In this tutorial, you’ll learn how to find low competition keywords.
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What is a low-competition keyword?
Basically, it’s a keyword that’s easy to rank for. But with so many different Google ranking factors, people generally think of low competition keywords as topics that don’t require a lot of backlinks to rank high.
But ranking high on Google isn’t always just about backlinks.
Here’s a 5-step process which will help you find low competition keywords.
The first step is to brainstorm a list of topics. Topics means broad keywords that are related to your niche.
The second step is to expand your topics with a keyword research tool.
Keyword research tools give you information about how often words and phrases are searched. They’re also the main way SEOs generate keyword lists.
You’ll learn which tool to use and how to use it.
Step three is to filter keywords for low difficulty scores. You’ll learn how to do this in the video.
The fourth step is to check if you can match search intent. Search intent tells us the reason behind a searcher’s query. And if you can’t match searcher intent, you won’t be able to rank -- even if the query is so-called “low competition.”
You’ll learn how to figure out a keyword’s search intent in the video.
The final step is to assess if the keyword is truly low-difficulty.
Metrics like keyword difficulty and referring domains can only tell you so much. And while combining these metrics can be helpful, they don’t always paint a full picture.
This video will show you how to do this.
Low competition keywords are great to target when your website is fairly new or has low authority, they shouldn’t be the only strategy you use. Higher competition topics generally lead to more traffic and links, two things that all SEOs are after. Plus. competitive topics usually have higher commercial value.
So it’s still worth going after competitive topics but you should set your time horizon realistically.
#lowcompetitionkeywords #keywordresearch #seo
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