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"Without data, you're blind and deaf and in the middle of a free way". This is a quote by Geoffery Moore an author, speaker and advisor who consults with multiple start ups yearly. It's a statement that succinctly captures the importance of data driven design. In this video, I share a practical guide that can help you develop a data driven mindset as a UX designer and how to run experiments that help you meet user needs and business goals.
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Timestamp
00:00 - Intro
00:50 - The most important question
01:40 - Understand the key metrics
03:49 - Learn how to run experiments
07:20 - Stay close to the data
09:13 - Closing thoughts