In our previous video, we discussed what marketing automation is. This second video in our marketing automation series introduces some powerful automation tools, including Zapier and Pabbly. These tools connect various platforms, such as Meta and WhatsApp, to facilitate automation. This video clearly demonstrates how these tools assist in marketing automation by explaining how to set up actions and triggers and showing how they work. Additionally, it provides insights into how the WhatsApp API functions, giving you a clear idea about WhatsApp marketing automation. In our next video, we will discuss step-by-step instructions for using Zapier with real case examples and platform-specific automation.
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