How Hoka Became One Of The Fastest Growing Shoe Brands

How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains

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Күн бұрын

Hoka was founded a little over a decade ago, and the brand is already worth more than $1 billion. We explore the shoe’s design and what makes the brand stand out from its competitors.
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00:00 - Intro
00:23 - Hoka's Beginning
01:28 - Shoe Design
02:51 - Business Strategy
03:38 - Hoka Today
04:04 - Credits
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#hoka #shoes #businessinsider
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How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains

Пікірлер: 194

@Lex-of2wo Ай бұрын

Congrats. You just watched an ad.

@mack-uv6gn Ай бұрын

😂

@teipkep Ай бұрын

She wasn't objective at all

@AWS137 Ай бұрын

I'm a bit sold though.

@reegsgeer Ай бұрын

In California I see everyone wearing them. People are tired of all these shoes turning into socks w grips on the bottom and overpriced. But these are real shoes.

@EnosX77th Ай бұрын

She’s a clown, Cameron Diaz is where them so we all shall follow blindly

@interestingchaosshow Ай бұрын

how much did business insider get paid

@Amish_Paradise Ай бұрын

a lot

@weetabrix88 Ай бұрын

works in Lava? 😅

@BeholdIamaNewCreation Ай бұрын

😂

@47nine74 Ай бұрын

Never heard of this brand before

@Sausketo Ай бұрын

My sister who up until recently due to health issues, was a professional dog groomer, she wore hoka's because they were comfortable for her feet standing in the same spot for so long

@cong-sa Ай бұрын

Brand of leftard

@soalce Ай бұрын

If you've ever been inside the running community, you would know this.

@asdfgh9985 Ай бұрын

A lot of health professionals I know like to wear them. Nurses, med students, doctors. Essentially it feels good for long shifts that require standing or walking

@Gulag00 Ай бұрын

I see people wear on clouds and hoka shoes at the gym more often. Never seen them before

@Jamal-wk6fy Ай бұрын

come on this was just an ad

@mihirchitnis905 Ай бұрын

This video sounds like a advertisement.

@dontbanmebrodontbanme5403 Ай бұрын

I've been running with the Hoka Bondi 8 for the last 2 years. As a not so young man, I pretty much gave up on the idea that I could still run until I started wearing them. I got the recommendation from an employee at my local sneaker store and it opened up a whole world for me. Getting the right pair of shoes, socks, compression socks? When I feel like it, i can rip off 10 miles now. This is from someone who's had feet problems from youth and is "not young"!

@sandylcarlson 3 күн бұрын

I have neuropathy from cancer treatments. A friend recommended Hokas. The Bondi 8 are the first shoes that I’ve worn in years that don’t make me feel like I’m walking on nails. I love my Hokas! They are pretty much the only shoe I ever wear. I wish they weren’t so expensive but they are worth every penny to me.

@joshuarodriguez8922 Ай бұрын

this is an ad for sure

@teipkep Ай бұрын

Hoka has drop, which is for running and not good for standing still, so its a bit of a myth that these are the best, but they dont make cushion sneakers so this is the "only" option we have. also, the toebox is not wide. Hoka actually has too narrow toebox compared to others, so this doctor probably has extra wide, which not all hoka come in. I also want to add, one of the reason hoka is solid, is 1: vibram. 2: gore-tex. Which is NOT hoka. I love hoka myself, but holy shit this is overhyped.

@timothyprice3670 10 күн бұрын

What are you talking about?! Do you even run? Compared to most Runners, Hoka has a wide toe box compared to Mizuno, Asics, Nike and Adidas.

@teipkep 9 күн бұрын

@@timothyprice3670 hoka is not being used by runners. How many runners are there compared to hokas sale?

@ordinarryalien Ай бұрын

I love watching ads! (No, I don't.)

@Infinitelybetter466 Ай бұрын

How much does it cost to get featured on BI

@Gunjoterimawa Ай бұрын

Just heard about this shoe after youtube recommended this ad. Not everyone is wearing this shoe. I swear I haven't met anyone wearing Hokas.

@wanderpoltv4990 28 күн бұрын

This video is paid to advertise the shoe brand. 🤣🤣🤣🤣 After 3 months the video will be like " the rise and fall of Hoka shoe brand". 😂

@sindaksindak167 Ай бұрын

I'm happy with my 7$ shoes

@jbarkley4938653 Ай бұрын

The shoes are very comfortable. The quality is amazing and it last a long time.

@stephanc6138 Ай бұрын

lava??

@EcomCarl Ай бұрын

Impressive growth story from Hoka! Their focus on distinctive features like extreme cushioning, smart collaborations, and a selective business strategy shows the power of staying true to a unique value proposition. 🏃‍♂

@shawnbait Ай бұрын

Made in China to keep the cost over $100. Nice Ad

@Burps___ Ай бұрын

I'm an avid runner, and Hoka peaked in 2022. It's now declining in popularity for athletes.

@krcjayhawks 5 күн бұрын

Not according to their stock. Been soaring upward since lockdown started

@wanderpoltv4990 28 күн бұрын

I ddn’t even know this shoe brand exist not untill I saw this video. 😂😂😂

@Henchman1977 Ай бұрын

I've been wearing Hokas since the early days (Hoka One One) I'm probably on my 20th pair. They were expensive at first but now they're basically the same price as any other purpose made running shoe.

@J0lker Ай бұрын

because now i can bet made in asia, same as everything else.

@misterhat5823 Ай бұрын

Paid comment.

@Henchman1977 Ай бұрын

@@misterhat5823I wish I was getting paid lol! I've actually purchase used ones off ebay (basically new) just to save money on them at times.

@jimo1150 Ай бұрын

wow, never been so bored in my life

@RadheshShah-sp1er Ай бұрын

Insightful!

@nordfresse 19 күн бұрын

That health professional in the video should know that the shape of these shoes, like most other shoes is what caused her bunions in the first place. Why is it so hard to understand that shoes should have the shape of a healthy foot instead of having a toe box thats pointy towards the middle. Btw, all that cushioning and firmness isnt healthy either of course...

@ladyluc26 Ай бұрын

I own 4 pairs of Hoka and I love them. But now I currently own 2 pair of Brooks which are good also. Especially for people with Arthritis

@jasonglobio Ай бұрын

I'm using it at my work for a whole day of standing it's very comfortable

@cierralowery7096 Ай бұрын

Simply the best!

@NitroBoarder17 Ай бұрын

My Brudder has these

@energymasterjo Ай бұрын

They are pretty good. I have the Bondi line prescribed by my podiatrist

@aznfriedrice415 Ай бұрын

Same, my physical therapist prescribed the gaviota (most expensive line that has stability).

@RadheshShah-sp1er Ай бұрын

Insightful

@timriehl1500 Ай бұрын

I only have a pair because my podiatrist recommend them for my foot pain. They are so ugly but no more foot pain. Have been wearing the same pair for 2 years now, so I guess I am getting my money's worth. Just wish they weren't made in China

@mjdutsar Ай бұрын

Their clifton line is part of my permanent rotation. Incredible shoe. 125 dollars is a steal.

@FashionInsider Ай бұрын

Not gonna lie Hoka logo looks like Trigema Logo from Germany 😢😢😂😂❤❤ but nice video, I like it ❤❤❤

@auro1986 Ай бұрын

some people who used to work in old companies including nike came together to make hoka

@maneeshahooja 29 күн бұрын

Well done!

@elnino1759 Ай бұрын

I own a Red Orange Rincon 3, it’s unbelievably light, to the point if feels a bit weird at first. The only downside is that it looks too sporty to wear for casual occasions

@buliemuyenzelwa3296 29 күн бұрын

My favorite are HOKA & SALOMON.🤞🤞🤞👏👏😘😘😘😘

@Neftegna Ай бұрын

Never heard of Hoka before

@CW0123 13 күн бұрын

I’m NB (New Balance)

@suhailiismail4497 Ай бұрын

already have 2 hoka shoes.good for my plantar faciitis foot.

@jimv77 Ай бұрын

So....does popularity mean unnecessary increase in price? Oh yeah, supply and demand....

@Politebanana1 Ай бұрын

Never heard of it

@thomasanderson9460 Ай бұрын

Love Hoka and Altra

@fr3rnand0fl0r3s Ай бұрын

I must be under a rock. Never heard of these

@MrHaydnSir 10 күн бұрын

the first i’ve seen or heard of them..

@iamjuan007 Ай бұрын

Good Advertising

@xzxmemoxzx Ай бұрын

not that great tbh, my pair is already on the way out 8 months in

@Elrumais Ай бұрын

Greetings from indonesia

@willrose5424 Ай бұрын

That's why Decker stock is so high. 😑

@lightninja456 Ай бұрын

Hoka is helping heal my plantar fasciitis

@misterhat5823 Ай бұрын

They're great for hemorrhoids too.

@Omgiamsotriggered Ай бұрын

Ads are getting smarter- south park

@Bravonewyork Ай бұрын

I have the bondi 8 I’m a florist on my feet for 10 hours + and they seem to be heavier than a ASICS kayano 14 and out of a 10 I give it a 6.5 comfort is not 100% there for me and the sole makes the shoes slightly heavier. For context I’ve worked on balenciaga 3xl’s and they were more comfortable but hey I’m not gonna work in $1,200 dollar sneakers 😉

@Sean85Laney Ай бұрын

Tell Hoka to make an all white Clifton 9s high top

@alwinjosemani Ай бұрын

Why doesn't it say 'Paid Promotion'???

@chandanibaloni Ай бұрын

Bahut hi aacha hai...yakeen nhi hota ..itna aacha bhi koi kar sakta hai

@sunnycriti9809 Ай бұрын

can i buy hokas in europe ?

@purplequeen1727 Ай бұрын

I will only wear Hokas. They are better for my knees, feet, and back.

@jinUAE Ай бұрын

Skip this and get ON running, count my words.

@mack-uv6gn Ай бұрын

Hoka shoes are very comfortable

@Youdude2 Ай бұрын

Hoka vs On?

@kristensorensen2219 Ай бұрын

The Nike model of success!🎉

@LaloJK 10 күн бұрын

I've never heard of these. 😂 This is defenetly an ad.

@yourdoom8773 Ай бұрын

They’re so narrow I tell u. Even their widest fit are narrow and hurt the medial longitudinal arch. Had to sadly return them :(

@Zackarysmackary Ай бұрын

Because they are the best

@im_agine852 Ай бұрын

That has been said about every brand of shoe.

@im_agine852 Ай бұрын

Made in China. Typical

@misterhat5823 Ай бұрын

@@im_agine852 Yeah, but Zuck here got paid to say it.

@MorenaNzimande Ай бұрын

They are expensive in South Africa, i would like to experience them.

@gregmeconse894 Ай бұрын

Hokas have some weird indescribable comfiness to me. Theres nothing fancy or new about them tech-wise, they're just balanced. Light, comfy, semi-stylish. I got the Clifton 9 wide version triple black, kinda wish i got the goretex version as I'm living in Northern Ontario. Next time.

@ldsne9699 Ай бұрын

A friend of mine has them but I don't wanna spend 100€+ on shoes

@psp785 Ай бұрын

Never heard of these

@tahajfirst6836 Ай бұрын

They are now at Ross and tjmaxx, and have NEVER caught on with the "urban/hip-hop" i.e. Black/POC community, who universally find them to be generally corny "wypipo wear", so, I won't be shocked when they are gone

@Visionery1 Ай бұрын

Never heard of this "fastest growing shoe brand". Then again, I wear hiking boots, not this.

@galvanicmass 10 күн бұрын

Never heard of them

@24whoanelly 27 күн бұрын

I likes ma Hokas. They are expensive tho.

@siddiqahmad9196 Ай бұрын

I love Paragon 😂😂😂😂 oldest brand of India, bachpan se 55 years

@LutraLovegood 29 күн бұрын

Their shoes have midsoles? No way!

@gonzalocaniupan773 13 күн бұрын

Somos el mejor pais de chile😁

@DubbyDominate Ай бұрын

Because people want expensive shit they can't afford, they see celebs wear them and it becomes a trend. No shoes should be £250/$314 just ridiculous price tag. Max I'd spend is like 30-50 quid.

@rsx18 Ай бұрын

jesus they are expensive, no wonder i never seen them

@hasteandfury2424 27 күн бұрын

They also fall apart well just like Nike and adidas

@CarlMiller-ql2wz Ай бұрын

Yeah they are for anyone over 40

@Megazyi 11 күн бұрын

This is definitely an ad

@00mpa1oomp4 Ай бұрын

I hate 5 min ads!

@jaspritkaur2967 Ай бұрын

How is this a business "strategy"???

@Gunjoterimawa Ай бұрын

What's a Hoka?

@masterimbecile Ай бұрын

Saw the cardiac cath lab nurses wear these during my rotation and got me a pair afterwards. Very comfy and now all the nurses and attendings I see wear this (or On or Nike Vapor Fly).

@BeholdIamaNewCreation Ай бұрын

Sheesh comment section is relentlessly negative. My Hokas lasted two years of extreme use in all terrains and conditions. Super pricey, but worth every penny. I got recommended by a former nurse girlfriend who was on her feet all day.

@joeybaseball7352 Ай бұрын

Paid comment.

@BeholdIamaNewCreation Ай бұрын

@@joeybaseball7352 i wish

@AnalyticalReckoner Ай бұрын

Same way all market caps go up stupid fast? Bag holders!

@c1carnage933 Ай бұрын

Hoka bondi 8

@mikelbrenn111 24 күн бұрын

Why so expensive?

@steveing2572 Ай бұрын

Lol, is this a sponsored ad?

@KidFury27 Ай бұрын

I only wear Hoka shoes. They are amazing.

@GRND1MASTA1FUNK Ай бұрын

Don't forget about Russ (Hardest Geezer) to RUN THE LENGTH OF AFRICA in this brand... fantastic marketing

@aftermidnight836 Ай бұрын

WoRkEd iN lAva 🥴

@AnirudhC02 10 күн бұрын

Wait lava... 🙄

@Bob-ke5kb Ай бұрын

@KnightWhoSaysNi Ай бұрын

The shittiest running shoes I've ever had. DO NOT BUY THIS! After 2 months of running on grass both shoes started tearing and after 10months I had to throw them away. Never ever buying this shitty brand again.