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Learn how to configure Custom Dimensions in Google Analytics 4 with Google Tag Manager. There are many differences compared to the previous version, called Universal Analytics.
*UPDATES*
Here is the 2022 version of this tutorial • How to track Custom Di...
1. There have been some changes in the GA4 interface. This blog post addresses them www.analyticsmania.com/post/a...
2. at 12:22, I mentioned that we can use a custom event name "form_submission". However, there is a recommended event called "generate_lead" that you can use instead.
3. at 17:12, I inserted the user property in the wrong place in GTM. It was supposed to be in the "User Properties" section, not "Fields to set". Read more here www.analyticsmania.com/post/a...
Sorry for that, stupid mistakes.
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You don’t have to create custom dimensions in Google Analytics 4. It’s enough to just send them. But if you plan to use them in GA interface, then don’t forget to register them in All Events → Manage Custom Definitions.
Also, keep in mind that there are some limits related to Google Analytics 4 custom parameters. All of that (and more) are covered in this GA4 tutorial.
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