How To Market Your Street Fashion Brand | Pt. 8

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THE CASUAL

THE CASUAL

6 жыл бұрын

Reggie lifts the blinders on marketing your new street fashion brand. While certainly not an entire comprehensive study, he breaks down the basics and the most important aspect in all of marketing!
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The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond.
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Пікірлер: 81
@drewabreu1618
@drewabreu1618 6 жыл бұрын
Marketing is a step by step process, you build off your audience continuously to create a base. A lot of people seem to think by getting a celebrity to wear a piece will instantly give them an insane amount of exposure generating nonstop sales. When this does happen, it’s rare and usually it’s not for long. The best way to grow a business is organically. Can’t get enough of these discussions though nothing else like this on KZfaq.👍
@adxmxe
@adxmxe 6 жыл бұрын
My favorite series on the channel, thank you for helping aspiring designers.
@MrMooPow
@MrMooPow 6 жыл бұрын
I'm sitting here in a room with my future competition. Hey guys 😆
@EduardoBeBetter
@EduardoBeBetter 5 жыл бұрын
Lmao good luck
@bodankostov
@bodankostov 4 жыл бұрын
Hello
@playboiparty1853
@playboiparty1853 3 жыл бұрын
Good luck fam ❗️
@davinamayor7776
@davinamayor7776 2 жыл бұрын
Lmaoo heyy
@jacknjill3000
@jacknjill3000 2 жыл бұрын
Many don’t know that supremes founder first worked at a trendy 80s brand called Parachute. They had stores all over the USA and their flagship store in NYC was directly across the CDG store in SOHO. So when I found out about this info and not up on the new fashion of now, but was really into fashion in the 80s, I wasn’t surprised of him opening Supremes. I’m surprised that no one now talks about parachute and it’s all about vintage right now and they were huge in the fashion scene back then. Intact about 3 years ago, I found.a parachute shirt at some garage sale for like $8. I tried to look on eBay to see how much it was going for and i couldn’t even find one n eBay.
@seanugly
@seanugly 6 жыл бұрын
Yes! Keep dropping knowledge Reggie! Love the channel
@devaughnchristopher
@devaughnchristopher 5 жыл бұрын
dude your videos are so informative and well done. This has been an amazing help to get me on my way to structuring my brand. cheers and thanks again my friend.
@nilyaj
@nilyaj 6 жыл бұрын
Will you tell us the best books to read for starting a clothing brand
@thankgoditstodaymindset9126
@thankgoditstodaymindset9126 5 жыл бұрын
Man, this was one of THE BEST and thorough marketing videos I have watched!!! I started my brand a couple months ago and this video has been extremely helpful, thank you so much!!! I wish you much continued Success and please keep doing what you're doing!!!
@rushee
@rushee 3 жыл бұрын
I've started watching you and Im just just blown away that this stuff is all online for free, thanks for doing this stuff. Your channel is a beautiful gem hidden away from most people. Thank you again
@enterallowed338
@enterallowed338 6 жыл бұрын
Dude All your vids are guidelines for me turning interests into reality.Keep it casual my friend
@TeriyakiDior
@TeriyakiDior 6 жыл бұрын
Amazing tips bro. This helps for more then just fashion and I learned that just by watching this video bro. Love it!
@TheBillsiff
@TheBillsiff 6 жыл бұрын
i’ve been waiting for this episode my man
@evananderson9300
@evananderson9300 6 жыл бұрын
Love this series
@JusAllyy
@JusAllyy 6 жыл бұрын
Awaiting last episode!!! DOPE!!
@heyitsjasper999
@heyitsjasper999 6 жыл бұрын
Been waiting so long for this
@julian_frazer
@julian_frazer 6 жыл бұрын
can't wait for part 9!
@Samueltakesoff
@Samueltakesoff 6 жыл бұрын
Hey what’s up Reggie, can you make a video on trademarking, on copyrighting and all the very important legal stuff... Thank you!
@jakobslabbert4559
@jakobslabbert4559 4 жыл бұрын
I'm so happy I found you man!! :)
@SXClassified
@SXClassified 6 жыл бұрын
Beautiful ❤ Most underrated channel
@nco6893
@nco6893 6 жыл бұрын
when is the next episode coming out Reggie? i love it
@sleepingbanshee_
@sleepingbanshee_ 6 жыл бұрын
Thank you for this man.
@okonomiyakki3007
@okonomiyakki3007 6 жыл бұрын
Good shit. Immediately ordering my copy of purple cow
@viniciusPatto
@viniciusPatto 6 жыл бұрын
Dude i love you so much, thank you
@kennyjananto9912
@kennyjananto9912 6 жыл бұрын
my new favorite channel idk why, not even that stylish type of a guy
@AntiViGames
@AntiViGames 6 жыл бұрын
Maybe that's why you're here?
@kennyjananto9912
@kennyjananto9912 6 жыл бұрын
nah, im not that stylish but my set is pretty decent, maybe our "stylish" are different tho
@CorderralLewis
@CorderralLewis 6 жыл бұрын
I just rewatched every video leading up to this
@williammcdonald7708
@williammcdonald7708 6 жыл бұрын
I just binged all the others last night😂perfect timing lol. Also what do you think about printful for brand launches?
@testing6753
@testing6753 2 жыл бұрын
Did you end up using Prinful?
@jesuswwwept
@jesuswwwept 5 жыл бұрын
Hey Reggie. watching your videos has been very informative. Although i came across your videos after I came up with a brand name which my brother thinks is so sick by the way. I don't know if i should change my whole process now, because i definitely wasn't thinking about brand philosophy when i thought of the name.(Haven't done anything else because i found your series ) Also how do i deal with things like legal structure, tax, sales permits and the law in general. Really want my brand to be future-proof. Thanks
@kesanduidika4391
@kesanduidika4391 6 жыл бұрын
Thanks for such great contents as always. Please I have a request, can you do videos about Top T-shirt Trends for the Summer & other seasons? Cause I live on the other side of the world & want to run an Merch store & accurate information like what's currently trending in the US, UK, JAPAN etc are hard to come by. Please help. THANKS Love this series & applying them.
@kbelmar
@kbelmar 6 жыл бұрын
I hear that Q-tip beat in the back! I see you
@Canisbeats
@Canisbeats 5 жыл бұрын
The one dislike is a person in Australia that sees this upside down so they thought they were liking it.
@alyxxthompson8828
@alyxxthompson8828 6 жыл бұрын
Finally!!🙌🏾
@merricktheobald7486
@merricktheobald7486 6 жыл бұрын
do you think you can create a video giving us physical examples of look books, tech packs, etc.? I know you mentioned them but we aren't really left with an idea of what they would typically look like.
@BboySteppzAP
@BboySteppzAP 6 жыл бұрын
Can you please do a video on the clothing line "KUON"?
@toastiethedormoven5318
@toastiethedormoven5318 6 жыл бұрын
Yo Reggie so much about fashion brands when is the casual merch coming out man
@flashsent
@flashsent 5 жыл бұрын
With making a website, are there any certain sites I should look into?
@dondre9063
@dondre9063 6 жыл бұрын
Make a video on how to maintain a brand. And grow it over decades of time.
@okumhlophe
@okumhlophe 6 жыл бұрын
I think that should be covered in the "Future proofing" episode.
@SXClassified
@SXClassified 6 жыл бұрын
Could you possibly do a video where you made a fake streetwear brand and show us how you'd market it?
@THECASUALco
@THECASUALco 6 жыл бұрын
Seems like a good idea. Maybe we'll develop one
@isaklindelov7566
@isaklindelov7566 5 жыл бұрын
@@THECASUALco The brand is called On Black or Inferior (the reverse of Supreme) or even Fun Tekashi
@toastiethedormoven5318
@toastiethedormoven5318 6 жыл бұрын
Ayee unscripted is backkk!!❤❤❤
@Anon-nq2fx
@Anon-nq2fx 5 жыл бұрын
How much for the HYKES behind you in the video?
@manelpinheirotorres7086
@manelpinheirotorres7086 6 жыл бұрын
Dope
@joes661
@joes661 6 жыл бұрын
8:35 blind folded test, make sure it's visible
@heyitsjasper999
@heyitsjasper999 6 жыл бұрын
If I want to make a techwear inspired brand, how do I get micro influences? Are they're even micro influencers in techwear?
@EduardoBeBetter
@EduardoBeBetter 5 жыл бұрын
Sharpie 616 of course! There’s always someone
@isaklindelov7566
@isaklindelov7566 5 жыл бұрын
dig
@isaklindelov7566
@isaklindelov7566 5 жыл бұрын
maybe scarlxrd. he's kinda tech
@darrensy4243
@darrensy4243 6 жыл бұрын
Team Early
@McCloud23892
@McCloud23892 6 жыл бұрын
Would you later make a video on finding investors? I have everything ready, except money for manufacturing my sneakers. How do I find the right person who is willing to invest in my business? I have the pitch and a business plan ready. I don't want to post my designs on social, your recent videos about other designers stealing scare the shit out of me hahahaha!
@arraygfx7967
@arraygfx7967 5 жыл бұрын
"Guerilla marketing is a form of marketing that creates brand awareness with limited resources (not a lot of money) ..." Continues to show pictures of hella expensive marketing props.
@SingaporePropertyPro
@SingaporePropertyPro 3 жыл бұрын
I also discuss some of the tips on how to promote your brand/business in 2020. Click the link below for more information :) 👉🏽👉🏼 kzfaq.info/get/bejne/kM2BY7Wa26uUpGw.html
@Itsshadowgod
@Itsshadowgod 6 жыл бұрын
This is going to take me YEARS. I'm age 17 and I wish I would of started last year. #rip
@EduardoBeBetter
@EduardoBeBetter 5 жыл бұрын
Another 17 year old here! Lol
@joemamma7386
@joemamma7386 6 жыл бұрын
damn reggie 205 likes 0 dislike I like that ratio
@isaklindelov7566
@isaklindelov7566 6 жыл бұрын
How many followers does a micro influencer have? 0 - 1 million or 0- 500k?
@THECASUALco
@THECASUALco 6 жыл бұрын
More like 0-100K
@isaklindelov7566
@isaklindelov7566 5 жыл бұрын
@@THECASUALco Late respons but thanks
@bestwhitenoisesleepcast1232
@bestwhitenoisesleepcast1232 5 жыл бұрын
Are you for hire? : )
@isaklindelov7566
@isaklindelov7566 5 жыл бұрын
haha 30 000 a month
@chrischris8919
@chrischris8919 6 жыл бұрын
Wait, have you started your own clothing brand? How can we trust your tips and opinions if you have yet to accomplish this... It's like a person born with no legs trying to teach me how to run.
@THECASUALco
@THECASUALco 6 жыл бұрын
This has been explained several times and it's almost unbelievable how some people question the validity because I don't have some famous brand that you know of. But the real question is why would I tell you something I don't know about? And why do you question my integrity in the matter? What triggered you to believe I don't know what I'm talking about? It seems very peculiar that given the facts but here I go having to prove myself again. My first job out of college was creative marketing, mostly for lifestyle brands and fashion labels. From there I became part of several design teams that built there own brands. I developed a line for Los Angeles based company sbe, designed the tech packs for Fred Segal Jeans Japan, developed my own line (that I shuttered because consulting was far more lucrative), created marketing initiatives for brands in Japan that give more exposure to brands like Broke City Gold and Cote Mer. And throughout all that time I created a business in Japan that deals with consulting for fashion labels. The real travesty here is that marketing is nearly universal across the board. Anybody with a knowledge of it knows that no matter if it's a clothing line or not the same rules apply. I happen to work in fashion as an unseen actor. And as an unseen actor my validity is questioned the minute you see me, on the screen, talking about something I spent nearly 10 years of my life studying, becoming a part of, and implementing in my own business. And yet you immediately retreated to me not having a brand when I, to this day, help build brands from the ground up. It's the very reason I got a chance to live in Japan! But hey, it's the internet and I could be lying about the whole thing and going out of my way to give you false information. Seems pointless and time consuming no? -Reggie
@chrischris8919
@chrischris8919 6 жыл бұрын
Ah, I never knew that. I just assumed KZfaq was your full-time gig. Didn't know you actually worked in the fashion industry. 99.9% of 'Fashion KZfaqrs' have never worked in the fashion industry so I assumed wrongly about you. My bad
@GINGIVITISSS
@GINGIVITISSS 6 жыл бұрын
THE CASUAL (gif of those black kids at the park reacting to their one buddy and everyone loses their minds)
@kuya5000
@kuya5000 6 жыл бұрын
Chris Chris i own a brand and his videos are suuper informative. i always learn something i didn’t know from his videos.
@petuniapaul758
@petuniapaul758 6 жыл бұрын
POLY5000 POLY? I didn’t know you watched this
@packmarathon
@packmarathon 6 жыл бұрын
why is he acting like leafy with that mic in front of his face?
@mohdafnan9924
@mohdafnan9924 5 жыл бұрын
Not helpful, the only video i disliked in this whole series.
@THECASUALco
@THECASUALco 5 жыл бұрын
In order to make it better we need to know why it's unhelpful. Giving us social media lingo like "dislike" doesn't help us get better. Others found it helpful so help us make it better.
@mohdafnan9924
@mohdafnan9924 5 жыл бұрын
@@THECASUALco for me personally the problem is creating content for your social media in order to do marketting because i am on a limited budget, you didnt explain any of that. Guerilla marketting was not clear you didnt give any clear and good example. For me personally this video wasnt helpful at all, this was the most important episode of the whole series and you didnt even scratch the surface. Half of the people who liked this video are not even asking the real question
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