How Retail Stores Manipulate You

Рет қаралды 5,126,143

Күн бұрын

HELLO FRIENDS!! a bit of an experimental video here, but i hope you guys like it...
Have you ever wondered why you always get lost in IKEA? Or why you can't leave Sephora without a hand full of lipstick swatches? Or why you just love hanging out at Target? I was curious... so I decided to do some research on how different retail stores manipulate you into spending more time at their stores, interacting with their products more, and therefore, spending more of you hard earned cash at their shops. We explored different tactics that Ikea, Target, Sephora, and Ulta use to lure customers in & keep them there until they make a purchase! This is the first of a 3-part series we're gonna be working on throughout the year!
A big thank you to Jen Clinehens for helping us out with this video; make sure to check out her KZfaq channel here: / growlikethegreatest
Make sure to check out The Food Theorists' video on Grocery store manipulation here!! • Food Theory: You've Be...
This video is NOT sponsored!!
Check out our merch shop here!! fiendishbehavior.com
My Instagram: / safiyany
My TikTok: / safiyany
Our livestreaming channel: / safiyatyler
Our KZfaq Shorts channel: / @safiyashorts
MUSIC
Via AudioNetwork
WRITTEN by
Rachel Faulkner
Safiya Nygaard
PRODUCED & EDITED by
Safiya Nygaard
Tyler Williams
Dayana Espinoza
Jarvis Rooker
GFX by Dayana Espinoza
Other sources:
Remus, Emily. “Disruptive Shopping: Women, Space, and Capitalism.” The American Historian, The Organization of American Historians
Segran, Elizabeth. “Department Stores Were the Original Retail Startups. Now They're Headed for the Grave.” Fast Company, Fast Company, 1 May 2020.
Glancey, Jonathan. “A History of the Department Store.” BBC News, BBC
Smithsonian Magazine, “Why the Department Store Brought Freedom for the Turn of the Century Woman.” Smithsonian.com, Smithsonian Institution, 13 Mar. 2013
Mitchelson, Alana. “Why Is IKEA like a Maze? We Ask Its Design Boss.” The New Daily, 28 Aug. 2018
Ringen, Jonathan. “IKEA's Big Bet on Meatballs.” Fast Company, 10 Oct. 2017
Lubin, Gus. “Why Shopping at IKEA Is a Magical Experience like Nothing in the World.” Business Insider, 16 Jan. 2014
Waters, Carlos. “How Ikea Mastered the Gruen Effect.” Vox, 17 Oct. 2018
Collins, Lauren. “House Perfect.” The New Yorker, 26 Sept. 2011
Clifford, Catherine. “Meatballs and DIY Bookcases: The Psychology behind IKEA's Iconic Success.” CNBC, 5 Oct. 2019
Goldstein, Jacob. “'As Long as There's Human Life on Earth, a Strong IKEA Has Its Worth'.” NPR, 26 Sept. 2011
Jansson-Boyd, Cathrine. “How Ikea's Shop Layout Influences What You Buy.” BBC Worklife, BBC, 31 Jan. 202
Rosmarin, Remi. “A Study Breaks down Who Has the Best Prices between Amazon, Target, and Walmart in 5 Different Categories - Here's Where to Shop for What.” Business Insider, Business Insider, 31 July 2019
McMahan, Dana. “The 'Target Effect:' a Psychologist Explains Why You Can't Just Buy One Thing.” NBCNews.com, NBCUniversal News Group, 9 Nov. 2018
“Target Reveals Design Elements of Next Generation of Stores.” Target Corporate, 20 Mar. 2017
Bourg Carter, Sherrie. “Why Mess Causes Stress: 8 Reasons, 8 Remedies.” Psychology Today, Sussex Publishers, 14 Mar. 2012
Mead, Taylor. “Experts Confirm That It's Nearly Impossible to Buy One Thing at Target - Here's Why.” House Beautiful, House Beautiful, 20 Aug. 2018
McGrath, Lauren. “The Creepy Science behind Why You Love Target so Much.” Philadelphia Magazine, 23 June 2016,
Young, Sarah. “A Consumer Psychologist Explains Why Every Beauty Shop Looks the Same.” The Independent, Independent Digital News and Media, 17 Nov. 2016
Thomas, Ellen. “How Ulta Is Resetting the Mass Beauty Shopping Experience.” WWD, 23 Mar. 2018
Brown, Rachel. “Erwin Winkler Talks Ulta Beauty's New Face.” WWD, 5 Aug. 2015
Gregory, Sean. “Want to Save Some Money? Shop without Touching.” Time, Time Inc., 3 Apr. 2009
Jaffe, Eric. “An Evolutionary Theory for Why You Love Glossy Things.” Fast Company, 21 Jan. 2014.
CHAPTERS:
00:00 Intro
02:05 History Of Retail
4:55 Manipulated by Ikea
11:33 The Target Effect
16:58 Sephora & Ulta Get Their Revenge
22:30 Outro
23:32 Child Melts Down At Ikea

Пікірлер: 9 300

@safiya Жыл бұрын

HELLO FRIENDS!!! ok this is a little bit of an experimental format for us, but we hope you guys like it - leave us a like & a comment if you'd like to see more videos like this! we saw a video from the Food Theorists where they discussed how grocery stores pump the smell of rotisserie chicken throughout the store to get you hungrier and more likely to buy more things, and wondered what other stores do this type of thing... have you ever caught one of these (or other) retail stores trying to ~manipulate~ you into buying more stuff? let us know in the comments below what other manipulation you've witnessed! xoxo, saf

@Teasaw Жыл бұрын

I love your vids!

@annacanada7545 Жыл бұрын

I appreciate the new content direction! Would it be possible to have a weekly or monthly poll on Instagram or another platform where fans can vote on new ideas and/or submit ones?

@Ihavealotofmalefriends Жыл бұрын

So like the IKEA you filmed in looks like almost exactly the same as mine but I don’t think you when to a ikea in Philadlphia PA but also like most IKEA look similar

@CattonCandyGurlll_PLAZ Жыл бұрын

Disney land puts smells like popcorn cotton candy and other foods to make you hungry so you buy food I've heard the smells are let out by speaker looking machine things around the amusement park-- forgot to put I loooooooove ur content (-:

@addie2101 Жыл бұрын

I love your videos and I can’t wait for another video to come out and I watched all of your videos probably five times I think you should do another Franken makeup 💄

@peach7079 Жыл бұрын

luckily for me, I have a foolproof protection against these clever tactics meant to make me spend money. it's called not having any money

@leeroyjenkins3391 Жыл бұрын

Yes, peach. No money=no spending. I, too, can easily dodge the maniacal manipulations. Gas prices alone will send me to an early grave and I can barely afford ramen 😣 so I totally get where you're coming from.

@alexander_yoko Жыл бұрын

And it's an actually good "life hack". 😅

@rebeccajones9757 Жыл бұрын

You gotta be more than broke. You gotta have bad credit too. Even then, I am sure there's a credit card company still ready to try anyway.

@bichnguyen-uc4ys Жыл бұрын

@HomeWorkouts_LS Жыл бұрын

***US predatory credit card companies enter*** 😭

@lianarosa3224 Жыл бұрын

This is basically everything I learned to get a bachelors in marketing summed up in a 23 minute video. Iconic.

@kylietravers1782 Жыл бұрын

Masters degree here and was thinking the same thing. I love Safiya.

@zingleberrie Жыл бұрын

Ahhh so the marketing manipulated you and upsold the bachelors degree to you instead of just watching this 23 minute video, so it comes full circle 😂

@Sophinan Жыл бұрын

I thought you don't need to watch her video or go to a marketing degree to know those things

@KitCat898 Жыл бұрын

Same!!!

@ljnzcl Жыл бұрын

omg yes

@foreverhilaryy Жыл бұрын

You forgot to mention that target has cup holders in their carts. Encouraging you to grab Starbucks and browse slower.

@hydrolito Жыл бұрын

They had those when cafe was in store before any Starbuck was added.

@jeanvignes Жыл бұрын

Yes! Whoever invented the shopping cart cup holder was a genius.

@samaraisnt Жыл бұрын

they have other drinks, Jan. Not just Starbucks lol that's just what applies to you, not everybody lol.

@SelenaY.1331 Жыл бұрын

Those cup holders don't work for everyone. I drink my chai latte within 2 mins

@johnatan2761 Жыл бұрын

Also have a phone charging station at my target

@wylde39 Жыл бұрын

When I lived closer to an ikea, I would listen to an audiobook and walk the store like it was a line at Disney land. I love the dreamy sense of disassociation that really helped me to pay attention to the book. I could sit on a couch or do homework after…. Eat food and leave with my class work and exercise done. It’s a good way to spend a rainy afternoon

@PraveenSriram Жыл бұрын

I remember ikea as a 7 year old child in 1990/91.

@kindauncool Жыл бұрын

+@@PraveenSriram Thanks for this highly relevant comment.

@d41sy Жыл бұрын

@@kindauncool he's just trying to remember the simpler times dude💀

@borkdogey Жыл бұрын

y’all 😭

@danaleighformon_ Жыл бұрын

IKEA wandering is the millennial version of mall walking. Love it. Dreaming of the kitchen I’d have in the house I’ll never be able to afford. 😂

@coral4826 Жыл бұрын

No wonder shopping is so overstimulating for us neurospicy folks. Absolutely draining

@13carat_diamond8 Жыл бұрын

Neurospicy is my new favorite term 🤣🤣🤣

@chattyotter3300 Жыл бұрын

Omg I'm totally stealing neurospicy😂😆 and yeah, so many stores are so exhausting

@biguattipoptropica Жыл бұрын

I thought it was me, I like shopping and music but the way most places are setup is very… jarring?

@user00616 Жыл бұрын

Literally 😭 pickup / delivery has been a life saver

@MonAhgasInsomniAroELF Жыл бұрын

right?! i can barely do 2 stores in one day. very mentally exhausting for me :(

@Anniekinsxo Жыл бұрын

When I worked in retail, our rule of thumb was “eye level is buy level” . So hot ticket items were always eye level

@cristinadecisneros3987 Жыл бұрын

but less expensive stuff was usually below eye level...so that's where I be looking.

@risuwolf Жыл бұрын

Jokes on you, I'm 4'8". My eye level is significantly lower than most people's eye level

@meganandremmie33 Жыл бұрын

yes! and you KNOW the brands that are at eye level are paying BIG BUCKS to keep their products there

@deidrebetts2936 Жыл бұрын

They purposely keep candy and sweets low to the ground because if you have a kid with you, and they're in a stroller or walking with you, that's the first thing they see. They see it, want it, whine and cry, and boom, impulse buy

@LittleCutieABDL Жыл бұрын

Well sorry to break it to you but I'm aswell many others out there don't fit the average height. I certainly don't as I'm below 2 percentile of adult world height so that tactic doesn't work for me. Usually if I'm looking I have to be on my tippy toes or crouching down. There's no ducking in between. By the end of it I'm so tired and I have muscular dystrophy and back problems I just can't be bothered buying anything. Mostly because I perhaps can't find it due to being at extreme heights in comparison someone with a so called average height would, more easily do. This also applies to people in wheelchairs because I've been in 1 and know how difficult it is to reach. I guess I save money as I rarely buy because I'm also picky in what I like in terms of item I'm purchasing because for me it has to be of good quality cute if it applies and practical. If it doesn't meet those requirements it's a no from me.

@xXAlexOrWhateverXx Жыл бұрын

I went to college for graphic design. We had an entire unit about this kind of stuff. Afterwards, I found myself recognizing these patterns and avoiding them. I’ve saved a lot of money. Lol

@TemsD 2 ай бұрын

Same here but mine was in Urban Planning & after a class where I learned how BigBox retail stores & malls are planned & designed; my already introverted homebody self started being even more strategic & smart while shopping in person. I always go with a list but once in a while I'd still splurge on stuff I want & need😂

@sryan84 12 күн бұрын

My undergrad was marketing....same thing. You recognize it and avoid. You also become less materialistic.

@DimiSantaCruz Жыл бұрын

IKEA for me does the opposite, I get so overwhelmed that I don’t buy anything

@courtneyshannon2621 Жыл бұрын

It goes even further for me - even though I like most of the stuff I have bought from IKEA years ago, I can't imagine going back because the drive to the location plus the maze sounds too exhausting for me to even consider.

@realworkoutsforrealpeople5041 Жыл бұрын

I am the same. I cannot fathom spending an afternoon there. It exhausts me just thinking about it.

@xecelus Жыл бұрын

Agreed. I get massive headaches from being visually overwhelmed.

@DuchessDelusional Жыл бұрын

Me too. Geez!!!!

@heatherfits Жыл бұрын

Same. I cannot stand going into ikea. I am not even that big of a fan of any of the furniture in there.

@ilener1698 Жыл бұрын

I feel like Marshall’s and home goods should have been added to this study. They have that treasure hunt design that works like a charm.

@Emmysn0w Жыл бұрын

Or TJ Maxx where it’s always a mess so u find everything except what u were looking for

@katelynturner7172 Жыл бұрын

Yes we do i work there :)

@jennw6809 Жыл бұрын

And Thursday Morning, the worst treasure hunt ever, but I saw the CEO pushing this philosophy super hard 15 years ago. That's the whole appeal of that store. If you can call it appeal

@caitlynlandry822 Жыл бұрын

Personally I have to be in the mood for chaos/hunting for things when I go there, though. I’m always in the mood for Target.

@angelmarie7010 Жыл бұрын

As a Marshall’s employee, yes. But those are all under the same chain, TJX as a whole should’ve been added to this, there’s 5 different stores under the same company, I cannot stress enough that if you have a TJMaxx, you have a Marshalls, and vice versa. We all get the same merchandise, it’s just under different names.

@safiyaandtyler Жыл бұрын

Checking in from Las Vegas - we are currently being subjected to all of these tactics at once 🕺

@Noor-tp5ro Жыл бұрын

I think we are all guilty to being subjected to all of these tactics..

@misomar7193 Жыл бұрын

don't be brainwashed

@44TheClaw Жыл бұрын

You got this!

@masabahsaeed Жыл бұрын

Next video "we go through every hotel in las vegas" or something similar that Saf once mentioned years ago 😆🤫

@calliew311 Жыл бұрын

Yes, Vegas, the strip anyway, is basically all a trap. Lol.

@DarlingbroughModelRailway Жыл бұрын

One more trick stores (supermarkets in particular) use is to change the layout of the store on a fairly regular basis... This prevents you from walking directly to the products you want/need as you suddenly don't know where they are, making you spend longer in store looking for them, and making you more likely to pick up additional items...

@piercedsiren Жыл бұрын

Jokes on them, I'll be upset, and won't pick it, or finally find it and be so angry from searching for so long that I'll leave quicker.

@LivvyAlexW Жыл бұрын

🤯 . That makes so much sense

@glitchcaptor108 10 ай бұрын

ngl as a blind person....this is actually my second hell. Too often do I go into common stores to have them been redone -_- and then theyre understaffed because theyre paying too little for the area soooo no one can actually help me shop without getting in trouble from a manager (anything over 5min trip is considered by most stores too be "too long" even if theyre helping someone like me do a full list! that's impossible and yet-). I really wish they would either A) pay proper wages, B) not change the stores and C) provide updated online information via website or app. I am mainly calling out large brands like Ulta, Walmart, CVS, Target and so many more. My fav shop is actually a local Asianmart ran by a grandma who refuses to change ANYTHING from ANYWHERE. Grandma Li

@bruises.n.bitemarks 10 ай бұрын

Is that just a US thing? Here supermarkets have the same layouts for years

@glitchcaptor108 10 ай бұрын

@@bruises.n.bitemarks It's USA thing! It's done to make you wander around more so you'll see more things to buy on the way. Doesn't work on me b/c I'm blind so it just pisses me off.

@humanbeing4796 Жыл бұрын

IKEA is one of the only places where i am very happy to be manipulated.

@jeanvignes Жыл бұрын

It is part of the wonder & mystery of IKEA that millions feel the same way. We know we're being channeled into a maze. We talk about it. We laugh about it. We come back for more. It's like your genial uncle inviting you over for lunch and then manipulating you into helping him weed his garden. "Oh, Uncle Sven. Such a tricky devil. Ha-ha!"

@zoegarcia2622 Жыл бұрын

I have never been to IKEA 😢

@TheEnigmaticKasai Жыл бұрын

I think part of it is because most of manipulating is just... making you have a better experience. Look at all the pretty rooms! We'll feed you! We'll look after your kids for the afternoon! It's nice.

@EclipticalSun 9 ай бұрын

all the other places i’d go “oh you capitalist prick, trying to pry all my money out of me!” but with ikea it’s just like… ikea is a friend. i love going to ikea. if i spend some extra money that’s fine. it’s a thank-you for the fun experience.

@TheMinchinist 3 ай бұрын

I got those exact mini chairs just like she did. And I’ve never found a place to use them, cos I don’t wanna punch holes in my wall. 😂 really cute though 😢

@edwardlouie3899 Жыл бұрын

Safiya: "Good luck putting it down now." Me: *looks at price tag, immediately leaves the store* Lmao its different when you're broke

@XSemperIdem5 Жыл бұрын

Exactly 😂

@lyle_marie_ceniza Жыл бұрын

Yep

@Lunabyes Жыл бұрын

lmfaoo amen

@silverkyre Жыл бұрын

I always like to grab the stuff and think about walk around with it and usually end up not buying cause of the price

@pz3162 Жыл бұрын

for me its worse lol

@charlotteroach6222 Жыл бұрын

safiya has really been hitting it out of the park lately with interesting and varied content, everything since colonial williamsburg ive been like “this is different but makes perfect sense for this channel, very excited to see it”

@hannahforeman9434 Жыл бұрын

lately? she's been hitting it out the park since the BEGINNING.

@chocjamie Жыл бұрын

yes I love that she's posting regularly again!

@mariapizzaa Жыл бұрын

It seems like she got re-inspired to make content and it's rly refreshing!

@pierogipizza Жыл бұрын

Best thing (I mean person) that has come from Buzzfeed. You can quote me. Haha

@kalekaela Жыл бұрын

Summed it up perfectly. This is different but makes perfect sense. Love it.

@brittney5775 Жыл бұрын

In places like Ulta and Sephora, I always pick out what I want online first and then buy it in the store. I never go in and just browse. It is waaaaaay too much going in Ulta, too many products to look through. Sephora is super expensive, so I already have my mind made up before I even enter the store. I rarely get anything extra from either places. I am completely obsessed with Target and I ALWAYS end up buying more.

@samaraisnt Жыл бұрын

@@nicholeingram9446 Their in stock list is shit. At least 1/4 of the stuff that's "in stock" isn't so that's not reliable. I've gone in for one thing and they don't even have it like 6 times ugh.

@newcreatureinchrist5087 Жыл бұрын

When I go to Ulta, it’s usually just for one or two things. Occasionally I’ll splurge on some eyeshadow or lipstick.

@LorenCognita 7 ай бұрын

SAME! I always window shop online first. Even before going to restaurants, I’ll pick my order out ahead of time from the online menu. I’m indecisive and it just saves time.

@futurebillionaire92 4 ай бұрын

This is a great idea! Makeup and skincare is basically impossible to buy online. You need to see colours and feel textures but I like the idea of picking a list of products to go and find (like a treasure hunt).

@chrlszly Жыл бұрын

I remember visiting IKEA, I spent 90% of my time there trying to leave .

@mommyissue Жыл бұрын

💀

@wonyoungfs Жыл бұрын

LMAO😭😭

@perthfanny3017 9 ай бұрын

Absolutely! When I go it's always to buy something in particular so I just wanna get it and leave asap. I never go with the intention of browsing

@Fidunks 4 ай бұрын

My mum made us spend like 8 hours at Ikea one time 😢

@Liz-in8lu 2 ай бұрын

😂😂

@melodys3944 Жыл бұрын

My husband watched this with me and he turns to me and he goes. “Today I learned that you and I have an incredible amount of self control when it comes to shopping.”

@archery411 Жыл бұрын

SAME, but I've always known I was a penny pincher. Spending money stresses me out (even tiny purchases like from the dollar store) so even my "impulse purchases" involve me spending a good 20 minutes in that store just thinking ab if I can really justify it.

@Arodlee Жыл бұрын

I very often go to IKEA and walk out with nothing, not even the thing I thought I wanted when I went there.

@Man-ej6uv Жыл бұрын

same, i guess it’s cause i’m picky, anxious and fast. i walk in and out in minutes.

@bridgetthewench Жыл бұрын

I sometimes joke about my ability to go to Target and leave with only the items on my shopping list. People think I'm incredibly powerful - nope, I've just been extremely poor for most of my life. When you only have $50/week, or less, for groceries, it's mandatory to stick to your list and not make impulse purchases.

@NineNineOne 26 күн бұрын

Yeah me too. And it’s why I’m wealthy. Not cos of my income, but because of my spending habits. I don’t spend anything.

@Raula. Жыл бұрын

Another interesting fact: I’ve learned in Uni about a psychological effect that when you create or build something yourself you will enjoy and appreciate it more, because you’ve put work into it. So Ikea letting you build your furniture yourself is even more genius because it not only saves them a lot of money but makes you like the furniture even more!

@aquariusbby Жыл бұрын

It also saves you money as a customer, it lowers shipping costs and manufacturing costs making the cost to buy it less

@nadineburford4977 Жыл бұрын

Really? Because I hate building furniture 😂

@beccaran Жыл бұрын

This is actually called the ikea effect!

@hmmmm7468 Жыл бұрын

@@beccaran ikea effect works on my music and artwork too

@KristinaSandnes Жыл бұрын

I don’t buy from Ikea just because of that lol 😂🙈 I’m lazy 😅

@UncommonCommander Жыл бұрын

I paused the video as my two year old daughter walked by me so I could say hi to her. She looked over my shoulder and shouted "TARGET!" with joy. She was right. When a two year old kid immediately recognizes the inside of your store, you've got your brand nailed.

@rippl3ffects Жыл бұрын

Jumping on the round red bollards outside the store- I did it as a kid and every kid I see there does it 😂

@shadowsoulless6227 11 ай бұрын

It's disgusting that you're proud that your child has been manipulated. Some people don't deserve to have children.

@dcasey714 11 ай бұрын

@@shadowsoulless6227They’re laughing at how well the manipulation worked. They didn’t say shit about being proud of it. Get off your high horse.

@LorenCognita 7 ай бұрын

Kids are even having target themed birthday parties now haha

@UncommonCommander 7 ай бұрын

@@LorenCognita Am I understanding this right, they aren't just buying their party stuff at Target but it's actual theme is "Target"? That is some capitalistic near-dystopian level stuff, right there.

@locker7 Жыл бұрын

As a neurodivergent person i hate stores. I cant believe there is a science behind this over stimulation-hell, give me soft chairs and a dim light and id be at your store all day. Im laughing so hard at this

@lisa_wistfulone7957 4 ай бұрын

This. I’m AuADHD, and there are so few stores I feel comfortable shopping at because of particular marketing techniques some use. Blocking visibility to create dead ends or nooks, changing product locations, bright reflective spaces that I perceive as glaring, products being grouped in ways to make you search more of the store… These things can cause sensory overload or trigger anxiety in ND folks. Otherwise, I generally enjoy shopping, especially to compare and select products in person. Accessibility for people with sensory issues, neurodiversity, or any physical issues that make shopping complicated, should (in an ideal world) be a higher priority.

@theentity975 4 ай бұрын

@@lisa_wistfulone7957oh my god yes. i went to target yesterday and i straight-up had a panic attack and had to leave because i swear that store is designed to destroy my ADHD brain

@davidmayes4212 3 ай бұрын

This is one of the reasons I tend to shop at locally-owned stores primarily. The ones I go to are laid out in a much more sensible way (ex: frozen/refrigerated stuff right by the checkout so it stays cold longer). Not having to wade through a mass of shoppers and cheaply-produced things just to get some beans is nice. Not to mention the local stores where I live have a larger selection, better quality, and cheaper groceries than Target. I understand not everyone has stores like that they can go to, though.

@shannonyanes6224 Жыл бұрын

The odd thing is that even being aware of these manipulations, we still seek out these stores to shop at knowing full well we're going to buy more than we planned. Making a list usually helps me stay on track.

@Kaloapoele Жыл бұрын

I love IKEA😆

@vaderladyl Жыл бұрын

I do that too when I am on a very restricted budget.

@sub4cookie- Жыл бұрын

read my name

@ricoparadiso Жыл бұрын

✝️ LORD JESUS DIED & ROSE AGAIN TO PAY THE DEBT OF UR SIN! ✅By Faith in the sacrifice God has made are we saved from the penalty of sin! 🔵Turn from your sin that leads to death & accept His Gift that leads to eternal Life! 💜We are all sinners that need God. No one can say they are perfect to be able to pay their debt of sin. This is why only God could pay the penalty for us, that is merciful Love

@Em-rn9it Жыл бұрын

I love making lists and I write them whenever I can

@hunnipwuppi Жыл бұрын

my favorite retail scam is how certain stores doesn’t mark anything in the store so you have to go around looking for things and buy 50 other items you don’t need on the way

@shigaraki2035 Жыл бұрын

Similar to this, this little store near me doesn't price ANYTHING. Meaning you literally have to guess the prices. (Not sure if this is even legal)

@scourgeface Жыл бұрын

mine is when craft stores have "everything" 50% or more off especially for seasonal items when they really double the original price just to cross it out. the real sale is after the relevant holiday passes

@crypticshadows Жыл бұрын

@@shigaraki2035 or you have to go up and awkwardly ask the price

@DeeProfundis Жыл бұрын

They're always changing where certain products are around my local towns shops, def makes the rush before shool started nor intense trying to find the confectionery isle

@shigaraki2035 Жыл бұрын

@@crypticshadows Yeah, but we all know I am too shy for that.

@mochimorina7042 Жыл бұрын

another thing that a lot of stores do (especially clothing retailers) is put the clearance section all the way in the back of the store or make it really hard to find. obviously they get less money if you buy things that are discounted, so they make you walk by all of the stuff that’s still full-price so you’re tempted to buy that stuff first.

@MLMLW Жыл бұрын

That's true. Macy's is good at that. Their "Last Call" section is either upstairs in the back of the store or tucked away in some random corner. But, that never deters me. I'll find that dang clearance section if it's the last thing I do! Lol.

@jackie9090 9 ай бұрын

thats makes sense, may not be a thing in the uk/england, all the recent sales I've seen have been at the front so you see it and re enticed in even if you weren't going to before.

@1snowxprincess 4 ай бұрын

Similarly, I noticed Lululemon put their leggings in the back, even AFTER the clearance section. They know why people come to their stores!

@raseon97 Жыл бұрын

One time at Ulta I was getting a wax pencil for my eyebrows. Of course an employee suggested the $20 one to me. I had some time so I put it in my basket but kept looking. I made my way to the drug store product area and found one for $6 and I took it to an employee and asked what the difference is and I was told I should buy the $6 one because they’re exactly the same.

@anastasiya8314 9 ай бұрын

You can also get the exact same one from dollar tree for $1.25 😂 that’s why 99 percent of my makeup comes from there now. I look just as expensive if I had spent $500 of Sephora products

@mo0man 4 ай бұрын

@@anastasiya8314 this is what they call 'anchoring'

@TimeBucks Жыл бұрын

your editing and research skills are unmatched

@vitheshpoojary21 Жыл бұрын

It's amazing

@rahulkumarmanjhi9512 Жыл бұрын

Nice

@reese_rhyser Жыл бұрын

COSTCO is one of the most obvious of the manipulators. It's simple: move products around so customers have to 'shop' around looking for what used to be in 'that spot' but now it's not. Brilliant!!

@pktdbgnzwl Жыл бұрын

and costco shoppers always spend more there cuz who wants to wait in those horrific lines just to buy a couple items !

@jessdelasouza Жыл бұрын

@@pktdbgnzwl Costco now has self check out lines 😊

@aliboroy9973 Жыл бұрын

All except for the rotisserie chicken, which is always near the back and requires you to walk past all of those tantalizing other products 😆

@rosin_eater Жыл бұрын

@@jessdelasouza they’re still long asf💀

@TKmeh Жыл бұрын

And they hire a separate company to do demos or give samples of certain products usually asked for by the products company who pay for the space. CDS exclusively works in Costco, does demos of usually on sale products, and always keeps the store clean and less cluttered by means of workers searching and putting items back to where it’s supposed to be.

@nicolewuelleh8637 Жыл бұрын

That anxiety thing is real. I cannot shop Kohls anymore. They used to be fine, but lately it’s hard to go there because mine is always claustrophobic, overstocked and messy.

@heatherfits Жыл бұрын

Yes. Kohl's is so different. It feels like it is partially a Five Below store. I can't do it.

@fayeking5066 Жыл бұрын

They banned My Pillow. No to Khols.

@noahkrog5875 Жыл бұрын

@@fayeking5066As a former kohls employee, there is many reasons not to shop there, this is not one of them, customers complained we stopped selling my pillow, if we had any left they wouldn’t buy it, why not shop at a store just bc u can’t get a pillow also?

@Katherine_xs Жыл бұрын

Me with Walmart😳

@heatherfits Жыл бұрын

@@Katherine_xs I agree. Walmart is a nightmare. Too too much. I have never been a fan of big box stores; before it was because they're so time consuming. I've always wanted to get in and get out. Now, the overwhelm literally causes me anxiety.

@MimSou Жыл бұрын

already saw this video long ago but felt like watching it again. And I realized yet again and just have to say it: At the core, you truly are a filmmaker and a journalist. out of everything that could come out of this post-tv-youtuber-era, your content feels like the best it can get: you and tyler are loveable, not judgemental, it's wholesome to watch, you have an eloquent vocabulary, yet still relatable. you dive into various different worlds yet always stay authentice. Keet it up, as long as it makes you happy

@rfrolicarts Жыл бұрын

The sad part about the Gruen Effect is that it's named for Victor Gruen, but he never would have endorsed it. He had a mission for the mall as a civic-minded, environmentally friendly "third place" to spend time after work, which had important services like post offices integrated. He totally opposed malls that were designed to be nothing but shrines to consumerism. Interesting guy.

@elizabethtorres2132 Жыл бұрын

Woah interesting

@stopske9332 Жыл бұрын

@@Ira__L And on top of that malls normally have the same big brands everywhere. The only reason I'm entering is for food. I love the concept of food courts (if they're done right and don't feel like an oversized school cafeteria). Small stores are much more fun to browse through while you also get to look at some sweet architecture:D

@starberry5405 Жыл бұрын

@@Ira__L melbourne central has stores, restaurants, a food court, laser tag, bowling, a cinema, multiple arcades, escape rooms, a historical landmark you can tour, a train station - and thats not getting into the emporium which it's connected to cause I haven't been in there enough to know what it offers besides more shops and a gaming bar. sure, it could offer more recreational activities, but it's not like it has nothing, and it's one of the main shopping centres in melbourne

@LGA8224 Жыл бұрын

Great video, you can definitely use this format again.👍🏾😃

@Skittl1321 Жыл бұрын

@@Ira__L I live in a middle state of the USA, my mall has an ice skating rink, beer garden, movie theater, carousel, and children's museum, in addition to shopping, and lots of food.

@sabrina_bean7622 Жыл бұрын

As an amusement park worker, this is absolutely true! Water bottles are marked up 400% compared to stores

@Userhandleidk Жыл бұрын

Oooh where do you work??

@CynthiaPrice79 Жыл бұрын

There’s also a good reason for having the gift shop right by the exit. Some even force your into the gift shop with the way the paths are constructed.

@TheAverageSavage1021 Жыл бұрын

@@CynthiaPrice79 gift shop at the exit of every single ride!! I was just at cedar point in Sandusky Ohio, going again Monday, it’s my fav place to be, but they know what they’re doing, and it works. Not to mention, I only buy the merch if it’s what I want

@starling1226 Жыл бұрын

@@CynthiaPrice79 Some? If you go to DisneyWorld/Land or Universal Studios, bet your bottom dollar (if you have any left…) you will be shoved into a gift shop after a ride.

@collinbeal 7 ай бұрын

One thing you didn't mention about the Starbucks in Target is that caffeine is proven to make people more impulsive shoppers. It's pretty nefarious if you really think about it. 😂

@redrose3719 Жыл бұрын

I work in retail and I can say this video makes so much sense. My store definitely does little things to get people to shop more and we always have customers that say I came in for one thing.

@barnacleboi2595 Жыл бұрын

Sense*

@k80_ Жыл бұрын

Yep when I worked at a hardware/ home improvement store the big stuff like appliances and fixtures were always at the back. This is the stuff you already made your mind up about, but you have to walk past all the Halloween decorations and fancy lights to get there

@hannahbalkovec Жыл бұрын

Yeah, but I also think those people have to share in the blame by admitting they have some kind of shopping problem. Because people will come in and say they needed milk and leave with $100 worth of stuff. 1) You could have went to the corner store to get milk, not 🎯 and 2) I work there and I don’t walk around wanting to buy everything all the time.

@redrose3719 Жыл бұрын

@@barnacleboi2595 thanks I dint realize auto correct on my phone.

@redrose3719 Жыл бұрын

@@hannahbalkovec that is true.

@jessefoulk Жыл бұрын

What I like the most about Target is their whisper quiet shopping carts. They just glide. Creates a more pleasent shopping experience not being distracted by the bumpdity squeely carts like most Walmarts have.

@kitchensinkchronicles3272 Жыл бұрын

exactly!!

@lizalove91 Жыл бұрын

Omg yes at Whole Foods too!!

@laneatkinson6441 Жыл бұрын

Yes, and there's no blaring music or constant yelling over the intercom. 👍

@Eucis93 Жыл бұрын

In my marketing class at business school they told us the squeaky/bumpy carts are usually on purpose. They’re supposed to make you walk slower and stop more often, some manufacturers even make carts with wheels that will start to wiggle and shake if you push them too fast. It’s the same mechanism that is on some wheelchairs and hospital beds, except in those circumstances it’s for safety rather than capitalism lmao

@LSSYLondon Жыл бұрын

@@Eucis93 I actively avoid stores that have bad carts. It's interesting that it's intentional. I figure it's got to be that they assume that anyone raised in the upper class would not go in the store anyway when actually it's usually the upper class looking for a bargain but are pushed away from shopping in those places due to the carts.

@baguettegott3409 Жыл бұрын

The "intentionally overwhelming experience" part explains very well why a lot of autistic people (including myself) HATE retail stores. We experience all of those many sounds and lights and smells etc. even stronger than neurotypical people do, and for us it very easily crosses into "too much" and leads to sensory overload (instead of leading to buying useless stuff).

@AA-hy6nb Жыл бұрын

To be honest, I have realised some years ago, that I was really getting overwelmed by the amount of differnet stimuli, while shopping IRL, - and I didn't like the feeling. Thing I hated especially was a stupid loud noise, which owners of the shops mistakenly call "music". So I gradually switched to online shopping, which I can do in a privacy of my own home. So much more comfortable, - to be capable to interrupt the shopping and get a cup of tea or visit a bathroom, and then return to your virtual cart later, - whenever you please. Not even mentioning, that nobody disturbs me by sayng: "How can I help you? What would you like to see?"

@thepinkestpigglet7529 Жыл бұрын

Not autistic by adhd with sensory processing disorder and I agree entirely. Walmart specifically has some weird combination of color palette and florescent lighting that makes me b line for the bathroom when I go in there, then leave with a developing migraine.

@michaelinthebathroom7560 Жыл бұрын

@@thepinkestpigglet7529 my social anxiety goes crazy half the time when I'm in Walmart.

@vexedcer Жыл бұрын

idk if american shops have them, but some groccery/food shops where i live have autistic/elderly/kids hours, with no music, dimmer lights and more staff to prevent overwhelm and fatigue. they obviously know we're a missing demographic and still want our money. its capitalism! (but it is still nice to have a safer time to go when youre just not up to the NT world 🤷‍♀️)

@user-qp6lj6gu7s Жыл бұрын

@@vexedcer That's such a great example of how markets work when they work well, I hadn't thought of that, everyone gets their particular interests and needs met because the store owners are motivated

@herluka 7 ай бұрын

I manipulate stores back by sticking to my shopping list and not shopping hungry 👍

@_bestcatdad Жыл бұрын

My favorite thing is going to Target on Sunday for groceries right when they open at 7am. There is no one there but the employees and you get to take your time without it being packed. Top tier experience lol

@werethenowgeneration Жыл бұрын

The best time to go to any retail store is an hour to so after opening. Us retail employees haven’t had our spirit murdered for the day yet 😂

@Dev-ld4gi Жыл бұрын

Strangely enough, I find that the warm light of Target is a big factor in improving my shopping experience compared to day Walmart or a grocery store. The harsh blueish white lighting makes me feel like I’m in an office I want to escape, while the warm lighting on Target makes me feel relaxed and homey. I LOVED this video concept and hope you do more like this in the future!

@MommyTiffany Жыл бұрын

Strangely enough, I actually have the opposite experience regarding Target. I get inexplicably anxious simply entering the store and have frequently abandoned my husband in the store to get outside to prevent or deal with panic attacks. I've never had that issue in a Walmart.

@pandatours Жыл бұрын

@@MommyTiffany It might be because of the color red vs. blue. Red is a more stimulating color, blue is more calming. But for me Target is less chaotic to shop at compared to Walmart

@carenrose6002 Жыл бұрын

As someone who's neurodivergent, I've noticed some stores are just really overwhelming and that I cannot stay in them for long before getting really worn out and overstimulated. I never knew they did this on purpose 😐

@acemyname Жыл бұрын

it genuinely makes it so much worse that most of their marketing tactics only make shopping more miserable for us disabled people

@eev14 Жыл бұрын

Yep, I have ADHD and also chronic migraines so I much prefer shops with a calmer experience, unfortunately there's not a lot of them anymore nowadays so I basically just buy everything online now (including my groceries since supermarkets in my country are also cramped, overstuffed and designed to be extremely overstimulating). Essentially for my migraine alone there's endless things that set it off in shops; bright lights, reflective surfaces, visual noise, auditory noise (music playing over the speakers), strong smells.. And then with my ADHD it usually means I don't spend more time in a shop and I don't buy anything more either, I just end up buying less than I came for and rushing through the shop to escape the exhausting environment.

@Live_Laugh_Loathe Жыл бұрын

I have a cousin with social anxiety so whenever she goes shopping she tries to get the things she needs as fast as possible. Knowing they put the items people are most likely to buy on the back really sucks

@AnEmu404 Жыл бұрын

Right? I’m diagnosed ASD, and I’ve never ben in an Ikea and now I definitely don’t want to. Didn’t realise SCP 3008 was a documentary lmao. At least I’m less likely to impulse buy out of a combination of anxiety and spite for corporations.

@autumnbachhofer5177 Жыл бұрын

I just go in get what I need and leave. Sometimes I forget something because I just want to get out.

@wendysgobbo8242 Жыл бұрын

Another way that stores manipulate is by getting customers to sign up for credit cards. I was so happy that we didn’t have them at Sephora but a couple years ago they launched the card. We were told that our #1 priority was “selling” credit cards.

@RequiemWraith Жыл бұрын

Why just sell your customers a product when you can sell them a product and then make interest from them too!!

@Naoxsui Жыл бұрын

That’s how it was at kohl’s. They told us we had to ask at least three times through your the transaction.

@wendysgobbo8242 Жыл бұрын

@@Naoxsui it’s so annoying for the customer and employee. I probably only got 6 signs ups in a whole year because I wasn’t about to ask someone to sign up for a high interest credit card when they’re spending $25. My boss would follow people around the store and keep talking about it 🙄

@dakotamabry1645 Жыл бұрын

I was 1 day late and was charged a fee even know I canceled it and I payed it off , since I shut it down didn't have to pay the 90 dollar fine and just payed the 7

@lovealexxxx3491 8 ай бұрын

Victoria’s Secret all the way, I worked there and I hated having to ask every single customer if they wanted a card. Even if they say no, we’re told by managers to keep pushing and explain more about the benefits and there’s a point system. Every credit card you get, you get more points and you’re in competition with everyone, if you’re not getting much you’ll be scheduled for less hours and don’t get me started on the unlivable wage. Managers think that their store is all that and so fancy but if you really work there, it’s not. the design of the place with the fancy moldings and black marble flooring and table sizes and shapes just gives you a luxury boutique feel but you’re spending hundreds of dollars on crap and probably a bra that could’ve fit you better at another store. Even our sizing feature is manipulative so that you feel like you’re getting a personalized experience but if you have a bigger size or less of a common size, we’ll just accommodate it by giving you a sister size, push up bra, or what will give the most flattering look. and 98% of the time you definitely are wasting money esp on panties that’ll smell like dye after 6 hours of wearing it

@vespervictrola Жыл бұрын

I've also noticed in Sephora that it's hard to find a particular brand unless you've memorized its location, because all the displays are in black and white and the logos/signage is small and all the same size. Makes me think they want you to wander around all the makeup until you find the thing you're actually looking for

@ashleylaura4931 Жыл бұрын

I can totally relate to the target thing. When I had post partum depression after my son, I'd drive him and I to target when he was a little baby and buy a coffee at Starbucks and walk around for 3 hours and maybe buy one cute little outfit for him. It really made me happy, which is okay, I was struggling and it brought me a lot of happiness

@inebyine Жыл бұрын

I can totally imagine it working that way! Glad you found something that could still make you happy during that hard time, hope you feel better now

@sub4cookie- Жыл бұрын

read my name

@geministargazer9830 Жыл бұрын

Getting out of the house is important when you're a new mum. I used to do similar things

@amieparham7657 Жыл бұрын

The fact that you had enough restraint to only spend $10-20 after being there for hours, is impressive. I'm glad you found a little something to keep your chin up. I hope you're doing better now. ♥️

@cheryl-lynnmehring8606 Жыл бұрын

Personally, I only can think of Wal-Mart where I've experienced this "going in for one item & coming out with a cart full!" Never shopped at Cosco, IKEA, Target, Sephora, or Ultra. I have a few times at TJMaxx, Marshals, & Home Goods.

@blobfish. Жыл бұрын

Something that most department stores win me over with is no staff harrassing you. I love to just wander around knowing no-one is going to bother me while I zone out, look at everything, and ultimately buy stuff I don't need. I actively avoid stores where the staff are set to aggro-mode. 😂

@mariesabine2385 Жыл бұрын

Yes! As an introvert, I relate.

@the.muffin Жыл бұрын

yesss there have definitely been times when the staff were so pushy i just left quicker and bought the thing somewhere else instead lol

@AmazingLittleGalaxy Жыл бұрын

Yes!!! This! If I need help, I'll let the shop assistant know! But most often than not, I want to do my own thing in peace

@sweethello3165 Жыл бұрын

as an introvert, this is so true because it bothers me when staff constantly ask if I need help finding something when I'm trying to zone out and enjoy the atmosphere.

@shoyrushoyru Жыл бұрын

Sometimes you’re just spontaneously browsing to see if something catches your eye and you don’t have anything particular in mind, so it’s really annoying when staff keep harassing you asking what you need exactly. It really makes me feel like I’m not welcome in the store unless I buy something instantly and leave. If they can’t read the body language that I’m browsing, not lost, I don’t know how they expect people to find out what products they stock if they won’t let you look. 🤷 managers probably telling them if they ever see someone to ambush them or else.

@CrazyBunnyGuy Жыл бұрын

I do love Ikea so I'm perfectly fine with manipulation. In fact I've been around the store so many times I already know where everything is so I now CAN take shortcuts and I really do manage to leave with just the stuff on my shopping list. However, there is one thing that still gets me, and that's the lack of the fourth wall and the absence of ceiling. Well, the normal one, at least. So when you're in the showroom and you walk through the "flats" you admire this or that piece of furniture, you admire the living room and how it's set up and you think to yourself "this would totally work in my own living room!" And you are so sure it would work because look how great it fits everything in this fake Ikea flat, you buy it and take it home and assemble it and suddenly it doesn't fit as good as it did in the store. You suddenly don't have enough space or it feels cluttered or whatever, and that's because you do have all of your walls at home and the ceiling is much much lower. :) Still awesome, though :)

@LaChanceuse 3 ай бұрын

Measuring one's space prior to purchasing furniture fron ANY vendor is a must!

@quintessences Жыл бұрын

For me I have always been an intentional shopper when it comes to stores. It’s definitely because I hated how my parents would go to a store and spend hours and hours buying random things and usually forgetting the one thing they came into the store for. Like one time my sister needed tampons and instead they just bought all college dorm decor stuff and forgot the tampons at a target

@glencoconut Жыл бұрын

There's something so nice about seeing good viewer engagement when a youtuber does something new. It just shows theres a solid fanbase here that truly wants to see the content creator thrive.

@sniky5419 Жыл бұрын

1000% agree you don’t see many channels with as much variation in content whilst continuously getting millions of views on this platform specifically. They truly deserve it their content is unmatched.

@sheilaguiruela2266 Жыл бұрын

we need more "real" influencers like them

@TheEtherny Жыл бұрын

That or they just did a good job, this is totally something Saf's fans would be interested in, since her demographic probably shops a lot at these stores.

@lizalove91 Жыл бұрын

Girl your editing and research skills are UNMATCHED. You’re consistently producing high quality, entertaining, well researched, educating and funny content. Love it!

@Call_Upon_YAH Жыл бұрын

Hey! Did you know God is three in one!? The Father, The Son, and The Holy Spirit! Bless him! Jesus died for our sins, rose from the dead, and gives salvation to everyone who has faith in him! True faith in Jesus will have you bear good fruit and *drastically* change for the better! Have a blessed day, everyone!! ❤

@Call_Upon_YAH Жыл бұрын

Your worries (yes, anxiety), depression, suicidal thoughts, EVERYTHING will melt away and be NO MORE when you lean on God and put your trust in him! When I have physical pain, I literally pray and the Lord quells it, that I am healed!! Know that there is power in the name Jesus Christ! His name casts out demons and heals! People are bothered by his name. The world hates the truth and wants to continue living sinfully! God's children are set apart (holy) and righteous.

@averagechannelname9969 Жыл бұрын

Apologies that your comments got inavded by bots

@actualnotanewbie Жыл бұрын

I just realized that Walmart uses that maze methodology, for some reason they put the juice and the soda in two different sections, and sparkling cocktails are in yet another section. Although sometimes I forget about this and assume that the Walmart I'm at just doesn't have either juice or soda for some reason lol.

@monicatomaras1921 Жыл бұрын

I'm Canadian and everyone was SO excited that Target was coming. It was a complete disaster though, I think all of the stores closed within 2 years of opening. They didn't have any stock, every department was mixed with a couple of items and huge swaths of empty shelves and displays. It was actually depressing to shop there and they were very over-priced. On a plus, the Ikea by my house is 5 minutes away so we often go in for just marketplace and then leave.

@howardsternisbatman 9 ай бұрын

They also put Zellers out of business as a result.

@audreysavard3248 4 ай бұрын

As far I know, they made their tomb by refusing to sign up with Zeller's contractant and refusing to retake their empoyes. Result: nothing on shlefs and no employes. A total fiasco I still laught about.

@dapjnekerem2945 Жыл бұрын

As a person with ADHD, the maze and the crowded isles give me so much stress and anxiety. I hate randomly arranged shelves too, I just want to go through it all one by one in order

@AngelaMGarcia Жыл бұрын

I am like this. For me I can’t finish my supermarket day if I didn’t go to every island. That’s why I now I do a list so I don’t get so entertain but at the same time I get satisfiedby finishing the list

@rachellelamberti6082 Жыл бұрын

My husband with adhd go so, so stressed during his first and only time at ikea too. We will probably never go back.

@yolandaraquellopez664 Жыл бұрын

Same, I really have to mentality prepare myself for any shopping I do. Even if it goes well, I am so mentally drained afterwards

@user-op5gq6gd3b Жыл бұрын

If I have to go to a " maze " store I literally run until I find the section I look for and then run to the exit.... People look at me like I'm insane but i really don't have time or energy to waste 🤷😂

@bleepbloopbop Жыл бұрын

As a person with ADHD, the maze is exactly what I love about grocery shopping and IKEA. It’s like a whole adventure! And they give you a fixed path so you see EVERYTHING, when I always worry I miss a section to checkout in an average store

@barbie7034 Жыл бұрын

Target also relocated personal care items like deodorant, toothpaste and lotion several years ago so they aren’t all grouped together as you would expect and you have to search for them thus causing you to see other things you might buy. Paper plates and paper towels used to be near each other and are now in completely different areas.

@jasmint3207 Жыл бұрын

Interesting!

@amandafaries5474 Жыл бұрын

Lol, I’ve noticed this and it actually had the opposite effect on me. It’s so hard to find shit in there I just get what I need and leave because it takes me too long!

@FrancescaKathleen Жыл бұрын

Something I learned from a different video is their carts are different than other budget stores. Walmart’s are made metal and are loud & clunky. Targets are lighter, quieter, and move easier. And because the cart is lighter by itself, it tricks you into buying more stuff because it takes longer to become heavy.

@mintgreen292 Жыл бұрын

Ugh yes, that used to enrage me because I spent so much time trying to figure out where stuff was when I needed multiple bath care items. At the time I thought they were stupid, turns out I just didn't realize I was being manipulated.

@somebodypiano6191 Жыл бұрын

Oh my god...I always wondered why the hell they would put shampoo in one corner of the store and body wash in the other corner together with the toothbrushes. Like it makes no logical sense. Now I know why...tbh it just exhausts me to look for stuff in the store, so I just order online for pickup instead and end up buying less than I would have if they just put the shampoo and body wash together!

@paulief3817 Жыл бұрын

I remember my Dad telling me about when he was in the Edinburgh IKEA with my mum and they came across a tearful elderly lady who came up to them and asked for help escaping the store. Even after getting the bookcase you came in for you are forced to walk through the marketplace where you realise how much you need an egg timer and some tea lights

@thuyho6441 9 ай бұрын

That’s why I goto the registers and walk backwards

@thickgirlenergy 4 ай бұрын

😂😂😂

@durazno6897 Жыл бұрын

I loved this video. I am a marketing student, and there's so much thought about placement, colors, lights, scents, music, prices, etc.

@IzzyB-rt4rf Жыл бұрын

"You'd have to backtrack to do so" I've seen my mother ditch items a metre away from where she grabbed it coz she couldn't be bothered to put it back. She feels no guilt, no shame as people see her do it. She is a scary woman

@Drummerchef13 Жыл бұрын

Its amazing to see what people ditch where in stores

@XSemperIdem5 Жыл бұрын

Anyone doing go-backs probably hates her 😂 As someone who once worked retail, just hand everything you don't want to the cashier. There's usually a basket or pile it goes in.

@NokoFace Жыл бұрын

My dad does the same and it annoys the hell out of me. I'll take the item and walk back to where he picked it up just to place it back. That tactic does not work on my family lol

@CompSomAnichi Жыл бұрын

Mothers and grandmothers are a different breed. XD /j

@jessicazaytsoff1494 Жыл бұрын

if it's not something that needs to be temperature controlled? (I'm not abandoning frozen foods in the bread aisle or anything. I have seen that done. those people scare me) otherwise? Where I decided I didn't want it is where it lives now. Freeform freelance marketing?

@Miranda50709 Жыл бұрын

I have found the only way to avoid the Target Effect is two things: make a list, and never get a buggy. The list gives you a definitive set of rules, and the lack of easy transport means you can't grab extra stuff. It tends to work for me.

@Silverwolfpriestess Жыл бұрын

My friend used this strategy when going grocery shopping as well. Still ended up buying more than she planned, but now had the added stress of keeping all the products she picked up from falling down.

@JaMadatMe Жыл бұрын

Order pick up from Target also helps as well, so that way you just buy what you need and not buy additional items👍🏽

@winterthewisp1001 Жыл бұрын

Yeah, if you are using pickup orders you really have to go out of your way to get anything extra

@Silverwolfpriestess Жыл бұрын

@@JaMadatMe I've also said it in a different comment thread, but ordering my groceries online has actually lead me to order more stuff, not less. I think it's the fact that I don't need to carry/pack it myself, or that I don't see the physical amount of products I'm getting. So it really depends.

@fernpelt54 Жыл бұрын

another hack is taking public transit or something other than a car so you REALLY can't carry more than you need. naturally this doesn't work well if you are buying for multiple people but when living alone it's a great method

@georgiakerr6453 7 ай бұрын

I have only been to ikea once in my life, and I got so overwhelmed trying to find what I was actually looking for among the 1,000s of items and navigating maze of the store that I literally cried😂😭

@theorderofthebees7308 5 ай бұрын

Aww

@canbiance Жыл бұрын

grocery outlet uses special lights in the fruit/produce section so that fruit looks more ripe than it is. Green grapes look amazing in the store but when you go home you realize they are a bit brown/green and over ripe

@samaraisnt Жыл бұрын

that's not exclusive to them. it's like an old grocer trick.

@karendauenhauer5619 Жыл бұрын

Well, joke’s on the retailers because, when I get overwhelmed while out shopping, I often don’t buy anything at all. LOL It’d be interesting to see how many people they lose as customers due to their strategies. Granted, I’ve never been someone who likes to browse or window shop. 🤷🏻‍♀️

@mermaid1717 Жыл бұрын

I went to Ikea once as they're so far from where I live. I was excited going in. Almost instantly I realized it was not the store for me at allllll. It is not fun to shop at & I think I bought only 2 things from there. I saw so many issues that wee so inconvenient for customers. Plus it was PACKED with people... in those tiny areas... omg it was terrible. On the other hand I'm a HUGE Target fan thought I do feel like since they started to remodel a few years ago it's not as interesting shopping there anymore. And honestly the Magnolia brand is quite boring when it comes to household decor & stuff.

@adirarrrrrrr7997 Жыл бұрын

Ikea makes feel really claustrophobic and exhausted. And I do like window shopping.

@EMILYHERRERA Жыл бұрын

I chronically avoid chaotic situations like that too, but love online window shopping. I'm curious about the numbers of shoppers as well, but wonder if online shopping or having the option to do curbside pickup or delivery negates any observable losses.

@MissCaraMint Жыл бұрын

@@mermaid1717 I have learned IKEA can be overcomed with the right planning. And prefferably a group of friends. It’s basically makesit so you can speedrun the store.

@mermaid1717 Жыл бұрын

@@MissCaraMint I'd have no issue going back. After seeing it in person I'd know how to execute it. But it's nit just the layout & crazy obsessed crowd.. it's the style of their products. You'll always be able to find something in there to like, but the EVERYTHING straight lined furniture, stupid little couches, blonde wood.... it's just so bland. I know it's rightfully Scandinavian styled, but the store is so worldwide.. find new styles to explore. Then there's the lack of help LIFTING products from the warehouse & getting it to the car... and the loading zone with a metal bar blocking the cart from getting all the way to the actual car so you can actual get your stuff loaded in your car.

@kimyoonmisurnamefirst7061 Жыл бұрын

Another manipulation they do is move shelves of things in the store, so if you know the layout of the store, and *go right there* you find that the object you are looking for has moved. I hate it. Since I'm aware of the manipulation, it actually makes me angry and less likely to buy anything else since I get a laser focus to get the thing I was there for, but I'm atypical. Target does this by listing items on their website in the wrong aisle 24-7 and then not fixing it.

@Lilian040210 Жыл бұрын

I was not aware that that's the reasoning for it but I hated it nonetheless. There are big discount stores where I can buy some random crap if I know it's cheap, but most of the time the reshuffling feels like a waste of customers' time... I hate waste😣

@HumanCatfoodDispenser 4 ай бұрын

Having worked at a Sephora, those high-gloss surfaces also take constant cleaning to stay nice. There is often an entire night crew whose job it is to clean during the holiday season.

@taylor7236 Жыл бұрын

I literally refuse to go to IKEA because of this. I have been twice and got major anxiety both times. I’m not even a crazy anxious person but feeling trapped and forced to go through a maze sends me into a panic!

@pvanukoff Жыл бұрын

It's very claustrophobic.

@stacythomas9916 9 ай бұрын

Same! My neighbor thinks I am funny due to this lol. I needed a shelf to go into my bathroom walkin shower area. After looking online, Ikea had an anodized metal one that was tall and had small dimensions, exactly what I needed. I had no luck finding another one that wasn't too big, and was capable of being used in a shower without getting rusty and gross. Problem is? I refuse to go to Ikea. The one time I did I literally had a panic attack due to feeling trapped in a maze with a huge number of people. When I complained to the neighbor that I was peeved because even with being willing to pay a fee to use click and collect to get pickup on the items, they limited the availibility so much that I had been trying for days and was unable to order for pickup. They laughed and said they loved Ikea, so instead I offered them a $100 bill to go get me a $30 shelf just so I didn't have to be trapped in that hellhole myself. Money well spent IMO.

@emilygeddeshome Жыл бұрын

As an employee at *one* of those beauty stores, overwhelm is definitely something that we’re taught to use against people. Me? I take care to be gentle to the guests and make sure that everyone knows what they’re looking for so they don’t overspend because it’s soooo harmful.

@annascott3542 Жыл бұрын

Good for you!!

@love-wp5fy Жыл бұрын

gets fired

@annascott3542 Жыл бұрын

@@love-wp5fy haha, real talk.

@hayleyk2960 Жыл бұрын

This is why I hated working in retail. I don't want to trick people into buying something they don't want and would much rather help them get what they are looking for.

@chawndel8279 Жыл бұрын

Thank you. It's appreciated by your customers.

@radish.moonlight Жыл бұрын

Another marketing scam can be in outlet stores because a ton of items are made for the outlets. Btw, I love your vids Saf! This made me day, especially after someone ate my leftovers. Edit: Tysm for all the likes!!!

@recitationtohear Жыл бұрын

Finally it's here. *YES* kzfaq.info/get/bejne/r9GoppOQucuvio0.html

@Brabra99 Жыл бұрын

Exactly! Outlet stores and same tags on clothes you find a places like Walmart. Calvin Klein outlet = Walmart....

@missbeaussie Жыл бұрын

Not even just the outlets but department stores during major sales times like after Christmas or end of financial year, they get specifically made things that are poorer quality for sale time.

@enyac9877 Жыл бұрын

@@Brabra99 Calvin Klein is a great example, because there’s the high-end products but there’s also the Costco ones

@calliew311 Жыл бұрын

I hate that so much. You either purposely saved, or were full and brought home YOUR food, then you are out and about or doing something, and you start to get hungry, then you remember you have leftovers and you actively are thinking about them and so happy they are there waiting for you. Then... you come home and open the fridge, and it's gone...that's like a knife in the heart!

@LiztheScorpio89 Жыл бұрын

Hey Safiya. I just wanna say you and Tyler always bring me happiness in a bad time for my family right now. Currently without a place to call home and struggling to keep my head above water for my 19 month old lil girl. You make my mind go into a better place for a moment during your videos and I appreciate that. Love you guys and love your adventures! Please never stop 😭🥰🥹🥹🥹♥️♥️♥️♥️♥️

@saharpng Жыл бұрын

We are being manipulated by the stores. However, in my opinion, as consumers we have the responsibility to look at our behaviour. In this time that we are alive, we are being influenced on and off social media, which leads to overconsuming (e.g., trying to keep up with trends). I was like that too and always wondered where my money went. After my divorce it has been one hell of a ride financially (I never had to worry about money, or how to spend it, and now I had to count my pennies), and I decided I wanted to do things differently; build an emergency fund, minimalistic living, and more. In the last eight months I found ways to accomplish this, with some help from other KZfaqrs. In my opinion, it's about getting grip on your finances and growing a stronger mindset when shopping. It won't come overnight, but it's possible if you put your mind to it.

@pinkcupcake4717 Жыл бұрын

I LOVE this experimental style. I'm super down for more "Why You Are The Way You Are" videos!!! And Safiya falling for the gimmicks she's highlighting brings it all together. Good chaos vibes.

@missy2105 Жыл бұрын

as someone who used to work at target, there's definitely a LOT more messaging going on then you realize. like the red line that is on that main walkway so your brain subconsciously wants to follow it; it's not obvious until you know it's there. every target has it. the reason the store's usually so clean and organized is bc they hire people JUST to monitor the fronts for departments. there's cut throughs from one department to another but they're not glaringly obvious until you stumble through one since the employees use them the most for restock or online order carts to keep them out of sight. the lighting varies too, warm in the clothing and furniture vs cold in makeup department plus the position of the spotlights. add in the employee radios that are almost never over the intercom and kept only to the individual with different channels to keep announcements and notices private as to not disturb customers and it's so interesting.

@aldenbarnes2179 Жыл бұрын

current target employee here. something else is the music in the bathrooms. Oddly enough, they turn up the music just loud enough that you aren’t hearing everyone’s business. That’s one I think is crazy smart because it’s one small thing that makes being in target more comfortable

@katrinarosival9815 Жыл бұрын

I love this, can you please explain the red line, is it a literal red line I’ve been missing 😂

@ackok Жыл бұрын

Huh......no wonder I hate going to target, I always thought it was the other shoppers that made me uncomfortable. Turns out it's the store itself. The more you know.

@missy2105 Жыл бұрын

@@katrinarosival9815 it is! at my store it was on the right side of the walkway and went around the entire store, my orientation group went over it and i was STUNNED how i didn't notice it before. our manager said every target has it bc the human brain automatically wants to follow a line ie; walking around the entire store to see everything, enticing customers (sorry, guests) to buy more

@katrinarosival9815 Жыл бұрын

@@missy2105 dude I feel so had 😂 I’m gonna look for it now!!

@ericmoore571 Жыл бұрын

I'm finding the cheapest and fastest way to shop is to buy it online and go pick it up at the store. I do this with everything I buy from Target. The shelf price is always higher and I avoid the temptation to buy things I don't need. I don't see how they make money this way though it works well for me! Oh..you two had me laughing the whole video! Very informative too! Great job!

@maxinemoss7844 Жыл бұрын

I really enjoy when you go through the history behind what you are doing in your videos, it’s super cool and interesting to watch! 💕

@shyanndesilets Жыл бұрын

I’ve actually taken a couple marketing classes. Most of the fast food restaurants, specifically McDonald’s, have the giant signs (or arches) high enough so that your child can see it from their seat. So you’ll be more inclined to stop and buy a meal for them when they ask.

@CynthiaPrice79 Жыл бұрын

Fast food is a really interesting study in this concept. Back in the 80s, they were all about bright, off-putting colors and uncomfortable seating, to get you to leave faster. Somewhere in the 90s, that changed. A lot of fast food went to more pastel colors, easier on the eyes, and added padding to their seating. Presumably so you’d stay longer and order more?

@shoyrushoyru Жыл бұрын

They study so much psychology and use it for profit and not for quality of life.. makes me sad

@chloe_louise123 Жыл бұрын

The overstimulation in stores gives me panic attacks! Shopping is such a nightmare for me, I had no idea the overstimulation was on purpose 🙃

@ahhh4117 Жыл бұрын

I literally walk in w a hat, earplugs, and a mask to cut the exposure and it still is too much

@simplesimply3753 Жыл бұрын

That fact made me really sad. It’s hard to go out as is and then now knowing they overstim me on purpose. 🥺😢

@GoGoGadgetBasketballBand Жыл бұрын

Same with me unfortunately 😩

@Kaloapoele Жыл бұрын

Yes! Since the pandemic I’ve been addicted to drive up pickup for this reason. Once I realized I didn’t have to go back in it was all over 😆

@flugansomintekomhem Жыл бұрын

I have cried in Ikea because my mum said the bedsheet I picked out looked "cottagey".

@apintrix Жыл бұрын

I appreciate how Target has the toy section in the back. Possible strategy: preventing (or at least containing) child meltdowns that would make the store unpleasant for other shoppers?

@CanadaxNetherlands Жыл бұрын

So in one of my high school classes we actually had a simulator game for merchandising. So I already knew that stores were manipulating us, but this stuff is always fascinating to hear about and how each store does it a little differently.

@flowerae5525 Жыл бұрын

When talking about Ulta and Sephora, especially Ulta, they do "free gifts" when you buy other things and it definitely gets me!

@hollyschmidt9316 Жыл бұрын

I agree with this whole heartedly. I joined the uh sephora club? recently and they sent me a “free gift” for my birthday but then required that I buy something to get it.

@iyawakarehen Жыл бұрын

idk if we're talking about the same kind of free gifts but every beauty store i've ever gone to does the slipping in minis of perfume/moisturizer/eyeshadows... at check-out. and sometimes they really do check YOU out to pick which minis they'll throw in, like when i was a kid (in the 90s/europe) and went in a store with my grandma for her to buy some lipstick or day cream, she'd get another of the same from another (pricier) brand or the newest from the same brand or the cashier would notice me and throw in a kid-targetted fragrance.

@MissMisnomer_ Жыл бұрын

I almost feel like everyone should have a mandatory marketing class in high school, because I learned about a LOT of these things in my college course for my degree. Once you know how stores and just companies in general are working to manipulate you into making certain actions, it becomes a lot easier to fight against your instincts and become a more conscientious consumer.

@yadagasai9304 Жыл бұрын

I agree! I took marketing elective in high school and I learnt in depth a lot of the pricing strategies companies use. It’s very helpful

@berkleypearl2363 Жыл бұрын

Oh hey! I love your channel!

@MissMisnomer_ Жыл бұрын

@@berkleypearl2363 Ah, so there's an overlap of Drawfee lovers and Safia fans: this feels right. Both are fun and unproblematic and wildly unhinged haha.

@cathyyann Жыл бұрын

I used to help manage a Disney Store and did a lot of marketing, planning floor layouts, and changing walls/shelves. So much of that had to have sales in mind. It was really cool to learn about the tactics behind sales.

@mox_tox Жыл бұрын

I’ve loved ikea ever since I was little, no wonder why I want to be an interior designer someday. I always like to pretend I’m living in the little rooms and every section of the store always has something that draws me in. It’s like the mall with every store you like right in front of you 😭

@TheLoneMitten Жыл бұрын

I've never been to one but have always wanted to go. I was just thinking about aking my friends to go to one with me as it will be far away

@funalicious1000 Жыл бұрын

@@TheLoneMitten Go for it…IKEA is definitely a fun experience.

@Stoudy2 Жыл бұрын

I'm such a goal oriented shopper that most of these tactics go over my head.

@InsTAus793 Жыл бұрын

No same, I'm a woman on a mission for 1 thing and 1 thing only. Literally none of these tactics would work on me

@Tollkirschenkind Жыл бұрын

Same. Also I'm a cheapskate so I even if I'm on a mission I often won't buy it, because "do I really need it?" :D

@bexsy1988 Жыл бұрын

Same. It actually stresses me out to have more things than I need. It’s more to keep track of in my head

@ItsAMbutyoutubechangedmyname Жыл бұрын

Same here and also I'm also a happy window shopper so it makes it easier to just say hmm that's pretty or look yummy and then walk away with no regrets

@ayvattoduan1147 Жыл бұрын

I believe you. I’ve seen people like you walking out of Ikea with only a cupboard, no new salad bowl or candle, not even a meatball stuck between their teeth.

@sarahmobroten4186 Жыл бұрын

I have noticed over time, that if I go into a store the following will happen: if I take a cart, that’s $100 or more spent. If I take a basket, that’s $50 spent. If I only buy what I can hold, that’s between $25 and $30 spent, regardless of the store name. I’ve saved so much following this!

@thephoenix3674 Жыл бұрын

Yep! The Food Theorists talked about it in their video. Having a cart means more space, which is a smaller limit, and that allows your brain to spend more. Also, pushing a cart doesn't tire you out the same way that carrying a basket or stuff in your hands does.

@NicoleUntch Жыл бұрын

I’ve recently starting doing this and it’s saved me so much money. I still sometimes hold onto way more stuff than a rational person would, but it really makes me think of what I need versus what I think I need (aka want)

@Emmysn0w Жыл бұрын

I went to the mall recently and stopping to see if I genuinely liked something helped me save money but obviously that’s not something I am great at doing everytime

@aliciachristopher6506 Жыл бұрын

I once got the small two tier cart thinking I wouldn't buy enough to fill a regular cart at Kroger so I filled both tiers with stuff I didn't intend to buy so I don't bother with the little cart anymore and I know some of the tricks that are used to separate me from my money.

@taylorjeanloft Жыл бұрын

somehow this basket theory did not prevent me from buying an exercise weight at target and carrying it around for an hour in there 🤣

@kibaanazuka332 Жыл бұрын

About no windows in the store part of IKEA. Funny enough, I've been to the flag store in Älmhult, Sweden and their garden section is actually bright and light from all the windows they have in the section to invoke a greenhouse atmosphere. Also IKEA uses those bins full of many items to emphasize inexpensivess of the product

@DPLoverness Жыл бұрын

THank you so much for conducting all that research! It was very interesting and enlightening. I was just at The Container Store today, and although I was there for 1 specific thing, I did notice that I had to snake my way to the area and also that there were strategically-placed sections of "kitchy" stuff to get there. It's fascinating to analyze why a store is laid out the way that it is.

@LucyStokesOceansofNotions Жыл бұрын

It’s funny how retailers want to promote the feeling of “treat yourself”, when you’re not getting a treat, you’re emptying your wallet on crap you don’t want or need

@winterthewisp1001 Жыл бұрын

A treat is hanging out in your own home, with the stuff you have, with a pint of ice cream

@justjossgk3438 Жыл бұрын

There's a story my mom tells about how my grandfathers friend couldn't sell a product so he (my grandpa) made a sign "one per customer" then everyone was asking why they couldent have more. Power of suggestion and marketing I guess.

@doctorwholover1012 Жыл бұрын

Well if you build it.....

@blackmber Жыл бұрын

Yes. I often see promotional price tags saying "limit 4 per customer", with a higher price for additional items. You also see prices like "3 for $10", which means they each cost $3.33, unless there's actually another price listed for individual items. In both cases they are influencing you to buy the number on the sign instead of deciding for yourself.

@vixxcelacea2778 Жыл бұрын

@@blackmber Where I live, the original price and price per kilo are required on items so that you can see if you are getting a deal or not. Even then, it's in smaller text or often hidden by the "special price" Crappy thing is that I'm aware of this, yet I'm a sucker for it anyway. My brain has a hard time resisting "2 for x" price, even if I save not even a dollar equivalent vs base price. It would also be cheaper in almost every case to only get one, rather than the x for x deal, but that's why billions of dollars are spent on things like this. Because it just plain works. Knowing doesn't really help.

@doh2934 4 ай бұрын

Thank you. I like videos that actually teach something like this one. So many influencers talk extra fast and end up being more of an entertainment than informational.

@roisinhart Жыл бұрын

I have worked at multiple grocery stores and all of this is absolutely true. In fact, they specifically have maps for the employees on how to stock for each season. Including facing each object/food to make it more appealing.

@dennisverbist2423 Жыл бұрын

I worked at IKEA for years, especially in "home decor" where you find the hand, "Handskalad", customers always put up the middle finger. I had to put it down 10 times a day 🙃 It's also really nice to know the shop by heart, I could get from one side to the other in a matter of minutes. Most IKEA's have a system for employees to find specific products really fast wherever they are, just by looking at the ceiling.... :)

@15Akiza Жыл бұрын

I was at Ikea yesterday and couldn't find an item and they, the employee, told me about the number system on the ceiling. It is really smart.

@queenoffabulous2156 Жыл бұрын

My local one used zip ties to hold the middle finger down

@barira2995 Жыл бұрын

what’s the number system on the ceiling?

@skankfaceBECCA Жыл бұрын

I use to work in the Recovery department before eventually getting a job in merchandising and personally i never understood how people get lost. Im dumb as bricks and even I could remember which way was what and how to get around quick.

@dennisverbist2423 Жыл бұрын

@@barira2995 It's very simple, we use a grid system. Every little "square" in the store gets a number (1 to x) and a letter (mostly A to... X, Y, Z depending on how big the store is). Every product gets assigned to a square, for example F48. If you are at C36, you know F48 is 3 squares south (C --> F) en 12 squares to the east. The combinations are written on the ceiling. Employees have IKEA "smartphones" where they can look up where a product is. When I would move a product to a new island, I'd have to update the letters-numbers, so everyone is up to date. That way anyone in IKEA from any department can help you find your product.

@beverlybeegle4833 Жыл бұрын

Wow as someone with autism and sensory issues I now understand why grocery stores are so overwhelming. They do it on purpose with the “grew in” effect. Which baffles me because those things make me want to leave a store not spend more time in it!

@ConiferConnieTreeCow Жыл бұрын

Relatable. Btw it's the "Gruen effect"

@parientou Жыл бұрын

Also autistic and agree completely. I hate how loud and busy big stores are so I usually get my groceries as fast as possible and buy things online when I can.

@chattyotter3300 Жыл бұрын

Yup grocery stores are the worst

@acemyname Жыл бұрын

i constantly get overstimulated in grocery stores, i always have my airpods or earplugs to cope with it :( and sometimes i end up picking up a stuffed animal to stim with and i buy it cause i feel guilty for holding it the whole time

@aliceb17 Жыл бұрын

@@acemyname I'm Autistic too and have massive Bose noise cancelling headphones for this exact reason, without them I just lose any ability to function as an adult in those stores. Also, you could maybe try bringing a favourite stuffed animal from home and getting them out when you need - Autistic people tend to feel stronger bonds with inanimate objects to start off with so we really have to watch that emotional attachment trick as it's like 10x more potent for us than for NT people... I may or may not speak from experience here...

@omarpride3021 11 ай бұрын

This is why I have a shopping list and I eat before going grocery shopping. I’m following things my mom did, which honestly helps out as college student.

@cruzinUSA_ Жыл бұрын

You guys are so much fun to watch! Thank you!

@kimberlyk1502 Жыл бұрын

I love the shopping carts at Target. They feel sturdy and glide effortlessly through the store. Makes it easier to just stroll through the store and browse items. Compared to Walmart, where I’m fighting to keep it going straight and there’s at least one wonky wheel making a loud ass screeching sound the whole time 🤣

@fleabitz1474 Жыл бұрын

Yes, a fellow cart appreciator!

@harrypotterluva09 Жыл бұрын

Plus there are 2 cup holders and a phone stand in between them so you can prop a phone for your kid to watch while you shop

@samanthabraham6722 Жыл бұрын

And the cup holders are sturdy so you don’t feel like your Starbucks is going to fall out 😂

@RAE.ofSunshine Жыл бұрын

I’ve never related to anything more in my entire life

@kitchensinkchronicles3272 Жыл бұрын

YES THANK YOU the target carts are immaculate

@jocelyntrishell Жыл бұрын

I love window shopping though, just going to a store to see if anything stands out. Usually doesn't and I'm good at talking myself out of purchases at this point haha. It helps that I was usually broke when developing this skill, so I couldn't buy anything.

@gabrielbumanglag3303 Жыл бұрын

This is quite helpful of identifying these tactics in our own local stores and avoiding impulse buys. These stores are literally playing with the buyer's brains.

@CiaoBellaBee Жыл бұрын

A little merchandising fact as you mentioned sight lines: Did you know that in recent years the optimum “eye level” for your best products has actually lowered, and it’s because of phone use! When glancing up from your phone you’ll be looking at a lower height than if you were walking around without one, so that’s now the default for shoppers!

@leadandelion5127 Жыл бұрын

That is really interesting. We were just this week talking about how design of things have to be adjusted to the modern people because they are generally taller, like they had to add about 5cm to the car roofs and made them bit longer because modern people got too big to fit otherwise, and modern door handles need to be higher up for healthy average person (though city insitutions ought to use the push/pull style half meter long handles instead, to have good access also for people with issues and also kids, THAT is super interesting branch of ergonomic design, to make everything in the city well accessible to EVERYONE - city offices, bus stops, zebras areas for crossing street etc.), but as you say, how people use things matters a lot too, and the phone effect is in my area clearly affecting advertising as well, like placement of graphic stuff like headline on the add, and where the add itself is posted. With the Pokemon GO craze some brands were quick to realize it and Rexona created pathwalk dots with adverts for deodorants where the Pokemon Gyms were virtually located, now that was genius marketing move. Even ppl not playing noticed and not just bcs they walk past and see colorfull dot on the street, but they went actively to take a look bcs the players made a small crowd around the spot so ppl went to check out what is so interesting there. Many expected some kind of promo action going on when the campaign was new, and were confused there were no salesperson or event host, it even made it into evening News on all the big TV channels. Now in other countries, especially in Japan, shops and brands either used their closeness to the Gyms and put on products or campaigns clearly luring the Pokemon crowd, or in some countries you could PAY to have Gym of your company in your spot so people would come there.

@G1NZOU Жыл бұрын

"It's $1.99, shall we get it?" As an IKEA employee, I don't mind confirming that part. It's a specific sales tactic that each department has its own BTI (breath taking item), a low cost item that's often presented in bulk as a big bin or pallet of items at an extremely low price, a price so low customers think exactly how you put it, "I may as well buy it". The last BTI you see as you leave the store is the low priced hot dog, and it leaves an impression of value. The bulk aspect of it also suggests (though not inaccurately) that the item is high turnover, thereby increasing the incentive to buy, these products are placed centrally or near the entrance to each department, a low cost throw in the textiles or a huge basket of kitchen sink brushes in the eating and dining department for example. Though usually those items are indeed useful and decent value. I don't mind giving hints on shortcuts for those who know exactly what they want, we're so in tune with the best routes we just appear out of nowhere.

@backuppixiedust1115 Жыл бұрын

I usually walk in the exit and go straight for the hotdogs lol

@gabby8339 Жыл бұрын

Or we scan the magic door that gets them to the end

@LadyDragonbane Жыл бұрын

My proudest IKEA moment was going past the restaurant and only bought a card for 1 NOK. The cashier looked so surprised I felt like I'd cheated the system XD

@jennw6809 Жыл бұрын

Fascinating. This is kind of similar to the concept of a "loss leader," an item advertised at a minimal profit or even a loss just to get people into the store. At Ikea the BTI gets people thinking about that department even if they didn't think they were interested in that!

@G1NZOU Жыл бұрын

@@LadyUndeath in my store all the shortcuts are open gaps apart from one swing door in between the cups and glasses section and textiles. I carry some maps around for people and sometimes draw a fastest route for customers if they want to skip certain areas and go direct.

@AwokenEntertainment Жыл бұрын

never realized how much these stores get you..

@taylornation320 Жыл бұрын

I was in IKEA last week and a columbian couple came up to me and told me they were lost and didn't know where to check out and leave. I had to walk them probably close to half a mile to help them find the exit. There are arrows but they were dead lost somehow

@alyxwithay6516 Жыл бұрын

I always just tell myself “I don’t have anymore space for crap.” That’s the only thing that helps me not spend money on things I see. Lol

@staceysaurusrex2630 Жыл бұрын

I'd love to see one of these on H&M because the psychological sorcery of that place is most of the reason I have no cupboard space left. I tell myself not to create future clutter every time I go past now so I don't end up buying the same cute top I already have in three more colours just because it's on sale now.

@lampekartoffel Жыл бұрын

If I don't need something big or heavy, I never take a basket or trolley, so I can only buy as much as I can have in my hands🙈😂

@askalemuralia Жыл бұрын

Yes. Thank you. We're in the age where I can buy luxury beauty and quality furniture, but I can not rent, let alone own property large enough to gather clutter, cute and nice things.

@Jellywife Жыл бұрын

IKEA was even more of a maze nightmare in covid times when they had first re-opened (here in the uk anyway). After you’d been to the loo, you had to walk through the entire shop one way system again before you could leave!

@kkingkaila Жыл бұрын

My first time in ikea since I was a kid was so stressful I was like why do people like it here??

@karenswartzlander5411 Жыл бұрын

The closest I ever came to a panic attack was in IKEA not being able to find the exit.

@melbapeach162 Жыл бұрын

My dear ol' dad had his first and only panic attack in IKEA and didn't know what was happening, hes never been back 😅

@Minimadaa Жыл бұрын

I lived in Sweden for a short time and there were quite a few stores formatted this way. A path with one direction, one way in and one way out.

@AReynolds3 Жыл бұрын

My husband and I got lost in ikea for over a half hour once…we never went back lol

@hazelpurls Жыл бұрын

Really enjoyed that. It was really interesting seeing how similar UK stores (even though they are different retail chains) look to the US stores you visited (IKEA obviously is identical and I have those chair hooks). My son (when he was about 12) had memorized all the short-cuts in a local IKEA - which was extremely useful. We found unlimited free tea (with the "family card") a good incentive to visit and stay in IKEA. It's a tactic also used by one of the posher UK grocery stores. Happy to watch more like this. Thank you.