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After being in business for almost 4 years, I wanted to share how I started my upcycling clothing brand with very little money. This is my experience only and I hope you are able to take inspiration to turn your passion into a paying job.
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Read About us in:
✨Vogue Magazine - www.vogue.com/article/selina-...
✨W Magazine - www.wmagazine.com/fashion/upc...
✨ Marie Claire - www.marieclaire.com/fashion/d...
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To see samples of my work:
Visit my website: www.selinasanders.com
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📚Want to learn the basics of upcycling and making a top along the way?
Take my DOMESTIKA COURSE! www.domestika.org/en/courses/...
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CHAPTERS:
00:00 - Introduction
01:31 - Disclaimer
02:10 - Start with your passion!
02:40 - How I collected fabric
03:19 - Use what you already have
03:46 - Vogue and Fabrics gifted by neighbors
05:31 - Machines and Tools
06:11 - Borrowing a Sewing Machine from the Library
06:28 - Dressforms/Facebook Marketplace/Buy-Nothing Groups
07:23 - Making a prototype/sample
07:43- The top that started it all
08:07 - Pattern Making, Cutting and Sewing
08:42 - Learning Online - Domestika and KZfaq
09:28 - Find a local Tailor
09:52 - Branding and Story Telling
10:58 - Brand Logo
12:07 - Creative Branding with Recycled Materials
12:57 - Sweat Equity!
13:32 - Be Unique, Do your research
14:37 - Marketing/Advertising
14:58 - Photograph your work!
15:43 - Gifting as Marketing
16:14 - Social Media
16:53 - Studio or work space
17:30 - Selling your work online
18:38 - Selling at Markets and Shows
19:11 - Accounting
19:47 - Growing your team
20:36 - Recap
21:01 - Final Thoughts
21:30 - A small piece of advice
22:29 - Share your thoughts!
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🎀Follow Selina Sanders on my socials!🎀
For more upcycling fashion content, follow me on
Instagram - / selina_sanders
TikTok - www.tiktok.com/@selina_sander...
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