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A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types.
In this episode, you'll learn:
To start your business by social listening
How Range Beauty 10x sales after Scott quit her job
Why you should date your manufacturers
What Shark Tank is like for an indie brand
What it's like to have Emma Grede as a mentor and investor
Why losing her first brand name was a blessing in disguise
How to differentiate your brand in the beauty industry
You need to love sharing your pitch
Challenges as a Black founder in the beauty space
To treat your audience like investors
And much more beauty brand advice...
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