How Ecko Went From Being The " First Streetwear Brand" To The Shelves Of Ross

Рет қаралды 6,607

10 ай бұрын

How many remember Ecko Unlimited? In the 90s and early 2000s Ecko cemented themselves in the culture as one of the ambassadors to the mainstream. Before streetwear was streetwear, brands like Ecko were giving us a glimpse of the future which was to come.
Ecko came along in a time before the industry began to respect the street market as viable, but the wave that they contributed in creating would go on to change the industry as they knew it. Ecko rose to ungodly heights, at one point cresting $1 billion in sales at their peak.
But what happened? How did Ecko fall from the world renowned pedestal in which they stood, to the relative obscurity they find themselves in today? We'll let's find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall of Ecko Unltd.
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

Пікірлер: 81

@kendrah1616 10 ай бұрын

Ecko used to be top tier

@Graff_w33DandM0D3L0S 5 ай бұрын

Me at 18 years old in 2024 wearing my ecko baggys watching this right now 😂

@takeflight2142 5 ай бұрын

😂

@fatiheroglu382 3 ай бұрын

My father had an Ecko hoodie in his mid to late twenties, when I was little. It was his favorite piece. I just saw it when I rewatched a movie where they had one. I think it deserves a comeback and today you would stick out with one, since nobody has one, at least where I’m from.

@r3games1985 3 ай бұрын

Walmart is stocking them everywhere.

@fatiheroglu382 3 ай бұрын

I am from Germany and I haven’t seen any of them in Europe since I don’t know when. Maybe they are mainly in the US.

@airboruto23 3 ай бұрын

where I live I've seen quite alot of people rock ecko including myself. i was a baby when it was a poppin brand but, its slowly coming back. 😂

@nateeffects3121 4 ай бұрын

I rocked it in the 90s and I still do in 2024. I just like the look and feel of ecko.

@r3games1985 3 ай бұрын

Ya you can't beat a classic.

@nbarealtalker 7 ай бұрын

Ecko was the hottest brand around the millennium. That Rhino was a symbol of drip. I remember a buddy of mine was the first to get any and he got the shoes, the jeans, the red shirt and the red hat. But within 2 years, everyone had that stuff and it was everywhere.

@botza5162 8 ай бұрын

Before ECHO their was END1 n LUGZ . Must do a episode on END1!

@thedumbnicname 4 ай бұрын

Ecko was my shit!!! I still have prices from the early 2000s in my closet. As much as i liked Ecko, i loved their Cut & Sew line.

@omen1738 Ай бұрын

The Cut & Sew line is what got me into Ecko, the best designs for sure

@osmodivs 6 күн бұрын

That was my favorite brand in the late 90s, I had a hoodie that lasted me at least 20 years, I gave it away about 5 years ago...

@skeamrivera192 4 ай бұрын

For sure people still remember the classic eckō cap , yes yes that cap , the one with eckō logo in front then metal tab at side

@metal_ 7 ай бұрын

Yo this a great video bro, underrated

@takeflight2142 7 ай бұрын

Thx fam glad you enjoyed

@tonybony8199 8 ай бұрын

From germany bro 😊 nice video

@joelashadali 9 ай бұрын

These lines all wound up the same way. Oversaturation=greed=end of it being special Marc was a visionary...but definitely bite off more than he could chew and overspent. His NYC sales headquarters was absolutely insane. He also launched another line than was called Ecko Cut n Sew It was very successful for my store. It was more grown up looks. When it launched they were giving their best retailers beautiful and definitely very expensive store fixtures for the brand. The company always took great care of us their accounts. Reps were great as well. Iconic really took it on the chin with purchases like rocawear,Ecko and mossimo. I was in men's retail from 87 until 2013. Great times,amazing stories and people. Pretty much all gone now. Much of it because of fast fashion....cheap stuff

@Hustlerclub203 6 ай бұрын

I can’t agree one thing about hip hop fashion is once it becomes mainstream the culture wants nothing to do with it….so with all fashions it’s just trends

@JohnDoeTube 10 ай бұрын

I remember seeing ecko everywhere at local department stores when I was young and always thought it was corny or just some random brand. Now that I’m older and being into graffiti I have more respect for the brand especially finding out they made the graffiti game. This week I saw through a window at a random clothing store near my house ecko unlimited boots, I was so surprised so I’m going to go check those out. I haven’t seen the brand anywhere in years. Shot for the video! Coming from South Africa🇿🇦

@takeflight2142 10 ай бұрын

Thx fam great to see we have viewers all over the world ✌🏽

@jemhollanders8024 9 ай бұрын

Nailed it. We must be a similar age, I’m 24 and same I used to see this stuff and I always thought it looked so corny I had no idea the history until I watched this video. Pretty similar to when I see DC, Hurley, or DGK today

@karsisonline 19 күн бұрын

20 here, I always liked Ecko, as a skater it’s intertwined, and it’s also like a gateway into the 2000’s

@crpsght 9 ай бұрын

can you do a video about southpole brand please? by the way your videos are cool

@takeflight2142 9 ай бұрын

Thx glad you enjoyed, we plan to do all the older brands soon. Stay tuned

@HiGHtoshi 2 ай бұрын

Echo with baggy jeans and AF1’s lows was the fit🫡🍻🇯🇵

@sirknighter2794 7 ай бұрын

Mark eckos getting up taught me how to do graffiti with stencils and about the graffiti lifestyle it was a great game and great brand

@kanemace3750 9 ай бұрын

Legends of new radius is the new mark ekcos getting up movie hope to see more of it

@truthreignsforever9286 8 ай бұрын

I wonder which was more lucrative ? Ecko? Or Obey? Now that we’re on this train? Which was the most lucrative street wear ever? Fubu? Roca Wear? Sean John? Iceberg? What more?

@takeflight2142 8 ай бұрын

That’s actually a good video idea. I think I did one like that before, Wayne made a lot more that u would think with Truckfit. But I wonder who made more Ecko or Obey

@Jinx_FA20 4 ай бұрын

I rocked Ecko hard during it's rise. Then being the big Star Wars fan that I was I ate up their collaboration line. Good times. Sad to see Ecko sold for $5 or as low as $2 clearance at Ross.

@user-uy2fu4zw6z 6 ай бұрын

I loved Ecko

@blairbailey6199 6 ай бұрын

I was a fan Ecko in the day in fact i am truning 40 this year and i still wear Ecko clothing if i like it but the honest reason i am here is because i seen Ecko being sold in wal-mart some of it looks nice its the one i still buy now like i said i been wesring Ecko since i was a teenager but i guess i got my answers as to why its in wal-mart because its everywere now and easy to get its not completely cheap tho but it was more expensive back in the day 🤷‍♂️😎

@takeflight2142 6 ай бұрын

Dam I didn’t know they were in Walmart now too. I’ve seen Neff in there too. Sad.

@blairbailey6199 6 ай бұрын

@takeflight2142 I know I knew something was wrong but in a way I am glad so I can pick up a few here and there if I like the clothes they got but I don't wear it like I use to as in lots and lots of Ecko clothes just some of the long shirts and sweat pants I like 🤷‍♂️

@truthreignsforever9286 8 ай бұрын

I looked into iconix brands? It seems their specialty is acquiring sinking ships?

@takeflight2142 8 ай бұрын

It is. They are like necromancers seeking to reanimate the corpse of past popular brands 😂

@lp0pic 10 ай бұрын

🔥🔥🔥

@danmcclaren5436 2 күн бұрын

I remember being too poor to buy ecko in middle school 😂😂. I’m 31 now and own a lambo !!

@YouCanChangeYourWorldToday 23 күн бұрын

2004-06 ecko was my shit !

@christopheralvarez3452 6 ай бұрын

They were the best when they used Marvel comic characters! Those shirts were fire

@JamesCH08 9 ай бұрын

Hey you're definitely right bruh, i remember how dope Echo was early on before the 2000's and the quality and overall creativity and designs was like early LRG pieces. I mean they had a Marvel x Echo line that was CRAZY. But like you stated after awhile it was just generic pieces with a rhino stamped on the clothing item.

@takeflight2142 9 ай бұрын

Yeah at the end it seems like they just stopped trying

@excyberyo0h 4 ай бұрын

Where are all the Ecko peeps, they must be at nevada, cause i aint seen none out here in the valley

@slymarbo4046 Ай бұрын

That's all I owned pretty much growing fucking blew my mind to see it sold in Walmart recently shit fubu was there as well

@LATF-f7q 8 күн бұрын

wait fubu isn't a Walmart created clothing line... oof. I thought it was like No Boundaries and what not that Walmart makes up for their various styles.. Now i gotta look up fubu lol

@fkaDRIPS 5 ай бұрын

That was the best video game ever

@OppDropper21 Ай бұрын

Yachty Putting Them Back On Stop Playin

@armpad9413 Күн бұрын

T & C surf was kind of there. Was a surf, boogie boarder,skater/tagger wear before stussy. Echo grew too fast, especially when they made it in with UFC. Probably should have had different designs for each type of culture presented. Street, fight, urban, suburban designs and such.

@zezekz4245 4 ай бұрын

I wore everything ecko from 03 all the way to 05 always.in Macy's looking and searching for the newest drop and then started wearing cut and sew after ecko ul fell off

@jessebandura91 4 ай бұрын

Still am buddy

@yeaboydotdot 10 ай бұрын

Stussy was the first streetwear brand to be fair

@takeflight2142 10 ай бұрын

I know, that’s what I would argue too. 😂

@DippedInInk 10 ай бұрын

With all due respect Stussy was but we looked at it as a skater brand and not streetwear. Ecko was streetwear to us due to being urban. But Stussy was first.

@takeflight2142 10 ай бұрын

That’s a fair point too. 🤔

@DippedInInk 10 ай бұрын

@@takeflight2142I’m from Jersey so we looked at Ecko as being hip hop/graffiti to the forefront in clothing. Stussy was more West coast. East coast ppl thought it was a skater surf brand. Didn’t think of it as street.

@DRJRchattanooga 10 ай бұрын

I saw Stussy as skate/surf so it was its own niche with that community

@marcusdupree8209 4 күн бұрын

Net Worth 100 mil... yeah I'll take that 'fall'

@karsisonline 29 күн бұрын

Me 20 yrs old owning two Ecko jackets and 3 Ecko shirts 😳

@MentionmeIfuGae 21 күн бұрын

Should I get one?

@karsisonline 21 күн бұрын

@@MentionmeIfuGae make sure it’s not a bootlega

@DippedInInk 10 ай бұрын

Getting Up was a cool game but very challenging. They working on a part 2 now.

@jun10rf3 19 күн бұрын

Ecko; roca wear, Sean John , g unit, phat farms, fila, fubu, coogi what else

@jun10rf3 19 күн бұрын

Pelle pelle baby phat

@jamesanderson699 6 ай бұрын

Rhinos can not only walk backwards but they can also run backwards confusing predators . Kangaroos on the other hand can not walk backwards

@ninja_tony 3 ай бұрын

“As corny as Ecko got in the end”…. Shows absolutely badass design.

@itsking2u 9 ай бұрын

I remember the echo unlimited football team 😂

@tylerk2533 9 ай бұрын

Madden 2002 I think my big cousin beat me up for using them lmao

@itsking2u 9 ай бұрын

@@tylerk2533 🤣😂

@ksanders249 29 күн бұрын

& Madden 2001 team eckō

@kennethsullivan9217 2 ай бұрын

Vaguely remember echo,,,,, from the 90s,,, and didn't start rocking it,,,, until my forties,,,,,(unfortunately wasn't as big in DC,,,, as other places,,,,, Tommy, Polo,,, Nautica, and of course (Gucci and timbaland),,, hey DC sold out 💯🏫🎒👍❗

@PLAYANAWF 3 ай бұрын

Ecko fell off with the designs, it got wack. Should off kept it classic like supreme. Too saturated, the rhino tee could have been the supreme logo shirt if it were released that way. It was too available and tried to sell products way too fast.

@Rebecca-zr3lu 3 ай бұрын

Blessings in an abundance of the faith. I salute you. 😘🙏Grace and peace be unto you and to this place. God bless you. 🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍Thank you. Will you believe and receive Jesus Christ as your LORD and personal saviour??? I do. 😊