Welcome to another tutorial where we're diving into the simple yet impactful world of tracking email link clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you're a marketing guru or just getting your feet wet in the analytics ocean, this guide is designed to streamline your tracking setup and ensure you capture every valuable click.
💫What You'll Discover:
➡️ Easy Setup Process: A step-by-step walkthrough to setting up email link click tracking using GA4 and GTM. Perfect for beginners!
➡️Configuring Variables and Triggers: Learn how to configure variables in GTM and create triggers for capturing email link clicks accurately.
➡️Creating Tags in GTM: Dive into creating and configuring GA4 event tags in GTM, sending click data directly to your GA4 dashboard.
➡️ Debugging and Testing: Utilise the GTM preview and debug mode to test your setup, ensuring accurate tracking before going live.
➡️ Conversion Tracking: Elevate your analytics strategy by marking these email link clicks as conversions in GA4, measuring the effectiveness of your contact strategies.
00:00 Introduction and Sponsorship
00:58 Setting up Email Link Click Tracking
03:08 Configuring Variables in Google Tag Manager
04:10 Building a Trigger for Email Link Clicks
05:48 Setting up a GA4 Tag in Google Tag Manager
07:13 Testing the Tracking Setup
08:07 Checking Google Analytics for the Tracked Event
09:14 Considerations for Email Link Click Tracking
10:09 Publishing the Changes in Google Tag Manager
10:43 Conclusion and Reminder to Publish Changes
🗣Join the discussion:
Website: www.vixendigital.com
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IG: / vixen_digital
Connect with Sean 👋:
/ i-am-sean-carroll
/ seancarrollseo
#GA4Tutorial #GoogleTagManager #EmailLinkTracking #DigitalMarketing #GA4Conversions #WebsiteAnalytics #EmailClicks #AnalyticsTutorial #ConversionOptimization #GA4Guide
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