How To ANALYZE Facebook Ad Results The RIGHT Way!
Рет қаралды 118,069
4 жыл бұрынWondering how to analyze Facebook ad results?
If you don't know what to look for, it becomes very difficult to make strategic adjustments to your Facebook ad campaigns and optimize performance.
In this video I show you how to assess your Facebook advertising results.
You'll learn to work out which elements of your campaigns are working, which are promising and which need to be turned off.
As a Facebook ads agency we spend more time analyzing Facebook ad campaigns and make adjustments than we do creating new ones.
Being able to analyze your Facebook ads effectively is a crucial skill and one that separates the amateurs from the pros.
#facebookads #analyzefacebookads #facebookadcampaigns
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@BenHeath 4 жыл бұрын
Thanks for watching guys! Let me know what you think in the comments below :)
@suniljagota 3 жыл бұрын
Thank you for your effort of making this video. It’s very informative
@Almalikitawbs 3 жыл бұрын
If Im generating more sales with the same budget, will my CPR drop?
@weareminimasters7980 3 жыл бұрын
how do you determine your link clicks to sales ratio - i am on shopify and I have an e-commerce business - is this just the conversion on my store? i am not clear.
@oliviabalaban 3 жыл бұрын
Thank you for the content. A suggestion: Would you do a demo on a real campaign that ran with the values are already populated in the fields. Seeing blank fields are not as helpful as it would be. Thanks
@VeryBlueBot 3 жыл бұрын
So I've been learning from your videos for a while now. For me you are by far the best, the clearest and the most professional source for FB ads I could find on YT (and I dig through a lot). Your ability to pin point whats important and whats noise is priceless. Also the "Keep it simple" mind set is so important and I love it. Bottom line thanks to your tutorials I brought my ads to performance that makes "professional" online marketers to drop their jaw (its a local saying not sure it make sense in English, but lets just say they are shocked) when I share the numbers Ive been looking for a local consultant or guru for a while and could not find anyone with your knowledge and effectiveness. What you are doing is amazing, and I really hope Ill have the budget to work with your company in the near future Keep it up
@BenHeath 3 жыл бұрын
Wow, thanks a lot Eli - that is much appreciated.
@freddiesmagic6370 3 жыл бұрын
Thank you so much Ben, straightforward, clear and insightful :) Subscribed!
@BenHeath 3 жыл бұрын
Awesome, thank you!
@kymyeo3157 4 жыл бұрын
Hi Teacher Ben, you certainly have a flair for simplifying complex stuff! With your teaching, I don't dread trying to understand FB complexities and watching your video is a breeze. Have a great weekend.
@BenHeath 4 жыл бұрын
Thanks a lot Kym. Glad to hear it and you too :)
@khalidsalama8229 3 жыл бұрын
Thank you, man. I really do appreciate the high-quality content you share and your honesty.
@BenHeath 3 жыл бұрын
Great to hear :)
@samnik8216 3 жыл бұрын
This was the most straightforward, easy to understand video on the important metrics to follow. Thank you SO much for posting this video. It was extremely helpful! I have subscribed. :)
@BenHeath 3 жыл бұрын
Glad it was helpful!
@mushtafaawilson376 4 жыл бұрын
You provide so much value, thank you and keep up the great work
@BenHeath 4 жыл бұрын
Thanks a lot :)
@mohitaghosal6968 3 жыл бұрын
I am honestly so impressed by and so grateful for your content! 100% useful. A solid lesson in critically analyzing Facebook Ad results.
@BenHeath 3 жыл бұрын
Awesome, thank you!
@ChadFabiano 3 жыл бұрын
Really appreciate your content. Thanks a lot Ben! I'll explore what more you can offer.
@BenHeath 3 жыл бұрын
Thanks Chad :)
@stanalexaca 3 ай бұрын
This is awesome! You are the best! Well explained!
@FXMachinima 4 жыл бұрын
Thank you for all the great content Ben!
@BenHeath 4 жыл бұрын
You are very welcome :)
@ivankarakov9691 3 жыл бұрын
Commenting for the algorithm. Thank you, Ben!
@BenHeath 3 жыл бұрын
You bet!
@shanetuffery9240 3 жыл бұрын
Ben Heath, I honestly freaking love you
@BenHeath 3 жыл бұрын
Haha - right back at ya :)
@Nomadikh 3 жыл бұрын
Me too
@VeryBlueBot 3 жыл бұрын
Thanks Ben this is one of the most useful vids on FB ads.. Really pro level.. Keep coming back to this, working my way up (or down the CPP :)) One silly question - How you managed to add "Cost Per Add to Cart"? I don't have this metric in the columns selection pop up. Only have "Add to Cart". Obviously can easily calculate that, but better to just see the metric Thanks you rock :)
@zikizoko 3 жыл бұрын
Great video Ben! One quick question. Which Frequency should we keep eye on, at Campaign level or Adset level? Because at campaign level number can be much higher.
@young-igotana-jamie5316 3 жыл бұрын
Thank you Ben! Excellent value from this video.
@BenHeath 3 жыл бұрын
Glad it was helpful!
@edvinasliuima4522 3 жыл бұрын
Hi Ben! Thank you for your all great videos they helped me a lot :) I have a question. I'm running conversion campaigns and I start spending 2x-3x more money per conversion. My metrics such as Frequency, landing page conversion rate they didn't changed and performing very well. But the cost per click increased 2x-3x times from 0.10cent to 0.20 or even 0.35cent per click. My question is why my CPC increased so much? And where I should look to fix this issue? (My target audience is quite broad and I recently started using "Reach beyond your target audience" feature.) Many thanks Ben have a wonderful day :)
@canaykoseoglu4766 Жыл бұрын
Hey, this is very helpful information. WASK is being used for A/B testing. I can run A/B tests on my Facebook, Instagram, and Google ads. Moreover, based on the results of my A/B tests, I can remove inefficient ads and keep my efficient ads running.
@alle9617 2 жыл бұрын
Hi Ben, its really wonderful how you've simplied the analysis process in such a simple manner. I'm slightly confused between the Cost per Result and Cost per Conversion though. Which metric are we to analyze for campaigns with Conversions objective?
@BenHeath 2 жыл бұрын
Thanks a lot :) If you are using the conversion objective then they are the same thing.
@RealDeWatch 4 жыл бұрын
Can you make a video on running multiple campaigns with the exact same objective (e.g. for different countries) vs running one campaign with a lot of ad sets? 🙏 Seems to me like you would want to put them all in one campaign for maximal use of CBO but I see many not doing it.
@BenHeath 4 жыл бұрын
Great idea - added to the to-do list :)
@danielsojak 3 жыл бұрын
Hey Ben, thanks for your breakdown it helps a lot!
@BenHeath 3 жыл бұрын
Happy to help!
@kenjeiro 4 жыл бұрын
Hi @Ben Heath, thank you so much for your videos. Really helped our startup company. I have one question though and I'm hoping to get a reply from you. Does the conversion window really matter when creating Ads? In our case, we are selling products that are priced at around $20. What conversion window should I choose? The 1 day click? Or the default 7 days and 1 day click. Does it matter which conversion window I choose? If I choose 1-day click, I need 50 sales a day for my Ad, and I don't think our store is capable of hitting that yet, that's why I set them to 7 days and 1 day click, the default option, because I want my Ads to graduate from the learning phase and I am hoping I could get 50 sales within a week, but if I am losing sales because of this conversion window, then I might change them to 1day click. Please I need your advice on this. Thank you so much. PS: I would also like to hear what others think about this.
@nbaplayer337 4 жыл бұрын
Preciate the Help man!
@BenHeath 4 жыл бұрын
You are welcome :)
@jacksonmathews6581 11 ай бұрын
Amazing work Ben, quite relevant even 2 years later. Thanks! Overall Recap at @16:50
@shinyy96 4 жыл бұрын
Hi Ben great video :) One question- how do you figure out what an acceptable Cost per Conversion is for your campaign? I understand it'd probably depend on what service/product you're advertising, but is there a way to calculate this/figure it out?
@BenHeath 4 жыл бұрын
Great question and this video should help with that: kzfaq.info/get/bejne/j91xeJV-ldDGm58.html
@Mjunaidkt 3 жыл бұрын
1. Cost per Purchase 2. Frequency 3. Conversion rate (how many conversions from link clicks) 4. Adds to Cart & Purchase ratio 5. CPM
@OYEMWIMINA 3 жыл бұрын
Great stuff Ben, would love to learn more about stuff like this.
@BenHeath 3 жыл бұрын
Good to know :)
@brucegarry8114 2 жыл бұрын
Thank you, Ben. Excellent again.
@BenHeath 2 жыл бұрын
Thanks again!
@researchgrouponhealthylivi108 4 жыл бұрын
Excellent content probably better than most paid courses by Facebook Gurus ! Please continue the good work Ben ..
@BenHeath 4 жыл бұрын
Thanks a lot - I will do :)
@roseanlowhc831 3 жыл бұрын
Appreciate your effort. Thank you so much.
@BenHeath 3 жыл бұрын
Thanks for watching :)
@AaronTrainerFit 3 жыл бұрын
If you notice your CPM is high (after going through the list you gave) what would be the first few elements you would look at? Would it be something like: Offer > Ad Type (photo, video etc.) > Ad creative (the specific photo, the specific slideshow etc.)? I would think a good offer could fight off a not so good ad, but maybe if it never catches them in the first place the ad creative is actually FIRST before the offer?
@tylersykora9625 4 жыл бұрын
Another great video Ben! I know you don't work with businesses that aren't spending $100/day or more, but have you considered doing individual zoom mentoring sessions at an hourly rate? I would be interested!
@BenHeath 4 жыл бұрын
Hi Tyler, that’s actually something I offer. You can book a consulting session with me here: leadguru.co.uk/consulting-sessions
@BethGoodrham 3 жыл бұрын
Thanks so much for this video. It was super helpful in trying to determine where to focus to improve my campaign results. When I'm spending £3k a month on FB ads I'm coming your way!!!!
@BenHeath 3 жыл бұрын
Glad it was helpful!
@PaulRansonArt 3 жыл бұрын
Great video for newbie's to FB Ads. Lots of info to take in and hopefully making better campaigns in the future
@BenHeath 3 жыл бұрын
Glad it was helpful!
@nicholasking7715 2 жыл бұрын
Excellent explanation. Thank you for making this very simple for us all
@BenHeath 2 жыл бұрын
Glad it was helpful!
@aurelijadainauskaite8770 4 жыл бұрын
Hi, Ben, like always thank you for sharing great content with us! Please could you give me a an advice? A holiday apartment complex wants to advertise on FB holiday apartments for short rent (from 1 day stay to as long as the client wants). What Strategy would you use? Direct to offer or lead magnet - generating leads and then contacting people with the offer for example? The rent for one day cost between 60 to 120 euros. Thank you so much!
@CromaCampusOfficial 3 жыл бұрын
Thanks, Ben Heath Really Helpful Information about Facebook Analytics
@BenHeath 3 жыл бұрын
Glad it was helpful!
@merchant297 3 жыл бұрын
Thank u Ben. Nice video with a lot of info.
@BenHeath 3 жыл бұрын
Glad you enjoyed it!
@graeme6782 11 ай бұрын
Brilliant! A natural communicator!
@BenHeath 11 ай бұрын
Thank you very much :)
@joseyliu629 2 жыл бұрын
This is amazing - my question is around should I use the same non performing ad/asset or turn them off and create new ones with tweaked variants at at ad and ad set level
@goldschmidtrene 3 жыл бұрын
Hi Ben, Thank you for the video. It has really helped me to understand the relations between different metrics. I would like to know if there is any "benchmark" for CPM indicator. I own an e-commerce business and I am not sure what values are still considered ok and what are too high. Thank you.
@BenHeath 3 жыл бұрын
You are welcome. There aren't any benchmarks I'm afraid as it varies so much between industry, country, etc.
@publicitypoint3338 3 жыл бұрын
Thanks Ben, you hv been saviour!! Keep Doing !! One question -- What should be the ideal range for Link Click Ratio against Impression? specially for fitness classes sign up, if you have or can give any idea please
@BenHeath 3 жыл бұрын
You are very welcome. A CTR above 1% is usually pretty good.
@goplay4533 2 жыл бұрын
Really Ben giving information with this it's way will be useless without showing the real deal !
@harishamza8169 3 жыл бұрын
Love your videos, Ben :) I did get most of my metrics right this time. Did a check along watching your video. Hurray. I would like to run the same campaign again. If we have completed a successful campaign and that has delivered decent results, would you advise me to restart the same campaign again with the same audience or create a new campaign (with the same ad copy) but this time adding audiences of those added to cart+ fb watched video 25%? The only thing I noticed is that on my results section, when I hover the mouse on results, it shows me a snapshot of all results, in that added payment info was the right figure of purchases than the website purchase metrics. What could be the reason for that? Thanks, haris
@coachj9075 3 жыл бұрын
Thank you so much.. Please create a video on how to adjust the adset when having an ad fatigue.
@BenHeath 3 жыл бұрын
I have covered this to some extent in my 'overcome Facebook ad fatigue' video :)
@KlaasVictor 2 жыл бұрын
Thank you Ben!
@rebelhotel 2 жыл бұрын
Great video Ben, I appreciate you - Ricky Ohrn
@rawr-asmr 3 жыл бұрын
I'm a social media assistant, and I swear I wouldn't know how to do shit without you! Thank you :)
@BenHeath 3 жыл бұрын
Haha - happy to help
@MoriceParis 4 жыл бұрын
Really helpful! Thanks Ben :)
@BenHeath 4 жыл бұрын
Happy to help!
@mattik9375 3 жыл бұрын
Great Video, thx a lot!!
@BenHeath 3 жыл бұрын
Glad you liked it!
@stbs121 3 жыл бұрын
Hi Ben!! Very interesting video!! Thank u. I am new to ecommerce and running my first 10 ads for 4 days now. I wanted to ask you what are the metrics you should look when you run ads and you have no sales yet? So you have no cost per result. How you decide which ones to turn off?
@BenHeath 3 жыл бұрын
Great question and it that scenario I'd check out the metrics shared in this video: kzfaq.info/get/bejne/bs6kabuZst2xmXU.html
@numaniqbal2261 2 жыл бұрын
thankyou for the video content, thanks again
@BenHeath 2 жыл бұрын
My pleasure!
@westechmedia4567 3 жыл бұрын
Another great video.
@BenHeath 3 жыл бұрын
Glad you enjoyed it
@ttrdn 3 жыл бұрын
Hi Ben! Thanks for sharing that. Quick question, when analyzing the cost per result/conversion, what is the best time range to look at? So if one of my ads has a lifetime cost per result that is well within my goal range, but for the past few days it suddenly started getting more expensive, how much time should i give it before i pause? Or what is the best way to approach it?
@ttrdn 3 жыл бұрын
Also, if the cost per result for a certain ad is low, but also the cost is low, meaning Facebook barely spent money on it, does that indicate that it is good to keep it? Wouldn't Facebook have spent more on it if it were to do well?
@samanthamathews2311 4 жыл бұрын
What if my daily reach is 1249 but I only get 40 link clicks? Frequency is 1.04... Thinking I may need some ad creative!? I have 3 ad sets (2 interests with large amount of people and one with a 1% lookalike) and 2 ads that are my two best performers over the past two months. Thanks for all your help. Love your content!
@zippydoodar 4 жыл бұрын
As always Great info Ben... One question if you pause ads or ad sets then restart them do they always go back to the start of the learning phase. or is there a pause time period that the ads avoid going back into the learning phase. Thanks
@BenHeath 4 жыл бұрын
Thanks :) They don’t always do so and it is a time thing. Any pause less than 7 days is likely to be ok
@voltairepabustan 3 жыл бұрын
Thank you for sharing
@BenHeath 3 жыл бұрын
You bet!
@epip.3224 3 жыл бұрын
For frequency, do we check it by month or lifetime?
@liliadigitalbusiness 6 ай бұрын
Please Ben ,what should we do when we switch to the second ad manager ,but it doesn't convert conversions ,knowing that after the first ad account was restricted .thank you
@ketaki0 3 жыл бұрын
My first conversion campaign was very successful thank you Ben for all the tips. Sold 500products in 23 days. I sell t-shirts and my question, how can I know what is a good cost per conversion, the industry benchmark so to say?
@BenHeath 3 жыл бұрын
That's awesome - glad to hear it :) I would base your target around your profitability. It depends how much you make. If you make $20 per t-shirt in profit then a $5 CPP sounds decent to me.
@haleymcdonald197 3 жыл бұрын
Can you release a video on how to optimize your check out page? I have a lot of add to carts, but very few completed purchases. Thank you!
@BenHeath 3 жыл бұрын
Good idea Haley :)
@danielezabrini9857 4 жыл бұрын
Really helpful!
@BenHeath 4 жыл бұрын
Thanks a lot Daniele
@ralphboyegg 3 жыл бұрын
Thanks for the vid.
@BenHeath 3 жыл бұрын
You bet
@Meilleurlivreaudio 3 жыл бұрын
Hello Ben Thanks for the video great content do you know about a software like presellio to create and track easly the add created ? Regards
@augrezchimaobi3572 4 жыл бұрын
What's the best frequency for cold, warm and audience? And what frequency ratio will you assume that the ad is doing great, dropping or already on fatigue?
@BenHeath 4 жыл бұрын
Hi Augrez, there isn't a best frequency really. You just don't want it to be too high.
@aleksandarnovachki9212 3 жыл бұрын
Perfect!
@BenHeath 3 жыл бұрын
Thanks a lot :)
@Bob-ce5nc Жыл бұрын
Question: How much should my daily Budget be? I'm trying to run an E-Commerce Business and have set my daily Budget to be 15 USD. Is this enough for a small Region such as Switzerland to get consistent Results? My CPC is 3 - 4 and CTR 0.6%. Its terrible honestly but I thought I should still leave it as the Ad Set is still in the learning Phase, what do you think? No Conversions yet at the End of Day 1.
@astonfitzmaurice Жыл бұрын
Very insightful 👏🏼
@BenHeath Жыл бұрын
Thanks a lot :)
@user-ig7tv6or7y 2 жыл бұрын
Thanks!
@BenHeath 2 жыл бұрын
Thank you very much :)
@lolitapilviernesolie-vi-gr2311 2 жыл бұрын
thanks for sharing :)
@BenHeath 2 жыл бұрын
My pleasure 😊
@naturesoundsforyou5772 3 жыл бұрын
Realy nice!
@BenHeath 3 жыл бұрын
Thank you! Cheers!
@marimarpamintuan811 Жыл бұрын
Hello want to know what's the best way to show which creatives are working for an fb campaign?
@Leonidas.Portmann 3 жыл бұрын
very good video thx. so when i add the p ixel to the ad, the purchase will be tracked automatically? (If i install the pixel correct)
@BenHeath 3 жыл бұрын
Yes provided it is all set up correctly.
@MrKai-zv9bc 4 жыл бұрын
Ben, great video. I have a question about facebook quality rankings. I've put time and money into videos, images, trying to make high quality creatives, etc.. but cant seem to escape the "below average ranking" part. My link CTR is 2-3.5%, too. What should I do about it?
@BenHeath 4 жыл бұрын
Thanks Ken. In your situation I would try to change up your offer. Make that more interesting if possible
@TheModaChannel 3 жыл бұрын
Awesome video Ben. I want to ask, should we need to duplicate the ad set in that existing campaign and edit the new duplicated one once we found the age group or gender, etc which are performing well or just edit the existing ad set? Thanks
@BenHeath 3 жыл бұрын
Thanks a lot. I'd duplicate and then edit :)
@TheModaChannel 3 жыл бұрын
@@BenHeath Your welcome. Can you please elaborate on why you would duplicate and then edit? Or do you have any video on this?
@wonderingsinger2185 3 жыл бұрын
Ben , i love you man !!! The info is so valuable , keep up man ❤️ My question is My ad frequency is 1.17 My cpm has also increased slightly 1.50 rs , earlier (20 days back) it was 2.07 rs and now its 3.75 rs Earlier is use to get 55-85 msgs in a day now its 18-20 only I cant understand whats happening Bcz my frequecy score is 1.17 only , is that a problem or what is the problem ,i dont understand. 🥺
@masseelf 4 жыл бұрын
Hey Ben, Great Video as always! Sometimes i have less Ad to Cart Events than Purchase Events? How is this possible? Before you buy you have to add the product to the cart, at least on our clients website. Thanks for your answer!
@BenHeath 4 жыл бұрын
Thanks Jonas - that sounds like the Pixel isn't set up properly to me.
@masseelf 4 жыл бұрын
@@BenHeath Thanks for your answer!. I thought the same. We're using shopify and i've tested the pixel with ''test-events'' and it shows the right events. What would you do at this point?
@adaobi9317 3 жыл бұрын
Thank you so much
@BenHeath 3 жыл бұрын
You're most welcome
@ivandyulay1631 3 жыл бұрын
I was quite surprised to see no mention of CTR. Is CPM a better metric to evaluate how well the individual ad does?
@BenHeath 3 жыл бұрын
I use CPM more to track audience quality. CTR can be a bit misleading. Sometimes very clicky ads don't don't convert all that well. Although we do use it
@shubhamsharma1404 3 жыл бұрын
Hi Ben, iam facing a problem in facebook ads that is ads manager is showing around 20k reach for using an old post. But post data shows only 71 reach. Iam not able to understand why there is this big difference?? Can you help in this?
@HamzaAhmed-ij8nj 4 ай бұрын
The ratio of 10 add to carts and 1 purchase is not good, you need to improve your checkout page If we are getting alot of link clicks but not landing page views, then maybe the website is slow or your ad is appearing in Audience Network which is generating accudental clicks
@haleymcdonald197 3 жыл бұрын
Would you use Add to Cart or Unique Add to Cart to determine if you're getting to many in comparison to purchases?
@BenHeath 3 жыл бұрын
It's not a bad idea to check those metrics :)
@agfitnessfactory6023 3 жыл бұрын
very usefull content
@BenHeath 3 жыл бұрын
Glad you think so!
@kaira4358 5 ай бұрын
Hey Ben, what campaign goal would you recomend for a survey? I'm very new to marketing and have a big client who wants to run a survey. Thanks for your time 🙏
@BenHeath 5 ай бұрын
I'd go with leads :)
@kaira4358 5 ай бұрын
Thank you! @@BenHeath
@Marcio_MN 7 ай бұрын
I have started a cold campaign with no segmentation to sell a book, letting FB decide who the audience would be, and to my surprise, the CPM is 10x higher than my old campaigns and my CPC is 4x higher as well. Although the high CTR is great, with a much smaller reach, it doesn't give me better results than the old campaigns and I wonder why I'm getting such a high CPM this time. Ideally I would love to get the cheap CPM of my old campaigns and the high CTR of the new campaigns. Any thoughts on this folks?
@rigorevangelista9875 5 ай бұрын
So it is good to keep your frequency at a low level?
@denmarksoul1184 3 жыл бұрын
What is a good Add to Cart to Purchase ratio? I'm receiving a 50% conversion rate. Or purchases in my case.
@BenHeath 3 жыл бұрын
That sounds pretty good to me :)
@denmarksoul1184 3 жыл бұрын
@@BenHeath the add frequency is ideal, CPM (Impressions) is ideal, Link Clicks to Conversions is ideal, Add to Cart to Conversions is ideal but my CPC (Cost per Conversion) is higher than ideal. (The ad has run over a 7 day span.) The relevancy score is below average, but the engagement rate ranking and conversion rate ranking is average. Day 1 CPC: $40, Day 2 CPC: $123.68, Day 3 CPC: $43.39, Day 4 CPC: $36.37, Day 5 CPC: $108.99, Day 6 CPC: $104.56 and Day 7 CPC: $139.97. The What would you recommend to look at if I want to lower Cost Per Conversion?
@HamzaAhmed-ij8nj 4 ай бұрын
CTR below 1 is a red alert, you should have it between 1.2 to 5 min
@IceveinsProductions 3 жыл бұрын
How do I analyze which audiences are performing and which aren't? I use a few interest and lookalike audiences in my campaigns but I haven't found an option in Ads Manager to see which ones are performing best.
@BenHeath 3 жыл бұрын
I'd use cost per conversion - assuming you are using conversion campaigns.
@ffacualvarez 3 жыл бұрын
Thanks! Really helpful. I just have one question. When you say is great if someone can afford to pay $15 in terms of cost per purchase and generate purchases for $6 I don’t get it. Sounds like it’s costing me $15 to make $6. I’m loosing $9. Am I missing something?. Thanks again!
@BenHeath 3 жыл бұрын
Hi Facu, when I say generate purchases for $6 I mean that is your cost per purchase. Not what you generate in revenue. So if you can afford to pay $15 to acquire a customer and you are actually acquiring customers for $6 that's great :)
@ffacualvarez 3 жыл бұрын
@@BenHeath thanks for replying Ben. I get it, thanks!
@milshaq 3 жыл бұрын
Video was posted a while ago so not expecting a response, but I always optimized around ROAS rather than cost per result, why does it matter if the cost per result is high if it is still profitable?
@BenHeath 3 жыл бұрын
Hi Michael - there's no problem with doing that instead. Just not all businesses have that metric to use.
@mania7927 3 жыл бұрын
where can you see which photo or video got the most clicks inside the ads manager or BM?
@BenHeath 3 жыл бұрын
Hi Danial, you can see that ad the ad level if you then select Performance and Clicks under Columns
@goodnews6259 4 жыл бұрын
Hi Ben, Thanks for the video. To questions... 1) If I run a "Messages" Campaign, can I say in my ads something like "Send us a private message right now" or will that trigger Facebook and either decline my ad, or label it as "Low Quality"? 2) I run ads for a local business in Romania, so my copy is in Romanian. If I ask people to give a like, comment, and share, but use actual Romanian words for "like, comment & share" would that trigger Facebook, or I could bypass their algorithm that way?
@BenHeath 4 жыл бұрын
I wouldn’t say Private - but send us a message should be fine
@BenHeath 4 жыл бұрын
2) I don’t think that will work I’m afraid
@goodnews6259 4 жыл бұрын
@@BenHeath Thank you for both replies! You are awesome!
@bandarusampathkumar807 3 жыл бұрын
Hi Ben...can you please share the Targetting Strategy for Financial Planning Business...my ROI is very low...unable to get enough results
@BenHeath 3 жыл бұрын
Good idea - i'll add that to the to-do list.
@nataliefaulkner8639 3 жыл бұрын
Hey Ben! Should I be reporting on the clicks purchases or the views? I am so confused by the new attribution settings! The views attributions purchases seem so much higher! You should do a tutorial on that hahahaha! ( but seriously)
@BenHeath 3 жыл бұрын
I'd start with purchases then move onto other metrics. But base most of your decisions arounds purchases or another conversion event.
@nataliefaulkner8639 3 жыл бұрын
@@BenHeath Thank you! Yes both attributions are coming up for purchases. Eg website purchase view attribution and then website purchases click. I just wish I could see overall total of purchases fro the month.
@matthewaw8398 4 ай бұрын
I have a client that likes to look a result rate and it's hella annoying because it's an aggregated metric. They look at it and compare that result rate across industries saying that if we can do it for this business, it should be the same for another business. How do I address this argument...
@darrenmc4531 4 жыл бұрын
Hi Ben, came across your content and would like to know in your opinion. how effective can Facebook ads be to my gardening business start up? i am just starting off this week and i am no sure how effective it will be as i would only have a small audience size (Glasgow). what do you think?
@mydiary5327 4 жыл бұрын
I think you should start first by analysing your competitors, see what they are doing and the ones that are working for them. That will take you a long way up
@BenHeath 4 жыл бұрын
It could be an absolute game changer provided you can work out how to make it work for your business
@darrenmc4531 4 жыл бұрын
@@BenHeath Thank Ben, i have been looking at it for a few weeks now, there is no other gardening company to note that is running ads (in my area).
@devilzattitude 2 жыл бұрын
Can you make a video on how to analyze and manipulate data with Fb reports.
@Almalikitawbs 3 жыл бұрын
If Im generating more sales with the same budget, will my CPR drop?
@BenHeath 3 жыл бұрын
Yep :)
@sabinarajput786 3 жыл бұрын
.. I have duplicated my add already so I have 3 videos 3 ads.....so now when I go to duplicate my add sets it then duplicates the ads again so it’s now showing 6 videos same video twice . Why is this happening I am really confused
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