Allan Dib on cutting through the noise and reaching your target audience by becoming a thought leader. Highlights taken from the live Marketing & Business Academy group-coaching membership webinar. www.successwise.com/mba/
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0:00 · How to become a voice of value and why it's important
0:29 · Becoming a thought leader in your industry (even when you're in a "boring" industry)
1:05 · How to become a thought leader in your industry
1:07 · #1 Have valuable ideas
1:28 · #2 Curation of content
2:00 · #3 Have an opinion
2:15 · Becoming a strong leader that people want to follow
2:21 · Why is it important to position yourself as a thought leader?
2:25 · #1 Position yourself as authority and expert
2:50 · #2 Become a trusted advisor that’s sought after
3:41 · #3 Building a relationship with your target market
4:24 · #4 Attracting better clients without playing the transactional game
5:12 · #5 People buy who you are, more than what you do
6:07 · Being a voice of value drives your content flywheel
6:40 · Marketing is a process, not an event
7:13 · Start with your target market - who are your people going to be?
7:34 · Content curation and creation
8:30 · What will you stand for?
9:16 · Where will you show up?
9:50 · How to apply this to The 1-Page Marketing Plan
9:59 · PreSuasion and the Before Phase
10:40 · Conversion and the During Phase
12:18 · Delivery and retention in the After Phase
13:06 · Examples of being a voice of value - even when you’re in a boring industry!
13:39 · Miss Excel
15:04 · Jim Cramer - CNBC Investment Club
15:23 · The #1 Blog in the world... on pens
16:33 · Qualities of extraordinary businesses that become tribal leaders
16:53 · Telling your story
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▶︎ Who is Allan Dib?
Allan is a serial entrepreneur, rebellious marketer, technology expert, and #1 bestselling author of The 1-Page Marketing Plan.
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The 1-Page Marketing Plan is a breakthrough that makes creating a marketing plan simple and fast. In literally a single page, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
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