Are you thinking about starting a business in senior care? Have you given any thought about how you plan to market your business? Or even WHERE to market your business? We're here to help! Below are 5 tips on how to market your new business in senior care!
1. Build An Email List
How can you do that if you have no contacts? Visit ALL local Chamber's of Commerce near you and get their directories. These directories will provide you with a multitude of contacts to add to your email list!
2. Join the Chamber & Network
This is an extremely useful tool for networking. By attending these Chamber of Commerce events, you are able to network with other local business owners!
Not only can these events be helpful in gaining connections, but it also helps with creating a presence in your community.
3. Partner with Placement Agencies
Placement Agencies are extremely plugged in to the community as well as resident needs. By connecting with placement agencies you can create a steady stream of referrals for your business.
4. Medicare Home Health Agencies
With home health agencies, the nurses, physical and occupational therapists are going directly into the homes of their patients.
Patients that utilize Medicare Home Health may only be prescribed a certain amount of home visits. Reach out to local agencies and bring coffee or breakfast to one of their weekly all hands meetings. This could be a great way to market your business so they may refer to you at the end of their prescribed visits.
5. Discharge Planners
When marketing your new business, it is beneficial to introduce yourself and your business to discharge planners. Why? Discharge Planners help patients create a plan of care for their recovery.
Sometimes plans of care for seniors can be very extensive. By building a relationship with fellow discharge planners or social workers and sharing your business, and the services you provide with them, you can become part of their referral network as they develop a plan of care for families.
#adultdaycare #seniorcare #marketing
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