How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire

How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire | Blueprint

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Күн бұрын

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.
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@arzolava 6 жыл бұрын

Complex staff, if you read this comment. This series may not be your most popular one but it is by far your most important one for the betterment of humanity. i guarantee you this will ignite the fire in a person who is so much deserving of a spark who never had a solid foundation to start with or lean on. For the greatness of mankind please continue with blessing you have been giving us thus far.

@kwekuwilliam9816 5 жыл бұрын

I COMPLETELY AGREEEEEEE

@glue6865 5 жыл бұрын

🙏

@myivyfindstore 5 жыл бұрын

Thank You for saying this. I so needed this.

@juddfox23 5 жыл бұрын

well said

@stevenchen6294 5 жыл бұрын

this

@Splurkus 5 жыл бұрын

Scooter's Tips Foundation: 1. Learn to take the blame 2. Chart your own path 3. Don't get stagnant 4. Stand up for yourself 5. Examine yourself Second Story: 1. Identify Gaps in the market 2. See it through 3. Push past your limits 4. Make it happen 5. Flip negativity 6. Respect your partners Renovations 1. Don't center your agenda 2. Prioritize truth 3. Accept losses Great video Complex! Such an inspirational guy to learn from too.

@sherberry9194 3 жыл бұрын

Here's the rest of Renovations: 4. Find reason to keep going 5. Build with your peers 6. Invest in the youth 7. Keep swinging

@micahwelch2825 3 жыл бұрын

make sure you @ncb_official on tik tok!!!

@chrisp2639 5 жыл бұрын

"Build with your peers. The people you rise up with *are* your powerbase, not the person that's already done *it* ." Powerful stuff

@Back2Lifenikotjr 4 жыл бұрын

Man when Scooter said his driving factor was disrespect, I feel that on so many levels!! Great interview man!!

@ninobrown90 3 жыл бұрын

he's so fake it's not even funny

@cuttiesayyyeeeeCA187 3 жыл бұрын

That’s what I’m saying poppy. Yer a loser

@TheBfree14 3 жыл бұрын

If your driving factor is disrespect, you are fragile as fuck. That’s literally saying “the thing I care about most is what other people think of me”

@lithampiyakhe2588 3 жыл бұрын

@@TheBfree14 Atleast he's made something out of his Fragility.. on the other hands yours is making you a YT psychologist.. 😂😂

@solotwin78 3 жыл бұрын

it that's when Michael took it personally

@vikeshsitpura7371 4 жыл бұрын

Scooter getting fired from So So Deaf was probably one the most important thing to happen. Shows how the worst thing you think can happen is sometimes a blessing in disguise.

@WILLLLLLLLLLLLLLLLLU 4 жыл бұрын

Every time I got fired ended up being the best thing to happen to me. It takes a change like that to push you into the next stage of your life.

@stevemoore7926 3 жыл бұрын

TRUTH!

@Madesobe 3 жыл бұрын

Correction: *Always* a blessing in disguise 🙏

@DarrylCrews 6 жыл бұрын

I've heard Scooter's story countless times but I always take away new insight each time. He really should write a book.

@TheInitialImpact 6 жыл бұрын

I read the fuck out of that book

@mattmulugeta6850 6 жыл бұрын

this is the first time im hearing about him

@thekennedyskurdysrozhfamil6978 6 жыл бұрын

kzfaq.info/get/bejne/jstlgsyp1suwhqs.html

@acharich 6 жыл бұрын

Same..!

@jarabe28 6 жыл бұрын

Darryl Crews "keep swinging" ❤️👊🏾🐸

@essvee_ 6 жыл бұрын

The quotable’s here 💯 ‘It’s better to go through life believing in the goodness of people’ ‘When your at your breaking point push a little further’ Thank you

@alexarodriguez2925 6 жыл бұрын

Can I just give some major props to this interviewer Like he's a fucking amazing interviewer. Not annoying, weird, or obnoxious. Like literally perfect interviewer lmao

@Akaikami 6 жыл бұрын

Complex these blueprint videos are great, this one especially is one of my favorites. I wasn't even aware of Scooter Braun but a lot of his wisdom I see the honesty and truth into it and it relates to my own situation. I'd love to see you guys do a Blueprint on somebody where you get a look at their everyday process, how they work in a day-to-day. We all know how successful people live, how many cars they buy, but you don't ever see what they do in a full normal day. The more you can humanize people, especially successful or famous ones, the more people will be impacted because they know it is not unobtainable. Keep up the great work Noah, thank you for letting your interviewees speak so much instead of asking superfluous questions :)

@mattmulugeta6850 6 жыл бұрын

i love they're videos

@britts6761 6 жыл бұрын

Noah Callahan-Bever I came across these videos recently and boy was it perfect timing I was feeling a bit defeated but I watched Pat and scooters video and it help renew my faith that I’m on the right track THANK YOU

@CharzKelso 5 жыл бұрын

100% True

@sifisohlope7677 6 жыл бұрын

This is literally the most life changing / inspirational interview i've ever seen. Scooter. What a guy. The Noah's questions as well... so perfect. I actually don't even know who inspired me more in this interview. Wow yo.

@insipylipy 6 жыл бұрын

35:32 - 37:50 was very powerful. That's what I needed to hear. Thank you Scooter.

@benthosundercover7916 5 жыл бұрын

@Cosmonauteable lol u negative bitch

@1GQ_gent 3 жыл бұрын

The moral of the story is his Father was his Mentoring him behind the scenes

@olive_dreamy 2 жыл бұрын

Bruh

@darkkthief1626 6 жыл бұрын

my new favorite quote "i don't make 5 year plans. i just wait for people to talk shit."

@nicholaswoods4055 3 жыл бұрын

Yeeeeea

@coolxify 3 жыл бұрын

truuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

@georginajovanovic 3 жыл бұрын

Haha

@bx.santiago2535 6 жыл бұрын

Damn might of been one of the best interviews yet

@kiaragarcia6322 6 жыл бұрын

This interview could not have gotten any more real than it was. Knew about Scooter but not to this extend, completely changed my whole perspective on this dude. This guy is a LEGEND ladies and gents! True inspiration 👏🏼👏🏼

@giannisantetakumpo3170 2 жыл бұрын

He’s fucked over so many artists

@brandonlewis5135 2 жыл бұрын

Guy is a loser. Glad he is done

@Edoeg657 9 ай бұрын

So what about the Taylor thing does that take points off or Republic Records just sabbotaging the situation?🤦🏽‍♂️🤷🏽‍♂️🤔

@Samohhh 3 жыл бұрын

I'm 18 years old taking notes on this. I can genuinely say that this was a great interview. I can tell there is so much truth, pain, and growth behind what he is saying.

@nickeskridge_ 6 жыл бұрын

This is the best episode so far. Took a lot from this, thank you Complex.

@user-qk9tx1sg1g 6 жыл бұрын

I'm literally in tears "I thought I was gonna lose him" I'M SO GRATEFUL TO GOD THAT JUSTIN CAME OUT OF IT

@federicaferrario2098 6 жыл бұрын

Me too 😭 I'm so thankful to Scooter for what he did and what he does for Justin and for everyone around him.... Scooter is such a beautiful person

@annabel8177 6 жыл бұрын

agree, i am in tears right now when I heard what he said

@BBumbly 6 жыл бұрын

Athenkosi Nontshinga ok

@morganp8616 6 жыл бұрын

I’m so thankful for Scooter ❤️😭

@acharich 6 жыл бұрын

🔥🙏🏾🔥

@alwayscreatingio 6 жыл бұрын

This guy is a legend

@John 6 жыл бұрын

i agree

@MohamedOmar-oe7ns 6 жыл бұрын

he is most def a beautiful person inside, well done to him

@mattmulugeta6850 6 жыл бұрын

ikr

@241kyle 6 жыл бұрын

Hes a jew. Just like all the other lable execitives and music moguls. Nothing special here!

@mattmulugeta6850 6 жыл бұрын

kyle lamar blah blah

@crawnyxx 6 жыл бұрын

Genuinely a transparent and realistic interview!

@kristianprotic 5 жыл бұрын

Easily one of the best interviews I've ever had the privilege of watching. Scooter is an absolute machine. He's so humble and raw. I love it.

@MrChucho1223 6 жыл бұрын

Great interview. His transparency is what makes this interview so inspirational. 🙏

@JoshHart316 6 жыл бұрын

Might've been the best episode yet! Great ending with the "keep swinging analogy". Props to Noah as well, solid interviewing skills!

@jassiebassiebee4692 6 жыл бұрын

Watching this you can tell scooter has been an amazing influence on Justin. They are very similar in their thoughts and the way they talk especially now. What an inspirational guy. It so enjoyable to watch someone be so open and truthful and tell their story when he doesn't have too. I wish him all the best!!!!!

@trilogy. 6 жыл бұрын

scooter is a great guy, he’s so inspirational and i’m so thankful that justin has him in his life and i’ll forever be grateful for scooter for saving justin.. 🖤

@emirbelieber9858 4 жыл бұрын

rani same.here

@marvelfuturefight7503 3 жыл бұрын

Scooter is more of a father figure than jeremy

@chrishernandez5173 3 жыл бұрын

i have mad respect for him for not telling other peoples business or saying too much. he’s a real one for that

@G.T_666 6 жыл бұрын

It's temporary: watch a video, feel inspired, your inspiration is depleted. Hear some words, feel hope, your hope suddenly gets lost. But Scooter is a man that inspires to the point that his words can't leave your head: in some way, years later, his words from this interview, or the things he has said in the past or future or present, will come back to you. He is a living inspiration. He doesn't understand how much hope he gives to some people. To the wisest, youngest man living today: Keep it going; we all have your backs like you have ours.

@glbfromjustgian3882 5 жыл бұрын

G 6 ✌

@grandisDom 4 жыл бұрын

I’ve been watching these from episode 1 and this is the best interview thus far. I’ve learned so much watching this series. Thank you guys for this.

@jamesoneill4667 6 жыл бұрын

One of the best interviews i ever seen! Scooter needs to due Ted Talks!!

@jonnyzee7192 6 жыл бұрын

These productions are always so beneficial and entertaining

@vusimhayise4579 6 жыл бұрын

@BustyBeaver 3 жыл бұрын

Holy shit. This was probably the most motivating and honest interview I've ever seen. I have the utmost respect for this man now.

@idk-ef3ze 2 жыл бұрын

no.

@leongxchx904 Жыл бұрын

@@idk-ef3ze ?

@alextijerina443 6 жыл бұрын

this is honestly the best interview i’ve ever seen. i truly gained something from this, so inspirational. my love for him grew even more. thank you for this.

@louisbyron1985 6 жыл бұрын

This blueprints series is so good. Thank you complex!!

@SmartRapperTV 5 жыл бұрын

Scooter is a gangster. Period.

@LavishLifeProductions 3 жыл бұрын

You’re The Best Rap Coach PERIOD

@sheeeeeeesh54 3 жыл бұрын

I wasn't thinking it but when I read this comment...I realized you are absolutely right. A gangster in the truest since of the word.

@versatiletitan2466 3 жыл бұрын

Nope just a jew with protection

@widmaljanuka5446 3 жыл бұрын

10000000%

@izzysteez27 6 жыл бұрын

I’ve watched every single episode of this series but wow... this guy is such an inspiration. Much props to you scooter

@jazlyn2159 2 жыл бұрын

I still go back to this and rewatch it. What a great interview. Thanks Complex

@jordanshankle2545 6 жыл бұрын

One of the best Blueprints I've watched. The stories that he shared are truly inspirational. Wow.

@acharich 6 жыл бұрын

🔥🔥🔥

@AloeHahh 6 жыл бұрын

This is the best interview I have ever watched in my life. Seriously...

@Riskrewardgod 6 жыл бұрын

The most powerful part of this for me was the last 3 minutes, "just keep swinging" all you need is that 1 hit. Great content complex

@cindyoran2967 4 жыл бұрын

One of the best interviews I've ever watched. He's so inspiring.

@TY-pe1tf 6 жыл бұрын

Asher Roth would be the most lit elementary school teacher ever.

@vincenati 5 жыл бұрын

T Y #MostLit video out now on my page 💎

@kenbhengeza5038 4 жыл бұрын

facts.

@George-pw7md 5 жыл бұрын

Great interview. I didn't know much about Scooter until this video. Dude is a legend.

@divinelyalise8542 5 жыл бұрын

i'm re-watching this for the first time in two years I feel SO inspired yet again. Scooter is definitely one of the FEW industry people that i really look up to and respect the heck out of. Not only does he have an incredible ear for talent, but he's a marketing genius.

@aly8950 5 жыл бұрын

You still respect him?

@divinelyalise8542 5 жыл бұрын

@@aly8950 yes, at the end of the day Scott 'Scooter' Braun made a business decision to buy a share of Big Machine Records which included T. Swift's six albums that the label owned, resulting in her Tumblr tantrum.Whatever issue Swift has with him or any of his clients should've been handled privately like an adult, not for the entire world to see. not to say she shouldn't own her masters, but at the end of the day when she had the opportunity to get them back, she decided to walk away instead accepting the deal that she should have. If anything i respect him, his wife, and his clients even more after this. I hope you have a positive and productive day. :)

@fathamaa2232 6 жыл бұрын

So much respect for Scooter Braun. Your mentality and your way with words inspires me.

@Nathen 6 жыл бұрын

One of my fav videos on youtube. Thanks for this. Good for the soul.

@LeonScottMD 5 жыл бұрын

Lots of wisdom in this. I like hearing the interview go through his process/seasons of learning, earning and now returning.

@Gasinduced 6 жыл бұрын

I'd never heard of Scooter before this interview. His ability to launch talent is crazy and the key insights he shares are all relatable and can apply to anyone. His parents sound like absolute gems too, I could watch a Complex style interview with them.

@RyanMoran 5 жыл бұрын

This interview, interviewer, and video was amazing! Thank you so much for producing this.

@KA-lv4xi 6 жыл бұрын

This is a great interview proud of u scooter 👏🏻👏🏻

@aiiasquad422 6 жыл бұрын

Thank you so so much scooter for helping Justin through his hard patch because honestly I don't think I would be here without Justin he has helped me through the hardest stages of my life ... scooter I am so grateful for your existence

@emirbelieber9858 4 жыл бұрын

Aiia squad amazing words

@davyc3 4 жыл бұрын

The interview is inspiring AF. Well done complex.

@kenrickwilliams2032 3 жыл бұрын

By far one of the best interviews I've watched in a while. Great job complex

@howlswithwolves6862 6 жыл бұрын

Mad, Mad respect! One of the best things I've watched this year. Scooter is the man!

@aimeethorne8894 6 жыл бұрын

One of the most humble guys in the business, so down to earth, I have the up most respect from scooter

@aimeethorne8894 6 жыл бұрын

*for

@dom1w0w 5 жыл бұрын

this was incredible! The conversation with his father about money being an avenue for freedom hit the nail on head!

@keisiabrianna 5 жыл бұрын

One of THE BEST INTERVIEWS IVE SEEN IN A LOOOOOONG TIME!! Well done!!!👏🏾

@sabriamrani666 3 жыл бұрын

I've been watching this for the past year on repeat, purest motivational video ever!

@chrisnuggets 6 жыл бұрын

This was one of my favorite episodes. I always wrote off Scooter Braun in my head as just some guy who backed Bieber's career and because that wasn't the music I was into, I never appreciated the story behind it or the story after it. When I watch Blueprints on people I don't recognize or haven't heard of, I subconsciously listen in a little more because they seem mysterious or intriguing just because I hadn't heard of them. But I realize that even for people who I think I know on the most superficial of pop culture awareness levels, I should want to listen to their story just as much and this is a great example that everyone has a story you can learn from. I gained a lot of insights from this interview and your questions were really good, especially that "what's your ultimate number" question and his response to that. I continue to have deeper appreciation for this series and your interviews.

@IanRoss 6 жыл бұрын

For my goals, probably the most important interview I've seen on youtube.

@DMNDjulez 5 жыл бұрын

This was REALLY INSIGHTFUL. Such a great episode!!!

@KickArtTV 6 жыл бұрын

I am blown away! IMO...By far the best Blueprint to date. You can see why Scooter is so successful, he is down to earth, yet has the brains and drive to take his business to the highest levels. Kudos to Complex, my favorite video series you produce. Please keep up the great work. Noah is great interviewer.

@briantobias9212 6 жыл бұрын

So many fucking GEMS in this interview. Huge inspiration 💯

@frankpetra1546 6 жыл бұрын

Agreed!

@thekennedyskurdysrozhfamil6978 6 жыл бұрын

kzfaq.info/get/bejne/jstlgsyp1suwhqs.html

@ryzeonline 6 жыл бұрын

Agreed. Made my day :)

@sophie-ou7dk 6 жыл бұрын

Awesome video, Awesome guy. He's really helped a lot of people, including Justin.Thanks Scooter Braun-legend!

@tightpantsJONAS 5 жыл бұрын

I had chills the whole time watching this. thank you for putting this out.

@HoodHandyman 5 жыл бұрын

I only was going to watch a few minutes of the interview but it was so inspiring it gave me chills .

@chachu____ 6 жыл бұрын

This one was amazing Noah, keep it up.

@Real1zXo204 6 жыл бұрын

Scooter kept it 💯 all the way.. Respect goes out to this man.. 🙌

@RajBeats 3 жыл бұрын

Man. Watched this for the first time few years ago, just watched again. As a new person. Grateful and inspired.

@alidedereal 5 жыл бұрын

Great interview and a great interviewer. Good job Complex! Keep this series alive please.

@Jamesharveycomics 5 жыл бұрын

When he said "and the other person who gave me advice was Lil Jon" I was expecting "Hey, Lil Jon-" "WHAAAT!?" "I'm thinking of leaving the company." "OKAAAY!!!" "...What, you really think I should do it?" "YEEEA-UH!" "Wow, thanks, this has been a really productive talk!"

@JohnTurri 5 жыл бұрын

The baseball analogy at 35:30 is so unreal and so true. Wow. What I’d give to be managed by this dude. So much respect, Scooter.

@FrankGotThePack 4 жыл бұрын

This is one of the most valuable interviews I’ve watched in a very long time

@Soqueenlo 5 жыл бұрын

Wow idk how im just now falling upon this series, but I am so glad I did!!! THANK YOU

@janetgemmell4899 4 жыл бұрын

This is so excellent!!! Thank you for sharing Scooter. Your moral compass and taking the high ground are so #inspiring. I appreciate you! Best statement ever - #implayingwithhousemoney

@i000_ 5 жыл бұрын

The first KZfaq video in a very long time that's not pointless! 👍🏽

@pololee-james8347 6 жыл бұрын

I really enjoyed this story. Have nothing but respect for this man and his determination as well as his outlook from tumultuous times to happiness.

@thecashman2011 6 жыл бұрын

One of the most inspiring videos I’ve watched. Very cool to see all he’s learned and his experiences with the world.

@kevcjin 6 жыл бұрын

probably one of the best blueprint videos that complex has had

@missUn1verse81 3 жыл бұрын

Wow this Scooter guy is very wise and super intelligent. And he's blessed with such a supportive family. That's why he's so successful. Great interviewer by the way. He asked a lot of intelligent questions and kept the interview engaging from start to finish.

@NtapechelaKalengo 3 жыл бұрын

This is one of the most motivating interview I've ever watched, hard work pays...

@ricardomo2806 6 жыл бұрын

The Blueprint episodes get me going. Awesome series. Let's all keep pushing and pushing 💪🏽

@erinwright1480 6 жыл бұрын

Hearing him talk about Justin and how he thought he was going to loose him... I’m so proud of Justin. So proud he pulled through. So proud.

@emirbelieber9858 4 жыл бұрын

Erin Wright I was little bit in tears

@ThunderAppeal 3 жыл бұрын

Wow, youre such a pathetic shit.

@jamesfreres5611 3 жыл бұрын

He got molested

@rileighmarshall793 5 жыл бұрын

I can’t wait for the day when Justin sits down in front of the camera and tells his whole story. I love him so much.

@Robertking1996 5 жыл бұрын

Rileigh Marshall what is it about? Drug use?

@shreyanshsharma5238 3 жыл бұрын

@Kerry Smith fuck you

@ABHISHEKMISHRA-tj1wb 3 жыл бұрын

@Kerry Smith fukkk u bwtch

@ABHISHEKMISHRA-tj1wb 3 жыл бұрын

@Kerry Smith ask ur mom about that

@ABHISHEKMISHRA-tj1wb 3 жыл бұрын

@Kerry Smith another hater spotted

@PatrickJames 5 жыл бұрын

Amazing interview! I'm gonna watch this every day for the next 7 days.

@sarahfoor6369 6 жыл бұрын

I don’t know much (yet) about Scooter, and I paused in less than a minute in to write this, because I just have to say this whole idea and concept of a blueprint is just pure genius and I am so stoked to have stumbled across this! Instantly. I didn’t even need to watch it to know it’s gold. Now that, that’s success lol.

@xavierjcruz 6 жыл бұрын

Best interview I have ever watched.

@frostofcares 3 жыл бұрын

Scooter: "I didn't have a mentor" Also Scooter: Calls his dad all the time

@NitinYadav-wi9vo 3 жыл бұрын

I guess he meant a professional mentor. Tbh it's sad if there are ppl who can't turn to their dad for advice.

@frostofcares 3 жыл бұрын

@@NitinYadav-wi9vo I don't think there is a difference in terms of benefits to career because having good parents as role models shows kids early on what's possible and builds confidence. It does suck not having good parent mentors! My dad died when I was 9.

@tannerpatrick6655 3 жыл бұрын

@@NitinYadav-wi9vo hhvo.

@tinaleifheit5503 6 жыл бұрын

im actually more impressed and inspired by scooter then i already was before.hearing stories like that gives people and me personally the strength to keep on swinging and wow i dont have words

@musamohannad1598 5 жыл бұрын

The baseball analogy at the end is how i will structure my life from here on out. Thank you Scooter and thank you complex.

@byyECK 6 жыл бұрын

Such a good series

@merryporti 6 жыл бұрын

scooter inspires me so much, he's such a great person

@ogunleye592 6 жыл бұрын

I truly needed this message, thank you complex! Big ups go Scooter

@AcousticSilkvibes 6 жыл бұрын

Wow! So many gems in this interview. I am in awe. I was not expecting this.

@masg524 5 жыл бұрын

The greatest interview I've watched.

@GLialios 3 жыл бұрын

He gave good advice it was very inspirational

@D12eben 6 жыл бұрын

i really love what you guys are doing

@Yeuaucncnej 6 жыл бұрын

Thank you so much Complex for putting this together.

@amari9773 6 жыл бұрын

This is an amazing interview. Never heard of this man, until now. Thank you.

@kimberlybenitez5196 6 жыл бұрын

He gave good advice it was very inspirational

@mattmulugeta6850 6 жыл бұрын

yupppp

@acharich 6 жыл бұрын

Indeed..!

@ornellachuck1031 3 жыл бұрын

And was also respectful

@mikep6971 3 жыл бұрын

I've heard Scooter's story countless times but I always take away new insight each time. He really should write a book.

@GLialios 3 жыл бұрын

@carterwatson1949 2 жыл бұрын

scooter has done some shady business moves... but i gotta say this was really inspiring thank u complex and scooter!!

@__Durc__ 6 жыл бұрын

I needed this at I time in my life rn when I was just ready to give up, I appreciate the game Scooter much respect to you and hope many more blessings come your way