Paul Jones is the founder of [Bridgio.io](Bridgio.io) a saas tool that helps make virtual events collaborative. He is also the owner of an agency that helps businesses with “**strategic referral network creation**”. It helps business go to market by focusing on the human-to-human connection.
Chapters:
00:00 How Paul helps businesses increase referrals
16:48 The “Positive Deviant” theory of going to market
21:06 Building a community to get consulting leads
23:19 How you get rich in the niche
28:00 Paul’s deliverables on a typical consulting project
35:25 Early days and getting first 3 clients
39:23 Supporting 10-12 clients at a time
42:44 Perils of hourly pricing
48:07 Building the Fractional Executive Brain Trust
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Resources:
• Paul’s LinkedIn - / pauljones101
• Bridgio - bridgio.io/
• Fractional Executive Brain Trust - fractionalexec...