. What a joke!

Wrong. Industrially produced coffee contains high amounts of acrylamide, which is bad for your health. They literally burn it in 700°C hot pipes, where they shoot the coffee-beans through. Traditionally roasted, "GOOD" coffee is roasted in barrels, but that takes time, space and a skilled worker. Which is why they don't do it.

The question was not appropriate. They should ask Which do you think is the best coffee? ... not Which do you like the best?

@@blizzbee which is also incorrect. probably the best fitted question is: which cup of coffee tastes like it is the hardest and most expensive to produce

@@katakouzina Which also doesn't really make sense. I could set up a coffee plantage underwater. That would be hard to do and pretty expensive, but I doubt it makes the coffee taste any better.

@@bultvidxxxix9973 haha ok. the point is the video is senseless

It's like if someone said "McDonalds makes the best burger in the world" and a chef was like "uh no that's stupid." And you were like "ItS sUbJeCtIvE!!" That's how you look right now

Thats what i was thinking! Bitterness in coffee often comes from oxidation and temperature so having the subjects try coffee that’s been sitting out in the open for who knows how long isn’t going to reflect the entire picture.

The sole purpose of the video was to point out that most Americans drink shit coffee, why it's shit and how that happened. They succeeded on all counts.

@@Mentocthemindtaker The sole purpose of my comment is to say something snarky, so by all means it is a rousing success and a great comment.

@@MrWhygodwhy Oh I agree! Your comment was very snarky indeed. You should congratulate yourself with a well-deserved hearty pat on the back!

Agreed. With them, "quality" means "cost". Enjoy that high quality coffee.

Everyone has different tastebuds some people like IPA beer and other dont IPA beer is sour, and some people like a bublight or bubwieser skuny beer

Even having people grade things on a scale like aroma...is subjective. Imaging wasting your life on such a stupid thing. Jesus

I agree. They could have defined what they meant by “objectively” to clear it up. I appreciate it might still be subjective but for ease of use one could define objectively to refer to something that some large percentage of people agree on. Not saying that is what objective might mean but i would accept it’s use. For instance if 95% of people agreed that a particular kind of coffee was horrible (say straight battery acid) I’d find it useful to define that and then saying later that it’s “objectively “ bad. But…saying something is objectively bad when people seem to like it, doesn’t seem close to what objectively should mean. Now if they are saying there’s coffee out there that when people drink it 95% believe it is better than what they have been drinking but they just hadn’t been exposed to it/couldn’t get it, that would be ok to say too. Here though when people say they like the “worst” coffee…maybe it’s not actually the worst. Right?

@@rothmanreyes5027 Yes. To use your example of aroma. You can objectively measure aroma by calculating the number of particles per cubic centimeter. Of course, the amount per cubic centimeter that is considered "good" may be subjective.

But if anyone thinks a coffee that I do not like is good then their opinion is not valid and is wrong.

You do know you just said the ingredients something is made with(sourced well) and how it is prepared(roasted well) is irrelevant toward the quality of the product...right? A piece of unseasoned boiled chicken from a seven eleven will very likely not taste better than an even remotely well cooked chicken from a local farm...UNLESS you are someone who happens to really like boiled chicken or has only had boiled chicken their entire life....are you going to tell me unseasoned boiled chicken is better than a chicken breast a chef makes you?

@@MachineOfWar90 balanced flavor is subjective, if someone like chicken that is 70% saltier than it is umami than that is what that person considers balanced, but is someone prefers sweet chicken than the previous example is not balanced at all, you could give examples for all of the "objectively evaluated" criteria

Even if they're objective, only the last point (balanced flavour) is something that defines what's good about it. If you asked someone whether they knew whether it would be hot outside or not and they reply saying "you should wear sunglasses" they haven't really answered the question.

Well sourced can be objective. If you exploit workers to source your coffee, it’s not well sourced

no that would be work. Can't work and pretend to be hipsters and know better that you peasant.

I think they meant that it's not subjective.

It's buzzfeed, the concept of objectivity is alien to them. They get this blank stare if you talk about it to them, then they continue talking as if nothing happened.

I have to agree with them on this. I have had coffee from Panama and France brought back by friends, it was amazing. I have failed to find anything as good in the US, but i have come close. There are a few places outside where i live that could have potential . I live in the Missouri ,so it could be my location, but good coffee is hard to find.

@@MrPAULONEAL But its literally subjective, that's the commenters point. Something like enjoyment can absolutely never by definition be objective.

and then there is the dude who puts the whole can of coffee in the pot, No wonder i fill half my cup with cream and sugar to kill the taste, at home i drink it black...

"There are no bad beans. There is only bad environment, bad training, bad example, bad thinking.” - Father Flanagan

Nice...

I live in Portland , OR, attend AA meetings using AA coffee as a baseline for the bottom delimiter. Lately, in my opinion, American Starbucks serves even worse coffee, burned and bitter. Overseas Starbucks seems to be better but not by much.

Spot fucking on.

What makes low quality coffee low quality is if I think it is low quality and it is high quality if I think it is high quality. If you disagree with my opinion about what is low quality and high quality then your opinion is not valid and is wrong.

It has to do with the altitude the plant was grown, how ripe the cherry (fruit) was, how was washed and cleaned (was it fermented before cleaning or not?), Size of the bean, how long was it sun-dried?, Level of roast, extraction (brew) method. All of that affect its properties like acidity, oiliness, aroma, sweetness and aftertaste. A high quality coffee tends to be naturally sweeter, slightly acidic, fruity aroma and its aftertaste is short. Low quality coffee is bitter, higher caffeine content and leaves a burnt aftertaste. It all depends how you brew it; you can have specialty coffee and still burn it in your cheap coffee maker at home. You are the final judge at the end; even low quality coffee can taste good with some milk and sugar. Starbucks is not terribly bad either. No need to be a snob.

New Zealand, yes; Australia, it depends where you are. The coffee in Australia outside Melbourne and Sydney is more hit or miss than it should be.

Obviously you've never been to Brisbane

@@adambrock3932 I have been to Brisbane and it is possible to find bad coffee there. I've not been to Perth.

@@adambrock3932 what's your top tips for Brisbane for next time I go?

@@QT5656 depends on where you you go worst place is Gloria geans my favourite spot is barrow and bear in morayfield

Then at the end, "I still like my street stand coffee, so whatevs"

Exactly this. If I like it , I like it. I don't care if some overcompensating pompous blowhard says "Actually, I'm certified by the Coffee Tasting Institute and this is objectively bad coffee" No sorry bud, it's not objective, it's subjective. If I like it, it's good coffee. If your $40 a KG bag tastes gross to me, it's bad coffee. It's not like I care when I eat a hotdog and some fedora wearing guy pops up out of a bush and says "actually that's objectively a subpar hotdog, the only good weiners come from free range bavarian boars" How fucking silly those guys look.

Evil bred finally somebody said that

Rediscover Film “they aren’t focusing on what coffee is supposed to taste like” I have an idea! Let’s ask a pretentious white hipster what this African plant is “supposed” to taste like. How about everybody just drinks coffee however they want. Also coffee “objectively” TO ME tastes like dog shit without milk and sugar so I think this dude is upset that his job is basically just drinking shit water and judging the aromatic qualities of said shit water.

Imagine being so insecure that you take this video personally

Same. I hate coffee, but I still felt like they were trying to attack me. I wonder if they walk around cities yelling at random people that the coffee they're drinking is objectively bad.

Seriously lol my eyes hurt from rolling inside my skull so many times

Bravo

The video isn't about how to tell high-quality coffee from low-quality coffee. The video is about the prevalence of low-quality coffee in America, and how this prevalence leads many coffee drinkers to confuse what they're familiar with as being 'high quality'

then that sucks you wasted more time on this comment

dir 51, stop being stupid.

To save ya time (i didn't bother watching past 3 mins) - best coffee is simple - buy fresh beans, roast them and drink within 3-5 days at max.

Oh I agree. I went into this video already knowing that the vast majority of USAmericans drink shit coffee and love it.

That just means you prefer tea coffee

No, people like whatever they subjectively feel better. There is absolutely nothing to prevent you from liking inferior things. Objective superior does not mean every human being are magically lost free will and somehow forced to like it. People definitely can and do like retro games, movies, and music because artifacts like distortion, noises, and low frame-rate, low resolution are no longer a thing in newer, objectively superior formats that are too good, too clean, too hi-fi and thus lacking characters. Like vinyl records are still liked today not because the format is superior, quite the contrary, it is because its physical limitation creates distinct distortion to the recorded music that is considered unique and desirable. But any reasonable vinyl lovers will agree those limitations make vinyl an objective worse format compared to pure digital systems in terms of fidelity. And this is the same thing they discussed in the video. People like WWII soldiers are been "conditioned" to bad coffee and after they came back they seek the same "badness" they remember and bonded to. Coffee, or whatever, is not subjective, the people are. People do subjectively like objectively inferior things all the time.

かっ Your words say you are disagreeing with me but you just, like, proved my point better than I did.

When you say "people" you actually mean [US] Americans.

@@play005517 If someone thinks some drink is better than another drink, how is the first drink inferior? It's not.

these dumbass guys didn't even name a single brand or a cafe from where we can get the best coffee.

@@johnanna6047 Brand...? You mean like Starbucks? ....and that's why it's pointless to explain good coffee to people who can't tell the difference - in the end they will always go for brand because sheople will only care what their peers think they should drink or wear.

@@L8rCloud when the hell did i mention starbucks you dumb bum. if you think that you know what is good coffee then it is better to mention from where the hell can i get that coffee instead of acting all pretentious.

@@L8rCloud So to get "good" coffee in your eyes, I'm supposed to grow my own, or take a trip to Spain and source from the growers themselves? How about you grow the fuck up and get off your high horse you hipster.

I 'trusted' the 2 experts who work for a 'specialty coffee' company, because I'll believe anything. But I don't drink coffee, so it doesn't matter. I'll wait for the 4th or 5th wave to start.

It's obviously a BS statement.

I had the same responce lol. Feels like buzzfeed 4-5 years ago before they had their mass exodus.

FaMMaR Because it’s literally a sister company of Buzzfeed.

yes, this channel gives me buzzfeed vibes

it's literally like if Buzzfeed and Vox had a baby but way less interesting

I feel like vice must have had an exodus as well

Thank you for this, it just goes to show exactly how little effort went into this video

I mean they're wearing kilts for crying out loud!

wow, you are a fucking nerd

@@curlyfries1377 thanks for the thoughtful comment and addition to the conversation

@@puppetmaster532 lol, i like your etiquette

Well, the video title does put quotation marks around the word "bad". And it was actually pretty well produced

@@Gpeterson3d I mean people also say "It's just a Prank Bro" but that doesn't make it not annoying or disrespectful.

sweetsingin LOL

haahha best comment

I’ve never wanted to punch someone more than those two.

I thought it was fascinating how much screen time they managed to take without actually saying anything.

They're so bummed that people make their own coffee taste as they desire 😂

or their confusion proves that Americans have been conditioned to like bad coffee. Half of the tasters said their preference was Starbucks, about as sour a cup of coffee one can buy.

So I work as a Speciality Barista in London... and on the job I dial in and taste test the shots every time, we roast our own beans... I also did a 2 month Specialty course... and discovered a good cup of coffee for me is to be when you can take a single/double espresso shot and not have it leave you feeling like you have to spit it out or water it down due to the bitterness or acidity... so how good the coffee comes out is dependent on the person preparing the drink as well as the coffee beans themselves... but once you hit the perfect balance and know how to dial in for the beans you use... you should have an amazing cups each time. of course the overall taste/flavour profile of the coffee is more of a preference thing... but balancing out the levels of bitterness/acidity is truly what makes a good coffee and it's a lot harder to do with lower grade beans as the actual true body of flavour from the coffee doesn't come through as much... for example... there may be some beans that I do not like the flavour profile of, which would be considered lower grade beans. the espresso might not taste the best... but if the barista knows how to work around the flavour... they can get it tasting at least relatively decent... by adjusting grind size/weight/time of extraction to level out the bitterness/acidity and have it taste as good as it can get. bare in mind I didn't start off as a coffee drinker... we went around to various coffee stores, starbucks, costa, and some speciality ones... and I think the worst coffee I ever tasted was one I got from starbucks... I got an espresso and a cappucino... the espresso tasted like ass... costa was decent, but still lacked that kick of flavour coming through, though it was much better than the starbucks. the only thing I will ever buy from starbucks is a cold frappe

@@hd-xc2lz I've never had sour coffee from starbucks, but I have had plenty of bitter coffee, and it's not dark roast bitter, it's burned roast and brewed too long and or too hot filling it with tannins bitter. It's like the difference between the bitterness that heavily caramelized sugar has, versus the kind of bitterness that's in canned air or Nintendo switch cartridges.

@@nobody2021 Nobody has ever had a good coffee from Starbucks. They failed miserably in Australia because we know what good coffee is and even 7 eleven coffee here is better than starbucks.

It’s just the wine snobbery all over again, weirdos come in make up special rules about what makes a “good” version of the thing and then look down on anyone that enjoys anything that doesn’t fit their definition. Tell them to take a walk, touch grass, and leave all us normal people alone. Nobody needs to be told they are wrong for liking tastes that the snobby weirdos don’t like.

If that's a joke, it's a pretty good one.

Rare pun that just barely scrapes the corniness threshold and arcs back up towards funny.

*Ba-dum-Tish*

that's just the way new yorkers talk.

That's just the way city people talk. They subconsciously think they're better than everyone else. Even other city people

You are conditioned to dislike them. A man like me thinks they are good people

Looks like someone has been drinking Starbucks coffee all their life hahaha

I agree, they were really obnoxious.

the girl who doesn't like coffee nailed it ggg

Leonardo UNBOXING coffee is coffee my dude. It doesn’t matter what you do to it, it’s just hot bean juice.

@@greatdune3174 "How could a member of my own species say something so horrid?"

They're not saying you can't like bad coffee you donkey, but the quality of a bean or blend can be graded just like a steak can.

@@ed897 But they didn't give much info on that process, and it sure seemed like the criteria they did show was VERY subjective. It was like someone saying that beauty is objective, but that that 90% of Instagramers are actually ugly. "You say you like big butts, and you cannot lie, but that's because you've been conditioned that way. If you followed our metrics you'd see that a small booty is actually ideal"

Good and Bad has nothing to do with like and dislike. You can like the bad and dislike the good. But the good is still better than the bad and they actually have science behind it.

She does that because her coffee sucks.

DAMN FELIX! You definitely triggered a few. Congrats! I would love to see your mom ruin their coffee right as they about to sip it lol.

Starbucks made coffee. Don't you know that? I am a delusional suburban hipster, let me redefine history around my favorite coffee chain.

@@nickjozsa1891 XD I thought all those diners used Iunno folgers or somethin?

@@Sorrowdusk Cadillac Coffee.

That is first wave coffee. Fresh is subjective when we are talking about diner coffee.

It's still at Waffle House along with the large portions of greasy but tasty food.

I want to give you more likes but youtube won't let me

6:54 Seems like she isn't a coffee drinker, but drinks water only. So it makes kind of sense for her to like the "water-like" coffee the most

And by water she means bacon grease

Rod Farva she was annoying but that is just mean 😒

Yeah.....it's ALL bitter diarrhea water.

Good coffee isn't bitter...

@@PhilOsGarage ...If there were such a thing.

@@Lengsel7 There is. Pour over is not bitter generally speaking. It is sweet, aromatic, and has many flavors that are never found in "typical coffee". Taste is subjective, but really we just want people to see coffee for what it can be

@@Adam-vx6to Some people grow up with one or more alcoholic, abusive parents. I grew up with a highly caffeinated coffee addicted abusive parent. ...I'll never touch the stuff.

I was more dissapointed that she didn't say "making the grounds"

just shows they dont know history,

Any steve1989 fans know that WW2 era coffee instant type 1 is the best.

@@Kryptnyt very good

They got really confused between high quality and good.

William Crosswhite I like cheap/bad wine, I’ll continue to drink my $6-$12 a bottle wine and save my money on things I like or want that cost more

Maybe so that the farmers who grow the coffee are not exploited and paid enough that they can have a standard of living that is at least sufficient and not very poor. That goes bad with these very low supermarket prices of $ 4 per half kilo. This is quite a waste of the $ 4 if the majority gets the company that packs the coffee in the bags in which it is sold in the super market and not the farmers who have grown the coffee. That's why my family buys from small roasters who work with farmers so that they also earn enough money to live by growing coffee. This is not difficult for us because quite a few larger and smaller roasters are close to 100 kilometers and coffee is sold in different quality and price levels by these roasters in supermarkets. then half a kilo of coffee costs his 6-8 € if we buy the good basic quality and know that our money is used well, as if we were buying cheap coffee from Jakob's, Melitta and so on.

Charlie Smith There is like a liquor (i think) called ouzo here and my parents drink like cheap one. Once they got more expensive one in a restaurant and they liked it less

@@askialuna7717 TLDR

To be a snob.

Adventist This video was awful. Quite simply, what cup of coffee YOU enjoy is completely subjective. A BAD cup of coffee is a cup that wasn’t made to expectation. If I order a coffee, I’m not expecting them to have been graded highly by the ‘cupping’ method, because quite frankly, I don’t give a flying fuck what two egotistical, stuck up idiots have to say about MY subjectively favorite coffee.

PlantingGamer you’re both right

@Adventist This video claims objective fact on an inherently subjective topic. There are beans that have been graded as "better", certain brewing methods that are preferred, but that's still subjective. It means that a group appointed themselves the arbiters of quality and began handing out edicts based off of their shared perspective. If you like single-origin, fair trade, light roasted Jamaican blue mountain coffee made with an aeropress, served black, that's great. If you like the bulk bag medium Columbian from costco made in a percolator, with cream and sugar, that's also great. If you're an espresso fiend and like some robusta mixed in to provide a stronger, sharper flavor, that's fine too.You can make all kinds of objective comparisons, on cost, on soil content, on acidity or roast intensity, but you are ultimately drawing subjective conclusions when you move on to taste or statements of quality, and claiming otherwise is to descend into the realm of pseudoscience. It's the same conversation that beer and wine has gone through. Bud Lite or Yellowtail are not inherently better than microbrewed Dopplebock or Burgundy.

@Adventist I assume you take it black?

@Adventist Well you were being critical of people adding cream and sugar

People need to just shut up and drink their go juice.

@@xanderliptak It isn't though. It relies on the tester's senses which are inherently subjective to them, even with the most stringent guidelines.

Well, in at least one respect it is like the bar exam: Once you have finished it, you're an asshole.

@@xanderliptak Dude, valuable lesson. It is better to remain silent and be thought a fool than to speak and remove all doubt. Scientists use instruments which measure things using an arbitrary and objective scale so that they may remove human subjectivity from their observations. Of course, there is the question of how and to what extent does an observer influence that which is being observed. Does that have an effect at our macro level or is it only an issue at the atomic and sub-atomic level. If you don't like a pizza that you perceive to have bitter pineapple and hard ham, then it is, subjectively, a bad pizza. There is nothing objective about the situation you described.

What if an entire nation decides your coffee is so bad it forces your company to "strategically retreat" from the local market? Would that be an indication of objectively bad coffee?

Maybe a parachute

@@imtoolazytocomeupwithaclev2323 I don't think a parachute would help someone land safely from space.

@@Tanneh_ there are videos showing people basically in space jumping to earth. And they need a parachute.

And even those of us that generally drink cheap swill know it's cheap swill. I'm not gonna grind up the best beans I have on hand for my morning pot when it's gonna go straight into a thermos and get sipped until noon. That'd be wasteful. Maxwell House is good enough for my morning _hot bean juice_

lol anyone who makes coffee knows its mostly just water anyway lmao

There are countries where coffee isn't mostly water? so is it sort of a paste that's eaten with a spoon? Or is it oil-based?

my god people are dumb sometimes yes all coffee is mostly water, but american drip coffee happens to have a higher water content then the varieties of espresso that is predominantly drunk in other countries, which has a higher concentration of actual coffee. Personally I like the american style, but I find that I only enjoy darker roasts- light roasts just have very little flavor.

yup, even tho I drink specialty coffee, this video misrepresent the facts and focus too much on how bad coffee people drink. The problem of the commercial coffee nowadays is because of it's demand driven. While it's hard to grow, roast and brew good grade coffee, people want it simple that lead to to a false market. If you know what they put in your coffee, how they grow and roast it, you wouldn't like the commercial coffee. And that's what should be put in this video.

😂

Big Daddy Toyota Corola I wish I owned this channel to heart your comment🤣

Coffee is complex and cultural, but your comment is perfect.

And a picture of those two douchebags.

The contingencies from "fine art" and "fashion" simultaneously stood up and said, "Most pretentious? Hold my beer."

The fact is that always when you have to know if something is better than something else similar you have to taste it raw.. people that used to drink coffee without any sugar, milk etc have better opinion about good/bad coffee grains.... in the other hand anyone is free to drink their coffee as the want with any add-on they want ...

so do I. A good Latte Macchiato is for me the best choice of coffee. I don't like bitter stuff. Except beer, but that is probably because I'm German.

MrBerlinPark I don't like beer and I am german lol

I like the creamer and sugar with a touch of coffee...kinda like eggnog with a touch of vanilla. 😋

Isn't this the same argument as steak and steak sauce? Everyone thinks good steak is objective and anyone who likes well done steak with steak sauce are "wrong".

"Subjectively"

Imagine being butthurt because someone is explaining how bad the coffee that Americans drink really is.

Ray Rivera lol gold

@@xanderliptak It was a reference to a line in the video about 'objectively' bad coffee

complete waste of time this video was

NigelDK Quality isn’t subjective, taste/favor is.

Exactly this... Quality IS objective. The cheap coffee uses cheaper beans, which will always end up being the lower quality beans, therefore the coffee will always end up being lower quality. BUT being good/bad IS entirely subjective. What if you like the more acidic flavour of a cheaper coffee, or what if you hate the aroma of an expensive coffee? Are you WRONG for your entirely subjective taste? That's what rubs me the wrong way about this video, the snobbery as they say that people have grown to accept "bad" coffee as though they couldn't just like it?

Would have

@@monkymind4316 what kind of logic do you have 💀

@@monkymind4316 so you have people pick for you what tastes good or bad

We had Starbucks at university; there was always a weird taste with the coffee. As a countrywide chain in the UK, Costa is much better.

I love most of the frappuccino flavors but atleast I don't say my preference means you're objectively wrong like the children in this video.

@@1Thunderfire It is because Starbucks tries to have a consistent level of quality across all of there stores. It is like how when you go to a McDonald's any where in the world, you will always find that familiar taste. Starbucks tries to do the same. The issue is that in order to create consistency, you need to lower the quality somewhat in order for the supply chain to function properly.

I enjoy most forms of coffee, because unlike the idiots in this video I flavor my coffee if I don't like the base flavor. Starbucks has some pretty good flavor options, and so Does Dunkin.

My thought exactly!