According to Bain & Company, only 12% of organizational
transformations accomplish the intended goals, and 70% of change
programs simply fail. Harvard’s John P. Kotter cites the lack of a
vision and/or under-communication of the vision as two critical
mistakes that derail ambitious change initiatives.
The solution? In times of transformation success rides on a foundation of good communication, specifically, a clear "change story" that can be shared openly and continually across an organization. You simply must tell a good story to drive effective change.
So take 2.5 minutes to learn why visual storytelling is an extraordinarily powerful, engaging, and sharable way to drive the understanding and adoption necessary to power successful transformations.