Have you ever wondered how to help your business succeed at a trade show?
So in today's video, I want to share with you the secrets that I've learned through the years of going to different trade shows and conferences to be the best exhibitor in the hall.
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0:00 - Introduction to How to Crush Any Trade Show or Conference as an Exhibitor
0:21 - What I think people get wrong about exhibit halls in general
The first thing that I think people struggle with when it comes to exhibiting is they struggle to think outside the box.
If you've been to any conference lately, you know what it's like to walk through an exhibit hall.
You know how boring it is to just see a bunch of exhibitors that are sitting behind the table, waiting for you to approach their booth or waiting for you to ask them what they do.
0:50 - Struggle #1
The reason why that sucks is because if you're an attendee at this conference, you want to, and to some extent, learn more about different services.
1:15 - Struggle #2
The second thing that I think that exhibitors really struggle with is they struggle with creating a particular impression and leaving a meaningful impression with their prospect because they're behind the table, they've already set themselves back.
2:53 - Struggle #3
So often I see that exhibitors are doing the absolute bare minimum effort when showing up to a particular exhibit hall. And that makes all the difference, because if you show up with a lame booth, nobody's going to want to visit your lame booth.
3:29 - Tip #1
The reason why you want to do that is because every other exhibitor is probably going to keep the table exactly where it is placed. And then they're going to sit behind the table waiting for prospects to approach them.
4:23 - Tip #2
How can you do this? Well, in my case, the way that I've done this across several companies at this point is I have replicated the Apple store.
I want you to take a step back and think about the last time you went to an Apple store. How did it make you feel? What did you do at the Apple store?
6:11 - Tip #3
Everybody else is just going to be telling the prospect about what they do, but not actually showing them the power of your platform.
7:00 - Tip #4
You need to have at least two different ways that you can capture leads. The first way that I recommend is that you have a fishbowl, that's just gonna be some sort of grand prize drawing.
The second thing is you can set up a very simple form where you want to think about your standard qualification form and strip it down to the most important parts.
7:55 - Tip #5
For example, in this recent conference that I went to, there were about 400 people. And our goal was to capture at least 40 potential people that would be interested in our product or service.
So the way I thought about that over the three days was I broke down things based off the actual schedules of the conference and what seemed most realistic.
9:12 - Tip #6
You want to make it known early and often that you are on the ball in terms of all the potential scheduling around the conference.
10:16 - Tip #7
It is a really great time for you to create some user generated content.
And from there, what you'll do is you'll have them hold up the t-shirt, you'll take a picture and then you'll tag them on Twitter and then you'll do it with the conference hashtag.
11:47 - Tip #8
It's super straightforward, but a lot of people, when they're exhibiting just start giving up on the last day.
You can simply win in an exhibit hall by having the most energy of an entire bunch of people.
✍️ COMMENT BELOW:
Have you ever done any of the tips mentioned here?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.