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Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.
In this episode, you’ll learn:
Why the name play a huge part in BÉIS development
Mitchell’s philosophy of learning
Why she’s still a consumer first
Abut the lengthy sampling and design process for BÉIS
How BÉIS turned negative publicity into a viral pop-up event
Four ways to partner with talent for your business.
How Drake became Onda’s first and best customer
About Mitchell’s new upcoming travel show Thirst
If she’s ever returning to KZfaq
And much more brand, business, and founder advice…
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