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🎯 Key Takeaways for quick navigation: 00:00 🎯 Understanding User Personas - User Persona is a representation of your target audience. - It includes needs, goals, behaviors, pain points, skills, and demographics. - User Personas help build empathy, provide marketing direction, and create consistency across teams. 05:08 📊 Building a User Persona - Research and Analysis - Research your target audience by interviewing individuals who fit your audience profile. - Analyze data, such as age, gender, and behavioral patterns, to group users. - Create multiple User Personas to cater to different segments of your audience. 08:12 💡 Building a User Persona - Details - Include demographics (background, gender, education, etc.) in your User Persona. - Add psychographics to understand user preferences, likes, and dislikes. - Define the end goals and scenarios of your users to create a comprehensive Persona. Made with HARPA AI

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