$20M Marketing System: Effective Marketing Strategies for Your Private Practice
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This webinar discusses marketing strategies used by a private practice over a span of 20 years. Chad Madden shares his journey of growth - reaching a value of 20.8 million dollars - and the importance of year-over-year growth, using business processes effectively, and knowing where to focus efforts. Learn comprehensive strategies for engaging with patients, the correct mediums for advertising, and detailed marketing plan examples.
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00:00 Introduction and Overview of the Marketing System
00:02 The Journey to a $20M Practice
01:26 Engaging with the Audience
01:45 Key Ingredients of a Successful Marketing System
02:12 The Five Pathways of New Patient Flow
02:33 Setting Up a Marketing Department
03:02 Q&A and Audience Interaction
03:43 Understanding Marketing Consistency
04:35 The Evolution of the Marketing System
04:58 Understanding Systems and Processes
07:41 The Five Areas of New Patient Sources
10:17 The Importance of Tracking and Data
11:02 The Journey of the Practice's Growth
13:05 Common Pitfalls in Building a System
22:36 The Power of Direct-to-Consumer Marketing
24:57 The Flywheel of Growth
26:58 Setting Up a Marketing Department: A Deeper Dive
27:47 Partner Events and Relationships
28:22 Understanding Systems and Processes
28:42 Reactivation Processes and Patient Communication
29:16 Conversion Responses and Pitfalls
32:11 Text Reactivation Process
36:21 Cold Traffic Processes
36:55 Understanding Stages of Awareness
38:02 Facebook and Instagram Advertising
43:35 Building a Funnel and Testing
45:05 Success Stories and Growth Assessment
47:48 Who is the Growth Assessment For?
52:24 Conclusion and Q&A