Historically trade shows, events, and exhibitions have made up the bulk of b2b marketing budgets.
And while they still have a place in your marketing strategy, they shouldn’t be done in isolation but instead should be part of your company's wider digital marketing play.
To show you what I mean, in this video I’m going to walk through a real-world example of how to get the most out of your next trade show, by walking you through the tactics we implement before, during, and after the B2B Marketing Expo we attended last year to ensure we got maximum value from what is ultimately a very expensive table and chair in a warehouse.