How to Find a Niche for your Online Business

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How to Find a Niche for your Online Business

Рет қаралды 103,259

Күн бұрын

In this tutorial, you’ll learn how to vet, research, and find a niche for your online business.
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Keyword Research Pt 3: Understanding Ranking Difficulty [SEO Course by Ahrefs] ► • Keyword Research Pt 3:...
Ahrefs Site Explorer ► ahrefs.com/sit...
Ahrefs Content Explorer ► ahrefs.com/con...
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Choosing the right niche for your business usually comes down to solving three problems:
Problem #1: passion vs. profit. Should you follow something you’re passionate about or choose the niche that brings you money?
Problem #2: low vs high competition. Should you choose a low-competition niche that allows you to get traffic faster without having to compete against big brands? Or should you chase one of the high-competition niches that don’t limit your earnings potential?
Problem #3: micro vs. broad niches. How niche should you go?
There is no magic formula that helps you to make the right choice. It’s always a mix of personal and business decisions. In this video, we’ll show you how to find the perfect balance between these two.
What is a niche?
In short, a niche is a segment, or a smaller part of an industry that has a community with specific needs.
There are two ways to find a niche:
dig into a competing website’s traffic and financial information;
use Google ads data to assess commercial value of the niche.
How do you do that? Watch the video to learn how.
The next step is to research and vet your potential niches. Here, you’ll want to get more detailed information on your brainstormed list of niches. You can do it by vetting them in two buckets:
- web bucket
- market bucket
In the video, you'll learn how to vet your list of niches using these two buckets.
Finally, choose the niche you can build your online business around. And it comes down to solving those three problems we were talking about in the beginning of the video.
Watch the video to get some tips about how to do it.
Timestamps:
0:00 Intro
1:29 Define what a niche is
2:33 Ways to find a niche
7:04 Research and vet your potential niche
13:47 Choose a niche that’s right for you
#howtofindaniche #findanicheforyouronlinebusiness #howtochooseaniche #howtopickaniche
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Пікірлер: 104

@wphubacademy Жыл бұрын

We love the tutorials, Sam explains everything super clearly and simply. Thanks Ahrefs!

@AhrefsCom Жыл бұрын

Thanks! -Helen

@still2093 10 ай бұрын

11:47 What is a good search volume benchmark?

@rakhidharYT Жыл бұрын

loved your content, now its crystal clear to define a niche.

@AhrefsCom Жыл бұрын

Glad it helped! 🙏 -Helen

@whocares7912 Жыл бұрын

All I know is - so many people will try and fail to make a living blogging. They will spend money on so called gurus who are the ones that will make the most money from courses and apps etc. There are just too many websites online and Google doesn't want them. Saying that though, I do like the content here.

@AhrefsCom Жыл бұрын

Thanks for sharing! -Helen

@FunnyVideoFrenzy 2 жыл бұрын

great video, people think that making money online is just so simple as making a video or post on social media, The truth is that takes a lot of time, effort, and daily work

@AhrefsCom 2 жыл бұрын

You're right :) -Helen

@jjjoeyyy325 3 ай бұрын

the daily work is no joke i feel like i work a 9-5

@brianr2941 2 жыл бұрын

I am very confident that I could literally learn to become a millionaire from all of your content. Everytime I watch a video I take at least 2 pages of notes! Would you suggest a path of videos to understand to be completely boss at starting a long lasting online store?

@AhrefsCom 2 жыл бұрын

Thanks! Try to start with our SEO course: kzfaq.info/get/bejne/mNqndper0svbo6c.html -Helen

@pierrelaroche Жыл бұрын

I agree with you. Learn from Sam and discipline after you make money no worry. Be consistent never give up not because you work 20 months on a Site, with no revenue, that you will not make money after. Be patien and stay away from IA content. Make sure you have 4K on the side to help you, just for the site.

@still2093 10 ай бұрын

7:57 goes so fast over the market bucket the contrast of speed (web vs market) is JARRING!

@aroobaibrahim5308 2 жыл бұрын

The only guy in youtube that provides quality❤

@AhrefsCom 2 жыл бұрын

😀

@dennismartensson4836 2 жыл бұрын

i like this video you made. There's a lot of bad advice out there on choosing a niche. I mostly found that,if i am not passionate about what i'm blogging about, i will put no any effort any to growing. If you're passionate about something, go for it. Who says there's no profit in your passion?

@AhrefsCom 2 жыл бұрын

You're right :) If you get profit out of your passion - then you should definitely go for it! Glad to hear you have found your niche. -Helen

@still2093 10 ай бұрын

11:18 what is the cut off for keyword difficulty scores?

@filippomursia5889 2 жыл бұрын

Would be cool to have a similar tutorial but with a real product in a niche instead of an affiliate website!

@AhrefsCom 2 жыл бұрын

Thanks for the idea, we might consider to create such tutorial in future. -Helen

@JenniferMetzler 2 жыл бұрын

Love all of your videos and ahrefs! Thank you for this information!

@AhrefsCom 2 жыл бұрын

Glad you liked it! 🙌 -Helen

@usamajutt1159 2 жыл бұрын

i have low competition amazon affiliate niches, if you wanna see i can share stats.

@Mhlengi_Gasa Жыл бұрын

This video is very helpful. But it scares me a little because I have a niche I want to go into but I'm afraid of finding out that it's not profitable. I don't necessarily love it, it's just little skills that have and very good at that makes me want to go into the niche. The broad niche is "home management".

@roadcatastrophic7291 7 ай бұрын

Now I realized so many things I didn't know to utilizes these tools..

@AhrefsCom 7 ай бұрын

Happy to help 🙌 -Helen

@basicenglishknowledge3815 2 жыл бұрын

By comparing google ad to SEO your considering all the factors mean SEO is a longtime process, time is a crucial factor I thinke reaching on first page your website must be many years old. Domain authority which is like monoplyistic competition where few website have authority. I think content is a king. If traffic is paid because it is also the part of seo and content have value then it will produce result because bounce rate is the key factore.

@still2093 10 ай бұрын

17:35 didn't you say with potential to go up a level to sleep products? You didn't explain that...

@JoseSorianoPhotography Жыл бұрын

I love the way you guys explain everything! great content. I'm a commercial photographer and I want to start with affiliate marketing and I found the niche but the question I have is, should I do it on my current site where I blog or create a new site.

@AhrefsCom Жыл бұрын

It's an "it depends" answer - hard to tell without analysis. -Helen

@ours2359 2 жыл бұрын

You just won my heart

@AhrefsCom 2 жыл бұрын

😊

@amarachimoses 2 жыл бұрын

Great video, Sam. I've actually decided on a niche but I'm having a little problem getting video resources. Does anyone know where I can get non-copyrighted workout videos for my fitness website? The ones I'm seeing are not that good. Or can I use any good one I see and cite it properly.

@ohee83 2 жыл бұрын

Guest post targeting any specific post or Domain, which one results better? If one has a plan for 10 guest posts for an affiliate site, what is recommended ratio for domain level guest post vs post level guest post?

@ChrisProutyVideos 2 жыл бұрын

One of the biggest challenges I see in any industry looking for a niche is a misunderstanding of the word "passion." The etymology of the word, from the Latin "pati," means "suffering." It's difficult for me to recommend anyone follow their suffering. I'd prefer that they follow their inspiration. FWIW 🙏

@AhrefsCom 2 жыл бұрын

It also has another meaning that comes from Greek "pathos" - "feelings, emotions" ;) But you're totally right about "following the inspiration" - sounds great! -Helen

@ChrisProutyVideos 2 жыл бұрын

Great call, Helen....thanks for the follow up!

@mangispangi 2 жыл бұрын

Excellent content man. Thank you!

@AhrefsCom 2 жыл бұрын

Glad you liked it! :) -Helen

@user-ny2kh9qv7m 2 жыл бұрын

Great informative video thanks

@AhrefsCom 2 жыл бұрын

Glad it was helpful! :) -Helen

@multazimshaikh5766 2 жыл бұрын

Hey Sam, really loved your content and the way u share the deep insights on every topic. Would love to see if you cover any topic on ways to generate leads for local business. Either way, keep up the good work Thanks

@AhrefsCom 2 жыл бұрын

Thanks, we might cosider your idea :) -Helen

@nadimmia4070 Жыл бұрын

your tutorial is best....❤❤❤❤❤

@AhrefsCom Жыл бұрын

Many thanks :) -Helen

@aimagicx Жыл бұрын

Hi Sam, I have question please and need your thoughts : if i want to start a new blog, which better to use :New domain OR Expired domain??

@AhrefsCom Жыл бұрын

Hi there! Let me try and answer your question :) Both - new and expired domains - have their + and -. In simple words, with a new domain you get a clean start, without any previous SEO baggage or potential spammy history that you may get with an expired domain. But a new domain requires a lot of time and resources to build authority (DR), reputation and grow organically. Hope it helps :) -Helen

@aimagicx Жыл бұрын

@@AhrefsCom Hi Helen, Thanks for your answer. Sure but i hoped you said you prefer A or B 😅 because i found it hard to decide which should i choose. if i choose Expired , i have a old domain (10Years) with low backlinks and one very good backlink but i didn't like the name that much, and if i choose New Domain, so this way i can choose the name and also as you mentioned will be a clean history.

@still2093 10 ай бұрын

Doesn't really explain the decision making around 5:53 of what makes a niche viable.

@Technique1995 Жыл бұрын

Thanks Sam

@AhrefsCom Жыл бұрын

UR welcome! -Helen

@waltroderick101 2 жыл бұрын

Does Ahrefs offer something in the software that tells what major category a niche is in? You mentioned it a couple of times in the video. I am a monthly subscriber to Ahrefs, but a newbie at it. Thanks

@AhrefsCom 2 жыл бұрын

Hi Wally! To clarify, are you asking if we categorize websites by niche? If so, the answer is no. If I’ve misunderstood, please let me know. -Helen

@waltroderick101 2 жыл бұрын

@@AhrefsCom No. In the video, Sam decribes two different niches as being part of a larger category. IE backpacks were art of luggage I believe was on example. How do you what the parent category is? If that makes sense.

@AhrefsCom 2 жыл бұрын

We don't have such feature in our tool, it's just common sense. But you may try to check some larger sites like Amazon to see what subcategories they have - it may help. -Helen

@zyanamorris875 2 жыл бұрын

Thumbs Up

@AhrefsCom 2 жыл бұрын

👍

@sakeebyakubshaikh3845 2 жыл бұрын

Amazing, Amazing Amazing 👌👌👌👏👏👏👍👍👍

@AhrefsCom 2 жыл бұрын

Thank you 😀 -Helen

@desmondliao Жыл бұрын

This was excellent.

@AhrefsCom Жыл бұрын

Thanks! -Helen

@thefoysalahmed 2 жыл бұрын

Thanks for the great content.

@AhrefsCom 2 жыл бұрын

Glad you enjoyed it!🙌 -Helen

@hichambanda1121 2 жыл бұрын

great value

@AhrefsCom 2 жыл бұрын

Thanks! -Helen

@kukaraca 2 жыл бұрын

Thank you Sam!

@AhrefsCom 2 жыл бұрын

Thank you for watching! 😀 -Helen

@vinces5761 2 жыл бұрын

Excellent content

@AhrefsCom 2 жыл бұрын

Glad you enjoyed it! 😀 -Helen

@Jaymzbox 2 жыл бұрын

What means "AH" in "AhRefs"? Regards

@AhrefsCom 2 жыл бұрын

Ahrefs derives from the attribute which creates a hyperlink to web pages :) -Helen

@Jaymzbox 2 жыл бұрын

@@AhrefsCom Wow.Thank you for the Answer!!!!

@MuhammadOwais-gq2ve 2 жыл бұрын

Hi Sam, what is the search volume of keywords for new affailate website?

@AhrefsCom 2 жыл бұрын

It depends on the website, niche etc. You may watch the video about keyword research for affiliate marketing websites for more info: kzfaq.info/get/bejne/qZuGjcSJzp22dmg.html -Helen

@BesttiEver 2 жыл бұрын

Hy Sir Sam ! Is there any course on Content Writing by you ? If Possible send the link. I Visit your Playlist, can't decide which video is on Content Writing, I am totally beginner here. I have craze to write,but dont know where to start, how to start. Kindly Help me sir. I will for your response (Thanks)

@AhrefsCom 2 жыл бұрын

You can check this video on content creation, for example: kzfaq.info/get/bejne/bqiUjZOVutubhoU.html -Helen

@bluedragonacupuncture8425 2 жыл бұрын

Have you guys changed your opinion of #hashtags above video titles? I saw a comment from yourselves a while ago to the effect that you don't see any effect from them

@angchanel10 2 жыл бұрын

Xia xẻ thật tuyệt vời 👍

@AWFJ2014 2 жыл бұрын

Great value from this video. Thanks.

@AhrefsCom 2 жыл бұрын

Glad it was helpful! -Helen

@samuelconteh7990 2 жыл бұрын

thank you

@AhrefsCom 2 жыл бұрын

Welcome! :) -Helen

@alamin-zg9tj 2 жыл бұрын

Thank you sir awfully.

@florinamariei7252 2 жыл бұрын

Thank you!!@

@AhrefsCom 2 жыл бұрын

You're welcome! 😀 -Helen

@PrasenjitDuttaChowdhury 2 жыл бұрын

❤️❤️❤️

@IliaPavlenkov 2 жыл бұрын

What is the name of the person in the video?

@AhrefsCom 2 жыл бұрын

It's Sam Oh, you can see him doing in almost every Ahrefs video :) -Helen

@moviebites9636 Жыл бұрын

A niche just beat Magnus Carlsen

@AlexMcLean-uf2co 4 ай бұрын

Does anyone have a free content explorer

@cocobj8116 2 жыл бұрын

❤️❤️🙏🙏

@muhammedmuktharjavid3269 2 жыл бұрын

Rumour has it that doomsday of caches is nearing as Google is going for huge update; so does the fate of affiliate marketing.. please Any alternative @Sam

@alighteditzx1924 Жыл бұрын

can i used your thumnail on fiver account pleeeeessss

@magiciansway 7 ай бұрын

Following your passion is the worst advice anyone can give. Do the work to find out what makes you tick then design a career around that and THEN you will develop a passion for that career.