Welcome back! Today, Sean Carroll from Vixen Digital is here to walk you through one of the simplest yet most effective tracking setups you can implement on your website: tracking phone number link clicks using Google Analytics 4 (GA4) and Google Tag Manager (GTM). If you found our email link click tracking tutorial helpful ( • How To Track an Email ... ), you're going to love how similar and straightforward this process is for phone numbers. Let's dive right in without any further ado!
💫 What You'll Learn:
➡️ Configuring Variables in GTM: A quick guide on selecting the right variables for tracking clicks effectively.
➡️ Creating Triggers and Tags: Learn how to create specific triggers and tags in GTM for tracking phone number clicks on your website.
➡️ Debugging and Testing: Utilise GTM's preview mode to test and debug your setup, ensuring accurate tracking before you go live.
➡️ Conversion Tracking: How to optionally mark these phone number clicks as conversions in GA4, helping you understand the value of customer interactions.
00:00 Introduction and Setup
02:22 Setting Up the Phone Number Click Trigger
04:14 Creating the Tag
06:54 Testing and Troubleshooting
08:18 Verifying in Google Analytics
09:42 Considerations and Conclusion
🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn: / vixen-digital-ltd
IG: / vixen_digital
Connect with Sean 👋:
/ i-am-sean-carroll
/ seancarrollseo
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#GA4Tutorial #GoogleTagManager #PhoneNumberTracking #DigitalMarketing #WebsiteAnalytics #GA4Conversions #AnalyticsTutorial #ConversionOptimization #GA4Guide