Interested in my full course on how to create Consulting-style slide presentations? Check it out: link.firmlearning.com/slides

I joined McKinsey about 30 years ago and that is one of the first thing I was taught. I still use it today. Back in the day, we would not call them "action titles" but "leads" . I would say that developing a solid story line is the most important step in a presentation, followed by creating good action titles. But you need both.

Here's a tip: When presenting to a group of executives, we used to start by handing out copies of the presentation to everyone so they could follow along. We stopped doing that. If they have the presentation in their hands, they may not pay attention to YOU while you go through it. You'll be on page two, and someone else will be skimming page 6. You just lost control. Instead, we start by assuring everyone that we will email them a copy of the presentation after the meeting so they can review it again at their convenience. Now in the age of Covid, where we are have more TEAMS type video meetings, we can simply share the screen while moving through the presentation and email them a copy after. Heinrich hit on a very important point ... be concise! Usually the fewer words the better. Crap! .. I think I just broke that rule! ... Es tut mir leid!

As said in the end of the video, this video is an update on one of the first videos I released on this channel back in early 2020. Out of personal interest - did you watch the original video on this topic?

I can argue that nowhere on the internet will you find this detailed and focused and well taught clip on how to create slide titles for presentation. Good Job!!

I use this method even though I was never in consulting. You are spot on and many folks just don’t get this! It’s the story. Period!

i'm a designer that has to do many of these from client briefs. i might not need to come up with these but it has definitely added a skill i can now use for my clients that might not be as skilled. thank you.

I'm working in an c level environment now after being in consulting for some and I am always amazed how many people are not doing this. Great video and shared amongst my colleagues. Thanks Heinrich!

0:10 action titles are most important elements in business slide presentation. 0:50 3 main parts: 1. relevance of action titles, 2. tangible tips on how to create, 3. exercises. 1:10 presentation should have storyline and the action titles bring the story to life. the point is, you will understand by just reading the action titles. 2:00 they will have many to read, such as project updates, progress report, deliverables. 2:30 horizontal logic: action titles; vertical logic: when they find interesting and read downward. 3:10 it is a summarization/ complete sentence. 4:05 so what: a project lead or a partner asks you an asso or consultant. 5:55 very hard statement are traps because some are might weird outliers. 8:00 don't just write the sentence for the sake of writing. 9:25 my try on action title: market analysis in the largest two business region. 10:45 action title: expansion to north american and asia pacific creates a positive EBIT potential. 11:15 ... of 22 mn.

I worked for a VP and received feedback that I need actionable titles for each slide to tell a continuous story through the deck. Great tip and didn’t realise this was essential to storytelling

Danke! As an incoming BCG asosciate who is graduating from undergraduate, I feel very prepared learning with your videos. Would love to see more on presenations and next-level insight!

been a fan for a while, just landed my first consulting internship in undergrad at a boutique firm! Can't wait to learn more before I start!

This video is just so easy to follow and very useful! Thank you for sharing!

I can’t believe this is free! Amazing value with so many layers of knowledge. Thank you, new subscriber!

Start using think-cell with an extended free trial and Firm Learning-exclusive single licenses: link.firmlearning.com/think-cell-2022

I've used a very sloppy version of your method derived by trial and error. Thank you for clarifying some rules and guidelines for doing these. It will speed things up going forward. Will force me to ask the right questions as I revised and refine a presentation. I also appreciate your followers as there is a wealth of information in the comments. THANK YOU!

Thanks for sharing! Many times, we tend to put slide titles 'more of Newspaper Eye Catcher style - Generic with potential to catch eyeballs'. Good to see that Action Titles help us summarize entire slide in a few words enabling possibly a quick decision making or information consumption...

Got plenty of value out of this video. Thanks Heinrich!

Big meeting tomorrow, so I knew there HAD to be something important like this on KZfaq… perfect timing Heinrich, thanks! (Totally justifies my procrastination..?) 🙏🏻 😂

This is an excellent video. Chock full of info without alot of fluff. Thank you!

Thanks for the video. The points I found extremely useful … 1:33 The most import element = Action Titles (Horizontal logic & Vertical logic) 3:10 The definition of Action Titles 3:40 So what? 7:52 Best practice 11:50 Exercise

Genuinely love this channel. Since i have been watching, my slides have improved so much, to the extent that now at my company people always come to me for presentation help / to do slides for them as they love the visuals and content!

Great style of delivering content and straight to the point.

It’s really helpful even though I have many business presentation experiences. Thanks!

Very good, very helpful. In a 13 min video you've giving me what I really need to improve my next presentation. Thanks

Thank you for the interesting insight! I used action titles usually at the bottom of the slide as some kind of summary of the key message. I will try to use them at the top from now

Thank you for your leadership on this initiative

Thanks Heinrich for sharing, seems small tips yet impactful 🌹

Thank you for this..... amazingly educational.

Thanks for detailed explanation. You rock! I’m learning a lot with your videos!!! Regards from Brazil 🇧🇷…

Thank you for the concise instructional video!

What a legend. Love this channel

Insightful information, backed by examples and solidified through an interactive exercise. Im not even an consultant but just a student wanting to go in finance in the future. The help and insight that you are giving us viewers is truly valuable. Thank you!

One of the best, if not the best, video on presentation skill I have come across so far. 240 upvotes and 0 down votes says a lot about the quality. Keep it up. You should be proud.

Incredible content. So valuable. Thank you!

Very Informative. Thank u!!

Thank you for the tips. Will try and implement them.

Such great energy! Love it

Many thanks for this informative video!

Excellent video and useful tips. Thank you for sharing.

Thank you. This was excellent.

Wow... This video is a lifesaver!

I love when a german enthusiastically speak german when i was looking for asmr videos. No complains though. Great video

Great advices, thanks for sharing!

Extremely interesting and indeed very useful!

Very valuable!!! Immediate takeaways.

Great insights thanks for sharing!

Excellent as usual. Thanks!

Thank you, Heinrich!

very helpful Thank you for sharing this,

Beautiful, thanks a lot

Very helpful tip. Thank you

Your videos are definitely getting better 👌🏼👌🏼👌🏼

Great video with great practices!

Very helpful thanks!

Very helpful I will try for my next presentation thanks

This action title video helps , thanks Heinrich

Thank you !!

I like that you upload confidential slides to you tube :)

*"I can't change the direction of the wind, but I can adjust my sails to always reach my destination." - Jimmy Dean*

So this is what a McKinsey-level presentation by Arnold Schwarzenegger would sound like. Interesting.

This is extremely helpful!

Thank you Heinrich. Gruß aus Hessen!

Thank you. This presentation was very useful. :)

Well done.

Spot on..

Thanks for making these! keep it up

Really helpful, thanks for sharing

Great tips, enjoyed the video very much

My final round interview for a consultant role is to use data to tell a story. Time to study this video 😅

Very concise and skilfully presented. I checked my inbox in case there was already an invoice 👍.

Simply excelent!

Hi Heinrich, Can you please create more videos on storylining? This one was great like your other videos. Example: You got one problem statement from the client regarding product competitors' analysis. How would you proceed with that? You can also give more examples apart from competitors' analysis like partner identification, market sizing, etc. I want to understand the thought process that goes behind the creation of initial storylining, wireframes, and Mickey Mouse presentation Thanks

Useful info whether you are a consultant or not. Subscribed!

Love your contents

I clicked for the information, but your accent kept me watching. I love it 😂

Very useful

New subscriber here. Thank you for this video!

Das hat mir gefallen!

Thank you

Hello there! Thank you so much for your wonderful and informative presentation and video. I’ve learned so much from your professional working experience, and I will apply whatever that you have learned.

Great one

Great video 👍🏻

Du hast gut gemacht . Bravoooo

This is great stuff

¡Gracias!

Nice summary

I wrote : 22m lost opportunities in N.America and APAC region. This is because I feel a negative statement is more shocking and causes the reader to pay attention. Corporates are always sugar coating things to a point where your just immune to the words like "opportunties" "gains" etc

👏👏👏👏 bang on target…

This is so baroque. Love it!

Another tip is: Don't include "CONFIDENTIAL" for a presentation that'll be seen by .5 mil people. Jokes aside, always great content Heinrich! Thanks!

*"If opportunity doesn't knock, build a door." - Milton Berle*

THE critical PP-tip - and one that I see violated again and again and again... Used to teach the financial sector in making effective PP, but its the same principles you need for any PP effective: 1) Thesis/topic sentence as header 2) facts in PP space 3) tell why facts lead to thesis/topic sentence. Works.

I have 1 one 1 weekly meeting with my boss and I will use your method. Thank you

I don’t know why, but this class sinks in much more than paid PPT class. Maybe its because it’s essential and easy to mimic but either way you just helped senior consultant out of ppt crisis.

I have a big interview presentation next year and found this really useful indeed. Thanks. Do you have any interview for high levels jobs tip videos?

Action titles are great, but there is another lesson here - accuracy is important. Proof your slides and the numbers. So while the CEO may not notice it, a nerd who works for the VP, for works for the Sr VP, who works for the Ex VP will report that the graph you made has an errors and might doom your presentation. The "North America Atos currrent market share" + "The market share rise due to growth measures" is 678 EUR mn not the shown 662 EUR mn.

As a former big 4 consultant, we were taught not to use 'buzzwords' in our presentations my how times have changed.

Heinrich, you are really amazing. I'm working hard on my resume for McKinsey, but I'm not getting hired well. I'll watch your video and get tips. Thank you.

Thank you. This is super helpful! Also, can you please make a video on how to write takeaways at the end of the slide