How To Do Social Media Marketing The Right Way

Рет қаралды 189,283

Күн бұрын

Today's video is a recent 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also share my thoughts on TikTok, LinkedIn, and Instagram ads and why everyone needs to start a podcast. Hope you enjoy it!
Timestamps:
0:00 - 0:48 intro
0:48 - 7:34 How to approach social media marketing in 2024
7:34 - 10:24 TikTok vs Instagram vs LinkedIn ads
10:24 - 14:30 Why everyone needs to start a podcast
14:30 - 16:26 How to deliver value to your people
16:26 - 20:50 Is it okay to post about different things in the same account?
20:50 - 23:20 Your business over the algorithm
23:20 - 30:41 Stop selling the unsellable
30:41 - 31:40 Overlapping tasks in small companies
31:40 - 32:20 Using AI as a thinking partner
32:20 - 39:31 Content strategy for white label agencies
39:31 - 43:50 How to become better at making content
43:50 - 46:00 The impact of AI on agencies
46:00 - 49:00 How should none profits approach storytelling
49:00 - 54:46 Brand matters everywhere
54:46 - 59:35 Convincing vs having conviction
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has ofﬁces in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits - which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Пікірлер: 186

@qbanguy 6 ай бұрын

I watched every minute of this video and holy shit G you’re on another level man. SO MUCH ALPHA GIVEN FOR FREE!!

@darkonofficial8176 6 ай бұрын

If you are with 1.4M subscribers saying this that definitely means that this 1h video is gold

@PatriotGirl1776 5 ай бұрын

👍🏻👍🏻More Men need to be Alpha’s!! Love Gary Vee!

@FXVibez 28 күн бұрын

The way Gary articulately talks about content and consumer attention is like any of your favorite artist at WORK! He’s reached a flow state that cannot be fucked with. This type of game should not be free but THANK YOU man

@thiagoroldanmarketing 7 ай бұрын

This is the most underrated marketing class on this platform. This shouldn’t be free. Thank you Gary and Sasha team!

@StephanyCoffer 7 ай бұрын

i agree!!!

@4EBPB 6 ай бұрын

Fr💯 17:07

@LearnwithRonT 6 күн бұрын

Your dedication to understanding the thematics of what works in content creation is impressive. Breaking through in today's competitive landscape indeed requires consistent effort and adapting to what resonates with the audience. One counterintuitive approach to consider is embracing failures as learning opportunities. Sometimes, content that doesn't perform well offers the most valuable insights. Additionally, experimenting with different formats, like memes or carousels, can unexpectedly boost engagement.Keep up the fantastic work, and remember that perseverance and adaptability are key to sustained success!

@rawshi7931 6 ай бұрын

Thank you so much for allowing us into your world, and access your knowledge 🙏🏾 this video was 👌🏾

@epicdronetours 7 ай бұрын

We loved being here for this 4Ds! Such an epic day.

@BennyFlaco 7 ай бұрын

I love these kind of 4Ds Episodes! ❤

@diknarbetancourt 7 ай бұрын

16:55 Jimmy is in the hooooouse 👌🏻🤗 that gentleman is a G I’m not kidding he talks with everyone on Twitter he doesn’t care if you got 100 followers or 1mill he was really kind with me years ago on that platform I still remember him interacting with me on his comments ❤️

@erolkojrz 5 ай бұрын

Def an angel!!

@J...JustTheLetter 3 ай бұрын

you prob wont see this, gary, but THIS is the content i would love to see more of. Real-world marketing talk

@thomass5593 7 ай бұрын

Happy Thanksgiving Gary... I am thankful for life and knowledge

@mohitmorya 7 ай бұрын

Thankyou so much for the advice garyy

@mpressme 7 ай бұрын

Another amazing contribution to future successors! Thank you

@OfficerArsenault 7 ай бұрын

Great info, thank hanks for sharing.

@jaysworld1133 7 ай бұрын

I love the knowledge that i can use to make my life desisions to create my mew business

@baggladyjayy 5 ай бұрын

Amazing always dropping knowledge ‼️👏🏽👏🏽👏🏽

@fitforfreelance 7 ай бұрын

Don't convince, have conviction 🔥

@Matt_FloridaLeisurePoolSpa 5 ай бұрын

Taking a deep dive into Social Media Marketing as I have taken a newly created position at my company. Crazy good advice in this video and once some of this is put into practice I hope the ROI proves my point!

@ChanemCrochet 7 ай бұрын

🌟 Wow, this tutorial on Social Media Marketing is an absolute game-changer! 🚀 The step-by-step guidance and insights are incredibly helpful, making the whole process seem so much more manageable. Thank you for breaking down the complexities and sharing valuable tips on doing social media marketing the right way. 📱💡 Your expertise shines through, and I'm leaving this video feeling both inspired and well-equipped. Can't wait to implement these strategies! 👏✨

@piotrskutnik8472 7 ай бұрын

Agree, so good, right..💪

@tabletopskirmishgames 7 ай бұрын

4Ds are my favourite episodes, it's so cool we can sit in on these sessions 🤩

@BryceBetts 7 ай бұрын

They are my favorite as well.

@most_researched_ 7 ай бұрын

Thank you Gary!

@erichancock803 7 ай бұрын

4Ds are the best videos

@annastayziaa 6 ай бұрын

we love you Gary and tgv :)

@OHANA-Beach-Suites-CDO 7 ай бұрын

Me and Gary are TWINNING! LETS GOOOO!!!!

@JamSandiford 5 ай бұрын

GaryVee still doing it! been following since 2015.

@markksantos 7 ай бұрын

GREAT CONTENT!

@diknarbetancourt 7 ай бұрын

43:08 I don’t who she is but I love the support she gives you ☺️

@brightpage1020 7 ай бұрын

This is my 1st intro to Gary'a work directly. I see how this is the marketing agency - not for folks that like to make ads, but for folks that like to make sales. "Sha-wing!" - Wayne's World

@PPW-tv1 7 ай бұрын

Legendary Advice

@diknarbetancourt 7 ай бұрын

58:53 SOC = Strategic Organic Content Am I right! ❤️🔑 This 4Ds was amazing

@erolkojrz 5 ай бұрын

Been planning to go to a 4d. Great meeting and GREAT questions...

@sirijantey 7 ай бұрын

Gary I just love you, how you articulate your ideas. Is so real… I felt it.

@kyleridlonproductions 5 ай бұрын

I would like to add my advice on how I would do a podcast in a kayak. I would use 2 small cameras like Go Pros and mount them on the kayak to get a medium-closeup shot of who was speaking, then also use a small drone like DJI Mavic to get a wide shot of the kayak. If shooting this as a one-man band, you can set the DJI to do an auto-track and follow the kayak. Also, put a lav mic on the speakers for a clear dialog. Also, I would use the drone to get BRoll as filler to hide cuts and for transitions between topics.

@mrfleamino9350 7 ай бұрын

Thank you Gary Lee

@shawnparker5095 6 ай бұрын

31:55 - How GaryV is using AI 48:36 - my fav quotable

@OliverCharlesMusic 5 ай бұрын

Thanks man! Really encouraging. :)

@mikeharrison466 6 ай бұрын

Love the candor here. Been uploading long form youtube videos for 9 months now, got in rhythm there and now repurposing those videos on other platforms. So many books, how tos, etc on this but at the end of the day - it’s just taking REPS 💪

@softstonehearts 2 ай бұрын

As a music artist... how do I overdeliver? I find that if I post "listen to my music," that is of course self serving. If I post nerdy stuff about writing or recording, that appeals to other musicians, but not so much to potential fans. For starters, at least I am posting content, so that's good! Gary's advice is fantastic for those who are in the business sector. Would love to hear him weigh in on how that could be adapted to a band or music artist. Thanks!

@effectme3410 7 ай бұрын

I am wishing you all an early Happy Thanksgiving !!!!! Love you guys !!!!❤❤❤❤

@OFCnmezi 7 ай бұрын

This guy is excellent!!!

@piotrskutnik8472 7 ай бұрын

Yes 100%

@prepsmarttutoring5053 6 ай бұрын

You’re awesome Gary

@SandcastleAndy 6 ай бұрын

Keep doing what makes you happy, niche, no niche, doesn't matter , algorithms don't matter, your mind matters, AI doesn't build sandcastles

@toency 3 ай бұрын

Thats some really good insights og how to do docial media marketing the right way. good video

@piotrskutnik8472 7 ай бұрын

Amazing stuff.

@diknarbetancourt 7 ай бұрын

38:07 key 🔑 part for LinkedIn

@JBuzzi 7 ай бұрын

Gary, this was so fun to be a part of. Thank you and your team at The Sasha Group for all the incredible takeaways. Been enjoying the implementation of these!!

@holisticrudie9278 7 ай бұрын

Gary is a beast keep up the good work but I don’t gotta tell you that 😂

@veracitydancetheatre7523 7 ай бұрын

Love u Gary!

@kingjsmooth 6 ай бұрын

Main point like always..... post more content ❤ 👍

@Loetofficial 7 ай бұрын

This is so good, I feel like I should be paying for it 😮

@soscreativity 3 ай бұрын

Thank you for providing such valuable insights into doing social media marketing the right way! Here's to implementing these strategies and achieving meaningful results in social media marketing!"

@baileyembry6057 7 ай бұрын

Great content!!!!!!!!!!!!!!!

@dennilovejoy6399 7 ай бұрын

Fire 🔥

@Jazzmynerain 6 ай бұрын

I’ve listened to this video about four times now & each time I hear something I didn’t before. As always, thank you Gary Vee!

@SuzetteBouwer 28 күн бұрын

I would love clarity about the And/or idea 💡

@Mr.Gratitude 6 ай бұрын

Good advices for the present and future times. Great contribution, team& Gary, kudos.

@diknarbetancourt 7 ай бұрын

23:11 moment of the day: “Drop the mic 🎤.” Daaaaamn that was silent in the entire room

@seanbyoungjukim9690 7 ай бұрын

Goat

@diknarbetancourt 7 ай бұрын

25:59 just the fact that he things he needs to hire a “social media manager” scares the sh*t out of me. A SMM can’t handle all those things. That’s why you see how some people laugh in LinkedIn with some proposals when businesses try to hire someone with 90 skills and the salary doesn’t match the work they will put into everything. Oh but if the amount is great I’ll close my mouth 😅 But that like 1% of businesses.

@dreawelty 7 ай бұрын

Why i quit being a smm lol

@connielegendre8577 6 ай бұрын

This is, for me, the best youtube by you, and I've listened to a lot. I just wish you carried a wine that elders like myself (89 yo) could drink. (LOL)

@prepsmarttutoring5053 6 ай бұрын

Need to try Gary’s wine

@prepsmarttutoring5053 6 ай бұрын

89 is the new 28 😅

@connielegendre8577 6 ай бұрын

@@prepsmarttutoring5053 Preservatives in wine are not my friend - health! And I don't like the taste of alcohol. So, I'm sort of left with grape juice (LOL)

@supersimplemarketing 7 ай бұрын

the two post carousel play is 🔥🔥🔥

@StephenVRichardson 7 ай бұрын

Gary, Thank You for ALL that you have… and continue to do. We Love & Appreciate You!

@Luxuryy.g 6 ай бұрын

i might just have to start up the hot wings podcast

@gjthomas9770 6 ай бұрын

Boom

@moneymaverickstv 7 ай бұрын

❤

@anthonyyepez 7 ай бұрын

Gary is always dropping 🔥 yet so many people don't soak it in and apply it.

@SocialMediaSage-hu4cg 4 ай бұрын

Would love to to market on social media.

@amynicholasofficial 3 ай бұрын

Would LOVE ❤ to know Gary’s thoughts on using Telegram as a viable social channel? 🤔

@farmerjeffmays9858 6 ай бұрын

Always Valuable Content 💰 Gotta Love GaryVee

@baja_excursions 5 ай бұрын

🎉

@ChefLizette 5 ай бұрын

Thank you for continuing to share these meetings … so much business value in each episode! :)

@patsbeergarage 6 ай бұрын

wait also, "instagram is impossible" for his case? or in general. cause thats my fastest grower, and I got into a fuckin groove with it. its the easiest for me by far, to garner genuine connections/conversations, and turn the average scroller into a die hard fan. I see that say, instagram has leveled the playing field reach wise tho

@diknarbetancourt 7 ай бұрын

25:36 it’s crazy how people complicates everything 😏 omg I love that answer

@kaikomedia 7 ай бұрын

Yo, invent the 3 person seat kayak?

@dwilldoit 6 ай бұрын

Yup it's like a cable TV

@aoyama173 4 ай бұрын

3:20 if you're selling 8:30 content creation without a team catching lighting in a jar

@jimsdigitalmarketing 7 ай бұрын

Can't recover from Gary's NFT scam 😂

@red154154 5 ай бұрын

I need to meet this man

@h3cz_ 4 ай бұрын

and you can if you want

@brightpage1020 7 ай бұрын

I live on Lake Michigan. I'm halfway in to this video and ready to fly a drone over my kayak. My 6y/o has a drone. My 10 y/o has a GoPro. Let's do this. I'm sick of talking. Vee said this is the time to throw paint on the wall. Because content rules the algo, not the other way around. Phew! Finally, right? 2024 is tripling down on 2021's banner year... And it's ticking away. Let's stop talking it over and start living it out. Right? Make up for lost money, now.

@LorenzMotors 2 ай бұрын

Gary what kind of content do I make for Lorenz Motors

@xboxmaster0000 4 ай бұрын

I heard the term "the grid" in this video and I am not sure what people are talking about. What are people referring to when they say "the grid" @57:50 Gary says it twice.

@erikchua1213 2 ай бұрын

Hey Gary, a lot of long time basketball collectors feel that you pumped and dumped basketball cards during the covid boom. is it ture?

@FreelancerAbida 7 ай бұрын

Plz I need help I started jewellery PL Shopify store in UK but marketing is failed ,I couldn't get sells

@nonenone9493 7 ай бұрын

@15:00

@lundgrenbronzestudios 6 ай бұрын

Can you move that can in front of the camera.

@alitherizvi 5 ай бұрын

Hi Gary, I'm from India. Thank you for consistently sharing such insightful tips on social media marketing! Your content is a goldmine of knowledge. 🚀

@patsbeergarage 6 ай бұрын

that first fucking statement man is what I just learned. ya dont need some flashy, insta viral method. fucking post, fucking post FUCKING POST. POST YOU!!!!!!! THATS IT. who cares what style. upload in the style of old school KZfaq, with the phone in front of you just doing what you love. if you love to walk, post your walk thoughts, to, if you enjoy weaving thongs out of twizlers, POST THAT. it really is that fucking simple. ya cant think of anything major, im sure you enjoy couches. go to a bunch of bobs discount furniture and review couches, find which areas bobs has the best quality couch. (bam, one day youre partnering with Bobs furniture) I persisted when I thought it would never lead anywhere, now its leading places!!

@RavinderSingh-ft5dw 6 ай бұрын

Sweeeeeeeeeeet

@diknarbetancourt 7 ай бұрын

32:10 Quote of the day: “ …… ”

@diknarbetancourt 7 ай бұрын

50:41 It’s crazy when I see people paying for a bottle of water if it’s not like in summer and it’s cold. But I love to go with my bottle of water and when I don’t have more water I just go to some bathroom and fill it with more water from the sink. It’s crazy 😅

@nonenone9493 7 ай бұрын

@14:30

@thomass5593 7 ай бұрын

The reason I have held back for so long is because the people that surround me steal my knowledge and use my ideas for there own and dont include me.... I cant help but express my ideas and thoughts because im looking for a partner that is like hell yeah and want to build with me not take my ideas...... i dont have the resources to do it on my own.... so i just stopped even trying..... is it me and my personality or is it just how people are in this world?

@brightpage1020 7 ай бұрын

Whoa that sounds terrifying. Could you be overthinking it? Ideas are in the air. It's action that jumps them to wrestle the dollar value out of them. You seem focused on ideas and blaming others. Try focusing on taking action before you share the ideas, maybe?

@thomass5593 7 ай бұрын

Yes I should take action first. I guess I was just hopping for acknowledgment l, like yeah Sean that's a great idea let's see if we can make it happen and boom go do it with confidence and positive enforcement behind me knowing it is going to be successful.

@brightpage1020 7 ай бұрын

@@thomass5593 start. Take action. Make the thing. That will attract better partners. Then practice discernment and don't give it away for free. You learned a tough lesson and now know better than to be naive.

@MzBonafyde 6 ай бұрын

I think you should focus on self development, scarcity mindset, leadership, etc... If you are looking for someone to lead the way, they will do just that with or without you... Why do it with you when you aren't invested in leading yourself? Become the leader who acts and stop looking for outside validation. No doubt you have great ideas but lack the confidence, perhaps stemming from a fear of failure to bring them to fruition and instead of accepting responsibility... It's easier to blame others/ the world/ greedy people, etc... And use it as an excuse to not even really try. These are all just limiting beliefs, you can overcome them and go on to do amazing things. Just Do the work. ❤ I know it's not the easy answer and many of us are in the trenches with you... But it's the reality.

@thomass5593 6 ай бұрын

@@MzBonafyde Yes I can understand that. Just feels like games are being played with me sometimes

@VoniBanks 5 ай бұрын

on the photography ask people how they would do it better? rate my photography . let the audience know you are looking to get better. post photos of relevant content but they rate the photographer on looks and appeal but the subject is catchy ...