How Much Should You Charge To Make Money

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How Much Should You Charge To Make Money

Рет қаралды 28,237

Күн бұрын

Should you ever do work for free? How much should you charge as a small creative business? Author and naming expert, Eli Altman, shares practical advice and tips on how to figure out your pricing and why he uses a sliding scale depending on the kind of client.
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Пікірлер: 75

@microMobilidade 4 жыл бұрын

“ Because we care... ”. Totally agree

@BruceKaufmann57 4 жыл бұрын

5:25 - "I can do the work, I have the time, anything is better than zero" Yes! Exactly how I USED to think. No more thanks to your great content, which I am absorbing as fast as I can. I appreciate your mission and making this available... it has proven to be of tremendous value to me. Thank you.

@thefutur 4 жыл бұрын

Glad to hear Bruce.

@mariesoh5080 4 жыл бұрын

This is what I think! I’ve struggled being a freelancer becasue of this thinking. I just discovered your channel!

@HWDesigns 4 жыл бұрын

Thank you! I need to listen to this every time I start with a new client! I am constantly under valuing myself.

@fairlyagile 4 жыл бұрын

I learned this quickly. First client couldn’t afford me and then tried to give me some of their services to offset the costs. While promising referrals that never came. Bad experience and happy it was the first client and I never worked for that little pay again.

@karuna1069 4 жыл бұрын

Anyone else in love with the color coordinated book shelf behind

@ngwayibrianngwani8587 4 жыл бұрын

Well this channel keeps helping me every day thanks alot And lots of Love from Cameroon

@thefutur 4 жыл бұрын

Thank you 🙏

@brothersvanhees 3 жыл бұрын

GREAT opening clip! Loved his stance on things, so refreshing these days!

@almatheria 4 жыл бұрын

Not a design freelance per se, but I've just started my first business on Etsy recently after some sporadic years of taking money for my expertise as small as $5 for something I do for many hours. The Futur videos have helped me realise my worth (I've been dabbling in the practice for 10 years) and priced myself slightly higher than my competitors in Etsy. And I feel good about it. Thank you, The Futur. I'm saving up for your courses!! Also the bootcamp!! I'm gonna learn, unlearn, and relearn a lot from you.

@benjaminleavitt3666 4 жыл бұрын

That was a great cut to another valuable resource you did. I wish more you tubers would reference other videos like that, or at least briefly.

@pradeepgusain5 4 жыл бұрын

Every time I watch video from "thefutur" I get pumped up. I tell myself, I can do this, I can start charging more. Client: So Pradeep, how much do you charge for a logo. Me: $50 😢😢😢😢😢 ( why god whyyyyyyyyyy ) I'm sorry Chris. You and your team are putting great amount of effort and I am not executing in a right way. But, I will fight with myself for myself.

@no-one-someone-1 4 жыл бұрын

how do u find clients bruh and yes in india they aint paying much .

@rightpadding 4 жыл бұрын

That is the purpose of these videos - change your mindset. Change that mindset. To tell you honestly, I just started freelancing for 6 months but seeing 'thefutur' videos made me realize how much we should be charging. And now I am charging $300-$400 per project (of course backed up by skills). Now I tell you this, clients can sense your confidence and that is the reason why they can negotiate. Skills can be honed and developed by practicing but attitude cannot. Change that mindset. Start from there and everything else will follow. I promise you, though it's hard you will eventually learn it.

@UTJK. 4 жыл бұрын

@@no-one-someone-1 maybe you shouldn't think to charge the 500% more. Just charge 10-15 $ more. Whenever you'll feel comfortable with the new price you're asking, increase again. After you reach 100 $ you could try steps of + $50. I think you'll feel enough confident this way. Besides, if you don't find works in your country, try platforms like 99design or Upwork, Freelancer and so on. There you'll find jobs opened by western firms that will pay at least 200$ for a logo.

@1.5Koreans0.5American 4 жыл бұрын

Informative as always! Thank you for sharing 🙌

@mau3020 4 жыл бұрын

you can't overcharge for a project. It's always on budget or under budget.

@danielsoutherland 4 жыл бұрын

Red Flag - when a potential client says “wow, your price is high! People actually pay that much?!?” Politely walk away..

@thefutur 4 жыл бұрын

There’s a better way

@pablosviewfinder 4 жыл бұрын

So cool to see Eli Altman talking to Futur. I was inspired by both Chris Do and Eli and decided, ok I’ve got to get in a on this. Huge inspiration from both of you to start my channel and I actually got an endorsement from Eli on one of my videos. Thank you Chris Do and thank you Eli Altman. 🙏🏻

@thefutur 4 жыл бұрын

Thank you Pablo

@bradonwebb2539 4 жыл бұрын

awesome conversation. Love the moment at 8:20 "can you overcharge a client" very interesting question, the rational explained makes a ton of sense.

@poojaasharma 4 жыл бұрын

"I'm not doing anything anyway" 😭😭🤧 too real

@Ahtashamhanif 4 жыл бұрын

Thank you so much, Chris and all your team members. Your videos are helping me very much you are one of my favorite teachers. Love from Pakistan.

@WillSlaton 4 жыл бұрын

I do agree with prioritizing time and understanding true value. Accomplishing personal goals, sometimes (like updating a website) is much better use of my time than a low pay project.

@makemoneyt9366 4 жыл бұрын

Excellent video! Chris 👀 super excited for this video!

@AmieB2005 4 жыл бұрын

So I had a situation with a skivvy agent that I worked with on a freelance project. It was an info graphic for the web. I was recommended this job and wasn't too familiar with the marketing consultancy hiring, but I knew that they were small enough to be a dog kennel. The founder, his wife, a social media person, and maybe a 3rd cousin running the place. It never occurred to me that they could have any big clients at all except for local mom and pop shops. I was taught to charge by scope. Meaning, the larger the client, the bigger the budget. So a small web banner for ABC Furniture on Main St. wouldn't equate the same pricing for Verizon Inc. The problem was that the big oaf at this agency wouldn't divulge the client name, much less the budget of their project. I didn't know if this project was a small part of a larger million dollar marketing campaign or a three figure one-off. I got absolutely the bare minimum info, the MVP. I had no idea where my pricing would fit within the scope of this mystery client's budget. The client turned out to be not very well known, but not very small either. I could have easily charged 5x's what I did and it wouldn't have dented the client. NDA's and client privacy are very common when dealing with agency's hiring non staff freelancers. What would be a good line of questioning for a freelancer trying to get a better sense of the budget in order to gain as much info as possible and avoid blind pricing?

@quexdesign9231 4 жыл бұрын

I would say propose to them the 5x price and see what their reaction is, and if they are negative then just slowly back down the price until they are ready to settle.

@4theWINMEDIA 4 жыл бұрын

Man, this content is golden.

@YoutiaoVlogs 4 жыл бұрын

Having the right people in the right seats!

@gopracks 4 жыл бұрын

Exactly what I was looking for today!! Could you also talk about the ‘physical product’ design business? Manufacturing et al?

@thomthesheep 4 жыл бұрын

Just found this channel and it is AWESOME! Subscribed!

@orangecountywebsites 4 жыл бұрын

Nightly routine work all day listen to the Futur and then lay down to watch the Futur logo designs

@orangecountywebsites 4 жыл бұрын

Thank you saw your podcast today to was great. Such a cool guy

@orangecountywebsites 4 жыл бұрын

Your the best

@peace.n.blessings5579 4 жыл бұрын

Your social wealth will increase along with your income ☝️

@AnuragGanguly 4 жыл бұрын

Keanu Reeves lending facts for the design industry. 🔥

@Laquia 4 жыл бұрын

Wonderful video thank you!

@adventure-007 4 жыл бұрын

🙏🏻 Thank you!

@ZhoustifyMarketing 4 жыл бұрын

Aye another fellow service provider who slides prices to provide free or very cheap services!

@danielsoutherland 4 жыл бұрын

“You are your own worst enemy”.

@androidgott 4 жыл бұрын

Thank you!

@thefutur 4 жыл бұрын

You're welcome!

@tronux1706 4 жыл бұрын

You could even charge such a low amount that the client would doubt the potential quality of your work.

@isleofsim2411 4 жыл бұрын

This was great! The amount of value I've gotten from this channel is truly priceless. What would you suggest on charging when you're just starting out when the only projects you've worked on so far have been for friends and family? Is there a baseline for what someone should be charging for logos or posters or brand identity systems with very little experience? Or is it better to start with flat-rate pricing?

@thefutur 4 жыл бұрын

I prefer flat fee pricing. if you're just starting out, it's better that you not overprice yourself and not deliver. charge what you think is fair. depending on the quality of work you produce and the delight of your client, you can always ask for more next time. you can also say, "I'm new in the field and want to price this competitively. How much are you willing to invest in this project?" then let them say it. sometimes, they'll say a number much higher than yours.

@isleofsim2411 4 жыл бұрын

@@thefutur Thank you so much for the info. Appreciate it.

@FunnelTheory 4 жыл бұрын

Excellent video! Chris where do you find these people? How do I get to be one of your guests?

@thefutur 4 жыл бұрын

Send me a message on FB

@hugo3258 4 жыл бұрын

Why do i learn more valuable stuff here than my 4 years of college (business marketing management major)

@orangecountywebsites 4 жыл бұрын

Like this if you wouldn’t be here today if it wasn’t for somehow finding this guru and his team. Wow remember a year ago and now look at how you think and design

@skatedanMonster 4 жыл бұрын

What about this, when you really need the money and you charge what you think your work deserves, but no one actually buy you anything or nobody commission you, then you feel forced to lower your prices even thought is not fair. What can you do in that kind of situation?

@thefutur 4 жыл бұрын

work harder at finding qualified leads to your work. it's almost a factor of being poorly positioned and lack of marketing.

@AberrantArt 4 жыл бұрын

Competing with India and China makes a majority of art jobs obsolete. You can't make a living in North America charging what someone in India charges. Many industries have been negatively affected.

@thefutur 4 жыл бұрын

Why charge what they charge?

@AberrantArt 4 жыл бұрын

@@thefutur because we're competing for the work and most people go with the cheapest option.

@thefutur 4 жыл бұрын

That’s where the re-education has to happen. You can’t win a race to the bottom.

@AberrantArt 4 жыл бұрын

@@thefutur that's exactly what's happening in the film and VFX industry. India and China are racing us to the bottom. Many people continue to work longer hours for less money and it's only getting worse.

@AberrantArt 4 жыл бұрын

@@thefutur can you give a brief explanation of what you mean by re- education? I'm guessing it means asking India and China to charge more? Or finding ways to spend less so you can charge less?

@LennyYT 4 жыл бұрын

Penny pinching only holds things back

@jodiel7963 4 жыл бұрын

hand sanitiser - thanks 😂

@bhuvanbhanot4438 4 жыл бұрын

last 1minute 🔥🔥

@harshvijay1001 4 жыл бұрын

1.22 Eli Altman is not the CEO

@thefutur 4 жыл бұрын

Noted

@violetvisual1529 4 жыл бұрын

I dont get the hand sanitiser joke 🤷‍♂️

@thefutur 4 жыл бұрын

It was random.

@ElijahTichborne 4 жыл бұрын

Mega cringe after 50 secs into this video. Thats great his company does work for free but he makes up the difference from other paid gigs. I feel thats wrong. Thats like buying a car and asking for your parents to cover the bill with out asking them 1st. Or someone paying you to mow a lawn but ya get a mate to do it while u keep the money. Terrible opening to the video

@ElijahTichborne 4 жыл бұрын

Also wanna throw in im a big fan of the channel. But that opening statement felt wrong in my opinion. When he said we wanna make time for our community because we believe in that stuff. He should be going out of pocket(pocket being his time) not other paying clients.

@thefutur 4 жыл бұрын

Elijah, in context and in reality, this happens a lot. You want to donate your time to companies that need help and can’t afford you.

@ElijahTichborne 4 жыл бұрын

@@thefutur yeah, i get that it happens but framing it in this way just seems wrong. i know that you would probably charge the client the same rate even if there wasnt a charity. but yeah just the faming of other clients are paying for videos for the ones who cant afford. anyways good video.

@AmieB2005 4 жыл бұрын

@@ElijahTichborne Dude, they're charging their paying clients accordingly to the project requested. Their profit is now their profit. They can use it to cover probono projects if they choose to. Its their money!

@ElijahTichborne 4 жыл бұрын

@@AmieB2005 yeah bro of course. Im talking about the framing of the intro.