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The redesign looks great but makes it look more expensive than Asda’s own products which would be super confusing for people that are looking for a cheap product. As you noticed, the nicest packaging was Innocent’s, which is also the most expensive product out of the ones you collated. Your stunning design places the product on a higher shelf, meaning consumers with lesser budget won’t even gaze in its direction. Design is all about solving a problem and sometimes it doesn’t necessarily mean making something look great :)

Your video editing skills evolved into something great... the new personal branding elements really works well...

that's an amazing design! the packaging is gorgeous! the fact that you wanted to make the box look more mature, modern and organic (and these things usually mean: more expensive) made me think about the fact, that sometimes people want to buy things that look cheap. when i shop for orange juice, i usually try to find the cheapest one and such a pretty design, like the one you created, would make me think that it's expensive, so I'd be less interested in buying it or even checking out the product. So I wonder if there are any design choices that make the product look cheap? Can "bad design" be a conscious choice made by the designer to make their product appeal to certain groups of people? I think that it could be an interesting video - designing three versions of, for example, juice packaging or chocolate packaging design, according to three price categories: cheap, average price and expensive. :)

Love the dark green and the hand drawn elements. It really made the packaging look premium and modern. 👏🏾👍🏾

I found your channel early this past summer and literally binged watched the entire channel. I just want to say that despite not being a subscriber from the start, I am loving the upgrade in the quality of your content! You already have been a big inspiration for my journey as a freelance designer and have helped me learn and grow while following your channel. This video really showed me how much your channel has evolved from the beginning to now and can I say that I am really proud to be a subby?! ... idk if that is weird to say lol but it makes me excited to see how awesome things are going to be getting from here on out! Great video!

Your designs are always so stunning and professional. I wish you could have a more detailed video like a mini course on how to design packages from scratch on illustrator

Loved watching this so much! The way you explained why you changed what and chose the colours truly helped to see your thinking style and wow! Absolutely love it Abi!

Love how u improved your video! This is really helpful! You are such a great designer and mentor 💖

I’m so inspired by your realness, positivity, motivation and kindness! Although I haven’t met Abi (would love to meet you one day), she has encouraged me and shaped my life, so I wanted to say thank you 🥺🥲💕

Love the design and a wonderful tutorial, as always Abi :). I really like how you took us step by step and broke the whole process down for us. I do have to say though this video has a lot going on in terms of sound effects, motion design, graphics, transitions and all that with all of them being not the most cohesive elements through your video. Just a suggestion to look out for in the future.

Fantastic design outcome, I love the process and how you were abee to condense things down to become more appealing. I've been watching your packaging videos and trying to replicate them. Thanks for sharing so much

Wow 😮 I really love this design, it’s really well laid out and your design process is amazing 🤗. I will definitely pick this up in the supermarket.

Abi I just wanna say that every design you create or remake or just authentic and mind-blowing, I'm very glad I came across your channel, I am always excited for each video❤️💯🔥

Loved this video and the design. What an improvement!! I always love watching your videos, they have always been inspiring. I do miss the screen sharing of how you got the the final result. I always learn so many thing by watching your old videos. Seeing how other people design and work has always helped me. thank you for this video

I love how you broke all of this down! Also, the packaging is gorgeous😍

Oh i absolutely looooove the illustrations and how they overlap the white box and some of the words on the side such a nice touch! I didn't realise how boring the competitors packaging is. Your redesign 100% stands out and should be used instead!! 🍊🥰🍊🥰

Super clear ! Super smart ! Loved watching the process. Thanks you so much

Im currently binge watching your videos and THEY ARE SO INSPIRING!!! I'm on a mid year break but I'm already kind of excited for my classes to start to try new things I'm learning from you!💕💕 Thank you so much, keep it up.

Really teaching us the principles of design. This is so good

Treat my eyes, love your process of design, redesigning an excisting product is quite challenging, and you had done a superb job. 👏👏 Color selection, Fonts Typo and presentation all have a complete harmony. 📽Process seems smooth and easy while it takes tons of hours practice and expertise. Appreciate you shared your experience.🌟🌟

I’m learning to create a pack brand for my woodworking . You are a great teacher! Keep up the good work!

This music is a vibeeee. Love the whole design Abi!

you're crazy with your pres. insane! all the best

Obsessed! Loved watching your creative proxies. So insightful.

I am absolutely impressed. I looooove the new design 😍

Thats my favorite youtube channel to listen as a podcast during all my day. Thanks for share Abi!

I really liked it! You did an awesome job with editing this video. Your smart work really shows.

I loved this video, we can completely see the making of your work and it's great! It must have taken you a long time to edit the video. In any case, it is excellent. 👌🏻

I love the way your presentation ❤️

Omg I love it!!! Its so eye catching. Also the editing on this video is top notch 👌🏼 Could you also do a video on actual packaging design like using dielines and stuff because I find that really confusing

The hand-drawn oranges are insane..!! So helpful.

They need to call you up and have you design their packaging cause this was amazing abi!!

I have found it hard to find good videos about product design. This one is really great. Easy to understand and informative from beginning to the end. Great job you have a new subscriber 👏🏼

so good!! it would definitely stand out on shelves!

Amazing design and video Abi :) Always learn so much!

I honestly would buy that brand just for the carton 🔥😍 your designs never cease to amaze me, bravo 👏

Hey abi thanks for the tutorial, you're an inspiration

This is something else! Great design, got yourself an extra subscriber

Omg that was so fun to whatch, I loved that. Soo coool. I would by it for sure just for the design:D

Your editing skills are amazing!!

I SUPER LOVE THIS!!!!

Its so gorgeous

This is awesome Abi.

Cool video, watched a few of yours, but a couple of notes on this one from a marketing perspective: First, at least in EU, there was a legislation previously that unless you have a certain % of fruit in the drink you can't put an image of a real fruit on, it has to be an illustration, hence the oranges on all of the designs. Second, the FMCG design is usually made to incite you and not calm you, so being "busy" is actually psychologically better for the overall population. Your design has a kraft feel to it, but seems empty and somehow soulless in this particular case, from my pov. Your other designs are great, this is simply my perspective really. Simply it doesn't look tasty, and that's generally the most important function of design for this product. Also, it has to appeal to kids a bit more than adults.

Amazing design Abi. I have an art tutorial channel and love design. I found you on YT when you had 8k subs so well done on your huge growth x

Thanks Abi, I learned a lot, came here after getting a job invitation related to packaging design.

Thank you!! I’m wanting to get into packaging and this was very simple and helpful!

Loved it! Thank you so much 😍

Beautiful!

This video is super impressive! Personally, I prefer your sit down design process videos that feel more intimate but applaud you for going above and beyond

Guuurl, you already know your design is way better. I'm also always a sucker for the hand drawn illustrations. My only question is you said that background color was dark green... like how dark lol.. I thought it was dang near black. I still love it! Awesome job as always

ABI! Amazing!!! WOW!

Gorgeous! ❤

Wonderful design. Loads & loads better than the original!

damn beautiful work

I am literally obsessed with all of your work, you really inspire me! Could you tell me where can I find courses or videos, that will help me learn things about creating logos? xx

Great video and design!

Great work!

this video format really fits your personality.. pleaasee keeep this and keep making videos..

I found the video my teacher used last week guys

Loved the process..👍

You nailed it

Great effort in the explanation👏 This is definitely a lot of work! stay hydrated🙂

beautiful

The design is really nice, but let's appreciate the amount of work that you have put into your video 😱 The animations and everything. Must be a lot of work. Keep it up girl ☺️

You are my inspiration 😍

Helpful video thanks

Really loved the thought process on this! Top notch!!!! Idk if its just me but I sort of miss how we saw how you were designing in realtime and not narrating...but that's just my opinion. I hope we still get to see your thought process in real time even if its on occasion :)

It was so good thank you so much

You are amazing designer

I love it !!!!!

So cool!

Hola Abi! Por favor activa los subtítulos. Es la única forma en que pueda comprender bien lo que dices😅. Desde ya agradezco todo tu contenido y tu maravillosa persona. Estoy viendo todos tus videos y es oro puro. Estoy muy feliz. 😍

you are a pro 👏

Subscribed Great video 😊

Fantastic🎉

chai, you be bad guy🤩❤‍🔥

I've been watching your work for a very long time, and I have to be honest: this new style of video is absolutely fantastic, and I think this might be the best video you've ever made for your channel. No offense if you think it was another one hahahaha. But seriously, I really enjoyed this video a lot.

Love it :)

We would totally pick this up! Thank you for sharing as always Abi! God bless! Ps your editor is amazing! Not asking who your editor is, but can you share where you found the editor/ the process of hiring one like finding the right fit?

Amazing design, as always! The new video style is nice but I would like to see the process like you used to do in your videos and not just narrating. It's more interesting in a designer point of view, but thats just my opinion. Thanks for sharing your process :)

As a video editor, I appreciate to time and effort in editing this video 🥰🥰🥰

Abiii please do a video about colours and print. I want to learn that info from you 😇😇

Quite helpful video. Is there a tutorial that shows the entire designing process being done on a tablet or PC? Thats the part I need help learning about. How does one even design 3d? Or design 2d in a way that fits a mockup template perfectly?

Loved the design, is that period after Juice necessary in your design....

I had just one question so we use normal pri.ter and qhite sheet which is printed and worked in photoshop and later in Word . And we print it and we stick it to the bootle ?! ( like wine 🍷 for example!?

Hi! I would really like if you could do an in depth video about everything that a graphic designer does besides branding, and why you chose this path! ☺️ Sorry for my English! Greetings from Argentina 🇦🇷 ☺️☺️

Amazing design process. 🔥 Where can I order this Asda?😂

Hey Abi. Really love your videos and all you do. I recently started my journey as a brand identity designer and your videos have been helpful. I have a question though; when making packages for consumable products, are you given details for the package by clients for the mockups or do you come up with them by yourself?

Thank you

Hey Abi, this was so informative and ever so helpful. Just a question do you create the brand introduction videos too? If so do you do that for clients??

Loved the design (and all your work!!😍), butt this type of video defo seems more educational than before, like it's aimed at new-ish designers?? It might just be me, but I found watching your process on illustrator really interesting (and not many youtubers do that). Hope you do more in-depth videos like that again!🤞Either way, thank you for putting your work out there, it's really inspiring!! 💖

Nice👏👏👏

It was interesting to observe the change. I agree with the comment about juices which "looking cheap" - your design has moved the brand to another category. (maybe it's not quite correct/fair?) And another thought: many studies show that buyers prefer natural images more than fully covered packaging made of pictures. What do you think about replacing a natural image with an illustration? Cool video format and nice final design.

What is the type of app you use to edit and do ur design

It's have all ready .

usually brand just wanna include everything possible to make the packaging full, might be because of legal regulations or sth idk but trust me commercial packaging is something doesn't like to look modern for some reasons

dope

Tbh i prefer the designs with real fruit pictures. When i see them in the store it makes me feel the flavour just by looking at the packaging.