How To Run A Brand Strategy Session [Step-By-Step]
Рет қаралды 17,109
Күн бұрынIn this video, I’ll break down the brand strategy session process step-by-step so your session is effective, constructive and efficient.
If you missed the last video where I broke down what a brand strategy session is and the different approaches, check out the link below:
PART 1:
• What Is A Brand Strate...
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-...
First I’ll separate the approaches with the brand strategy workshop and the remote strategy session before I break down the structure of an effective brand strategy session and the three phases that make up the structure.
Then, phases by phase, step by step we’ll go through exactly how to guide your client through a brand strategy session, the goals and outcomes you want to achieve with each step and how to build your strategic brand throughout.
By the end of this video, you’ll have a proven brand strategy session framework you can use to develop effective strategic brands for your clients.
Want to dive deeper? Check out the full article below.
brandmasteracademy.com/how-to...
0:00 How To Run A Brand Strategy Session [Step-By-Step]
1:17 Phase 1 - Discovery - Step #1 - Schedule Appointment
2:01 Step #2 - Prepare For The Session
2:28 Step #3 - Build Rapport
3:02 Step #4 - List Itinerary Of Critical Information
3:49 Step #5 - Stay Focused On Structure
4:25 Step #6 - Identify Lack Of Clarity
5:20 Step #7 - Post Session Summary
6:02 Phase 2 - Market Research - Step #8 - Developing Audience Persona
6:46 Step #9 - Define Audience Personality
7:13 Step #10 - Conduct Competitive Analysis
7:43 Phase 3 - Brand Strategy Development - Step #11 - Start With Aspirations
8:13 Step #12 - Map The Competitive Landscape
8:46 Step #13 - Identify Market Position
9:18 Step #14 - Uncover Your Brand Character
9:56 Step #15 - Develop Your Communication Strategy
#strategysessions #brandstrategysessions #brandsessions
---------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
brandmasteracademy.com/brand-...
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
brandmasteracademy.com/brand-...
✅ INSIDE BRAND MASTER SECRETS
brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground
brandmasteracademy.com/?...
-------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - / stephenhouraghan
Facebook - / brandmasteracademy
Linkedin - / stephen-houraghan
KZfaq - / @brandmasteracademy
Twitter - / brandmasteracad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
/ brandmasteracademy
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques
--------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
brandmasteracademy.com/brand-...
---------------🙏 SUPPORT THE CHANNEL 🙏-------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso
🙏🙏 WEBFLOW | webflow.grsm.io/bma
🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | bit.ly/3rWpzDR
@brothersvanhees 2 жыл бұрын
Absolutely agree with you on the open-ended questions technique. I'd add that you need to focus on LISTENING to your clients. Don't assume you know their issues and how to solve them. You will prove you're an expert if you've really understood their unique problem not if you butt in.
@guadasaborido2496 2 жыл бұрын
wow this just resume my university communication class in 11 minutes, great content!
@BrandMasterAcademy 2 жыл бұрын
👍 👍 👍
@edgardkenneth3324 4 жыл бұрын
best tutorial ever. Heard all the information needed. I subscribed
@BrandMasterAcademy 4 жыл бұрын
Awesome... great to hear 👍
@godwin_njoroge 4 жыл бұрын
Just as impactful as I thought it would be. Cheers Stephen!
@BrandMasterAcademy 3 жыл бұрын
Thanks 👍🙏
@kimdarmon5636 4 жыл бұрын
Great content, it's funny how simple you present this Branding journey when we all know how complicated it is to really define a Brand in a good way. thanks for sharing your strategy it really makes everything so clear
@BrandMasterAcademy 4 жыл бұрын
Thanks Kim - That's out aim as branding specialists... Simplify 😊
@veronicaveintimilla8478 3 жыл бұрын
Thank you very much! This is so good!
@BrandMasterAcademy 3 жыл бұрын
You're very welcome!
@jenpaloma84 Жыл бұрын
Brilliant sessions. Thank you for your insights
@BrandMasterAcademy Жыл бұрын
Glad you like them!
@DanielSelser 4 жыл бұрын
great info! thanks a lot, personally I try to make a quick moodboard at the beginning to try to understand the global style that they're looking for. Also is a good way to involve the client in the process.
@BrandMasterAcademy 4 жыл бұрын
That's a great to bring the project to life visually one you've taken the conversation to a strategic level
@georgeneba 2 жыл бұрын
Intelligent and valuable content. Thank you, Stephen.
@BrandMasterAcademy 2 жыл бұрын
Your Welcome :)
@apricotbranding 2 жыл бұрын
the part about defining your communication strategy sounds more complex than you made it seem. Do you have another video where you talk about it in detail?
@BrandMasterAcademy 2 жыл бұрын
THere are many moving parts to the communication strategy including personality / messaging / storytelling kzfaq.info/get/bejne/rcCRo82al96bgXk.html kzfaq.info/get/bejne/pbmWn7upuqu7h6s.html kzfaq.info/get/bejne/ataDbKh20cernnk.html kzfaq.info/get/bejne/jdeVg8eal6ezdX0.html
@YvonneVerrall-pl1ch Жыл бұрын
Great content and very useful, thank you !
@BrandMasterAcademy Жыл бұрын
Glad it was helpful!
@nnennacarr9090 3 жыл бұрын
Thank you!!!!!!!
@BrandMasterAcademy 3 жыл бұрын
No problem
@johnsamuel6080 2 жыл бұрын
Thank you Mr Steve. I went through your Udemy courses. They are really good. I came here for extra tips. 😽
@BrandMasterAcademy 2 жыл бұрын
Great to hear! 👍👍👍👍
@farahmahzabin834 Жыл бұрын
Thank you for this excellent and informative video...🙂🙂
@BrandMasterAcademy Жыл бұрын
Glad it was helpful! 👍👍👍👍
@farahmahzabin834 Жыл бұрын
@@BrandMasterAcademy your every video is helpful. A proper guidance.
@jackjohn123 3 жыл бұрын
Great Content as always, Imagine how clear we are if we have all the framework and worksheet also the templates in the BMS playbook
@BrandMasterAcademy 3 жыл бұрын
You dont have it?
@jackjohn123 3 жыл бұрын
@@BrandMasterAcademy not yet, I hope can afford it soon
@Milan9027 4 жыл бұрын
Are there frameworks/templates for these in the masterclass?
@BrandMasterAcademy 4 жыл бұрын
Good question Milan... Yes there are over 40 tools and templates including worksheets, Cheatsheets, scripts and deliverable templates... The Brand Master Playbook walks you through step-by-step how to build a strategic brand and where to use the tools provided... Hope this helps :)
@carlyrutkovsky52 3 жыл бұрын
I'm still kind of confused about the difference between Audience Persona & Audience Personality? It seems like they feed into each other and the line can be kind of blurred. Could you please elaborate more on the distinction between the two? Thank you so much! I'm highly considering getting the playbook!
@BrandMasterAcademy 3 жыл бұрын
Carly Rutkovsky audience personality is part of the audience persona. The brand personality is part of the brand persona. Make sense ?
@thomastalksabout2870 3 жыл бұрын
@@BrandMasterAcademy In my understanding the audience persona is a profile with all the information surrounding the persona (demographics, age, sex, interests, pain points, etc, everything you can think about that will paint a clearer picture of the persona), and the audience personality is part of that information, like a conclusion such as if you had to define the character of that persona which will cover some of the info but not all of it (for example: "Persona A is a shy, quiet person, that likes to investigate for days before taking a decision, he/she is very cautious and needs to be convinced on a professional and personal level"). Does that make sense to you?
@liheroeverhero1519 2 жыл бұрын
@@thomastalksabout2870 great
The Futur
Рет қаралды 265 М.
Deniz Sasal
Рет қаралды 233 М.