How to Sell Candles on Etsy (without inventory)

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How to Sell Candles on Etsy (without inventory)

Рет қаралды 39,378

Күн бұрын

Today I go over an Etsy step-by-step shop beginner candle design tutorial using Kittl for highly profitable print on demand Printify candles. I go over SEO, full design creation tutorial, research and more for a full A to Z listing creation tutorial on Etsy.
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LEGAL DISCLAIMER: Any shops or listings in this video are shown for educational purposes and by no means are we suggesting to copy any other sellers on the Etsy platform. All listings and estimated income of Etsy sellers is only estimated and does not always reflect the actual sellers income. I do not represent Etsy or work for this company. Every video is based on my personal experiences and opinions.
//CHAPTERS
0:00 Intro
2:24 Research Phase: Finding Market Demand
6:40 Profit Estimation Breakdown

Пікірлер: 103

@tennillelambert8294 2 ай бұрын

my shop is on fire....because I don't pay attention to videos easily but you speak in a way that keeps my attention. I appreciate you and I subscribed! Thanks Heather1.

@jazzminrios699 3 ай бұрын

Wow thank you for that information. I’m new to candle making

@mervfer1162 3 ай бұрын

We make candles (really competitive business). You need to consider consumer product labeling requirements. I doubt this complies with all the requirements. Lots of information needs to be on the PDP (primary display panel), i.e. the front label.

@MikePassignano 2 ай бұрын

What needs to be there or where can we get more info?

@Fatimzohra-rh8dw 3 ай бұрын

This video was super, really detailed ! Thanks and Success to your business :)

@gregoryr83 3 ай бұрын

This video was very helpful too!! thank you.

@glabutis 3 ай бұрын

Great tutorial! Thank you very much. Also, I love your shirt. It brings out your eyes.

@itsheatherstudio 3 ай бұрын

Aw, thanks for the compliment and for watching!❤️

@bdfineartful 3 ай бұрын

thanks for the inspiration!

@blakdragn 3 ай бұрын

SERIOUSLY HEATHER, your step-by-step tutorial videos on your channel are so helpful and inspiring to watch! I've opened an Etsy shop BECAUSE OF YOU as I needed the hand-holding guidance of what to do and even how to price my products (regarding mugs). I'm now seriously considering opening up a shop to sell candles now, thanks to you. I really appreciate you and what you're doing for people. You're adding so much value and are providing such great advice!! I HOPE KARMA FINDS YOU WHEN YOU LEAST EXPECT IT!!!!! *WARM HUGS*

@chrisart2211 3 ай бұрын

You can have multiples shops?

@blakdragn 3 ай бұрын

We'll YEAH, why wouldn't you have different shops? I watched another KZfaq video by another shop owner and content creator who explained that having just one shop that sells mugs, T-shirts, cellphone cases, candles, sweaters, blankets, coloring books, e-books, puzzles, etc, all under one store especially if you're planning to list hundreds of items would confuse the customers. Each store needs to sell a specific niche and only that niche. Yeah, it might be annoying to have multiple emails to check each day to check for messages, but it's worth it. Having multiple streams of income from different niches is the fastest way and more lucrative way of creating wealth.

@Adralba007 3 ай бұрын

But each store has setup costs too.

@itsheatherstudio 3 ай бұрын

Aww, thanks for this kind comment, I'll be sure to keep posting these and thanks for watching!❤

@blakdragn 3 ай бұрын

What's $15 USD per store to set up when it provides me with organization and logic behind the niche specialty within each of my stores? It's only $15, not a huge deal to me. Why would I sell 200 random Tshirts alongside personalized golfballs and childrens coloring books? Makes no sense unless I call my store TraderJoesEtsyEdition. I prefer to compartmentalize each of my niches. For example, it would only make sense to me to have one Etsy store that sells coffee related listings such as mugs, coffee beans, coffee sipper cups, coffee machine, and mayyyyybe punny Tshirts with coffee slogans. It'd be pushing it to sell candles unless it's coffee scented. I'd have another stroe that sells framed wall art. Amd another store that sells kids stickers. I prefer to be niche specific to be as professional as possible. I'm here for the long run, rather than a hobbiest trying this out for shits & giggles.

@bofarris9320 3 ай бұрын

This was cool and My shop is on fire because of this video......Hahahahahahahahah I love these tutorials. So informative and please never change. Have an awesome weekend!!

@itsheatherstudio 3 ай бұрын

Thanks for this kind comment and for watching!❤

@laurachamberlain9591 3 ай бұрын

Very enlightening. Thank you

@itsheatherstudio 3 ай бұрын

Thanks for watching! ❤

@user-gy8nu5ch4u 3 ай бұрын

My shop is on fire because of this video! This type of video is super super valuable and I would love to see more! Thank you so much!

@itsheatherstudio 3 ай бұрын

Thanks for watching and I appreciate the encouragement to make more! I will keep posting the tutorials- my goal is to do one at least every single month!❤️

@LoriMcDonald-ew9rq 3 ай бұрын

Hello Heather. Thank you for the awesome video! Do you do shop reviews? I have a shop full of candles and needs some constructive feedback.

@cuotasdefe 3 ай бұрын

Great video as always Heather! question , do you download the design transparent ?

@cosmic99999 3 ай бұрын

Thank you for your kind information

@itsheatherstudio 2 ай бұрын

Thanks for the kind comment and for watching!❤️

@lisaegan269 12 күн бұрын

You have great information and I love that you tell yourself out loud “It’s ok. I’m ok.”😅

@itsheatherstudio 8 күн бұрын

Haha, glad you caught the tiny bit in this video and got a kick out of it! Thanks for watching! ❤

@user-zu1zt7ql6q 3 ай бұрын

Love your videos xoxo

@itsheatherstudio 3 ай бұрын

Thank you so much for watching!❤️

@sannelambert579 3 ай бұрын

Love this video. TVM

@Space6080 3 ай бұрын

Love you

@michellerusnell1702 3 ай бұрын

🔥 great

@itsheatherstudio 3 ай бұрын

Thanks for watching! ❤️

@AiryKay 3 ай бұрын

How are we suppsed to see why you’re doing when you make the background black if we’re new.

@Kitcatmom 3 ай бұрын

I am a candle maker, who gave up on selling candles due to the risk involved/insurance needed to protect yourself against buyers who do not follow candle care instructions, cause an accident, and then want to sue the maker. I am now getting into print on demand and have noticed selling candles is an option. What I am curious about is who does the liability fall on if a buyer wants to sue, the print on demand seller or the actual maker of the candle?

@northgirl77 3 ай бұрын

If you provide instructions and they don’t follow them should be on them and should not be able to sue you. Can you talk to a lawyer what kind of statement you can add on Etsy store so you don’t get sued just in case. There a books and other items that have some wording like “ the seller is not responsible for any damage or liability this product may cause etc”

@Kitcatmom 3 ай бұрын

Not true. I have been making candles for over three years and am part of a candle making community and have listened to makers discuss these issues in great detail. They can sue you, even if you have warning labels on the candles that they don’t follow and they’re wrong. They won’t win in court, but you still have to pay to defend yourself in court. And if you aren’t an LLC, which I’m not sure many Etsy sellers are, they can come after your personal assets. People are complainers and sue happy. It’s a product I gave up on selling because it was too high risk and I think would require fielding tons of questions from the customers about what type of wax, what type of ingredients, they will complain they don’t like the scent they ordered, complain it doesn’t smell strong enough. Just not worth the hassle IMO. That’s why I’m getting into print on demand. It’s low risk.

@Kitcatmom 3 ай бұрын

Edit to add: In court, you would also have to prove that you tested your candles and they are safe. Testing is documented during testing phases. How are you gonna prove the candle is safe if you didn’t even make it?

@itsheatherstudio 3 ай бұрын

There is a risk with selling candles and I’m happy you commented because the concern is valid and should be talked about! From what I’ve heard from people who have sold candles, it is recommended to get product liability insurance if selling candles anywhere since they are flammable. Like another mentioned, speaking to a lawyer as well is a great idea to make sure your shop is protected(certain statements may need to be made on your descriptions) along with discussing if an LLC is right for you to protect your business and personal assets in case of being sued. As far as the answer about if a lawsuit can happen- I honestly could not answer this on who is at fault. This is a risk you take in being at fault with opening a business with anything you sell, not just candles. I’ve had someone I’ve met in passing who told me the story on how they sued a store for not having a ‘wet area’ sign after mopping that she slipped and injured herself. They received a very large payment from the company at fault from their lawsuit. Given, candles are higher risk and I’ve heard of people getting sued for selling hoodies, blankets and jewelry(allergic reaction issues with metals) so nothing is off limits and that’s why it’s good you are researching into this. I am trying to get a lawyer on the channel to ask these Qs because I’d love to give better help. If it concerns you to sell candles, by all means, I would maybe make designs for mugs instead(since designs/niches shown in this video are pretty easy to cross sell too instead) until you get more clear answers. I’d love to hear if anyone else sells candles and what their experiences are and any pro tips here that I can share with others in future videos! Legal disclaimer: I am not a legal professional and would recommend seeking legal help.

@Kitcatmom 3 ай бұрын

Hi Heather! Thanks for your reply. I would definitely tune in for that video! I have so many questions swirling in my mind now - like should I become an LLC and get liability insurance even if I just do hoodies and t-shirts 😫. I really want to do this and have been working for a couple months toward opening a shop, but hadn’t thought of any of this until the candle videos triggered all these concerns for me.

@pml9244 3 ай бұрын

This was great! I learned a new word...punny! I will definitely be using it, can't wait for "punny" to set my shop on fire!! 👍

@IPEACE. 3 ай бұрын

I joined your program fee months ago... U definately provide good info. I wanted to know can i sell digital as well as pod products together of different niche in my one store ...please guide

@itsheatherstudio 3 ай бұрын

Hey there, thanks for the kind words here! You can have multiple products in one shop. I've had plenty of past clients and subscribers selling handmade, digital and POD in one shop so it is possible. Thanks for watching! ❤

@tocacheeks3697 3 ай бұрын

@@itsheatherstudio when you sell two different items in your shop from two different POD providers, how do you explain this to customers who may purchase one of each in the same order, and question why their products are shipping from 2 different places?

@darrenwalters9886 3 ай бұрын

You have to pay for Kittl after tokens are spent.

@ShelleyRankin-im6ss 2 күн бұрын

Thanks for another great video, Heather! Do you have your profit calculator for Canadian dollars?

@itsheatherstudio Күн бұрын

Thanks for watching! ❤ We currently do not have the conversion for Canada. We have this written down for a future version and update though!

@ShelleyRankin-im6ss Күн бұрын

Thanks for replying. I opened my Etsy shop because of you! ❤

@giannabastone 2 ай бұрын

This product confused me bc I’m a candle maker and a pod shop owner… in order to sell candles, you need candle insurance, does the white label company on printify cover that or am I responsible for that?

@ishasharma8809 3 ай бұрын

Hi Heather, when you were looking for keywords you only looked at volume and not the competition? The competition in those were in 2 to 4M. How would this be found with so much competition?

@narkybark 3 ай бұрын

It's difficult, there's a lot of competition

@itsheatherstudio 3 ай бұрын

Hey there! I like using a mix of keywords rankings- those being high competition and also high search volume mixed with lower competition keywords. I’m in the midst of doing a training on my methods but I like to do the high competition and also lower competition keywords in order to ‘diversify’ my reach so-to-speak. Ive had listings get pulled up in search by ranking for lower competition keyword phrases that have helped pull up the ranking on the higher competition phrases. I’ve found the diversifying methods work and tend in helping to break through the competition. There’s more to this than just that though and it’s a future video idea I may make to further explain my method to the madness. Hopefully this makes sense and helps a bit!

@robertroulette6453 3 ай бұрын

I can't find the link to the profit calculator, maybe I am missing it somewhere.

@itsheatherstudio 3 ай бұрын

I was missing that in the description, but I added it now. Thanks! Here it is as well: studio.heatherxstudio.com/offers/8xSqCxFx/checkout

@stephaniewaidelich553 14 күн бұрын

My shop is on fire...because of all the knowledge and insight that you provide in these videos, I feel very confident that I can create many products that will make some additional income for my household. Thanks for all of the great tips!!!

@KatSchlitz Ай бұрын

Isn’t Etsy banning drop shipping? Isn’t POD considered drop shipping? I can’t find if you’ve addressed this elsewhere. How are sellers doing POD and deal with drop shipping potential violation?

@chrishaunhutchinson6732 2 ай бұрын

My shop is on fire I can’t wait to begin. Started my shop just need to start listing

@MexieMex 3 ай бұрын

You had "for him for her" as one tag rather than "for him" and "for her" separately, will Etsy know to split it if searched for on their own?

@itsheatherstudio 3 ай бұрын

Yes! Etsys algorithm likes to ‘mix and match’ keywords so to speak so you can rank ‘for him’ even if ‘for her’ if right after. Hopefully this helps!

@MexieMex 3 ай бұрын

@@itsheatherstudio cool, thanks for the responce

@rockdogtortoises 2 ай бұрын

My shop is on fire because of this video....except I've not started one yet. LoL

@MikePassignano 2 ай бұрын

My shop is on fire... This is my first product on Etsy. Fingers crossed

@WellnessRosterHQ 3 ай бұрын

You know oz is ounces right?

@itsheatherstudio 3 ай бұрын

I do haha! My brain decided to say oz for some reason while filming. I’ll be more aware in future videos to say ounces here!😄

@WhiskeyBlack777 3 ай бұрын

Are these candles actually selling though? That price point is insane af for a 9oz candle. I used to make candles & it did NOT cost that much to make them including the jars & labels & you know these companies are hella buying the supplies in bulk, something I couldn't afford and it still only cost about $3 for me to make 8oz candle.

@Acestlaviee 3 ай бұрын

Not worth it

@user-xw8jb5km3n 2 ай бұрын

My shop is on fire because of this video 😊

@itsheatherstudio 2 ай бұрын

Thanks for watching! ❤️

@Acestlaviee 3 ай бұрын

As someone who sells candles, I don’t think they are a good product to get started. Unless you actually make them, there is barely any profit and you even lose with ads. You’re better off selling t-shirts.

@alexiscorrigan1765 Ай бұрын

Real

@timmlm 3 ай бұрын

Do you need insurance to sell candles on Etsy?

@itsheatherstudio 3 ай бұрын

It's not a requirement on Etsy to have insurance but for flammable products it's good to look into some type of product liability insurance for sure!

@Kitcatmom 3 ай бұрын

@@itsheatherstudioIf this is the case, I can tell you, it is not cheap. I’d say maybe $50 a month, if not more, to insure candles. I used to have a dream to sell candles, but then decided it was too high of a risk and decided to only make them as a hobbyist for myself and my family.

@williamhill1984 3 ай бұрын

Omg you look soo beautiful

@Kitcatmom 3 ай бұрын

Also will say, people are really crazy about candles. You will field tons of questions regarding what type of wax is it, what type of other ingredients, people won’t be happy with the scent or think it’s not aromatic enough. I think it would be too high risk and too much customer service.

@life.with.pankaj.grover 3 ай бұрын

My shop is on fire because of this video! I like your video tutorials! Thank you so much!

@judygayjones8050 2 ай бұрын

My comments are on fire…

@yokohamaguy2000 3 ай бұрын

My shop is on fire because of this video (even though I haven't started it yet but will!)

@itsheatherstudio 2 ай бұрын

Wooohoo! You got this and hope this videos help in starting!❤️

@RegSpotter 3 ай бұрын

My shop is on fire because of this video. Thanks

@itsheatherstudio 3 ай бұрын

Thanks for watching!❤️

@arleishastrauder9822 3 ай бұрын

My shop is on fire with the candle I just posted!

@julieparrish2536 3 ай бұрын

My shop is on fire because this was so great

@MegAndRonnie 3 ай бұрын

Lol wow so many peoples "shop is on fire," what a coincidence to use that phrase. Definitely not AI accounts commenting too push a product 😂

@jackk724 3 ай бұрын

someone doesn't watch to the end of videos before making dumb comments 😂

@JTHarveyJr 2 ай бұрын

My shop is on fire - or hopefully will be soon with the added advantage of smelling good...

@itsheatherstudio 2 ай бұрын

Haha yes!! Thanks for watching! ❤️

@margaretschoefer8679 Ай бұрын

My shop is on fire ....

@wittyk8581 2 ай бұрын

My shop is on fire...because...I couldn't come up with anything else to say....well that is not as bad as it sounds I promise

@lmlowe9100 3 ай бұрын

I tried candles for 4 months...nothing. I need to get potential buyers TO my shop...I'm not even getting visits.

@IPEACE. 3 ай бұрын

Use sm ...for growth

@itsheatherstudio 3 ай бұрын

Sorry to hear that candles didn't work out for your shop! I began selling candles in my shop last year and saw some good sales per month with them. There are definitely so many niches to go into and it's a phrase-dependent type of product market. The more creative/punny, the more sales I've found with my own shop. I've had a lot of clients in my programs sell candles as well and have great luck with them. I've found the designs that sell on candles are great to put on mugs as well so if candles do not work out, maybe mugs could be another opportunity for your shop! Best of wishes and thanks for watching❤️

@starwarswannabes285 3 ай бұрын

@@itsheatherstudio I think her complaint wasn’t so much that candles didn’t work, it was that she didn’t have any visitors to her shop. It doesn’t matter how good or bad your items are if no one ever sees them. I am not a user of Etsy, so I don’t know how people find your items or store. If it’s like eBay or Amazon anyone can find it but new sellers are so far down on the list it could be why no one sees her store.

@Adralba007 3 ай бұрын

What exactly is your “program”. Let me guess. A training course?

@lmlowe9100 3 ай бұрын

@@starwarswannabes285 Yes, exactly. You totally got it.

@marcellewoodard1690 3 ай бұрын

I need stet by step and I'm very visual and hands on I am jeanibeth

@JillsTreasureChest 3 ай бұрын

How are they shipped? It’s hot in Texas in the summer. I’d hate for them to melt Thanksgiving you for this tutorial.

@allisongreen5855 3 ай бұрын

The main ones to worry about are the coconut soy ones which I believe are in the tins. Another option is not having those listed in the hottest months

@RoyalSiam21 3 ай бұрын

Uhm i think the price of $30 is way too high. Most 8 or 9oz personalized candles are selling at around $21-22 incl US delivery and if one factors in etsy ads etc the margins are wafer thin🫢 Pricing at $30 is not going to shift the product…sorry to be the bearer of bad news. I do like your videos though and it gives the punter a process to follow which is good🎉

@allisongreen5855 3 ай бұрын

Yes I noticed she didn’t account for Etsy’s fee in her profit