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You are honestly so brilliant, I’m a huge gamer but I’ve never realised there’s hardly any brands that do gaming fashion well and that it’s a big untapped market

My Gawwwwd this dude doesn't miss. I was looking into this too. You just confirmed it. You have to look at what's in and pivot to where the people are at.

I respect the tenacity you have for the topic, but I don’t believe this information should be aimed at someone just starting a streetwear brand. They most likely don't have the capital to negotiate licensing fees when it comes to using video game IP in their designs. Also, game developers don't integrate just any clothing brands into their games. These integrations are paid sponsorships/marketing campaigns by brands like LV, Gucci, and Bape. The average AAA video game costs between $60 and $80 million to develop, and developers use these integrations to help fund their game. No average person starting a streetwear brand has millions of dollars to afford video game integration, and no game developer has the time, money, or resources to spend on creating 3D models, textures, clothing physics simulations, and animations to take chances on integrating a start-up brand's clothing into their video game with no promise of any return on investment. Additionally, the vast majority of gamers dislike the idea of microtransactions. Although they are prevalent and profitable, companies that engage in these practices are not viewed favorably. There is one case where this has worked that I have seen, so I can’t say this market isn’t worth pursuing, but the only thing I would add to this video is that if you’re going to create a small company around game apparel and other gaming products, be a genuine fan of the game and a real member of its community. The company I’m referring to, called "Creator Crafted," began by creating neon lights/lamps and cuddly plushies of items and monsters from the game they've spent their lives playing, "RuneScape." They built a strong reputation within the game's community as a popular content creator on KZfaq and Twitch long before they started their company, and the items they were initially selling started out as a hobby. Because the developers have such a good relationship with their game’s community, they saw that their IP was being used to sell products and were generous enough to offer "Creator Crafted" a legitimate licensing agreement instead of a cease and desist. (That would never happen with a company like Nintendo). So, unless you can replicate a story like that with a beloved game that has an incredibly long shelf life and strong community (RuneScape has been running for over 20 years), I don’t see it being easy for an outsider to the video games industry, with the intention of creating a streetwear brand, to break into the market as you’re suggesting. Also please don't get me started about how the gamers hate NFT's... (NFT's are absolute garbage in their current form, they won't be useful, until something like the deed to a house can be sold as an NFT without having to involve real estate agents or something)

Thank you king!! This is exactly what I’m looking for! My brand would fit this market perfectly!

👀 💰 Cot Daaaaaam you just handed us the cash register Big Bro

Totally agree that this market is hot, but unless you're trying to make it on just botlegs, you're gonna need serious money or brand recognition to get in the door. Everything you mention relies on collabs, nothing solo. I imagine unless your brand is on that Nike-ish, level, you'll need to pay Epic generously to get skins into Fortnite. Even then, I doubt they'd include brands that are anything less than already wildly successful and popular. Same goes for the liscencing of popular gaming franchies, like League or Minecraft. There's a reason all these collabs are with high fashion. They can pay the price of admission. I think if you're already successful in an adjacent space and want to diversify, or expand, there's definitely a ton of potiental here. I'd be curious to hear your ideas on getting started in gaming from the jump though. I'm struggling to think of solid ways in the door fresh for a new startup.

love your content

I'm a street artist/painter I have a screenprinter I have a heat press New computer I've been spending money for years and not making money.. I've had thousands of likes and followers, but money to keep me in it never. I need a manager

Let’s get to 150k

Smart angle.

Hey, i just came across you channel today and I love it already! Hoping to have a one on one interaction sometime

Awesome advice, how would one get involved in this ? Emailing gaming companies?

I’m set up already with all of this. I just need to get my shit in front of enough people. Community slowly building.

Good channel bro

Hi, as a beginner do you recommend any other markets that aren’t oversaturated?

My question, Are you doing the gaming?