Differentiation brand is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.
Competitive Audit Video:
• How To Do a Competitiv...
Here is the link to the FREE Competitive Audit Worksheet .pdf:
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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