How I Bring In $400K A Year Selling Cheese In NYC

How I Bring In $400K A Year Selling Cheese In NYC | On The Job

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2 ай бұрын

Caroline Hesse, 32, is the founder and CEO of C. Hesse Cheese, a wholesale cheese distribution company in New York City. She sells cheese to restaurants, cheese shops, catering companies and direct to consumers. In 2023, her business brought in $400,000.
Produced and Shot by: Valentina Duarte
Managing Producer: Beatriz Bajuelos
Supervising Producer: Jessica Leibowitz
Additional Camera: Lauren Shamo
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Senior Production Manager: Kathryn Mavrikakis
Additional Footage: Caroline Hesse
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How I Bring In $400K A Year Selling Cheese In NYC | On The Job

Пікірлер: 161

@CNBCMakeIt Ай бұрын

Do you have an interesting job or a nontraditional career path? Click the link to apply to be featured in a future episode of On The Job. forms.gle/6VduycnomynZiYSG9

@geraldwhitfield9866 2 ай бұрын

C. Hesse owns a cheese company - talk about a perfect name!

@ennmin Ай бұрын

Meant to be since baby

@thesayxx Ай бұрын

Was just about to comment that. She was destined to work with cheese lol

@heybro4496 2 ай бұрын

Not sure what’s more impressive, her knowledge about cheese or her ability to resist the temptation of taking a bite outta everything 🤷‍♀️

@Bob-em6kn 2 ай бұрын

She definitely did not resist

@ninjanerdstudent6937 2 ай бұрын

Making cheese is like being a chef or cook. For instance, I enjoy doing food preparation for other people more than eating the food.

@Tashas_Travels Ай бұрын

You get tired of it. It's like working in the restaurant industry, after eating all the food , you get tired of it. Lol

@NazriB Ай бұрын

Lies again? Blacks On Cougars USD SGD

@letsplayblis1115 Ай бұрын

Again I don't get the title CNBC, this is a long list of titles insinuating or what the reader would presume was a business owner making a profit of 400K a year, when the business owner hasn't even made a profit at all and is currently still in debt. On a side note, it seems like a genuine person and I hope she does well and makes a profit because she seems like she has the drive and passion for it. Always like seeing people happy doing what they love.

@loafloafer Ай бұрын

Agree this is a horrible clickbait title. 400k of total revenue is definitely not the same as 400k profit. smh.

@mattbosley3531 Ай бұрын

It doesn't say profit, just says she brings in 400k. And with rent prices in NYC I'm surprised she can find a decent place to live.

@letsplayblis1115 Ай бұрын

@@mattbosley3531 Which was what was said in my reply. If you insinuate with a title like that, it would be easily presumed it was profit. Not the latter being in debt and haven't made profit. It's called click bait. So I called it out

@erinwilliams6201 6 күн бұрын

You’re upset that you assumed wrong. Why would you assume profit and not revenue?

@WhatTheHellIsMyJobPodcast 4 күн бұрын

the titles of our guest interviews are just quotes from the guests

@tahaabbasi7626 2 ай бұрын

really like these series! a look into a world we wouldn't normally see

@warrpedd Ай бұрын

Blessed are the cheesemakers.

@7u7611 2 ай бұрын

Nothing like your own business.

@daintyminnie9270 2 ай бұрын

nothing like being white.

@user-hn3uu3gj2g Ай бұрын

She’s still in debt💀

@EcomCarl Ай бұрын

Caroline's journey from cheesemonger apprentice to a successful entrepreneur showcases the power of leveraging one's passion into a profitable niche business. Her meticulous selection process not only ensures quality but also cultivates a unique market position. 🧀

@twoolfrx7 Ай бұрын

She's not successful yet though. She has yet to turn a profit and is in debt.

@jaybird426 2 ай бұрын

Ummm selling 400thousand in cheese and making 400thou is 2 different things.. the headline makes it sound like she's making that as income.

@fscheck Ай бұрын

Yeah I turned the video off after 1:15. such a clickbait

@scottstempmail9045 Ай бұрын

@@fscheck Well it is CNBC.

@thesecretlifeofhuman Ай бұрын

It said she's "bringing in 400k" not making a 400k profit.

@jaybird426 Ай бұрын

@@thesecretlifeofhuman back when I commented, the headline was different.

@MountainTopher 3 күн бұрын

For real. Besides that do we really need another middle man trying to make a profit selling someone else's cheese.

@andrewjackdaw2511 2 ай бұрын

I love to see hard working, good people who are just following their passion!

@WhatTheHellIsMyJobPodcast 4 күн бұрын

i interview a lot of these kinds of people!

@TonyOldFish 2 ай бұрын

LOVE LOVE LOVE this series from CNBC!

@WhatTheHellIsMyJobPodcast 4 күн бұрын

i love it too but i always feel like people are slightly putting on a front, so i decided to make my own series that's anonymous so the guests don't have to show off. you get a more realistic look and people talk more about how their work affects their life and visa versa

@4piluchi 2 ай бұрын

Love her attitude! 😊

@harryjamessmithmusic7762 2 ай бұрын

She's amazing! Brilliant video!

@ianchu8232 2 ай бұрын

“Bring in" is a misleading phrase. I can bring in $300k by buying $400k of cheese and selling them at a loss. What's "bring in"? Revenue or net income?

@user-cq9ph5pz1j Ай бұрын

Rename how I make 22k a year selling cheese.

@Dweller12Videos Ай бұрын

First year of business should never be profitable. She has debt, and still is solvent enough to continue operating despite that. The one year mark is the first major hurdle for new businesses. If she survives after five years, then at that rate she will be very profitable. But the business will also have to expand, and so the question will always be how much do you take for yourself or reinvest. She took $22k pay from her own company, which she solely controls. That's just something to put down for taxes, it doesn't reveal the actual finances of the business.

@gio.orbit5498 Ай бұрын

its genius, she only has to pay income tax on the 22k

@rodneymorgan313 Ай бұрын

In New York City 😟

@superfluous5162 Ай бұрын

@@gio.orbit5498 obviously she is financially stable .

@HaggisMuncher-69-420 Ай бұрын

@@Dweller12Videos "Should never" Such lies.

@r3dp1ll 2 ай бұрын

You can tell she loves it and she's competent. As an employee in a different field she would likely make great money.

@IrwinChugh 2 ай бұрын

So cool ! Im sure in a few years the business will have grown like crazy

@zhoubinjason 25 күн бұрын

She loves cheese. She sells cheese. Her smiles are standard "cheese". So healing!!! Love this one.

@rafaelcardoso9619 2 ай бұрын

One pound = 0.45 kg. For anyone watching from a country that uses a decent metric system.

@stanvanillo9831 Ай бұрын

I am actually surprised that there is only one pound...

@yuhbettacancook 2 ай бұрын

As someone who most only eats cheddar cheese occasionally I had no idea people were THIS into cheese. This is so intriguing. Thanks for sharing!

@hoanghailam Ай бұрын

She's a very smart and hardworking person with a big dream

@bennett9117 2 ай бұрын

So no French cheese ? No Roquefort ? No Époisses ? ( don't know if this one travel well , though)

@user-xj6sg3km1z Ай бұрын

She has correctly shown that you have to implement every idea you have, and more important than that is to continue to be patient and persevere until you achieve success and maintain it.

@OrganicMachoCapitalist 12 күн бұрын

What a great woman. She found the perfect business for herself. She will become a millionaire.

@pauljones9150 2 ай бұрын

I LOVE cheese 😋 What a cool way to make a living

@dogood7337 2 ай бұрын

You love it because it's as addictive as cocaine. It's a concentrated form of milk, milk that is supposed to make a baby from another species addicted on his/her mother's milk in order to grow big and fast. A cocktail of hormones definitely not something meant for humans, even more so adults. Once you understand all the horrible diseases linked to its consumption, including how horrible it is to the animals, you give it up. Once you give it up, you find it DISGUSTING! It should be banned, but too many interests behind: the dairy industry is very rich & powerful and wants to stay like this.

@MattCRHughes 2 ай бұрын

Can’t fault her for chasing her passion. That said, not sure how you can work 80 hour weeks to make $22k/year in NYC of all places.

@gluehuff43 Ай бұрын

Very cool!

@Aggie98bqn 2 ай бұрын

Cool 👍🏼

@charleneelovitz3738 Ай бұрын

Open House for cheese sampling once per month is good idea!! Maybe can do some "special events" as well 🙂

@hukmai 2 ай бұрын

Forget The Bear we have The Mouse! No seriously love the energy, love the cheese,and curious about the margins ( cost accountant mainstream food manufacturering) the framework is solid; it'sis the making profit at or before 5 years cause homie gotta live

@LucariosTrainer 2 ай бұрын

i like cheese

@dogood7337 2 ай бұрын

You like it because it's as addictive as cocaine. It's a concentrated form of milk, milk that is supposed to make a baby from another species addicted on his/her mother's milk in order to grow big and fast. A cocktail of hormones definitely not something meant for humans, even more so adults. Once you understand all the horrible diseases linked to its consumption, including how horrible it is to the animals, you give it up. Once you give it up, you find it DISGUSTING! It should be banned, but too many interests behind: the dairy industry is very rich & powerful and wants to stay like this.

@fayazqadar4558 2 ай бұрын

How to give purchase order?

@scottgjerdingen Ай бұрын

Impressive!

@joe-vl3nd Ай бұрын

Love cheese Yummy 😊

@bnwo 2 ай бұрын

I love cheese.

@dannyzuehlsdorf3697 Ай бұрын

Gouda for you, young lady! That's the best I could do at 06:00am LOL

@YouCanCallMeChrys Ай бұрын

Yum!!! I would go to her open house just to sample my body weight in cheese! And buy some of course!

@billjohnson7904 2 ай бұрын

Would like to try the super old Alpine cheese

@panoramaaaaaa Ай бұрын

She looks like a great person

@udayranjeet 4 күн бұрын

Highly recommend trying out yak cheese from Nepal. The best cheese ever.

@NrbdhHfbfbr Ай бұрын

Can u show the steps of making this cheese

@RB-kh6fo 2 ай бұрын

And 3/4 goes to overhead

@emdr-therapy- 2 ай бұрын

Listen to neo surf by surkin

@justforwatch7184 20 күн бұрын

Please make a store and a brand simple as that . Make a corner store and make the brand about premium Quilty cheese and you will be met with a lot of demand .in a quick time you will have many stores in USA and you will start selling franchises .

@chaselim3963 2 ай бұрын

OK but what is her take home income/profit though? Bringing in 400k or more doesn't mean you take home/profit the same you might even run at a loss.

@TheMschan330 2 ай бұрын

She said she hasn't made a profit yet

@kafenaded420 Ай бұрын

She a 10/10.

@lucyguiland-nt9vu Ай бұрын

🎉🎉❤❤❤ nice 👌

@ninjanerdstudent6937 2 ай бұрын

I once walked into an exclusive cheese shop with hundreds of varieties of cheeses in Amsterdam, and it smelled like literal garbage. I walked right out. 😂

@kayflip2233 Ай бұрын

No Quebec cheese curds?

@BASE5NYC 2 ай бұрын

Mad cheezy

@FreeJulianAssange23 Ай бұрын

How does she get past the gate keepers in the agriculture industry?

@TalesOfTrillions Ай бұрын

Wow, $400K selling cheese? Caroline is proving that with passion and determination, any niche can be a goldmine! 💼💸

@dheerajbadiger 2 ай бұрын

Woww

@3DPrinterAcademy Ай бұрын

everyone must read emyth before starting a business

@17teacmrocks Ай бұрын

@cnbc can you post profit instead of revenue? if it were early amazon numbers they brought in a ton of revenue with enormous net losses. I could say I bring in $5 - 10m a year trading based on credit transactions then lol

@jl5478 Ай бұрын

I'm high and all I can hear was the Barista raspy voice from Louder Milk. "Why do you talk like that?"

@lapijamebre Ай бұрын

How? By overpricing it! Yay!

@riponmondol-zo8hc 2 ай бұрын

youtube video seo expert

@joaopedroalbernaz 2 ай бұрын

She sounds like the Thranos lady

@christieturner6396 Ай бұрын

She has such cute tiktok videos

@hmmimthinking Ай бұрын

I'm so distracted by her gorgeous hair

@Algorithm. 2 ай бұрын

You can "Bring in $400,00" and get paid very little, these clickbait titles are ridiculous, she earns minimum wage.

@WhatTheHellIsMyJobPodcast 4 күн бұрын

i think the titles mislead how happy some of these people are from earning very little but living their dreams. i speak to people all the time for my show that are not so different and it's really interesting to see. i speak to all different kinds of people and just present them as they are. i think this youtube show is kinda too focussed on the money when not everyone is

@andreas11735 2 ай бұрын

But what's the net profit?

@amgcha6318 2 ай бұрын

$0 paid herself a $22k salary

@TheMschan330 2 ай бұрын

She said she hasn't made a profit yet

@AmazingJunkie 2 ай бұрын

So the title should be “making 22k selling cheese”

@RaveMasterr 2 ай бұрын

ya, i'm more interested in the net profit rather than gross. You can have $billion gross but 0 profit, which is not that fascinating.

@AdamBechtol Ай бұрын

@@AmazingJunkie Mmmmmmmm

@Sparkyzachchannel. 2 ай бұрын

I low cheese I’m from Wisconsin

@Gallard-002 Ай бұрын

I think I want to marry her, she's so lovely:)

@an67481 Ай бұрын

Not word issued on RAW CHEESE

@vanessaandreatta9098 2 ай бұрын

If you were in Nepal, Switzerland or in the right place in south America, where there is no production... You would double this business 😅. Too bad you r in Ny... Cheese is that one thing I never buy cause it s not healthy nor cheap😂

@BizBob2 Ай бұрын

It's nice she's making a go of it but the video is rather misleading. Selling vs making. There's a big difference here. She has turned a profit though and I hope it increases for her.

@janejessy853 2 ай бұрын

I want to do the same! :(

@chawenhalo0089 Ай бұрын

Is raw milk cheese allowed in the US?

@VideoArmageddon Ай бұрын

Oh your pretty.

@chrishan9138 Ай бұрын

5 years to make a profit in cheese?

@davidc4408 2 ай бұрын

Sounds cheesy

@elluisito000 Ай бұрын

This video is full of Cheesy remarks

@khiemdee4573 Ай бұрын

$400k in revenue

@user-Rsmlopasc Ай бұрын

If you bring in $400,000 a year and can't make a profit, that's a disgrace.

@Mikefeher1313 Ай бұрын

Intern? For a cheese shop? Is that legal lol

@MrLarrythehacker Ай бұрын

Misleading, clickbait title. The title should be how much her salary is instead.

@RasulChannel 2 ай бұрын

Nice women

@Lordwolfie59 Ай бұрын

I think what she is doing is awesome and I do wish her the best but holy cow this title is pure click bait they didn't make anywhere near that or ever claim that lol.

@WhatTheHellIsMyJobPodcast 4 күн бұрын

i always sensed i was slightly being misled by this series so i just made my own it's a bit more real and focusses also on how their work interacts with their lives rather than just money talk and success-posturing. she's awesome and maybe i can interview her too!

@theboringchannel2027 Ай бұрын

Should rename to "How to earn less than minimum wage selling cheese"

@user-sd5gu1mj9h 2 ай бұрын

The single part is completely unnecessary…

@rda3000 Ай бұрын

I had a company that brought in $700k, but none of that was profit, so I had to wind it down. Sounds like this person is not making any money either.

@WhatTheHellIsMyJobPodcast 4 күн бұрын

i guess so is spotify and all the others

@shootnicky8166 Ай бұрын

First i didn't get why she was not profitable on her first year 🙄then I saw the map where she was not importing cheeses from France.. and it all became clear to me😄 It's basically like opening a pasta business with no purchase from Italy aha

@jc4418 Ай бұрын

Title is so misleading dislike

@GGTanguera 2 ай бұрын

Your margins are so low! Raise the sale volumes and margins.

@MK-ft3qt Ай бұрын

These people cut the cheese and their customers love it.....weird.

@upintherockies Ай бұрын

yankee trying to make cheese🤣🤣

@veganbeth Ай бұрын

I’d be curious about her animal welfare policies and other ethical standards from who she selects to carry

@viktor010i Ай бұрын

Small profit margis? Are you kidding me. You are selling 6 months aged Gouda for 22$ per kilo and in Europe you can get a 12 months aged Gouda for 18$ a kilo. Stop complaining and victimizing yourself, you are selling cheese at extremely high prices with premium profit margins

@palimdragonmaster3k Ай бұрын

And what do they say about lazy millennials?

@SuperZbros Ай бұрын

Bring in implies profit, 400k in total sales on a low margin product, the story is good and I’m happy for that girl, but the title is misleading, great example of how small things can infect our kids brains and distort their perception, do better.

@dogood7337 2 ай бұрын

Nothing to brag about! So much animal cruelty behind this 'food', and for humans the number 1 food linked to BREAST & PROSTATE CANCER among other diseases! #ditchdairy #dairyisscary

@SimonBaker-ez9ru Ай бұрын

What a confusion state of incompetence and corruption that runs through this administration in our government are getting more risky and ridiculous, i feel the sympathy and empathy of the citizens not getting due help they deserve, thank you Lillie Tamara, imagine investing $4,000 within 4 days of your investment you're profited with $6,530, wow thank you Jesus ❤

@ThiagoMarta Ай бұрын

Low income people are suffering to survive, I appreciate her she's a great personality in the state, imagine receiving $4,250 in few days

@MrDaigoRiki 2 ай бұрын

To be successful in nyc is to have good Jewish friends or you have to be a Jew.

@genehakman9422 Ай бұрын

Sad, she’s obviously lonely and would be much happier with a bunch of kiddos rather than logs of smelly cheese

@0bservationist Ай бұрын

just so everyone else knows the keys to success, make a kickstarter, and then have a popular magazine advertise your kickstarter but have no idea how they even picked it up. (lol? what?)and then you can get $50k in funding