Meet Shirin Shahin - a fractional Product Marketer! In this short interview, Shirin explains why she started consulting, how she got her first consulting client, how she gets inbound clients today and finally, why she loves the Mylance community. ❤️
Shirin helps startups figure out their who, what and why by focusing on product marketing. She has been doing that for ~10 years now, last 3 of them as an independent consultant.
Learn more about her work and connect with her here - / shirinshahin
Chapters:
0:00 What problem does Shirin solve for a company
1:10 Shirin's favourite projects at 2-person and 500-person companies
2:21 What does she love about consulting
3:44 What made her get into consulting before the pandemic
5:00 How being a calculated risk taker helped her make the jump
5:43 Getting her first client through mentoring at Techstars
6:25 How she gets inbound clients through content and networking
8:17 Hardest thing about consulting
9:08 Consulting makes her happier!
10:00 Why she loves the Mylance community!