This webinar discusses effective physical therapy marketing strategies for practice owners who want to achieve a consistent flow of new patients throughout the year.
Chad Madden covers 4 crucial marketing channels, and how to use them. He emphasizes the importance of providing value through educational content and fostering a strong relationship with both past and new patients.
00:00 Introduction and Expectations
00:44 The Importance of Consistency in Marketing
01:33 The Current State of Healthcare and the Role of Conservative Care
02:16 The Challenges Faced by Practice Owners
03:05 Marketing Strategies for Private Practice
04:42 The Impact of Staffing Issues on Practice
05:25 The Connection Between Marketing and Talent Attraction
06:30 Understanding the Current Physical Therapy Market
07:37 The Problem of Shrinking Profit Margins
08:28 The Decline of Physician Referrals
10:56 The Impact of Underutilized Schedules and Spaces
14:47 The Importance of a Marketing Calendar
15:48 Channels for Getting New Patients
29:37 Building a Marketing Calendar
32:33 Current Marketing Strategies and Their Effectiveness
33:22 Exploring the Power of Social Media Marketing
34:18 The Impact of Google Page and Reviews
34:53 Leveraging Partnerships with Yoga Studios
35:38 The Importance of a Patient List and Drip Campaigns
37:33 The Power of Google in Answering Patient Queries
41:45 The Role of Ad Campaigns in Attracting Cold Traffic
43:29 The Strategy of Monthly Themed Campaigns
57:38 The Importance of Building Strong Relationships with Referring Doctors