How To Deliver Brand Style Guides

Рет қаралды 106,310

2 жыл бұрын

After a few good years of collaboration, our relationship with Corebook (and this deal) has ended.
What hasn't ended, though, is the need for a thorough and quality style guide for every brand identity engagement. And we've got you covered there. The Style Guide kit is everything you need to create brand styleguides for your clients - we've even done the writing for you.
Click here to get your copy today:
thefutur.com/course/brand-sty...
What's the best way to send style guides to your clients? How do you get your clients to ACTUALLY use style guides?
The most common method right now, and the method that I've used for years is to simply design the style guide in a program like InDesign or Illustrator. -- Maybe even use the template from the Style Guide kit to get things rolling. Then export a PDF and then you'd send this PDF along with all of the logo files over to the client using something like Dropbox or Google Drive.
What if I told you there's a better way to do things? A way to deliver a style guide that's super easy for you as a designer to create, but also really easy as a client to use?
I think that this is where creating a web-based brand style guide really shines.
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
thefutur.com/shop
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Пікірлер: 131

@sergioguerrero7796 25 күн бұрын

This video wasn´t about how to deliver a Brand Style Guide, it was about how Corebook works. Well...AMAZING!!

@MigueTran 2 жыл бұрын

Man, if there's one thing I've learned from running my own channel, branding is so awfully important. Thanks for sharing Futur! ❤ - Migue

@toddwikle2373 2 жыл бұрын

Wow, thank you so much! I cannot express enough how grateful I am that The Futur is putting out content like this. This is so helpful to self-taught designers, I really appreciate it

@slavomirbaca9865 2 жыл бұрын

HECK YES! Just when I'm finishing off the brand guide's tedious process. Thank you Ben. This is golden, it made my day 💙

@badcatdesign 2 жыл бұрын

Love it. A touch spendy, but looks super customizable. So many ways to do this these days - Gingersauce, Visme even Canva et al - really a wide range to produce something useful for clients. What a great time to be a designer.

@XAVAGE 2 жыл бұрын

I couldn't stop saying "wow!" throughout the video... This is mindblowing!

@heatherdrake85 2 жыл бұрын

Oh this is phenomenal. Caught myself hanging on to every word & pausing to read everything lmao! LOVE that delivery folder. Especially the discovery session recap! Thank you guys so much.

@pammy8400 2 жыл бұрын

Brilliant video. Thanks so much Ben for the run through! I'm a graphic+fashion designer switching into the brand identity space and these tools are super helpful. Thank you Ben + The Futur for your generous content!

@thefutur 2 жыл бұрын

You're very welcome

@rayanafif 2 жыл бұрын

This is brilliant! surely will reduce the stressing process in reexporting the pdf file if something wrong and the clients didn't understand how to even read it.

@benjaminachan8566 2 жыл бұрын

The best video I've watched since 2022 began. Thumbs up TheFutur

@stephenobisanya 2 жыл бұрын

So damn good! Every resource & guide from the Futur is always top-notch!

@thefutur 2 жыл бұрын

Appreciate it Stephen.

@miodragarandjel1376 2 жыл бұрын

Very good video. I like how it is loose, funny yet very friendly and informative. Just keep up the great stuff! :)

@tuquibraun6414 2 жыл бұрын

i was just looking for a video like this, thanks for the screenshots and the good content!

@MichelleRandall 2 жыл бұрын

This was amazing. I would love to see a scaled-down version for the freelance/small business. It's a little out of touch for most clients I work with when you add up the costs, particularly after hand-off to the client, but the concept and bells and whistles are amazing.

@sendmedics 2 жыл бұрын

Exactly what I was thinking. This is for the established designer who has deep pocket clients. Was bummed when half way through it was a “buy this product to make life easier”.. Unfortunately my clients don’t have the budget for me to justify this expense.

@calimanisor 2 жыл бұрын

Exactly what I was thinking! Genius method, but for those who do branding as a side hustle and have a client every say.. 3 months, it's a quite costly solution. Maybe a solution where you pay per styleguide could be implemented? That would we awesomeness overload!

@eladbari Жыл бұрын

All aboard the monthly subscription train! Subscription-Based Food is next :)

@janetsparks9136 2 жыл бұрын

All about that zoom in! Too good, too accurate 🤣

@NomadOverNormal 2 жыл бұрын

More content about making clients happy & doing good work please! Great work Ben.

@fanatic2003 2 жыл бұрын

whew! man, how I missed this series. Glad to pick it up from where we ended last time.

@sh4unzy-za610 2 жыл бұрын

YES! You guys always deliver so much value, thank you! I got the Brand Style Guide kit a few months ago and it has added so much value to both the client and me, best investment you could make. I was looking for something like this, something new, this is perfect! #thefuturisamazing

@jeshaiahbretz4320 2 жыл бұрын

Ouch, I feel like there's quite a story about that 3am t-shirt email lol. Great to see more content featuring you Ben. Cheers and Happy New Year

@BrowningBoy28 2 жыл бұрын

Mannnn this is gonna change the GAME! Thanks for this!

@freewithbre 2 жыл бұрын

This is my favorite Futur video. Your personality is great haha

@mrbenburns 2 жыл бұрын

You're my favorite! Thank you :)

@corebook 2 жыл бұрын

Life's too short to read boring brandbooks ✌🏻

@Hardwaremoney 2 жыл бұрын

Full packed content, thanks Futur for sharing. Branding is a major key to success, my channel will certainly benefit from this vital info.

@enzotriolo_ 2 жыл бұрын

THIS IS NUTS! and it damn 2022 and I hoped for something like that in AGES

@Mgarcia472 2 жыл бұрын

This should be a class that you guys should offer

@mchale1147 2 жыл бұрын

Thanks for the video, Ben! This is so helpful as I need to design mine.

@thefutur 2 жыл бұрын

Glad it was helpful!

@MarketingHarry 2 жыл бұрын

Awesome video! Thanks for sharing this method. 👍

@austinema 2 жыл бұрын

This a game changer, thanks for sharing

@RaitisVelps 2 жыл бұрын

there is a mistake in URL - remove the S at the end of it

@thefutur 2 жыл бұрын

Thank you

@garyvoigt321 2 жыл бұрын

Great video. Just one thing - You might want to add an SVG filetype to the export list as it is more common and supported by browsers for vector logos in webpages and in apps.

@latinillusion00 2 жыл бұрын

Mine!!!!!! Ima get this!!!! way to excited, I got two new clients to try this with !!! yaaay

@MosKou2KH1 2 жыл бұрын

Let's gooo! We clearly, as designers or any service provider, need to not only just create stuff BUT also educate our client on HOW TO USE IT properly. Also, Ben, come on! HAHhahahahahhah that was a shameless plug 😂💯

@mrbenburns 2 жыл бұрын

Absolutely no shame here haha. But honestly, I've really enjoyed using the platform - I don't do these videos if I don't actually recommend this stuff.

@MosKou2KH1 2 жыл бұрын

@@mrbenburns not gonna lie, this plateforme looks really dope. I've already implemented the idea of presenting, or should I say, keeping the presentation for a client on a personal page that only him and I have acces on my website. Now with this, it will only skyrocket the quality and convenience of the work that is done for the client. Not even talking about what the client will feel and how good the referrals will be 🙏🏽

@riqtec 7 ай бұрын

A lot of my clients use Canva, so I also switched for better collaboration and now I love it. I switched from EPS to SVG tho.

@Jennifer-fk5xi 11 ай бұрын

6:49 the Corebook editing view is amazing!

@swissives 2 жыл бұрын

Looks cool and the functionality are sure useful. But again an other subscription model. So many companies trying to steal my money from their clients. This is not right and really annoying. Why can’t it be a one time purchase.

@karinverbru 2 жыл бұрын

Or using Notion ;) but your template is AWESOME!!!! Thanks for your authenticity and experience

@user-rz4ir5ws3s 2 ай бұрын

This is PROFESSIONALISM!!!

@itsnikka8293 2 жыл бұрын

Thanks Man! Big help🖤

@AnilAgrawal 2 жыл бұрын

Love this!

@MaxJung 2 жыл бұрын

8:13 soooo relatable 😂 awesome video man. I've been using the future style guide template for half a year or so and delivered multiple projects using it, and always got great feedback from it. Now I'm thinking to might upgrade my style guide again since web based style guides make so much sense if you think about it! No more emails about where to find a certain type of logo or hex code from a color. Thanks for letting us all now about that!! Cheers mate

@thefutur 2 жыл бұрын

Glad it was helpful! cheers!

@SantiagoBarrionuevo 2 жыл бұрын

Looks good but there is no way my clients will pay $100 a month for this.

@quinnkking 2 жыл бұрын

Thanks for sharing!

@deanharmer 2 жыл бұрын

this is great Ben - thank you. we got the Style Guide pack last year - has it been updated for current users?

@mrbenburns 2 жыл бұрын

No crazy updates, just typos, etc

@ceciliarodriguezsuarez9192 2 жыл бұрын

I'm absolutely giving it a try. I only have two questions. 1) I can have as many client guidelines I need to, right? 2) Are they all public links, or can I have it private only for my clients to use?

@alebrije 2 жыл бұрын

Gracias Ben. Also hi i'm just here to help the almighty algorithm. Thanks for the content.

@franklyrahat 2 жыл бұрын

I'm a learner at brand design & I'm really confused about 1 thing. Why do you need to update a style guide and what do you update mostly? Like do you update the colors of logo? Or the spacing? Like what? Could you plz elaborate? Thank you so much for this amazing contents! 🥰

@RetardedBeautys 2 жыл бұрын

Amazing content!

@nataliaiturra7989 2 жыл бұрын

Wow... Impress about how you make Core book pass so seamless 😝

@mrbenburns 2 жыл бұрын

haha thx. I try to make these valuable, even with an ad

@mdnuralom711 2 жыл бұрын

great guide man just love it. 8:13 to 8:32 really horrible moments 🙂

@LilacRain_unbrokenchain 2 жыл бұрын

If there’s one thing I get from this is that this logo and packaging actually makes me not want to drink this beer lol

@mrbenburns 2 жыл бұрын

Thanks Tom

@sherlan1886 2 жыл бұрын

Corebook looks amazing, But it requires a subscription and that’s a disadvantage. This is an added expense on the designer or the client. Unless you’re designing a guide for a large client, most clients are not gonna agree to pay that $99 per month. That’s a very steep price if you ask me

@suchikanangalia8317 2 жыл бұрын

We create style guides on keynote which is quite useful for template purpose and easily shareable. Is this different ?

@riasardana7974 2 жыл бұрын

Love this and I can't wait to try it, Ben! I couldn't locate it on the academy account. Can you direct me to where I can find this?

@riasardana7974 2 жыл бұрын

@firebutterfly 3 ай бұрын

Has this been updated to another platform? Still in love with this product two years later? Thank you

@austinema 2 жыл бұрын

Mr Burns when is the last episode of BUILT BY HAND ✋ coming out??

@juancamiloace84 Жыл бұрын

Hi, good video. It's possible to export the corebook brand book to a pdf to store it? thanks

@robynbieber6312 2 жыл бұрын

nice!!

@smotabata 2 жыл бұрын

Can we download a pdf version of the guide? For offline access.

@smotabata 2 жыл бұрын

What if you stop your subscription, would it still be accessible by the client?

@blikedat 2 жыл бұрын

New year blessings

@abdelazizdrid5191 2 жыл бұрын

love this video !!! always watch you on instagram !! full support !

@wyzefreedom 7 ай бұрын

This is the first video I've seen that's essentially one long ass ad for the sponsor...

@altadosis 2 жыл бұрын

Hi! I have a question: Is it correct or not, give a client the modifiable files of any project or depends? Like Logos, Posters, Ads, etc.

@thefutur 2 жыл бұрын

depends on what they need, what was agreed to, etc…

@barnardco 8 ай бұрын

8:13 Be honest Ben, how many takes did you have to do of this scene? This had me absolutely ROLLING! 🤣

@thefutur 8 ай бұрын

😂

@maksimsku3544 2 жыл бұрын

URL in the description should be w/o "s" in the end. Like this /corebook

@thefutur 2 жыл бұрын

Thanks

@richardpaulknight 2 жыл бұрын

Are all fonts supported (as in if I’ve used a specific desktop font for a project and want to set the guidelines on this typeface, is this possible or do you have to use their presets or Google fonts when setting copy in the guidelines?

@corebook 2 жыл бұрын

We're obsessed with unique typography. You can upload your own WOFF file.

@ResortOriginals 2 жыл бұрын

Can you guys have a new season of “making a brand”? I feel like this one has run its course and you guys have been remarketing this a bit much

@blowupp_ 2 жыл бұрын

Am in loveeeee with this video and channel. Let's get married 😆😆😆😆😆

@dominikdaniels2625 2 жыл бұрын

"Somehow they send over a bitmap file that they screenshoted from microsoft paint!"😂 man tha'ts so relatable

@irmalair4730 Жыл бұрын

I'd rather pay per style guide than a monthly subscription

@samraymond9761 2 жыл бұрын

Eminem has been real quiet ever since Ben showed his true power here 8:13

@AlejandroSanchez-qp3bq 2 жыл бұрын

i have made a purchase while traveling but when i arrive to my destiny the web is country block, is there any way to fix this?

@thefutur 2 жыл бұрын

Contact support@thefutur.com

@ruangan.fahmi_ 2 жыл бұрын

👍

@WickedSarah 7 ай бұрын

Do the clients have to pay to use the style guide or just to edit it?

@ElusivEnigma 2 жыл бұрын

This guy speaks to me 😭

@ryanwintersmusic Жыл бұрын

What a fuckin' LEGEND thank you 🙏

@iDajv 2 жыл бұрын

Do you have more projects than Hamilton???

@namenl2205 2 жыл бұрын

This would only be attractive if , Corebook would also be able to sync with Figma, speaking for product designers.

@corebook 2 жыл бұрын

Very true. That's why, as we speak we are developing the CoreFigma plugin for integration to give teams a better context around brand assets and guidelines and involve more people who can access and give feedback at the right time.

@Sunny-rk8us 2 жыл бұрын

When i click get the offer on the page it doesn't do anything...

@corebook 2 жыл бұрын

Updated.

@veerfive 2 жыл бұрын

The get offer button isn't working. I clicked it and nothing happens.

@corebook 2 жыл бұрын

Solved and updated.

@stanislaslaurent970 Жыл бұрын

Isn't it like Figma just more complicated ?

@thefoamingbrain2469 2 жыл бұрын

I think I rather just charge my client hourly fee to send them the files they need and keep the extra $60-100 a month..or maybe charge them extra $100 a month humm

@RobertLoyale 2 жыл бұрын

Over 50 years later.... oh hey Ben Burns

@mrbenburns 2 жыл бұрын

hahaha ♥️

@thefutur 2 жыл бұрын

have you seen his office tour video? yeah. me neither.

@mrbenburns 2 жыл бұрын

@@thefutur 98.67% there.

@Vangalther 2 жыл бұрын

Check the link :)

@thefutur 2 жыл бұрын

Done. Updated

@Vangalther 2 жыл бұрын

@@thefutur n_n

@graphiczonestudio 2 жыл бұрын

Link not working ...

@thefutur 2 жыл бұрын

Updated

@graphiczonestudio 2 жыл бұрын

@@thefutur Thank you very much

@yashrajgoyal2557 2 жыл бұрын

Instead, why can't we use notion for free?

@mrbenburns 2 жыл бұрын

Great idea! Less features, but you can definitely get the job done there.

@yashrajgoyal2557 2 жыл бұрын

@@mrbenburns yeah!

@limitedhangoutlive Ай бұрын

This is basically an ad for corebook.

@RM.Player00 7 ай бұрын

is it free ?

@TheChilibo 2 жыл бұрын

That shits expensive. Thanks

@bratindas5814 2 жыл бұрын

#1bil-1

@militant-vinylist 2 жыл бұрын

Very very expensive !!!!!

@QuantumKayos Жыл бұрын

So this is like $100 usd to sign up just to create on it, after 3 months you pay $70usd monthly at which point by the way you cant PUBLISH ANY. In a years time you would have paid $800USD ALREADY, just to create on it. (Much better off just doing the upfront cost at that point for a lifetime deal) But.. the ABSOLUTE worst part is If you want to publish even ONE its another $100usd a month for a brand account or make your clients do that instead. At which point they're probably thinking, now you're making me sign up and pay to access my brand guideline.... for $100 EVERY MONTH?? I don't think ANY client would be happy about this. Am.. I missing something here...? Like I was expecting a decent cost of course, but the fact that we have to make the clients pay monthly fees on top for their guideline.. This is beyond messed up. They could make it a one time charge for each brand guideline you need published, that way you just up your fee a tiny bit to your client to make up for that.

@amphreded Жыл бұрын

I tried their product (spent 99 through the deal here) and got 3 months subscription thinking there’s a way to pay extra prize for a one-time thing-nope there isn’t. Either you as an agency shoulders the cost or the brand owner will. Product itself is alright, but 1,188 usd a year my start-up client isn’t at that caliber.