Award winning magician and mentalist, Rich Ferguson, did not know how to read until he was 11 years old, however now he can read people like a book. While a magician should never reveal their secrets, Rich has broken boundaries and shares the magic behind reading human behavior which can be used for sales, hiring, negotiations, and life. Rich Ferguson is an award winning magician and mentalist who is appearing today to reveal his most powerful secrets. It's not what you think. Chances are, you might know Rich from KZfaq or popular shows such as Ellen, The Tonight Show or The Today Show, but what you do not know is Rich didn't know how to read until he was 11 years old. Now how can read people like a book. Today he will share his insights and secrets to reading human behavior which you can use for sales, hiring, negotiations and life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx