How To Create A Brand Positioning Strategy

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Күн бұрын

Learn how to create a brand positioning strategy using an 8-step brand strategist process framework.
#brandpositioningstrategy #branding #brandstrategy
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By the end of this video, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.
First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.
Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand.
Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors.
Next, you’ll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market.
Then, step-by-step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy.
0:00 How To Create A Brand Positioning Strategy
1:07 What Is Brand Positioning?
1:26 Why Is Brand Positioning So Important?
2:22 What Is A Positioning Map?
2:52 How To Create A Brand Positioning Strategy?
3:23 Step #1 Identify Your Target Market
4:01 Step #2 Identify Your Competitors
4:36 Step #3 Conduct Market Analysis & Competitor Research
5:12 Step #4 Identify Gaps & Opportunities
5:40 Step #5 Uncover Your Differentiator
6:20 Step #6 Write A Brand Positioning Statement
6:56 Step #7 Write A Communication Framework
7:40 Step #8 Design A Brand Experience
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Пікірлер: 33

@micbetancur9131 2 жыл бұрын

You need to blow up on KZfaq. You're very entertaining, easy to listen to compared to the others talking about the same topic. Thanks, valuable info. Big hug from NS Canada!!

@BrandMasterAcademy 2 жыл бұрын

I appreciate that!

@ckowin683 3 жыл бұрын

Watching these videos on a daily, this channel will definitely blow up! Cheers Stephen!

@BrandMasterAcademy 3 жыл бұрын

Great to hear thank you 🙏

@NationFirstAlways-qp9xx 3 жыл бұрын

Bookmarking, All your videos Sir. You are the most potent Guide out there. As a trainee, seeking to sharpen my Digital Marketing learning, I am brimming with Blessings to come to have known you. High Regards, Forever

@BrandMasterAcademy 3 жыл бұрын

Thanks Pranav 😀🙏

@gallardosbull 3 жыл бұрын

Nice approach. I really enjoy your natural flow and delivery of information. I first heard about you on the Just Branding podcast. Really enjoyed the information you shared on there and looking forward to hearing more about branding, strategy, and more. Cheers.

@BrandMasterAcademy 3 жыл бұрын

Awesome... Love the guys over at JUST Branding... Thanks for the support 👍

@GustavoBragaCanal 2 жыл бұрын

thanks a lot for your insightful videos, stephen!

@BrandMasterAcademy 2 жыл бұрын

Glad you like them!

@meisaahvazi3637 3 жыл бұрын

Thank you for your useful video 🙏😍

@BrandMasterAcademy 3 жыл бұрын

My pleasure 😊

@atst65 2 жыл бұрын

Hey Steven! Thank you so much for the free content! I wanted to ask you about the difference between brand positioning and brand awareness?

@BrandMasterAcademy 2 жыл бұрын

Brand awareness is how many people know about your brand... your brand position is the #1 thing those people remember about your brand

@DrSharonSchembri 2 жыл бұрын

Brand positioning is helping your audience to remember what you want your brand to be remembered for 🤓

@BrandMasterAcademy 2 жыл бұрын

Spot on

@antonBRL Жыл бұрын

no brand statement link in the descriprion box..

@nadaabdlhalem1140 2 жыл бұрын

I feel like there are thousands of voices screaming in my head, that I need to learn about thousands of things, and I don't know from where should I start. (I hope you don't mind sharing my chaotic thoughts). I have been stuck with brand strategy for almost a year now, I find it hard to convince clients to do it. I don't really know if I can bring the value of clarity , and goals defining I feel like these are huge terms. How can I know I did strategy right? how can i ensure that It was successful? that I left an impact? that I was clear! Watching your video l see a lot of value in it and all what you said makes a lot of sense. But how can I analyise the competitors and their gaps?their customers? it feels like a whole new aspect I should learn about!!

@BrandMasterAcademy 2 жыл бұрын

This gives you everything you need - brandmasteracademy.com/brand-master-secrets/

@psychosilver__ Жыл бұрын

To summarize, similar to marketing but different terminologies, they are SWOT Analysis, Target Positioning, Community Management? :)

@FM-gi6tk 3 жыл бұрын

Love your videos! I'm curious if your brand master course is recommended for complete beginners? Or would you only recommend for someone who has some experience with brand strategy. Also do you go into how to conduct market research for finding your ideal audience and understanding the target audience you choose?

@BrandMasterAcademy 3 жыл бұрын

BMS is a complete course on brand strategy from foundational concepts to advanced techniques... If you're new it will give you the grounding you need then progress you through more advanced topics... Yes it includes audience and competitor research steps and techniques 👍👍👍]

@FM-gi6tk 3 жыл бұрын

@@BrandMasterAcademy This is great! Thank you! 😊

@BrandMasterAcademy 3 жыл бұрын

@@FM-gi6tk Most welcome 👍

@Milosssa 3 жыл бұрын

thanks for cheerfulness and nice ideas :) hello from russia

@BrandMasterAcademy 3 жыл бұрын

Glad you like them!

@ntcuong01ct1 9 ай бұрын

Dear friends, I have a question: 1/ After the company runs a brand positioning program, does the company need to run promotion programs to stimulate consumer purchases? Thank you.