How to Start a Therapy Blog | Why you Should Start Blogging Today
FREE Guide: Start a Private Practice in Counseling:
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So you see other therapists with their blogs out there and you’re thinking: that looks like a LOT of work. And what benefit is there for doing all that work? Let me tell you, a blog is TOTALLY worth starting in private practice, but it doesn’t have to take up all of your time. In this video I’m going to show you how to work smarter, not harder when it comes to marketing your private practice by starting a blog.
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This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.
Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.
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Music Credit:
"I Need You" by Broken Elegance
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This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.
How to Write your first Post
Make sure your blog is connected to your business domain. Your website likely should already have a blog platform within it, whether you use Wix, Squarespace, Wordpress, or any of the other major web building platforms. Having a blog affiliated with your therapy business’ domain will help boost your website’s SEO.
Write what you know. We are all an expert in something. Don’t try to sound like whatever someone else is doing on their blog. Be YOU and write what you know. Doing so will both save you time and also help potential clients see who you are.
Solve a problem. What kinds of problems do your clients experience? See if there is a quick tip or how-to you could offer that might help someone deal with that problem at home. The idea is not to squeeze a whole therapy session into your post, but to just offer a little tidbit that might be helpful to someone experiencing the problems you help people walk through in therapy.
Do keyword research. I go over this in an earlier video, but you can see here that all the same tips from that video apply for each blog post. This is an important step so be sure you check out that video and apply it to your blogs.
Keep it simple. Sometimes when I get stuck writing a post it’s a sign that I may actually be trying to cram 5 things into one post. Pick one and save the others for future posts.
Use copyright-free photos with the keywords in title and alt-tags. I like to use unsplash.com to discover beautiful photos and credit the creator when possible. When you save the photo to your computer, change the title of the photo to your keywords or Blog Post Title. Once you upload the photo into your website editor, also include those same terms in the alt-tags. Every website editor has a space for you to include an alt-tag in your photo.
Include Keywords in your URL, Title, Meta-description, headers, and tags, as well as organically throughout the post. This will help people find your post when they do a Google search. Make sure these keywords are an authentic reflection of what information exists in your post. If your keywords are misleading, people will click away from your blog post almost as soon as they arrive. This is called a “bounce rate,” and Google keeps track of this data and will cause your site to rank lower if people are clicking away from your page within a few seconds of arriving.