Black Friday is the most famous sale of the year, taking place on the last Friday of November. The popularity of Black Friday is growing in almost all countries of the world, including the CIS countries. Black Friday is the season of discounts all over the world. For a whole week, stores of clothing, technology, books and other goods provide their customers with the opportunity to buy something at a huge discount.
Black Friday is a special day in terms of contextual advertising. We have 24 hours - and 1 chance to get the most out of advertising: the level of supply and demand is inflated, the competition between brands is felt like never before - even the smallest detail can ruin everything.
This video will help you prepare your online store for Black Friday, we will show you how to set up sales ads, what metrics to track in Google Ads on Black Friday, how to adjust your bids and budget, where to set up Google Ads extensions for promotions, and much more.
Content:
0:00 Introduction
0:12 What is Black Friday or Black Friday
0:38 Black Friday is a special day for contextual advertising
1:31 How to prepare your online store for Black Friday
1:57 It is important to analyze general statistics and other people's cases
3:04 Services for collecting statistics and why we need to collect statistics
5:01 What internal data should we analyze before launching ads
6:20 Choosing items for sale
7:20 Organization of information
8:13 a.m. Reserve offer
8:41 Planning to increase the average check
9:48 Creating a powerful offer
11:15 Consider site load
11:30 Check stock availability
12:32 Calculating the projected demand
13:19 Black Friday Scenarios
17:13 Announce your sale in advance
18:17 Add interactive to your Black Friday
20:14 Gift certificates
21:06 Do not forget about e-mail newsletters and social networks
21:21 Add intrigue to your sale
21:34 Use original advertising creatives
22:08 It is important to properly stir up interest in your sale
22:28 Email marketing
23:29 Exclusive sale for your subscribers
23:55 Abandoned cart mailing list
24:20 Special offer for existing buyers
25:12 Instagram announcements with correct hashtags
25:32 Use promotional collaborations
26:00 Add tracking pixel from Facebook and Google Analytics to your site
26:11 Check order path for mobile users
26:47 Good ideas for Black Friday
28:29 Switch from automatic bidding to manual
29:05 Increase your budget
29:20 Turn on relevant keywords if you turned them off
29:40 Analyze search volumes
30:06 Add "Black Friday+request" keys
31:17 Ads in search companies: use the promo extension
33:52 Correct options for filling the first and second ad headings
35:09 The narrower and more accurate the description, the greater the response
35:19 Think and write your announcements in advance
35:44 Countdown timer
37:53 Pay more attention to sitelinks
39:12 Optimization of advertising company management efficiency
39:58 Automatic rule for starting and stopping advertising campaigns on Black Friday
40:06 Trading companies for Black Friday
41:40 How to update the data in the feed
42:33 Prepare your display ads for Black Friday
45:42 Responsive ads
46:57 How to analyze the effectiveness of campaigns on Black Friday
50:15 What to do when Black Friday is over
51:30 Conclusion
Useful links:
Google Trends - trends.google.ru/trends/?geo=RU
You can check the load on the site via loadimpact.com/
To create interactive, you can use scratch cards from www.zembula.com/
For customization in Shopify, you can use Wheelio to create interesting pop-ups apps.shopify.com/wheelio-firs...
realtime shopping: a widget on the site that shows what products users are currently adding to their shopping cart. For Shopify, you can set it up with Yo
apps.shopify.com/bizzy-social... Recent Sales Notification apps.shopify.com/what-other-p... and Notify apps.shopify.com/fomo
sale wheel / roulette, for example, from Spin A Sale apps.shopify.com/spin-a-sale
random generation of discounts, for example, as in WooHoo apps.shopify.com/woohoo
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