How important is it to have keywords in a domain name?

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How important is it to have keywords in a domain name?

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Күн бұрын

How would you explain "The Power of Keyword Domains" to someone looking to take a decision what kind of domain to go for?" McDot, Berlin
Russian subtitles provided by Mike Shakin.
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Пікірлер: 108

@monere5 13 жыл бұрын

Matt my friend, you always answer around the questions people ask, not right to the question, as it would be fair. For example, what McDot asked was whether or not Google actually ranks higher a keyword rich domain or a non keyworded domain (assuming that both domains are about the same topic and have all other factors pretty much identical) . It's as simple as that. You don't need to tell us what you like.. Tell us what Google - the program wants to find so that we know how to optimize our site

@biznick100 13 жыл бұрын

One note I'd add to Matt's comments is to be careful what domain you buy to brand. For instance if you buy a word that is slightly misspelled, Google will initially show users the correct spelling results and you will not get the correct placement in searches for your domain until you become more established. Long term branding is better, but be careful of the word you choose to brand with.

@graphicartdude 11 жыл бұрын

I am a graphic designer and noticed when I typed in "Nashville graphic design", that an old logo design contest site that has very little context and hadn't been updated in years, was showing on the top of search results simply because it had the words "Nashville and design" in it's domain. I think that's a perfect example of a keyword rich domain receiving way more pull than it deserves.

@Uniqueseotips 11 жыл бұрын

The keywords in a domain name is a great factor in describing the total content of your page. Thanks for sharing the video.

@computerguy9111 11 жыл бұрын

I agree with Mitchell that keywords should count in a domain name and it can be factor in remembering the domain as well as describing the content.

@costaric100 13 жыл бұрын

Thank you Mark for sharing your advice with us. My site went from 0 to 4 in three months. I have followed your advice from all your videos and it has worked for me. Great advice!

@VeronicaBrasten100 13 жыл бұрын

I can see why this video was so popular. Great stuff!

@AnujBiswas 12 жыл бұрын

Whatever Google says I still believe keywords in the domain name gives 50% advantage. I have experienced it. I booked a domain (not including the name here but it is true) with a targeted micro niche that got some sudden high search volume. I published only 2 articles there and the very next day it appeared in the search result. Though it was not huge(just 50+ visitors) but think of it.

@Amaymay1000 5 жыл бұрын

Hi sir...6 years later...does this still work?

@RodLewis1 10 жыл бұрын

Thanks for the video. I've always been critical of the power of keyword domains, as most reputable companies are going to be trying to further their brand using their brand name as the domain name. Good to hear that this is going to become less of a ranking factor. Better if it wasn't a ranking factor at all, but then I'd have more difficulty selling some of my domains :-0

@ludojo 12 жыл бұрын

Matt Cutt Kafali, You give great value to %4-5 keyword stuffing and it really turns my contents to "you know". Stop acting like genius and find a solution to give value to real, natural and informative contents that make the keyword domains more valuable and natural.

@sebaelkan 5 жыл бұрын

Nice explanation! We would also need also to cover other neuromarketing and marketing ROI concepts when it comes to remember who you are and what you do in a single domain name. Brandables may be great to clearly differenciate, but a user and business should be very engaging and successful to be at the top of mind of a consumer. On the other side, Keyword domains have a direct industry and business understading, within 1 second brain recognition.

@KBCAppStore 12 жыл бұрын

Hi Matt, Great advice. I have been developing iPhone/iPad apps for more than 2 years. My biggest challenge has not been the technical aspect but the marketing aspect. Have websites for promoting/supporting the apps with minimum activity. Experimenting with KZfaq and adding ad words that will grab the market's attention. Thanks and keep uploading to KZfaq. It helps! KBCAppstore

@TheDomainBroker 11 жыл бұрын

Too often key word urls are purchased by companies who's sole intent is to use them in spam like ways to get traffic to their sites. This can often affect searches and how the consumer finds a reliable website for the product or service they are interested in. The best option for your business is a brandable domain name.

@phily8020 13 жыл бұрын

I think it should be given weight if the domain owner shows long term dedication to helping the user understand a particular niche - with in depth understanding and knowledge that a big brand might not be capable of delivering. It would be horrible to see the big branded companies completely dominate all the search engines...

@ChrisTomlinsonPastor 11 жыл бұрын

Did you hear that last part of that video? "We are thinking about changing up the algorithm" Well, they did. And for good reason. Keyword rich domain names have plummeted. If yours hasn't then just wait b/c it will. Be organic, do it right and brand and Google will reward you. They will eventually catch all the tricks that SEO guys do b/c they want it organic. As it should be.

@spookseo5244 11 жыл бұрын

The thing with keywords on domain names especially with EMD is that you tend to be locked on a specific niche. This isn't advantageous for you in the long run since you cannot really add other niches that migh tinterest you in the future on this specific blog to make it an authority. Your site almost always ends up like a micro site.

@biznick100 13 жыл бұрын

If I were Google I would look at keyword search history and domain registration history. For instance if someone registers CheapHosting.co you could look at the history of searches related to "Cheap Hosting". If the search count is unchanged, and the domain was registered after the keyword growth, less keyword weight should be given. However, in the case of something like Twitter, the keyword searches have increased after the registration, so more weight should be given to its domain name.

@stanleycrox 13 жыл бұрын

Giants not always have got a brandable domain, examples: webmaster tools, site explorer, search engine land. it seems that now is a trend to use more and more brands, as Matt have said. Let's say that using keyword in domain is a kind of "old school SEO" seonauta.com

@effendi9697 8 жыл бұрын

Keywords is like a brand name that make you easy to remember

@LondonLocks 10 жыл бұрын

Keywords in a domain always help but keep it short and sweet. ;)

@GorukleCom 5 жыл бұрын

Hello, is there any difference between having ".com" and ".net" ? I mean how much the the extension matter?

@thesimpsons2345 13 жыл бұрын

"People have complained that we give too much weight to keyword domains" -- Damn right you do!! Almost every keyword I search has at least one crappy site with an exact domain match.

@jacob4987 11 жыл бұрын

Really good video on domain names very helpful on choosing the right name for your site...

@thehotiron 13 жыл бұрын

At the end Matt said, "if you're buying a new domain name" - is this then saying Google is taking the age of the domain name into consideration along with a keyword domain? What about established Web sites or businesses that happen to have a keyword domain, will they lose ranking just because of this?

@entertainmentzone1737 5 жыл бұрын

Sir plz tell me one question. #ISOCERTIFCATION & #ISOCERTIFCATE both keywords was showing on 1st page ranking but after medic update both keywords is not showing. So Kindly suggest me how can I get our loss keywords.

@texxs01 11 жыл бұрын

I am amazed your comment made it through Google's spam filters! I had to enter a freakin captcha for this reply! (because I used the word "spam"?)

@GordonHudson 13 жыл бұрын

@localmotionbiz I *think* that a holding page with little content that has keywords in the domain will do better thatn the same page with a random character domain. However, once a site has a lot of content, the effect of the keyword rich domain becomes less. That's anecdotal evidence from my own experience of having a domain parked for years and showing high in the rankings, yet when I started to use it it dropped way down because the content was unrelated to the keywords in it.

@IroquoisPliskin 9 жыл бұрын

Welcome to 2015, let's talk about how important it is to learn how to get traffic and leads without depending on search engines. I challenge everyone here to learn that, it's good for the health.

@TheAngel3195 8 жыл бұрын

+Squall Leonhart yeah Social media for example

@MyLoveQuotesNetOfficial 9 жыл бұрын

That's strange. I always thought that keyword domain is good for seo, but brand-able are better for something you want to be remembered.

@johnd1958 9 жыл бұрын

Yeah, I thought so too.. It all really depends on what you want out of the website I guess. I usually use a Keyword Tool like this one: domain-name-checker.com/domain-name-generator/ just to get some inspiration. This video is from 2011 though, things are changing rapidly of course.

@motorchimp 12 жыл бұрын

Thanks for sharing another useful video!

@GarethMailer 13 жыл бұрын

"How to persuade the little people to opt for a brandable domain name when I know they're better off, according to our current method for ranking exact match domains, to opt for a target keyword in the domain". Also known as we have a problem but I will use my intense publicity to provide them with counter-productive advice with a friendly face.

@GarethMailer 13 жыл бұрын

Like Twitter or Facebook? Yes Matt, we all have the marketing budgets of Twitter or Facebook, I know I do. Why is it every time I watch a Matt Cutts video I feel like I'm being spoken down to from above? Maybe I am.

@pitpct 13 жыл бұрын

You've choose the best example

@ThriftyName 11 жыл бұрын

i agree that brandable is more important than keywords in the name, old video, but still good info

@ETBrian 12 жыл бұрын

Did you say turning the knob down or turn it off?

@AmitPatekar 13 жыл бұрын

Why to turn down the knob Matt??, if some person is buying keyword rich domain name that means he is more aware of the keyword and related topic. Probably he can write good content about that topic and he is expert. So any one with good keyword rich domain name should get little advantage of course content has to be good.

@LarryWilliams007 12 жыл бұрын

Matt.... What about the latest update on this of Sept 28th...about exact match domains???? +Chris Lang +Derrick van Dyke

@mindsnoopmarketing6505 7 жыл бұрын

Branded domains anytime. Non spammy. Easier to remember. Stands out from competition.

@forthesakeofreason 13 жыл бұрын

I agree with this dude that a brandable domain is best. You can have mydomain.com/unique-set-of-keywords and your keywords are in the URL and weighted the same way.

@sam4san 12 жыл бұрын

Matt meant to say, EMDs still work. Simple as that

@jimjim 12 жыл бұрын

Are you still thinking about not giving as much undue weight to keyword domains? It's frustrating to have to work much harder than a competitor who was just lucky in getting a generic name. If I cut grass in My Town, USA, for example," MyTownLawnCarecom" has an undue ranking advantage just because the keyword is included in the domain name. This is obviously not fair and only leads to other nefarious 'tricks' to get one's site to rank high.

@MargaritaILP 11 жыл бұрын

Hm, but some of the domain names that have made it big without keywords, and so to say are now super successful brands, were actually MEANT to become brand names, it was not about the domain name; sometimes you just want to build a website with information in it that helps promote, or sell, etc. and you do not want to create a BRAND name... So aren't the cases different when it comes to the purposes? One aims at building a brand name, the other one does not. So maybe this is why keywords matter

@hamzavids5161 12 жыл бұрын

same here bro, whatever they say I've experienced he power of exact match domains as well

@NashFung 13 жыл бұрын

recently google just dropped my ranking from N.2 to N.6 .... everyone that moved ahead of me has the keyword in their domains, and I don't ... so please google, adjust it

@retribution1979 12 жыл бұрын

I honestly think that keyword laden URLS should have no more merit than urls that don't. It just invites people to buy spammy URLS that may be hard for people to remember, and doesn't really add any extra value or credibility to the site. For example, most poker gambling sites make heavy use of this tactic, and in reality they offer little or no value to users. The fact that they get any added boost in relation to any other site is realistically unfair.

@seorankmybusiness 7 жыл бұрын

Yes, Keyword based domain are more easy to rank in Google search.

@MoellerGarage 13 жыл бұрын

It would be awesome just to lie once and see how many seo guys follow, tell them appending rubberduckie in the domain is a secret google backdoor code to ranking #1. then do a follow up vid which illustrates why you can't tell seo people anything specific...

@trilli7914 4 жыл бұрын

You need to market your brand first before it takes off .... that could either take a lot of money , time or both

@flexy456 13 жыл бұрын

thehortitron, if they WOULD lose rankings because the value of the keyword in the domain is taken - such sites should seriously check their content :) Its an unlikely scenario that a site with otherwise good and relevant content would lose ranking simply because G doesnt value the *domain* anymore. It's like..does your girlfriend/wife become less attractive if she doesn't wear lipstick?

@PDog69 11 жыл бұрын

I'm not entirely sure, but I don't think McDot is his real name

@davidbowgen2112 11 жыл бұрын

G'day Matt, My wife and I run a small business that is a registered business name, Trademarked in our Company. It is an EMD. You mentioned in this video that Google would 'turning the knob down in the algorithms a little bit'. Does you realize now that it has gone way to far in 'turning it down'. To be honest, it looks like you have 'turned it right off'. Looking at ALL these video's nothing is mentioned about the EMD changes. Could you please give us some hope of recovery. Thanks mate! Dave

@GayleDeFaveri 12 жыл бұрын

Matt, I have just found u thank the universe for guys like you to help peole like me... and Free...XXXX

@MrMmaver 13 жыл бұрын

I've waited years to hear Matt Cutts say "Buy Viagra Online". Finally fulfilled.

@flexy456 13 жыл бұрын

@Capnwabbit, "basically" yes, but in theory not always. Who says i cannot get a domain "puppytraining dot whatever" and make the cr@ppiest adsense/CPA site on it? That's the problem. While that common sense might apply in many cases, "snagging" a EKMD is a really rather cheap way for spammers and low quality webmasters to ensure nice rankings for zero content. It is on Google to determine the relevancy, based on content and not assuming relevancy based on the domain name.G should be smarter.

@larrybarry4509 11 жыл бұрын

If your building a brand it doesnt matter, call it whatever. If not, then stuff the keyword in it.

@virtualinfluencer 4 жыл бұрын

But then there are obvious keyword/identity domains like spaceX.com. I would pay anything to get one of those.

@ljohnverrell44 12 жыл бұрын

Haha. Matt just advertised two Viagra sites in this video. :)

@jivanbansi9640 5 жыл бұрын

The category killer exact match domain [ EMD ] in the .com is the best, eg. MeditationMusic.com, not MeitationMusic.mobi.

@ncryptsolutions 4 жыл бұрын

Meditation Music? ...Is not a category killer by a long shot. Music(.com) yes, Meditation (.com) yes!

@MrJivory29 10 жыл бұрын

You can also get a .ws site where short words and phrases are very much available. And is available globally. Check out gemini.ws dot com's are finished .ws will be the next dot com wave of the future

@NeoCGS 13 жыл бұрын

@Y4lt Maybe you should watch the clip before commenting.

@BestMarketingDeal 11 жыл бұрын

Yes id like to know too

@buginsoup1 11 жыл бұрын

FaceBook, Twitter etc- Did they really worry about Google ranking and keywords?

@alexonyt679 13 жыл бұрын

Very interesting.

@watchmychannel3035 9 жыл бұрын

hello everyone, how can i transfer web host from website builder to wordpress I already buy in GoDaddy? please any one can make a step-by-step video tutorial for me.. Thanks

@MrWebnwalk 9 жыл бұрын

Watch My Channel There are so much tutorial how to make your site to be the top rank on search engine. This site is very good. Clear and easy. More information, search "speed rank seo" on Google.

@beeboy1688 10 жыл бұрын

I know this is a serious topic, and I'm very grateful of the info provided, but no one else pointed it out so I have to; he referenced viagra as an example keyword domain lol he could have chose anything at all, but he chose viagra twice, just sayin =)

@restoredbytruth4729 5 жыл бұрын

Thank You!

@muhammadkhushnood8089 6 жыл бұрын

Very informative

@ayotadhiambo 7 жыл бұрын

Interesting

@dacentrru 11 жыл бұрын

Good words

@Catepano 12 жыл бұрын

Dear Matt, what about tellin' us any usefull advice? give me back me 3:04 now please :(

@motorchimp 12 жыл бұрын

Thanks!

@whycheesus 13 жыл бұрын

@Charlie151seo why i should if i watch every video and i'm thankfull :)

@VinceSamios 13 жыл бұрын

Good lord Matt, What are you wearing????!!!

@hamzavids5161 12 жыл бұрын

and he did it twice XD

@flexy456 13 жыл бұрын

Get rid of that power NOW, not only a "little", i mean entirely. Its ridiculous to see what power EKMDs can have. The crappiest sites can rank exceptionally only because they have a EKMD. Get rid of this and focus on CONTENT and not on idiotic things. The latest Google farmer change was good, now its time to scrap EKMDs.