How to Create an EFFECTIVE Social Media Strategy

Рет қаралды 139,722

Күн бұрын

In this video, I break down (in soooo much depth) how to create a BOMB social media strategy to grow your brand and business!
Download my 7-Day Brand Transformation Guide to take your brand to the NEXT level honey!
erinondemand.thrivecart.com/7...
// LET'S CONNECT ON INSTAGRAM:
I post updates in real time of my life and business!
/
/ top3today
//OLIVIA'S SOCIALS:
/ oliviaansell
Instagram: / oliviansell
Her Home-building Instagram: / ansellvania
// NEED HELP BRANDING YOUR BUSINESS?
Join My eBrand Club:
The eBrand Club is a membership club for entrepreneurs, side-hustlers, or content creators looking for in-depth information on digital marketing strategies, how to grow your social media/ KZfaq channel, and how to effectively operate the back-end of your business to build a successful company. If you love my channel, you will BEYOND love this community.
For more info: erinondemand.com/ebrand-club
// M U S I C
I have a subscription with Musicbed. They have the BEST music.
Try a free month with this link: www.musicbed.com/invite/e2ZGf
// S U B S C R I B E.
kzfaq.info?...
New Videos Every Wednesday (& most Mondays)!
// F O L L O W
Website | www.erinondemand.com
Instagram | /
Facebook | Erin On Demand
Twitter | @ErinOnDemand
// G E A R
Camera - Canon 80D: amzn.to/2LFHKMS
Lens - Sigma 18-35 f1.8: amzn.to/2Yh4tQX
Mic - Shure VP83 Lenshopper Shotgun Microphone: amzn.to/2JQzxTy
RODE Wireless Lavalier Microphones: bhpho.to/2YaJBec
RODE Smartphone Microphone: amzn.to/32OUQN1
Blue Yeti Microphone: amzn.to/2SCfPOo
Neewer Ring Light Kit: amzn.to/30RJVQM
Tripod - Manfrotto: amzn.to/310zZol
Vlog Camera - G7Xii : amzn.to/32Hw55c
Vlog Tripod - Joby Gorillapod: amzn.to/30X4Odr wrong price is mentioned in the video
Editing Software - Final Cut Pro X: www.apple.com/final-cut-pro/
*Disclaimer: Some links are affiliate. By clicking and or purchasing, I may receive monetary reward. It does not alter the price or change your buyer experience.
//YOU’LL LOVE THESE VIDEOS TOO
KZfaq Advice: Stop trying to be an expert. - • Stop trying to be an e...
FULL KZfaq Monetization Process & 6 Months of My KZfaq Paychecks | • FULL Monetization Proc...
A Vlog on How to Make Binge-Worthy Vlogs | • A VLOG ON HOW TO MAKE ...
//P.O. Box
29488 Woodward Avenue #256
Royal Oak, Michigan
48073
-
// E R I N
I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

Пікірлер: 295

@SY-sp8uo 3 жыл бұрын

Whoever reads this: You can do it!

@simply_sino.n9191 3 жыл бұрын

These simple words were much needed. Bless you

@laprinciahobdy 3 жыл бұрын

Thank you so much and the same to you 💗💗

@IRobynVictoria 3 жыл бұрын

Needed this today, thank you!

@tianashiggins4818 3 жыл бұрын

@@simply_sino.n9191 you got this. Don’t give up on yourself. 😊

@tianashiggins4818 3 жыл бұрын

@@IRobynVictoria you got this! Don’t give up on your dreams . 😊

@SelfMadeWealth 3 жыл бұрын

Social media is not a media. The key is to listen, engage, and build relationships.

@lyndaelletv829 3 жыл бұрын

Yes! Relationships and engagement are KEY 🔑

@Wine-tours-france 3 жыл бұрын

agreed!

@katetennefoss5456 Жыл бұрын

❤️ soooo true!!

@tianashiggins4818 3 жыл бұрын

💫IF YOU’RE READING THIS, I HOPE YOU EXPERIENCE SOCIAL MEDIA GROWTH THIS YEAR! 💫😊

@SAmourMusic 3 жыл бұрын

Same to you Tiana!!! Cheers to you and a year of successful social media growth!!!

@misswendyblack5851 3 жыл бұрын

Yes!!!! Same to you!!!

@queenBarbie444 3 жыл бұрын

Thank you Same to you ♥️

@tianashiggins4818 3 жыл бұрын

@@queenBarbie444 You are welcome.

@tianashiggins4818 3 жыл бұрын

@@SAmourMusic Thank you so much.

@girlapeutic 3 жыл бұрын

“Stop doing what you think is the right thing and just get into the rhythm of posting” whew 😅 -Giving gems! 💎

@coterieinsurance Жыл бұрын

Such a great tip!!

@MizzShawdyPink 3 жыл бұрын

What I love about Erin on Demand is how she can draw you in and grab your attention. She is so motivating; the way she delivers information in bite-size pieces that I can actually apply without feeling overwhelmed is such a blessing 🙌🏽 thank you for this free game!!

@NeckidMinds 3 жыл бұрын

Every time I’m feeling insecure about being a BOSS I come to watch Erin on demand! She gives me courage to keep going! Thanks Queen!💜💜💜

@unmatched9491 2 жыл бұрын

people love to look fancy and use empty words like strategy. finally found someone who doesn't try to make it seem like something it's not. it's just a plan of actions to achieve some goals on social media (and these goals are approximately the same for all businesses: awareness and sales)

@TheForeverAshley 3 жыл бұрын

Attention = Intention Intend on what your end goal is and never lose focus. Clear intentions will lead to clear results! 🎯

@vendlikeaboss6971 3 жыл бұрын

Also because marketing trends change so often I feel being more human actually drives more traffic and interest towards your business. Old fashion know, trust and love !

@tianashiggins4818 3 жыл бұрын

It’s all about building a community that wants to support you.

@xinyi_yap 3 жыл бұрын

The comment section here is so encouraging like 😭😭 I’ve been procrastinating filming and producing content to experiment with KZfaq despite watching tons of your videos on it. Definitely need to put myself out there and transform my ideas into videos out soon!

@JdaPhoeniX9 3 жыл бұрын

Xin Yi Yap! I can relate! -You can do it! May you further develope & progress on what ever piece / pieces of your vision that’s meant for you to bring forth to the world! All the best🙏🏾💯✨💫

@xinyi_yap 3 жыл бұрын

Thank you Jay Jones for your kind words! May you find success and happiness in whatever that you strive to do as well! 💯✨

@dreamersadies 3 жыл бұрын

Same 😅

@noovernightguests 3 жыл бұрын

YES!!

@xinyi_yap 3 жыл бұрын

Update: I DID IT! I have my channel and first video/trailer up on kzfaq.info/love/c9gD3ZzESQ_C5WABzEHXkA. Here's to putting ourselves out there 🥂

@GrowWithWill 3 жыл бұрын

Focus, focus, focus -- that's one of the keys to long-term success.

@LinsayMoore 3 жыл бұрын

"You don't have to be everywhere!" Yes to all of this!!! Experiment and see what works best for you!

@lotusflower1065 3 жыл бұрын

This makes me feel relieved lol!

@TheStoryOfus 3 жыл бұрын

Erin is coming through with the gems from the drop that literally we would pay thousands of dollars for (sometimes you need to pay don’t get it twisted) but someone you just want a launch pad and this is it! Thanks Erin 😍😍

@mayonce6561 3 жыл бұрын

Everybody is talking about all the knowledge she is sharing meanwhile I’m over here like, can I get a makeup tutorial?

@sangichan 3 жыл бұрын

haha same!

@businessbycharity 3 жыл бұрын

How does she look so put together

@Consciousrosee 2 жыл бұрын

We been waiting forever lol

@SherikaFitnessBombshells 3 жыл бұрын

Love how you identified the back end work. Planning is key but creating finding the reasons you are producing certain content.

@chelseafreeman5533 2 жыл бұрын

So grateful to have discovered your channel! I started my business in July and have struggled with content creation and strategy ever since. I've just be binge watching your videos for most of my day and I've learned so much! I really appreciate you.

@terynaliya 2 жыл бұрын

Your channel is definitely one of my favs right now. Very straight forward and informative, but with relatable delivery. I love that I learn from your videos without feeling like I'm back in college again. It feels more like a friend giving advice. Awesome!

@appetite4chic878 3 жыл бұрын

It’s like you’re always on time Erin! I’m currently trying to figure out how I want to implement my content on social media and this video is so helpful. Thank you 🙏🏾 ☺️

@leboleope5142 2 жыл бұрын

Wow! I have been researching videos on how to become a good content creator for months and I am so happy I found this video. This is the most valuable, straight-to-the-point, no nonsense video I have seen since my research started. Thank you 🙏🏽 🙂

@mzllanay 3 жыл бұрын

As always Erin, you've blessed us again! This was needed. I've been working on my SM a lot this year. You've given me a lot more to think about and act upon. Thank you!!!

@misswendyblack5851 3 жыл бұрын

Yes! This is so helpful for someone like myself just starting on KZfaq! Thank you Erin for always dropping these gems! 💯

@IdentityByKT 3 жыл бұрын

Master the art of communication. Keeping people's attention is a science so pay attention to how you communicate

@DeannaMaurice 3 жыл бұрын

Literally perfect timing , my husband and I were just talking about social media strategies for our personalized gifts and good business Week Twenty Four, last night. God sent, thank you.

@drivermacguyver 3 жыл бұрын

I never started planning it out, but I'm highly reflecting and taking notes on what makes me, me... and how others can identify... boom! I got it! Thx Erin On Demand, for making everything click!

@michellesun-forbes30under38 3 жыл бұрын

*Spend each day trying to be a little wiser than you were when you woke up.* - Charlie Munger Got wiser today, by watching this video - Thanks Erin!! 💪🏻🚀🌟

@byaamia 3 жыл бұрын

Love this! I think the biggest mistake new business owners make is trying to do too much at once. These are great tips!

@rameesafaisal 3 жыл бұрын

This is amazing!!! This is the first time someone has explained a SM strategy so well that I could actually understand!!!!❤️❤️❤️❤️thank you! You just gained a new subscriber! Keep it up Queen👸🏾👸🏾👸🏾👸🏾

@noovernightguests 3 жыл бұрын

I'm one of the solopreneurs trying to do all the things. I want to accomplish everything you went over, raise awareness, educate, convert and sales. I am still new (1 year) into using social media for these purposes and I've found the most engagement comes from sharing more personal stories that tie into my business. I have an online store HeyRedShop, where I sell secondhand goods and when I talk about my favorite pieces, some handed down or given as gifts, that creates a stronger connection. However I'm not used to sharing on social media, so I'll divert to other related topics. I think your advice about paying attention to your own behavior and finding a format and platform that fits my comfort level will make a big difference. Thank you Erin!

@celena.rochelle 2 жыл бұрын

Erin you are SUCH A QUEEN. THANK YOU.

@robertadams7132 3 жыл бұрын

I'm glad I came across this video. I recently started podcasting and while I didn't initially aim for it to be anything major, I also want to set myself up for potential opportunities of success that may come up. I've only been going for a few months and still learning and figuring what social media platforms to fully settle on. Right now my stuff is mostly audio only and long form so trying to figure out a good balance between that and other platforms. Listening to this has been helpful and reassuring.

@juliennempoko9859 3 жыл бұрын

This is probably one of the best vids I’ve watch regarding in this topic. Thank you for articulating this so well!

@Mommysodes 3 жыл бұрын

I just got a plan together for my Instagram so this video is right on time. That Quality/Quantity sweet spot is the struggle. Knowing when I'm rightfully stretching myself[cos stretching is sometimes necessary] and when I'm starting to sacrifice quality.

@thedonovansvenom2848 Жыл бұрын

LOVE LOVE LOVE THIS! Thank you for teaching and sharing your gift!

@invadersym Жыл бұрын

I really love your content any time that I watch any one of your videos. Thank you sooo much!

@tacrewgirl 3 жыл бұрын

I think I like your videos because of the way you effortlessly codeswitch all while staying professional and delivering great information. Thanks.

@cookiesgoods 2 жыл бұрын

Wow! Erin, I am so happy I watched this. You brought out some very important points I didn't think about. Your first mention on thinking about what I respond to and WHY is so on point. Thank you so much for the breakdown.

@cheyennebriggs5440 3 жыл бұрын

This video is EXACTLY what I needed. Thank you so much Erin!

@chloesutton9090 3 жыл бұрын

You hit the nail on the head w/jumping to the calendar with no background work

@mixxedclipz 3 жыл бұрын

This was so helpful Erin! I definitely utilized your tips to create a better social media strategy AND.....being part of your Ebrand club is a gem because there are other like minded individuals that want the same thing for their business as much as I do eventhough we all have different niches! 😊

@prosp3rity111 Жыл бұрын

I’ve never done a social media strategy. I honestly don’t know where to start. I would love to manage pages for me and my kids. I love creating videos but I get burnt out and overwhelmed with managing my time and having time to post quality and frequent like you said. Overall I enjoy it and it’s actually becoming my favorite thing to just create.

@PrincessSachiko 3 жыл бұрын

thank you so much for this video. i have been wondering about social media strategy. it all seems so mysterious to me. i can create content well, but when it comes to strategy, i get lost. this video made things so much clearer. thanks again!! 😊

@CourtneyBellYoga 2 жыл бұрын

My favorite way to make social media strategies are with stacks of computer paper and a pen! I thrive on the ability to rearrange the pages when I want rather than having the binding of a notebook, and I definitely like non-lined paper :) Google docs is also quickly becoming a new favorite. Great video! Thanks Erin!

@miamsmia Жыл бұрын

Are you my twin lol the cpp is so me! I’ll even hole punch it😂

@michellewithless 2 жыл бұрын

Thank you so much for this, Erin! I've been fantasizing about podcasting and blogging for years, but did not have the courage until now. You're very inspiring and this information was very helpful. I'll be buying your brand transformation guide as well :)

@JenLauren 3 жыл бұрын

ok i was here the SECOND you uploaded as i'm planning out content. MEANT TO BE!!

@rudig5698 3 жыл бұрын

You’ve helped me so much with your videos, thank you! Keep going, you even inspired me to start my own KZfaq channel, Erin!🥺❤️

@moboop32 3 жыл бұрын

Erin you have my husband complaining about me being on KZfaq! I love your videos so informative and down to earth. You break it down so well its crazy! I was looking for the video for the link or instructions on how to get a personal consult appointment.

@healthyhappybri 3 жыл бұрын

this is EXACTLY the video that my youtube and instagram needed!!! thank you so much for all of the inspiration and information!!

@funozzy 2 жыл бұрын

Girl I just love you !!! And your videos!!!

@AshlieghG 3 жыл бұрын

Thanks Erin I’m posting my second video today and I need to improve its quality after listening to this. You’re a gem 💎

@bygodsgraceglobalregroup3853 2 жыл бұрын

Love your delivery Erin! Im so excited to get my feet wet and GOD will take control! Stepping out on faith! I just need to give Him something to work with!!!

@alexisheyser6007 2 жыл бұрын

I haven’t made a social media strategy before due to fear. This video has made me feel better and I’m gonna begin working on one.

@GiselaSilva07 3 жыл бұрын

Hi Erin, just wanna say thank you, I’ve learned a lot from your videos, they’re very helpful for my businesses. Much love from Mozambique/Africa. 🇲🇿♥️

@iamdominiquetamara 3 жыл бұрын

This is great! Thanks Erin!

@livenubian-homedecordiylif8384 3 жыл бұрын

This is so helpful for small entrepreneurs! Thanks for all the tips !

@gabrielaballesteros8291 3 жыл бұрын

She does it again! Thanks Erin❣️

@subconsciousexpress876 3 жыл бұрын

I have not made a social media strategy HOWEVER, this video has definitely given me a lot of direction. I need to step away from social media and beging my assessment so that i can be more intentional going forward.

@tianashiggins4818 3 жыл бұрын

You might find it helpful to analyze your current audience. Find the people in your current audience that falls into your target audience . Then just start networking with them.

@SoulOmMomsFlow 3 жыл бұрын

So very very helpful Erin! Thank You Sis! I’ve sat down to create a social media plan, but have never followed through out of overwhelm! And, I’ll be getting the Brand Transformation kit! Thanks again!

@MkcLaura 3 жыл бұрын

Agree with being very alert. In order to create content that builds demand, you have to be very alert to understand what your ICA wants.

@dannystanley_ 2 жыл бұрын

Sis… thank you so much for existing 💚

@estherdigital Жыл бұрын

Thank you so much, Social Media Strategy sounded so complicated to me but you made it look so simple to understand and implement.😃

@JusRay 3 жыл бұрын

Yes !! Good tips girl ! Thank you so much

@kieracherry1893 2 жыл бұрын

i have so many ideas content of from beauty , recipes relationships, friendships story times , reviews, diys, inspirational or motivational idk where to start. i feel more comfortable posting on snap-chat because of how many friends i have as well as the "spotlight" stories which bring a lot of people to my account . i feel like i can do great on snap chat with content i want to create but i think my biggest thing is getting them to engage with them and getting on topic that they can relate too, i want my audience to engage with me. at this point i really think i need guidance watching youtube helps but i think im more of an hands on person that needs kind of that one one one lesson , but this video did give me some view on where to start and where im lacking thank you

@YemmyRafaels 3 жыл бұрын

Lots of great tips here!!! Erin is the best!

@RamandPie 3 жыл бұрын

Great advise Erin!

@lyndaelletv829 3 жыл бұрын

Mastering quality AND quantity can definitely seem daunting at first, but once you find that sweet spot.... 🔥💰

@JoyceWSolomon 3 жыл бұрын

Erin, I love your content. Keep up the good work

@VianncawithaV 3 жыл бұрын

Yessss love this! So important 🥰🥰🤍👏🏽

@KatrinaSherokee 3 жыл бұрын

This is a great video! definitely will be rewatching and taking notes!

@899tamara 2 жыл бұрын

Loved this Erin!!!! Thank you and you just got a new purchase of your guide! Keep on inspiring

@gwendolynblue4149 3 жыл бұрын

Erin you right on time with this

@Octopus_ENT. 9 ай бұрын

EOD, God bless you!!!! I want to take the long route to say thanks you, thank you, thank you, thank you so much!!!! You explain this thing in the language I can understand and then give examples. That is how I so learn. Not only are you the teacher for someone like me, but you are great at details. You pay very close attention to details and are thorough in their explanations. Super intelligent, you can explain a complex situation to me and make it simple. This was shown in your opening. You explain what SMS (social media strategy) was. I didn't know. Sometimes we assume that people know and we forget about the curious and newbies who stumbled upon this concept while surfing for other youtube content. That was me. I click off a video because I couldn't follow what speaker was saying due this minor missing detail. Then you added minor but so potent detail, not only that but gave a synonym for Strategy (plan). That right there help me to see that you had the content I was looking for even though it was not in the title. I have an Idea for building a social media website. But your content was just a much needed. That was brilliant. When I learn something new, I need a reference and that's what you did, you speak in reference. Thank you. Your nickname for now on will be the 'REF EOD (Erin on Demand) lol. The lords choice blessings in your endeavors and all that you do. I mean this from the bottom and the top of my heart!!!!

@MarketingHarry 3 жыл бұрын

You gave useful examples and tips for creating a winning strategy to grow your social media! Building visibility is so important nowadays and the possibilities are endless.

@MissFlawlessTV 3 жыл бұрын

Yessss gemssss🙌🏽 growing my KZfaq channel and social media presence💗✨

@b.theholisticdisruptor 3 жыл бұрын

Thank you so much for this, it was clear and detailed yet concise. This was very helpful.

@TalesFromtheThirdDegree 3 жыл бұрын

Thank you! THANK YOU! You are so inspirational, easy to listen to, and have so many great ideas. Thank you!

@HeyyyHR 3 жыл бұрын

I’ve got the 7 day guide! Can’t wait to get started!

@oooliviaroseee 3 жыл бұрын

This was so insightful. Great job Erin!

@mellisamaweni1705 2 жыл бұрын

Just stumbled upon this gem. Thank you so much Erin, this is so helpful as I start on my content creation journey.

@ReneeStarms 2 жыл бұрын

Great advice! Now I'm really excited about putting my content calendar together.

@NaomiShapumba 3 жыл бұрын

You are so amazing Erin and your tips are amazing ❤️

@soshicarlo 2 жыл бұрын

This was sooo incredibly helpful thank you so much!

@Foutamdiallo 3 жыл бұрын

Dropping by to give credit where it’s due. It insightful video! 👌🏾

@WelcomeToTiffineys 3 жыл бұрын

Girrrl! You are all into my thoughts! Thank you for these amazingly helpful tips! I just merged my brand new Home Decor channel with my original channel, so I am undergoing some changes here. This first channel, I had no idea what I was doing, so there are many types of videos here. I did hide many of them due to my change. I am currently trying to integrate my home decor niche with the successful product reviews on this channel. Thank you again. This is so encouraging! God bless!

@bhseasonings1091 2 жыл бұрын

Erin I’m so thankful I found you! Not only do I save I actually put your content strategies into action! Question you said don’t use words like “Hey everyone, hey y’all” make it personal can you give and example on what to say to start Video?